This document discusses the potential for mobile-based agricultural services in developing countries. It notes that currently only 40% of farmers access agricultural information. Common sources of information include other farmers, input dealers, radio, TV, and newspapers. The document outlines how ICTs and mobile phones can improve access to market and production information for smallholder farmers. It provides examples of several existing mobile-based agricultural initiatives in countries like India, Indonesia, and Kenya that provide services like market prices, weather forecasts, and farm advisories to subscribers via voice, SMS, and apps. The document argues that voice-based services are most accessible for low-literacy farmers and that such initiatives need sustainable business models to continue post initial funding.
APPLICATION OF INFORMATION AND COMMUNICATION TOOLS (ICTs) IN MODERN AGRICULTURESREENIVASAREDDY KADAPA
ICT can deliver fast, reliable, and accurate information in a user-friendly manner for practical utilization by the end-user. ICT includes any communication device or application encompassing radio, television, cellular phones, computer and network hardware and software, satellite systems, and as well as the various services and applications associated with them, such as videoconferencing and digital learning.
APPLICATION OF INFORMATION AND COMMUNICATION TOOLS (ICTs) IN MODERN AGRICULTURESREENIVASAREDDY KADAPA
ICT can deliver fast, reliable, and accurate information in a user-friendly manner for practical utilization by the end-user. ICT includes any communication device or application encompassing radio, television, cellular phones, computer and network hardware and software, satellite systems, and as well as the various services and applications associated with them, such as videoconferencing and digital learning.
Report on Rural Agricultural Work Experience.
7 th semester work in Institute of Agricultural Work Experience.
A semester whole work in village condition & attachment with farmers.
Irrigated Village & Raifed Village near to Bhubaneswar
This professional system of extension is based on frequent training of extension workers and regular field visits for onward guiding the farmers in agricultural production and raising their income by providing appropriate plans for country development.
Kumar Sanu RAWE Agro Industrial Attachment Report(Dr RPCAU).A agro industries profile of Bhagalpur district.There is immense potential in the agro based industries of Bhagalpur district.This district is also known as silk city of India.The Tassar silk of Bhagalpur is exported to many states as well as abroad but there are various limitations that limit the production of silk in Bhagalpur .But after all the obstacles there is immense scope of agro industries of this district.
Smart irrigation with water conservation structures can make Rajasthan lead producer of pulses feeding India and rest of world. Government of Rajasthan should be doing all for construction water preservation structures and ensuring smart irrigation system for farmers. Green Rajasthan with abundance of pulses is the mission of Centre for Agriculture and Rural Development ,New Delhi.
ICT in Agriculture, Reasons of Agricultural Information delay in rural India, Need of ICT in Indian Agriculture, Role of ICT in Indian Agriculture, ICT INITIATIVES FOR AGRICULTURE AND RURAL DEVELOPMENT
The Training and Visit (T&V) system was a world Bank assisted program for conducting regular periodical pieces of training and visit to Farmers' field by extension workers. It helped farmers to receive problem-oriented guidance from extension staff.
A Presentation about the India CCA Program launched by American Society of Agronomy in collaboration with Indian Society of Agribusiness Professionals (ISAP) and International Rice Research Institute (IRRI)
Report on Rural Agricultural Work Experience.
7 th semester work in Institute of Agricultural Work Experience.
A semester whole work in village condition & attachment with farmers.
Irrigated Village & Raifed Village near to Bhubaneswar
This professional system of extension is based on frequent training of extension workers and regular field visits for onward guiding the farmers in agricultural production and raising their income by providing appropriate plans for country development.
Kumar Sanu RAWE Agro Industrial Attachment Report(Dr RPCAU).A agro industries profile of Bhagalpur district.There is immense potential in the agro based industries of Bhagalpur district.This district is also known as silk city of India.The Tassar silk of Bhagalpur is exported to many states as well as abroad but there are various limitations that limit the production of silk in Bhagalpur .But after all the obstacles there is immense scope of agro industries of this district.
Smart irrigation with water conservation structures can make Rajasthan lead producer of pulses feeding India and rest of world. Government of Rajasthan should be doing all for construction water preservation structures and ensuring smart irrigation system for farmers. Green Rajasthan with abundance of pulses is the mission of Centre for Agriculture and Rural Development ,New Delhi.
ICT in Agriculture, Reasons of Agricultural Information delay in rural India, Need of ICT in Indian Agriculture, Role of ICT in Indian Agriculture, ICT INITIATIVES FOR AGRICULTURE AND RURAL DEVELOPMENT
The Training and Visit (T&V) system was a world Bank assisted program for conducting regular periodical pieces of training and visit to Farmers' field by extension workers. It helped farmers to receive problem-oriented guidance from extension staff.
