ICT (Information & Communication Technology /Technologies) is an umbrella term that includes any communication device or application, encompassing: radio, television, cellular phones, computer and network hardware and software, satellite systems and etc, as well as the various services and applications associated with them, such as videoconferencing and distance learning.
2. INTRODUCTION
ď The occupational structure of India
is dominated by the âagricultural
sectorâ and theâmanufacturing
sectorâ and the âservice sectorâ is
lagging far behind in this context.
ď This shows that India is
predominantly an agricultural
economy and hence it requires
strongest protection and
development of its âagricultural
resourcesâ.
3.
4. Major challenges to âAgriculture Sectorâ in India
India is facing certain âAgricultural Challengesâ that must be resolved as
soon as possible,such as:
⢠Insufficient agricultural infrastructure and support facilities,
⢠Lack of awareness regarding suitable agricultural methods among the
farmers,
⢠Agricultural content development and its upgradations,
⢠Ownership issues of the public and government generated data
⢠Inadequate use of Public-Private Partnerships in India,
⢠Lack of âCommon Platformsâ for the farmers in India,
⢠Insufficient use of ICT for agricultural purposes, etc.
5. 1950sâ1970s: Community Development, National Extension Services,
Multipurpose Agriculture Development Programmes;
1970s-1990s: Specialized Extension Systems: Training & Visit System â
Fortnightly Workshops, Subject Matter Specialists at district, Sub-District
levels;
1998-2002: Broad basing of Extension â Bottom-up Planning, Participatory
Mode, Integrated delivery of Extension Services;
2003 -2010: Extension Reforms extended to whole country, Public Private
Partnerships, increased role of NGOs, Farmersâ Organizations; Introduction
of KCC; and
2010 onwards: Strengthening of ATMA (at District and below)- BTMs, ABTMs,
Farmersâ Friends; Strengthening of SAMETI; KCC, increased focus on ICTs
6. S. No.
Source % of hhs
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17,
Participation in Training
Krishi Vigyan Kendra (KVK)
Extension worker
Television
Radio
Newspaper
Village fair
Government demonstration
Input dealer
Other progressive farmers
Farmersâ study tour
Para-technician / private agency / NGO
Primary cooperative society
Output buyers / food processor
Credit agency
Others
Any Source (all of the Above)
0.9
0.7
5.7
9.3
13.0
7.0
2.0
2.0
13.1
16.7
0.2
0.6
3.6
2.3
1.8
1.7
40.4
8. For improving the life of the farmer, a single isolated change would not be helpful,
and the entire ecosystem of all stakeholders has to be invested in the idea. The most
important stakeholders are shown below:
9. FARMING CYCLE
⢠To understand where technology can play an empowering role,
let us analyze the farming cycle and the needs at the various
stages.
Information on Weather
Soil testing
Inputs like seeds,
fertilizers, pesticides,
etc.
Time and Techniques for
Harvesting
Best practices
Pest Management
Storage
Grading
Market Information
Commodity Prices
Mandi Information
10. ICT (Information & Communication Technology /Technologies) is an umbrella term that
includes any communication device or application, encompassing: radio, television, cellular
phones,computer and network hardware and software, satellite systems and etc, as well as the
various services and applications associated with them, such asvideoconferencing and
distance learning.
The phrase ICT
was coined by
Stevenson in
1997
11. ⢠Agricultural huge information is available on the web.
⢠Three magic figures : 800âŚ.80âŚ.8
⢠800 websites
⢠80 DAC - websites
⢠8 organizations
⢠Every department is having its own website, portal and forum.
