Agricultural information is available online through 800 websites, 80 government websites, and 8 organizations. A farmers' portal provides information on these resources as well as dealers and government schemes. While internet usage is growing in rural India, only 4.6% have accessed it due to lack of infrastructure and knowledge. The mKisan SMS portal allows government departments to send SMS messages to farmers in their own languages with information. It uses services like USSD, IVRS, pull SMS, and push SMS to reach large numbers of farmers via their mobile phones. Farmers can register to receive push SMS advisories on topics relevant to them through various channels including a website, phone calls, SMS, or visiting government offices.
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Information Communication Technology and Indian Agricultureijtsrd
Development of technology has opened new opportunities and dimensions for the agriculture sector in India. This technological advancement has enabled the country to shift from a period of traditional subsistence farming to an era of hi commercial farming. India today makes use of technology at every stage of agriculture right from production and processing till marketing. In spite of this, there still remain challenges in its complete adoption by small and marginal farmers which if suitably addressed could lead to the rapid growth of the primary sector in the future years. Dr. T. M. Gurnule "Information Communication Technology and Indian Agriculture" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-2 , February 2021, URL: https://www.ijtsrd.com/papers/ijtsrd38606.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/economics/38606/information-communication-technology-and-indian-agriculture/dr-t-m-gurnule
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The Department of Agriculture & Cooperation (DAC), Ministry of Agriculture, Govt. of India launched Kisan Call Centers on January 21, 2004 across the country to deliver extension services to the farming community.
The purpose of these call centers is to respond to issues raised by farmers, instantly, in the local language. There are call centers for every state which are expected to handle traffic from any part of the country. Queries related to agriculture and allied sectors are being addressed through these call centers.
A farmer from any part of the State can contact the Kisan Call Centre by dialing the toll free Telephone No. 1551 or 1800-180-1551 and present their problems/queries related to farming. The operator at the Kisan Call centre will attempt to answer the problems/queries of the farmers immediately. In case the operator at the Call Center is not able to address the farmer's query immediately, the call will be forwarded to identified agricultural specialists.
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2. • Agricultural huge information is available on the web.
• Three magic figures : 800….80….8
1. 800 websites
2. 80 DAC - websites
3. 8 organizations
• Every department is having its own website, portal and
forum.
• There is a portal named farmers’ portal providing all the
information about these sites, dealers, government
schemes etc.
5. India is now world’s 3rd largest Internet user, but
only 4.6% of rural India has accessed internet
once in their life.
Majority of users have used it primarily as a
source of entertainment and
communication.
6. While awareness of services is relatively
high, usership is low due to infrastructural
availability and knowledge.
As per TRAI data, 38 crore mobile phones
are there in rural areas.
7. • Mobile messaging is the most effective tool
so far having pervasive outreach to nearly
8.93 crore farm families.
8.
9. mKisan SMS Portal was inaugurated by the
Hon’ble President of India on July 16, 2013.
10. mKisan SMS Portal for farmers enables all
government organizations to give
information to farmers by SMS in their
language
To put it clear, almost every Government
Department, from the Ministry
Headquarters having anything to do with
agriculture and allied sectors has been
authorized to use this Portal to provide
information to farmers.
11. These messages generate heavy inflow of
calls in the Kisan Call Centers where people
call up to get supplementary information
Semi-literate and illiterate farmers are also
targeted to be reached by voice messages.
14. • USSD is a service as old as mobile telephony
itself. This can be accessed through any GSM
handset.
• There is no special application or internet
access required on mobile handset to access
USSD.
• A user dials a short code from his/her
handset and chooses among various options
provided in a set of response menus during a
session of up to 3 minutes in case of mKisan.
• The progress of one session into the next
depends on the user's response
15.
16.
17. IVRS is an automated telephony system that :-
• interacts with callers,
• gathers information and
• routes calls to the appropriate recipient.
An IVR application provides pre-recorded voice
responses for appropriate situations, keypad
signal logic, access to relevant data and potentially
the ability to record voice input for later handling.
Using computer telephony integration (CTI), IVR
applications bring in efficiency in terms of call
handling.
19. Outbound Calls – These are used for obtaining
feedback of farmers regarding the advisories
they are receiving from experts.
This service is available in 12 different Indian
Languages.
Inbound Calls - Farmers or all other
stakeholders can call this number
(022-67870177) for giving useful feedback on
the services or for obtaining any information
from a predefined menu.
20.
21. • Pull SMS is used by farmers and various
stakeholders to extract information from
databases by sending SMS in a particular
format to any of the following two numbers.
51969 or 7738299899
• Pull SMS Service has been currently made
available in English script only as all phones
have English keyboards.
• In case of 7738299899, Pull SMS will be
charged as per the rental or special-pack plan
of the subscriber.
22. Users will be charged as per the following table
(rates applicable as on date) for the messages sent
to 51969.
26. Farmers can register themselves for
receiving messages on their mobiles as per
their specific needs & relevance at a
particular point of time
Advisories are given to the farmers
through push sms
27. Farmers can register themselves for this service
through any of these channels:-
1. Web Registration at
http://farmer.gov.in/Advs/WebRegistration/WebReg.aspx
2. Kisan Call Centers (KCC) - by calling on Toll free
number - 1800-180-1551
3. Sending SMS at 51969 or 9212357123
4. Common Service Centers (CSCs)
5. State/District or block agriculture offices