A Presentation about the India CCA Program launched by American Society of Agronomy in collaboration with Indian Society of Agribusiness Professionals (ISAP) and International Rice Research Institute (IRRI)
Voice & image based mobile phone agribusiness support--Quality assurance of f...Sridhar Rudravarapu
Voice & Image based mobile phone agro-advisory support can be of immense help in assuring the field quality operations for seed production. Seed companies and contract farmers can benefit from the support given by this tool to the logistics of seed production and improvement of farm productivity.
Presentation from day 1 of: "Policy setting for improved linkages between agriculture, trade and tourism: Strengthening the local agrifood sector and promoting healthy food in agritourism" Workshop organised by the Government of Vanuatu and CTA in collaboration with IICA and PIPSO, Port-Vila, Vanuatu, 25-27 May 2016
Farmbook - an innovative ICT tool for farm management, training, and M&EMEAS
CRS developed, in part with support from the USAID funded MEAS project, a tool for farm management, training of extension agents, and monitoring and evaluation. This presentation gives an overview of the tool and its functionality
ICT (Information & Communication Technology /Technologies) is an umbrella term that includes any communication device or application, encompassing: radio, television, cellular phones, computer and network hardware and software, satellite systems and etc, as well as the various services and applications associated with them, such as videoconferencing and distance learning.
Explains the role of information and knowledge in agricultural marketing, shares the initiatives by Government, private, NGOs and farmers organisations, indicates ICT advances which transform agricultural research-extension-marketing scenarios.
Presentation by Edward Addo-Dankwa, National Value Chain Development Officer, Ministry of Food and Agriculture
Session: Institutional Experiences
on 7 Nov 2013
ICT4Ag, Kigali, Rwanda
Take stock of emerging uses of ICT across sectors and of good practices in Africa and in other countries, including how ICTs are changing business models in strategic sector of Agriculture.
USAID Digital Agriculture Forum // Evidence PresentationNicole Bridge
Presentation delivered by Chris Burns, Director for the Center for Digital Development at USAID Washington. Outlines the Digital landscape of Cambodia and across the world.
ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN THE CHANGING SCENAR...SRICHANDANA36
CONTAINS INFORMATION ABOUT ICT, INTRODUCTION, NEW PROJECTS OF ICT, MOBILE SERVICES, WEBSITES, PORTALS, HYBRID ICT PROJECTS BEING USED BY THE EXTENSION PERSONNEL FOR TRANSFERING LATEST AGRICULTURAL INFORMATION TO THE FARMERS
Contains information about use of different ICT tools in Indian agriculture. Also contains information about challenges in application of ICT in Agriculture sector and way forward to resolve the issues
The world is flat. In this era of globalization, countries are forging partnerships to remain competitive in terms of trade, revenue, inputs and security. The same is needed for sustaining agriculture also. We look at how such partnerships can be leveraged for promoting Indian agribusiness ventures to new horizons and domains through trade opportunities at Africa, EU etc.
The world is flat. In this era of globalization, countries are forging partnerships to remain competitive in terms of trade, revenue, inputs and security. The same is needed for sustaining agriculture also. We look at how such partnerships can be leveraged for promoting Indian agribusiness ventures to new horizons and domains through trade opportunities at Africa, EU etc.
A major hurdle faced by most of the entrepreneurs is lack of access to funding. This session will focus on how to get access to quality funding and funding avenues available to agri-startups. It will discuss the modalities involved in obtaining funding assistance, more specifically, on understanding what a potential investor looks for in an agribusiness venture.
The world is flat. In this era of globalization, countries are forging partnerships to remain competitive in terms of trade, revenue, inputs and security. The same is needed for sustaining agriculture also. We look at how such partnerships can be leveraged for promoting Indian agribusiness ventures to new horizons and domains through trade opportunities at Africa, EU etc.
A major hurdle faced by most of the entrepreneurs is lack of access to funding. This session will focus on how to get access to quality funding and funding avenues available to agri-startups. It will discuss the modalities involved in obtaining funding assistance, more specifically, on understanding what a potential investor looks for in an agribusiness venture.
With Indian agri-food sector becoming a hotbed for MNC investment, we look at how agribusiness can help in improving the state of Indian agriculture and the need for policy regulations. The success of NIABI in furthering agribusiness opportunities through technology commercialization shows that the incubator network can play a pivotal role in promoting agribusiness in the country. A favourable environment supporting agribusiness and incubators needs to be developed so as to promote the sector.