⢠Most of the available information is very âdetailedâ and in English
12. A.Timely information on weather forecasts
and calamities,
B. Better and spontaneous agricultural
practices,
C. Better marketing exposure and pricing,
D. Reduction of agricultural risks and
enhanced incomes,
E. Better awareness and information,
F. Improved networking and
communication,
G. Facility of online trading and e-
commerce,
H. Better representation at various forums,
13. MULTITUDE OF ICT INITIATIVES
13
Tele centre based
Kissan Call Centers, 2004
BSNL Help line
Internet based
Village Knowledge Centres,
1998
ITC e-chaupal, 1999
E-sagu, 2004
Video based
Digital Green, 2009
Mobile -SMS based
Reuters Market Light (RML) 2007
Warna Unwired- Microsoft, 2007
KVKâs- NAIP, 2009
Kisan Sanchar, 2010
Mobile based application
Fisher Friend- MSSRF, 2008
Nokia- Life tools, 2009
Tata- M Krishi, 2009
Mobile- Voice message based
IFFCO Kisan Sanchar Limited
(IKSL), 2007
16. ⢠E-Choupal is a hindi word which means a village meeting place,
and âEâ here stands for electronic so it is a village meeting place
on electronic platform.
⢠It is a virtual market place where vendors and customers come
together to do transactions.
Main objective:
To collect high demanding farm produce likesoya coffee and
prawns directly from the producers in order to reduce the supply
chain and increase profit to farmers.
17. What is ITC e-Chaupal
ďź Developed by ITC agri-business division
ďź Brainchild of S Sivakumar.
ďź Promoted by YC Deveshwar, chairman ITC
ďź Launched in June 2000
ďź Benefits 4 million farmers in 40000 villages through 6500 kiosks
ďź Farm linkages in 14 states
ďź Rural Indiaâs largest Internet- based intervention
20. e-Chaupal stressed on two aspects:
* Delivery of real time information on agriculture based
business
* Facilitate collaboration between the many parties to fullfill
the spectrum of farmer need
21. PRODUCTSANDSERVICES
ďź Weather - forecasts from
Government Meteorological
Departments.
ďź Scientific farming practices -
provided by Agri-universities.
ďź Market prices at the village -
collected from mandis(regional
markets).
ďź Farm Inputs such as fertilizers
and seeds
ďź Marketing of Outputs
(convenience, lower transaction
costs).
ďź FMCG (Fast-moving consumer
goods) and services of daily use.
22. Research studies
⢠within two year years of its launch , services had reached to 6,00,000
farmers in 6000 villages through 1000 kiosks
⢠ITC which exports $140 million worth of agricultural
commodities,sourced $15 million worth of soyabeans from e-chaupal in
2016-17
According to Annamalai etal and Rao etal., 2003
⢠Average farmers saves between $8 to $10 per ton of soyabeans and also
benefit from improved information and price discovery
⢠ITC saves $5 per ton on soyabean procurement
24. DACNET-An e-Governance Project
⢠e-governance project of Department of Agriculture and Cooperation
worth Rs 18.39 crores implemented in 2001,it is executed by National
Informatics Centre(NIC) to faciltate agriculture-on-line
Main Functions
⢠Integrating agri-business partners
⢠Connecting farmers
⢠Enchnacing government productivity and value and financial services
⢠Portal to facilitate dissemination of information
⢠Integration of government functions
25. DACNET PROJECT-IMPACT STUDY
98.6%
89.6%
64.6%
62.8%
56.7%
Percentage of respondents
enhanced work culture
effective dissemination of
information
access to information has improved
communication became faster
overall working improved
The satisfaction level is well above expectations and is at 91.5 %
SOURCE:WWW.INDIANSURVEY.COM
27. Farmersâ Portal
⢠An integrated portal from the stand point of a farmer converging elements
from 800 plus websites and giving information about :
⢠Dealers (seed, fertilizer, pesticide, machinery)
⢠Government schemes & subsidy
⢠Location of Storage Godowns, Insurance, Credit
⢠Daily Market Price of commodities.
Drill down approach from state down to block level.
⢠Databases integrated from different sources and displayed as per farmersâ
need.
⢠Currently available in English & Hindi and planning to launch it in all
regional languages.
-one stop shop for farmers
28.
29. Research study on farmers portal
This portal was created on : 2nd Nov 2015
⢠Visitors till now: 14,71,218
⢠User manual of farmer portal in regional language should be there
⢠Live chat option should be there in the portal
⢠list of state wise training schedule should be there
31. As per TELECOM REGULATORY AUTHORITY OF INDIA (TRAI). 2015
⢠114.59 million telecom subscriber in India.
⢠In this 81.40 million are wireless connection and 33.91 millions are land line.
