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The document discusses the marketing mix, which comprises the key elements used by organizations in the travel and tourism industry to meet their marketing objectives. Specifically, it outlines the five elements of the marketing mix: planning, product, price, promotion, and place. Planning involves using mission statements to set objectives. Product refers to the service offered, its characteristics, branding, and unique selling points. Price considers how price meets objectives and responds to market changes.
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This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
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Mix1
- 1. http://www.bized.ac.uk Copyright 2005 – Biz/ed The Marketing Mix in Travel and Tourism 1 BTEC Travel and Tourism
- 2. http://www.bized.ac.uk Copyright 2005 – Biz/ed What is the Marketing Mix? • Marketing Mix is a term describing the key elements used by an organisation to help it meet its marketing objectives • In travel and tourism we think of the mix as comprising the following:
- 3. http://www.bized.ac.uk Copyright 2005 – Biz/ed Elements of the Marketing Mix • Planning • Product • Price • Promotion • Place
- 4. http://www.bized.ac.uk Copyright 2005 – Biz/ed Planning Using Mission Statements to set objectives such as: • profit targets • competing with other facilities • increasing market share • entering new markets
- 5. http://www.bized.ac.uk Copyright 2005 – Biz/ed Product • the product or service offered to customers • its characteristics • the niche(s) occupied by the product or service • how the product is branded • its USPs (Unique Selling Points)
- 6. http://www.bized.ac.uk Copyright 2005 – Biz/ed Price • how price is used to meet the facility’s overall objectives • the ability of the facility to change prices to reflect market changes • the impact of competitors on the price of the service
- 7. http://www.bized.ac.uk Copyright 2005 – Biz/ed What Now? • Go to the Activity that accompanies this Presentation to find out more about how the marketing mix is used in a facility involved in special interest tourism