With Indian agri-food sector becoming a hotbed for MNC investment, we look at how agribusiness can help in improving the state of Indian agriculture and the need for policy regulations. The success of NIABI in furthering agribusiness opportunities through technology commercialization shows that the incubator network can play a pivotal role in promoting agribusiness in the country. A favourable environment supporting agribusiness and incubators needs to be developed so as to promote the sector.
An experts’ view into the emerging sunrise sectors in agriculture and the multitude of opportunities it presents for youth of the country. It also focuses on the grassroot innovation incubation for entrepreneurship development.
An experts’ view into the emerging sunrise sectors in agriculture and the multitude of opportunities it presents for youth of the country. It also focuses on the grassroot innovation incubation for entrepreneurship development.
An experts’ view into the emerging sunrise sectors in agriculture and the multitude of opportunities it presents for youth of the country. It also focuses on the grassroot innovation incubation for entrepreneurship development.
Business incubators need to be financially sustainable to carry out its mandate. The session will focus on how to get multilateral funding agencies/investors to support agribusiness incubators, factors and parameters to be considered for obtaining aid, and how to involve the Government to support such ventures, with the ultimate objective of developing an ecosystem for the growth of small and medium agribusinesses.
There are enormous agribusiness opportunities for startups due to new consumer trends, exports business and business models; this session will provide for an overview of four such opportunities.
There are enormous agribusiness opportunities for startups due to new consumer trends, exports business and business models; this session will provide for an overview of four such opportunities.
There are enormous agribusiness opportunities for startups due to new consumer trends, exports business and business models; this session will provide for an overview of four such opportunities.
There are enormous agribusiness opportunities for startups due to new consumer trends, exports business and business models; this session will provide for an overview of four such opportunities.
How does agribusiness incubator help in technology commercialization and support the institute in achieving its mandates? Such a scenario calls for a change of perspective for the way institutes operates. The session will provide the institutes under NARS and others an overview on how business incubators help in not just technology transfer but also in generating revenues, protection of IPR, client interfacing and meeting their requirements and how agriculture can be viewed as a business entity.
Agri-technologies that has high market potential and RoI will be presented in this session which will provide a platform for entrepreneurs, SMEs and agri-companies to understand more about it and an opportunity to start own venture through commercialization of the same.
More from Agri-Busines Incubation (ABI) Program of ICRISAT (20)
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
3. Only 40% of farmer access information about agricultural techniques ,
inputs and market information (India NSS, 2005).
Sources of Agricultural Information
• Progressive Farmers - 16.7%
• Input Dealers - 13.1%
• Radio - 13.0%
• Television - 9.3%
• Newspaper - 7.0%
• Extension Worker - 5.7%
Source: NSS, June, 2005 GoI
4. ICTs play a key role in improving the availability of
agricultural production and market information in
developing countries.
ICT-based market information and farm advisory systems
have a proven track record for improving rural livelihoods in
developing countries where they have been introduced.
While Internet-based market information and farm advisory
systems work well in more developed, literate markets,
other media such as mobile phones or community radio,
could be appropriate alternatives in developing and least
developed countries.
5. Touch Screen Computer-based Smartphone-based Radio-based
Kiosks Information Systems Applications (GPRS & Broadcasts
CDMA)
Voice-based Mobile
Solution & Tablets-based
SMS-based Mobile Information Community Video
Interactive Voice Messaging Systems
Response Systems Systems Programs
7. Mobile telephony is a transformational
technology
- Prof. M S Swaminathan
• Last mile connectivity
• Reaching the unreached
• Affordable
• Bridging digital divide
• Empowerment
• Social inclusion
8.
9.
10.