⢠The growth rate in mobile phone user.
Rural area:- 3.07%
Urban area:- 2.06%
⢠The Department of Agriculture & Cooperation, Ministry of Agriculture, GOI, launched KISSAN CALL
CENTER on January 21, 2004 across the country to deliver extension servicesto the farming community.
⢠The purpose of these call centers is to respond to issues raised by farmers, instantly, in the local
language.and Queries related to agriculture and allied sectors are being addressed through these call.
32.
33. Toll free number:- 18001801551 through out
the country. Service period:- 6am -10pm
during working days except on Sundays and
gazetted holidays. Beyond these hours call are
attended in IVRS mode.
40. ⢠Inaugurated by the Honâble President of India on July 16,2013
⢠Till today, Around 1100 crore SMSs have been sent to farmers throughout the length and
breadth of the country by thousands of officers & experts down to the Block.
⢠All 3 Departments of Ministry of Agriculture, IMD, SAUs, KVKs and State Governmentsâ
officials are experts in this system.
⢠As of now,around 2 crore farmers have been integrated.
⢠Dissemination of information and advisories to farmers in their own languages free of
cost.
⢠Easy Phonetic Typing Tools for 12 Indian languages.
Integration of Web â Mobile â Kisan Call Centres â Common Service Centres
-Keypoints
41. SERVICES PROVIDED BY MKISAN
USSD
IVRS
PULL SMS
PUSH SMSKSEWA
VOICE BASED
ADVISORY
BUYER SELLER
COORDINATION
42. USSD
⢠USSD is a service as old as mobile telephony itself. This can be accessed
through any GSM handset.
⢠There is no special application or internet access required on mobile
handset to access USSD.
⢠A user dials a short code from his/her handset and chooses among various
options provided in a set of response menus during a session of up to 3
minutes in case of mKisan.
⢠The progress of one session into the next depends on the user's response
44. IVRS to get feedback of farmers regarding the advisories from experts and
quality of information given to them by KCC agents.
IVRS in all 12 Indian languages.
A farmer can rate the advisory or answer given by KCC agent on the scale
of 1 to 5.
45. IVRS CALLS
Farmers or all other
stakeholders can call this
number
(022-67870177) for giving useful feedback
on the services or for obtaining any
information from a predefined menu.
These are used for
obtaining feedback of
farmers regarding the
advisories they are
receiving from experts.
46. Pull SMS is used by farmers and various stakeholders to extract information
from databases by sending SMS in a particular format to any of the following
two numbers. 51969 or 7738299899
47. Farmers can register themselves for receiving these messages on
their mobiles as per their specific needs & relevance at a particular
point of time.
They can register themselves for this service through any of these channels:-
Web Registration at
1. http://farmer.gov.in/Advs/WebRegistration/WebReg.aspx
2. Kisan Call Centers (KCC) - by calling on Toll free number - 1800-180-1551
3. Sending SMS at 51969 or 9212357123
4. Common Service Centers (CSCs)
5. State/District or block agriculture offices
48. Ksewa â
From stand alone or web applications to integrate
with SMS.
Soil Health Card, Market Information, Subsidy
Information,Dealer Licensing etc.
Earlier, the report was either on the internet or as
a printed document.
> 4 mobile phones per farm family, SMS is the way.
Interface to send the report of these services on the
mobile phone of the farmers with a sender id KRISHI
SMS Portal for farmers
was inaugurated on Jul
16, 2013 by the Hon'ble
President of India.
-SMS Portal for farmers
So far, 152 crore messages
have consisted primarily of
advisories to farmers
49.
50.
51. Voice based Advisories
⢠Surveys indicated that many farmers are interested in Voice
based advisories.
⢠Supports almost all voice formats (.wav,
.mp3,.mp4,.amr,.m4a,.aac,.flac )
⢠Expert can record advisory and upload it on web to send
to farmers through SMS Portal.
⢠Thus illiterate and semi literate farmers can also get the
expert advisories
⢠Work going on for Text to Speech Conversion without
Internet
52. Buyer
Registration &
Approval
Selection of Area
to buy
commodities
Price offered for
selected
commodities
Location
of
Farmers
Details of interested buyers along with their offered
price is sent to farmers
53.
