The document outlines a comprehensive export process aimed at helping businesses establish and grow their international markets. It includes steps such as identifying export goals, conducting product reviews, developing export plans, evaluating pricing strategies, and creating customer engagement strategies. Additionally, it highlights the importance of compliance, documentation, and securing funding to support export growth.

1. THE CVEN
EXPORT
PROCESS

2. ONE OBJECTIVES &
MARKET PLAN
Identify the businesses
export goals.
Goals can range from
establishing their first export
market to migrating clients
into new markets.
01.
Identify the destination
markets, target customers
and sales channels.
Understand the competitors
both domestically and
internationally.

3. TWO
PRODUCT
REVIEW
Understand the
product’s advantages,
production capacities,
limitations and
opportunities.
Consider the supply and
logistic issues.
Label compliance,
product compliance and
any restrictions or trade
barriers.
02.

4. THREE
EXPORT
PLAN
Develop an export plan to
outline the pathway to market
Confirm which markets, why,
how and at what price point
Identify risks in export
including IP and mitigation
options03.

5. FOUR
EXPORT
ENTRY
REQUIREMENTS
04.
Review the chosen market’s
compliance and regulatory
barriers, documentation
requirements, registrations and
certifications

6. FIVE
PRICING &
LOGISTICS
Evaluate pricing
strategies, costing
models and
competitiveness in
foreign markets.
Assess international
duties and taxes
Decide on the most
effective export volumes
in line with client
objectives and capacity
Develop pricing models
and negotiation
strategies
05.

7. Develop export
communication
materials to ensure
the key advantages
are being
communicated and
localised to the
objectives of the
buyer
06.
EXPORT
MARKETING

8. SEVEN
CUSTOMER
SELECTION &
ENGAGEMENT
Identification of the
ideal customer, their
channels and
requirements.
Target all
communication to meet
the needs of a specific
customer group
Engage with customers 07.

9. EIGHT
EXPORT
PROCEDURE
AND DOCS
Develop all export
documentation templates,
procedures and certifications
08.

10. EXPORT GRANTS
& FUNDING
09.
Provide grant referrals and
support clients to leverage all
funding streams to further
export growth.

11. 10.
EXECUTION &
FULFILMENT
Manage the program,
implement the strategies and
undertake the business
development to ensure the
client realises their export goals

12. YOUR EXPORT TEAM
WWW.CVEN.COM.AU