11. Density of mobiles (2011)
Country Number % of population
World > 5.6 b 80
China 976 m 71
India 894 m 74
USA 328 104
Indonesia 250 105
Brazil 242 126
Nigeria 90 65
Philippines 86 92
Bangladesh 84 49
14. Initiatives Market Farm Advisory Weather
Information Forecasts
Nokia Life Tools √ √ √
Reuters Market Light √ √ √
IFFCO Kisan Sanchar √ √ √
Limited
e-Choupal √ √ √
ESOKO √ √ √
CKW Program √
Agropedia √
SAPA Mobile √
m-Krishi √
15. • Up-to-date agricultural information on agriculture, education
& entertainment directly to a consumer’s Nokia phone
• Rolled out commercially in India & Indonesia in 2009
• Services are subscription oriented
• SMS-based service sends basic text messages on an icon-
driven interface
• Relevant information received almost daily in local language
(Hindi)
• Available across 18 states, in 11 regional languages
• Claims 14 million subscribers
• Has several Private & public Sector Partners
• Works across several mobile network operators (MNOs)
16. Displays information in 2 languages –English and in the local language
(Bahasa-Indonesia & Hindi -India)
17. • RML offers Indian farmers up-to-date, customized information
on commodity prices, local news, weather updates
• Started in 2007. User base- over 80,000 farmers (2010)
• Information relevant to 54 commodities in 270 mandis
• Subscription entitles to:
– Market prices and arrivals in three markets for each of the two
crops chosen by the farmer
– 24-hour local weather forecast relevant to the farmer’s taluka
– Information on best practices of production for two crops
Works across mobile network operators (MNOs)
18. • Choupal refers to meeting place in a village
• Information on prices, weather forecasts & best practices
• Supply chain integration & supply of farm inputs
• aggregation of farm outputs to ensure competitive prices
and efficient logistics
• Direct marketing channel to lower transaction costs
• Operating in 40,000 villages covering 4M farmers in 10
states through 6,500 kiosks
• Plans to offer personalized crop management advisory
services to individual farmers by integrating mobile phones
into the digital and physical network of e-Choupal.
19. • Kenya’s most well known mobile based solution for
agriculture.
• Enables farmers to create linkages with market
• Services offered:
– Price Information
• Up-to-date market information empowers farmers as they bargain
for a fair price with middlemen and purchasers
– Group Selling
• Farmers get connected to each other to jointly market crops in
greater volume, helping rural farmers access large-scale markets.
20. – Group Buying
• Farmers get connected to suppliers and, through collective buying power, get
significant bulk discounts on farming inputs such as seeds, fertilizers, and
equipment.
– Customer Relationship Management
• CRM module is targeted at cooperatives and large suppliers that want to
manage their clients’ queries and responses.
21. • Incubated at Institut Teknologi Bandung, Indonesia. Now a
Private sector venture
Comprehensive, Mobile-based supply chain and Information
management system
– integrates large numbers of smallholder farmers into
commercial supply chains
– facilitate mutually beneficial partnerships between smallholder
farmers and exporters/buyers
– Provides technical information,
– recommend best practices to smallholder farmers at real time
– Links smallholder farmer s’ production to specific market needs
– currently operational among 5000 organic rice farmers
22. • Joint venture of IFFCO with Airtel to provide mobile tele-
services to the rural farmers.
• IKSL distributes Airtel SIM cards under the name “Green SIM”
to the farmers
• Subscribers are provided five voice-based messages free of
cost every day.
• Consumers can also access a toll-free helpline service
• IKSL schedules its voice messages based on the local
agricultural situation and queries on their helpline
23. • m-Krishi is a proprietary mobile agro-advisory system allows
farmers to send queries to agricultural experts through a
mobile phone and receive personalized advice in local
language.
• The end-to-end m-Krishi solution has been developed through
the integration of technologies such as:
– sensors
– solar power
– CDMA modem
– CDMA network
– handset with camera
– an engine to assist in displaying mobile screens in Indian
languages
24. • Developed under ICAR-NAIP project
Agropedia- II
• Service provider neutral
• Currently being pilot tested involving nearly
10,000 farmers of 30 KVKs in:
– 20 districts of Uttar Pradesh
– 4 districts of Uttarakhand
– 5 districts of Karnataka and
– 1 of Andhra Pradesh
25. • SMS
Text messages can be created in 11 different
languages.
Low cost
Constrained with handsets & illiterate farmers
• Voice Messages
Experts can create messages in their own voice.
Expert send messages either through the web or
mobile phone
Delivery of messages to the farmers on their
registered number
Relatively more expensive
26. Dynamic market information
• Project based initiative by the TNAU, funded by DIT
• Covers 13 major markets in south India
• market analysis of 120 perishable commodities- fruits,
vegetables & flowers
• Collects whole sale and retail market price and uploaded
to the website
• Market information shared with farmers through FM
radio and mobiles
• Serving 35,000 farmers
27. • Voice-based information systems are better accessed by
farmers as it works above the constraints of illiteracy and local
language support
• Greater mobile penetration in rural areas, will lead to more
number of MNO/MSO to offer MVASs
• The credibility and quality of service offered going to be
important considerations
• Two-way mobile application (E2F, F2E)
• Farm-advisories alone can not be the business proposition, it
needs to be supported by forward and backward linkages
28. • Government-funded and NGO-operated ICT
solutions have an expiry date and when intervention
ends, the solution needs a full sponsorship to revive
its operations
• Greater risk of negative impact of information
explosion