54. WHO ARE THE EARLY ADOPTERS OF mKISAN?
⢠Their main reason for joining mKisan is to learn about new farming practices, inputs and ways
to improve their farms.
⢠Around of 42% of these users identify themselves as farmers or herders, and a significant
proportion of hose (9%) are students.
⢠A vast majority of early adopters (over 90%) are maleâthe highest proportion of male users
among all mFarmer supported services.
⢠Most (70%) have access to alternative sources of agricultural information, mainly from fellow
farmers and other âinformation suppliersâ like village elders (31%), likely referring to mKisan as a
complementary source of information.
⢠These users are sharing information from mKisan with others (48%) and would recommend the
service to friends (94%).
⢠The profile of early adopters are likely to fit into that of the general customer base, who are mostly
youth (67% below the age of 29) and mainly grow crops for domestic consumption, selling only
their surplus (54%).
57. ⢠Could the farmers get timely information about insurance
products for their crops in their area?
⢠Was there a seamless integration of Farmers, Insurance
Companies and Banks?
⢠Did all Insurance Companies process fully computerise their
internal process as a nation-wide database?
Erstwhile Scenario
59. ⢠The only Portal for all stakeholders including Farmers, States, Insurance
Companies & Banks
⢠Both Insurance Schemes viz. PMFBY and WBCIS Covered
⢠Information to Farmers on Premium, Cut Off Dates & Company Contacts
for their Crop & Location on Web and by SMS through USSD
⢠Insurance Premium Calculator and Creation of Database of Notified /
Allotted Dynamically
⢠Farmerâs Application for Loan / Insurance and its Integration with Banks
What makes it specialâŚ
60. One Portal for all StakeholdersâŚ
⢠Insurance
Products
⢠Claim
Settlement
⢠Application
Process
⢠Data
Transmission
⢠Cut off Date
⢠Notification
⢠Allocation
⢠Premium
Calculator
⢠Farmer
Application
Farmer State
InsurerBanks
63. Working towards the next
mobile revolution in India
Mobile apps in
Agriculture
64. HISTORY OF MOBILE PHONES
⢠Motorola was the first company to produce a handheld mobile
phone. On April 3, 1973
65. A software application developed specifically for use on
small, wireless computing devices, such as smart
phones and tablets, rather than desktop or laptop
Mobile apps can come preloaded on the handheld
device as well as can be downloaded by users
from app stores or the Internet
What is mobile app?
66. Why to focus on Mobile app?
India possess second largest no. of mobile phone after China
No. of Mobile : 1,034,253,328
Total population : 1,295,291,543
67.
68. Kisan Suvidha
⢠Kisan Suvidha mobile app has been launched by
Honâble Prime Minister on March 19, 2016.
⢠This mobile app is useful for farmers as it provides
information on critical parameters:
68
ďWeather
ďInput dealers
ďMarket price
ďPlant protection
ďAgro advisories
ďąMore than 2 lakh downloads within two months of launch
69. To begin with, a farmer has to register the mobile number,
choose a languageâat present limited to Hindi and
Englishâand enter details of the state, district and block or
sub-district
A tap on the weather button shows details of temperature,
humidity, wind and rainfall for the current day and the
forecast for the next five days
Unique features like extreme weather alerts and market
prices of commodity in nearest area and the maximum
price in state as well as India
70. PUSA Krishi â Mobile App
70
⢠Pusa Krishi mobile app has been launched by
Union Agriculture Minister on March 21, 2016.
⢠This app will help farmers to get information about
technologies developed by IARI, which will
eventually help in increasing returns to farmers.
⢠This Mobile App âPUSA KRISHIââ has been
developed to realize the dream âLAB to LANDâ of
our Prime Minister.
71. Agrimarket â Mobile app
Agrimarket Mobile App can Be used to get the Market Price of crops in the
markets within 50 Km of the devices location.
This App automatically captures the
location of person using mobile GPS
and fetches the market price of crops
in those markets which falls within the
range of 50 Km. There is another
option to get price of any market and
any crop in case person does not want
to use GPS location.
