The EXPORT PLAN template includes a practical guide and example for exporting a product to international markets.

1. EXPORT PLAN
Objectives
Requirements
Sections
Template and Example

2. OBJECTIVES
When developing an export strategy it is critical to analyze
the objectives for entering overseas markets. The key
objectives are:
• Assessment of export potential and capabilities
• Identify target markets
• Choose the best market entry strategy
• Selection of most suitable marketing actions
• Better management of international business operations
• Evaluate the financial resources, sales goals and profits.
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3. An Export Plan must meet the following requirements:
• It is a written document work.
• Structured content with different sections.
• Three years planning, reviewed annually.
• Design strategy: target markets and entry form.
• Propose action plans: product, price and communication.
• Set objectives, assign resources and allow assessment results.
REQUIREMENTS
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4. Section 1: Background Analysis
Section 2: Market Selection
Section 3: Market Entry
Section4: ProductandPriceStrategy
Section 5: Communication Strategy
Section 6: Business Plan
PLAN SECTIONS
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See sample of Export Plan

5. The purpose of the Export Plan is to prepare companies and professionals
to enter the international market place or to better organize their existing
international business activity. The Plan will serve as step-by-step guide to
lead the company through the process of exporting products and services to
international markets.
The Plan is divided into six sections following a time sequence. Each section
helps to plan international business strategies and take effective export
decisions.
Foreachsection,thePlanprovidesworksheetswithcorrespondingexplanatory
notes so that the user does not have difficulty developing and completing
the Plan. It also offers a case study that is used as an example to apply the
methodology.
Download Export Plan Template and Example
See sample of Export Plan
EXPORT PLAN (PRACTICAL GUIDE)