The startup plan is for an herbal hair oil business called "স্বেকশ". Key points: - The mission is to fulfill customers' hair oil needs through expert consultation and high-quality homemade products. Customers can choose ingredients for their specific needs. - The management team includes a CEO, heads of sales, marketing, technology, finance, and human resources. - The target customer is people aged 18-45 in suburban and urban areas interested in herbal hair oils. - Competition includes other homemade hair product brands but the advantage is expert advice and customization. - Financial projections estimate an initial investment of 500,000 BDT,

1. STARTUP PLAN:
Herbal Hair Oil

2. Executive Summary
স্বেকশ
The mission of “স্বেকশ” is fulfilling homemade hair oil
customers' needs through expert consultation services and
top-notch products.
“স্বেকশ” is strictly a home-based business.
Value Proposition: Choose a homemade hair oil with the help
of expert suggestions.
Marketplace: Homemade hair oil industry
Competition and Advantage: Our competition are
homemade hair product manufacturers and service providers
such as “দীঘল” etc. The advantage we have over them is mainly
the availability of expert suggestions for customers, ingredient
options for customers to choose for their specific product, and
24/7 available customer care service.
Target Customer: Targeting people mainly of suburban and urban
areas who have a fascination for homemade hair oil ranging from
age 18-45 years.
Target Customer: Targeting people mainly of suburban and urban areas
who have a fascination for homemade hair oil ranging from age 18-45 years.

3. Executive Summary
Management Team:
CEO:- Mushfiqua M. Mushsharat
Head of Sales & Marketing:- Aditi Das
Shukla
CTO:- Sakib Ishraq Rashid
Financial Analyst:- Tapabrata Sarker Argo
COO:- Nazifa Noshin Adree
Head of Human Resource:- Prosenjit Das
Financial Summary: A starting investment
of BDT 5,00,000 in the year 2022, break even
in 2025 and a profit prediction of BDT 8-10
lakhs in 2027.
Future Goals: Becoming the best
homemade hair oil brand in Dhaka and
eventually becoming one of the top brands
in Bangladesh and moving towards
exporting.
Sales & Marketing Strategy: Digital
marketing on social media platforms,
giveaway campaigns, celebrity
endorsements and engagements.

4. 4
Table of Contents:
1. Introduction:
● Industry Analysis
● Big Idea
● Company Description
● Potential Partners
● Mission Statement
● Product Offerings
1. Market:
● Market Analysis
● Potential Competitions
● Competitor Matrix
● Our Marketing Strategies
1. Our Plans:
● SWOT Analysis
● Product Design and Logo
● Product Development
4. Economics of the Business:
● Financials
● Financial Projections
● Overall Schedule
● Timeline
● Operating Plan
5. Conclusion:
● Contingency Plan
● Team Structure

5. 1.
Introduction
● Industry
Analysis
● Big Idea
● Company
Descriptions
● Potential
Partners
● Mission
Statement
● Product
Offerings
5

6. Ref: https://archive.dhakatribune.com/business/economy/2020/08/29/foreign-brands-dominate-hair-oil-market
https://www.mordorintelligence.com/industry-reports/bangladesh-hair-oil-market
Industry Analysis
Industry Size: From an article, it was seen that the domestic hair market oil stood at 41.3 million USD
Industry Growth and Sales Projection: Over the next six years, through 2025, the market is anticipated to
increase at a compound annual growth rate (CAGR) of 5.5 percent, reaching $54 million.
Market Leaders:
Bangladesh Market: Key Market Trends:

7. Big Idea
‘স্বেকশ’ is an unique product because it will focus on what customer
wants which makes it unique. Customers will choose their own
ingredients for their own type of hair oil after consulting with
experts.
7
‘স্বেকশ’ Hair Oil

8. 8
Company Description:
Company Type: Home-based
Entrepreneurial Small Business.
Company Platform: Online Based.
Legal Status and Ownership: Equal Shares
for all six partners in this startup.

9. 9
Potential Partners:
Delivery Services: Pathao,
RedEx
Online Shops: Daraz, Shajgoj.

10. Mission Statement
10
❏ Ensuring the best value hair oil
through a customer’s need through
an expert’s point of view

11. ‘’
▣ Best Quality Hair Oil;
Completely Herbal and
Homemade
▣ Expert Interactions for
advices on Hair Care
▣ Allergy Precautions Taken
per Customer Request
11
Product Offerings:

12. 2.
Market
● Market
Analysis
● Potential
Competitors
● Competitor
Matrix
● Our
Marketing
Strategies
12

13. Target Customers
1. Product for all ages.
2. Focus point on the young
people.
3. Targeting the people of
suburban and urban area
mostly.
Mediums of Engaging
Customers
1. Social campaigns in
rural area
2. Social Media
3. Advertisements
4. Hotline number for
customers to consult
experts
13
Market Analysis:

14. Potential Competitor
Dighal is a herbal brand
which has been in the
market for quite a time. It
has been concentrating
their promotions through
social medias but it does
not have the USP as ‘স্বেকশ’
14

15. Competitor Matrix
15
Less
Reputation
More
Reputation
Low Cost
High Cost

16. MARKETING STRATEGY
Increasing presence on
social media platforms
to disseminating the
USP of HAIRBEL
Arranging some
give-away, offers or
discounts events to
attract different target
audiences according to
Demography,
Psychographic and
Geography
Using Celebrity
Endorsement for
advertisements on TV and
billboard and posters

17. 3.
Our Plans
● SWOT Analysis
● Product Design
● Product
Development
17

18. SWOT Analysis
18
Strengths
❏ Uniqueness of choosing
own preference of oil for
customers
❏ Completely Natural
❏ Can get the advantage of
first mover in this industry
WEAKNESSES
❏ Big budgets will be needed to
make the first move.
❏ People are not used with this
kind of ‘self choosing product’
❏ For creating a reliable hotline,
experts could be a costly
option
❏ Could be an one of a kind
product
❏ Has a big market to grab
❏ If satisfied, Customers will
be the promoter of business
OPPORTUNITIES
❏ Big Companies can apply
the idea whenever they
want
❏ As it will be homemade,
orders could be in the list of
pending.
❏ Will take time to earn the
trust of customers
THREATS

19. Product Design and Logo
19
The design will be easy to use and the
applicator will help in hassle-free
application.

20. 20
Product Development
Tasks
★ Launching a mini
pack that is
convenient for
economic class
and travelers
Challenges
★ High competition
and saturation of
market
★ Projected development cost
Raw materials- 30,000 BDT
Pre operational cost- 50,000 BDT
Promotional cost- 40,000 BDT
Others- 20,000 BDT
TOTAL-
140,000 BDT
Risks
★ Not capable of
meeting new
demands

21. 4.
Economics of
the Business
● Financials
● Financial
Projections
● Timeline
● Overall
Schedule
● Operating
Plan

22. 22
Items Cost (BDT)
Infrastructure
cost
0 (First Year)
Equipment/
Machinery Cost
20,000-30,000
Raw materials 50,000
Pre operational
cost
10,000-20,000
App and website
development
50,000
Other costs 1,00,000
Total 2,50,000
FINANCIALS
Initial Fixed Cost Initial Variable Cost ( In One Year )
Items Cost (BDT)
Promotional cost 40,000
Campaign 25,000
Advertising cost 30,000
Offers 15,000
Distribution 50,000
Electricity and other bills 36,000
Others and Contingency
costs
1,00,000
Total 2,46,000

23. 250 BDT
Per 180mL Bottle
175 BDT
Expense Per Bottle
450 BDT
Per 350mL Bottle
23
Financial Projections:
175 BDT
Expenses per 180mL Bottle

24. Timeline:
24
1 3 5
6
4
2
2022
Investment: 5,00,000
BDT
2024
2,00,000 BDT till
Breakeven
2026
1-2 Lacs Profit
2023
4,10,000 BDT till
Breakeven
2025
Breakeven
2027
8–10 Lac Profit

25. Overall Schedule:
25
Months 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Service in Creation
Service in Dhaka
Service in Other Cities
Website Publish
Local Marketing
Digital Marketing
Customer Feedback

26. Operating Plan:
General Approach:
Back Stage:
▣ Make a base Product
▣ Prepare Additional
Ingredients for
customization
▣ Assorting packages
Front Stage:
▣ Expert Interactions
▣ Final Product with
packaging
▣ Delivery Services
Business Location:
❏ Home-based Business,
operating from home.
Facilities and Equipments:
▣ Oil Machine
▣ Stove
▣ Gas
▣ Containers
▣ Strainers
▣ Raw Materials
▣ Electricity
26

27. 5.
Conclusion
● Contingency
Plan
● Team
Structure

28. Contingency Plan
28
Challenges Solutions
1. Fail to reach the target
audience
2. Less sales than expected for
brand loyalty of popular
alternative
3. Risk of successful campaigns
getting copied by
competitors
4. Less than expected sales
1. Redesign the marketing
strategies after keenly
observing the thought process
of the customer
2. Redesign marketing strategies
focusing on the USP of the
product
3. Initiate a brand war on social
media platforms
4. Plan a more aggressive
marketing plan

29. Team Structure
29
Mushfiqua M.
Mushsharat
CEO & Founder
Aditi Das
Shukla
Head of Sales and
Marketing
Tapabrata Sarker
Argha
Financial Analyst
Nazifa Noshin
Adree
Chief Operating Officer
Sakib Ishraq
Rashid
Chief Technology officer
Prosenjit Das
Head of Human Resource

30. Thanks!
Any questions?
30