72. Crop Insurance â Mobile app
Crop Insurance mobile app can be used to calculate the Insurance Premium for notified
crops based on area, coverage amount and loan amount in case of loanee farmer.
⢠It can also be used to get details of
normal sum insured, extended sum
insured, premium details and subsidy
information of any notified crop in any
notified area.
⢠Currently, this app is available in Hindi
and English.
73. Bhuvan Hailstorm â Mobile App
⢠Hailstorms cause large scale damage to standing crops and
there was no comprehensive approach to collect hailstorm
data.
⢠The app is available in Google Playstore and on
mkisan.gov.in
⢠Can be used through smartphones for collection of
hailstorm data along with photographs and locations
⢠Will be used by state agriculture department officials for
data collection. Even farmers can send pictures of losses
occurred due to hailstorm.
74. Kheti-Badi
It is a social initiative App, aims to promote and support âOrganic-Farmingâ
and provide important information/issues related to farmers in India
Some of the issues include lack of farming information, direct market reach,
logistics support and demand forecast while heavily depending on expensive
genetically modified (GM) seeds, chemical pesticides and chemical
fertilizers
75. This App can help farmers to convert their chemical farming to
Organic Farming, make informed decisions to improve their
livelihoods and connect them to consumers to gain bigger pie of the
supply chain
The app is in the process to develop a platform to connect Organic
farmers with buyers
76. IFFCO Kisan app
Its deep rooted 40,000 member Co-operative societies
serves over 5.5 Crore member farmers & around 33
Crore indirect dependents across the country
VAS (Value Added Service) platform in 2007 which led
to the creation of IFFCO Kisan Sanchar Limited (IKSL),
an innovative Agri VAS organization
77. Helps Indian farmer to take informed decisions by accessing customized agricultural
information related to their need.
It provides
ď Latest Mandi Prices
ď Weather Forecast
ď Latest Agricultural Advisory
ď Farming Best Practices Tips
ď Buyer And Seller Platform,
ď All Agriculture Related News And Govt. Scheme
ď Animal Husbandry, Horticulture, Agriculture Expert Advice
ďź Agriculture Alerts And Agriculture Advisories In 11 Indian Languages In Text As Well As Agriculture Audio Clip For The Conveniences Of The Farmers
Who Are More Comfortable In Their Own Language.
78. Fertilizer Calculator
This app compares the nutrient content of more than 1500
commercially-available fertilizers
A Dashboard tab is made visible when a DAFWA login is obtained
This tab allows development of more detailed and
personalized fertilizer schedules
Alternatively, the Quick Calculator allows you to select one fertilizer
from a list of products or a custom blend with no login required
79.
80. Agriculture dictionary
This app developed by Deep Powder
Software
It is an easy to search database of
definitions and terms which relate to farm
animal care and agriculture
This is a paid app and is available to
Android operating systems
81. Digital Mandi App
It is developed by BITCOE (BSNL IIT-Kanpur Centre of Excellence) at IIT-
Kanpur
The application service was formally inaugurated by Honâble MOC & IT on
29th August 2011
The query and retrieval can be done via internet kiosks or on any GPRS
enabled cell phone
This service shall be made available on subscription basis at very
economical rates which will be deducted from his mobile phone
82. Multi lingual- English, Hindi, Punjabi, Kannada
The queries can be placed through both image and textual modalities
Currently, the application has been deployed on the BSNL national network
in Odisha and Haryana
It supports around 25000 farmers in Odisha and around 11000 in Haryana
benefit from this unique service
83. It provides a registered farmer alerts through SMS and voice on his mobile about
selected mandi rates of selected crop
Additionally the registration is also being done by the agricultural officers of
Odisha State as it has been selected as the first state for deployment
This service a farmer can register either through the help of officials available in
Mandis (assisted mode) or directly through his mobile phone by SMS or on WAP
portal
84. SL. No. Zone Areas
1 East Orissa, West Bengal, Calcutta Telecom District, Bihar including
Jharkhand, Assam, A&N
2 West Gujarat, Maharashtra, Madhya Pradesh including Chhatisgarh
3 North Punjab, Haryana, Himachal Pradesh, UP (East), UP (West)
including Uttranchal, Rajasthan, Jammu & Kashmir
4 South Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, Chennai
Operating areas:
85. Agrowon
This is the official app of Agrowon - India's
First Agro Daily by Sakal Media Group
Sakal is the largest independently owned
Media Business in Maharashtra
Based in Pune, Sakal operations consist of
regional newspapers, magazines, and
Internet publishing
86. GPS field area measure
Configuration:
Size: 6.0MB
Installs: 1,000,000 - 5,000,000
Requires Android: 4.0 and up
Uses:
Land use planning, field survey
87. Farm to kitchen App
Farm 2 Kitchen India's first grocery shopping app which
offers all certified organic products
It is directly related with organic certified farmers for
supply
Food quality: All produce offered is certified as per
International Standards for organic production - USDA,
EU and India NPOP
88. Kisan Yojana
⢠Give useful information about various
government schemes of agriculture and
allied sectors, rural development etc.
(Central and state govt.)
⢠Users can easily access to Main
Schemes along with the information of
exactly what Benefits they will get from
particular scheme & eligibility to access it.
89. Agri-market mobile app
Agri-Market mobile app can be used
to get the market price of crops in the
markets within 50 km of the deviceâs
location capture by GPS
There is another option to get price of
any market and any crop in case
person does not want to use GPS
location
90. The Agri-Market Mobile App and Crop Insurance Mobile App have been
developed by the in-house IT division of the Agriculture Ministry and can be
downloaded from Google play or the m-Kisan portal
Currently, these apps are available in English and Hindi languages
91. Mandi Trades
A Location based F2S (Farm to Shop) Trading Platform for agricultural
product. Provides Agri-businesses, the technology and expertise needed
to create a smarter and low cost food supply for consumers in India
92. Bhoomi (meaning land) is the project of on-line delivery and management
of land records in Karnataka. Framers of Karnataka can know the status of
their application through this app
Developed by C-DAC, Mumbai
Karnataka Bhoomi
94. Spray Select
By TeeJet Technologies, this App allows to quickly and easily choose the
proper tip or nozzle for your application
Speed, spacing, target rate, drop size category and can get a list of tips that
will work for particular application.
The right nozzle is just a few seconds away
95. Connected Farm
Uses your phoneâs GPS for mapping field boundaries, locate irrigation pivots,
marking flags, and entering scouting information for points, lines, and polygon
areas
Scouting attributes include an extensive list of weeds, insects and diseases,
and allows you to log the severity of a problem, crop conditions, and more
96. Variety Selector Tool
The Tool from Bayer Crop Science helps to find the right variety for field and calculate all cotton seed needs in
a single application
The app is great for growers, seed dealers, consultants and agronomists
Use full for:
ď Compare and evaluate seed varieties
ď Choose the right variety for your fields
ď View variety images and growing videos
ď Input the seeding rate for each variety
ď Calculate acres per bag
ď Determine total bag/box needs
97. Soil-Web
USDAâNational Resources Conservation Service soil survey
information at the touch of a button.
The app works with your phoneâs GPS receiver to identify soil
properties anywhere in the lower 48 states where there is cell
phone coverage
98. Livestock Manager
A lot of mobile apps are targeted to livestock producers
This particular one allows users to track various information about their
animals, including parentage, transport information, medicine
administration and more
99. JD Link
This equipment management app is from John Deere is a telematics
system
It is designed to remotely connect owners and managers to their
equipment, providing alerts and machine information including location,
utilization, performance and maintenance data to manage where and
how equipment is being used (iPhone, iPad).
100. CropNAtion
It is a virtual social network for farmers to share information,
images of their crops and track agriculture trends in their region.
The app has been recognized by CropLife America and has
received the AgGateway Information Technology Innovation
Award. (Android, iPhone)
101. Appropriate use of ICTs can facilitate
To Meet the expectations of Good-Governance in Agriculture by improving
transparency and Farmersâ participation in Agricultural Planning,
implementation and Monitoring.
To reach up to over 90% of Farming community (from current level of below
50%), within next 5 years, with Agricultural Information
AND HENCE
Let us COMMIT to work together for Farmers.