TCS is a leading global IT services company established in 1968 as part of the Tata Group, one of India's largest conglomerates. It has over 276,000 employees serving clients in 44 countries. TCS provides consulting, IT, and business services through its Global Network Delivery Model and has experience in industries like banking, insurance, and telecom. It has a presence across Asia, Europe, North America, Latin America, and Middle East with 150 offices worldwide. TCS focuses on innovation, workforce development, and strategic partnerships to drive growth in domestic and international markets.

1. SUBJECT: INTERNATIONAL
MARKETING
SUBMITTED BY: SHIVI
MITTAL(05)
(MBA) (A)

2. HISTORY OF TCS
TCS is an information technology consulting, solutions
and services Organization.
- Is a part of one of India’s most respected business
conglomerates- the Tata Group.
-largest Indian IT services company ever since its inception in
1968.
-First Indian software company to enter South Africa.
-Has a wholly owned subsidiary in China called Tata
Information Technology (Shanghai) Limited
-has more than 30 years of experience in European marketsUK, France, Germany, Italy, Hungary, Spain, Belgium,
Netherlands, Sweden, Norway and Finland .
-First international order come from Burroughs,one of the
first business computer manufacturers.

3. Corporate Facts
• Who We Are: Tata Consultancy Services is an IT
services, consulting and business solutions organization
that delivers real results to global businesses, ensuring a
level of certainty that no other firm can match.
• What We Offer: TCS offers a consulting-led integrated
portfolio of IT and IT-enabled services delivered
through its unique Global Network Delivery Model™
(GNDM™), recognized as the benchmark of excellence
in software development.
• Lineage: TCS is part of the Tata group, one of India’s
largest industrial conglomerates and most respected
brands.

4. MISSIONS VALUES AND WORKFORCE
 MISSION:
• To help customers achieve their business objectives by
providing innovative, best-in-class consulting, IT solutions
and services
• To make it a joy for all stakeholders to work with us
 VALUES:
• Leading change
• Integrity
• Respect for the individual
• Excellence
• Learning and sharing
 WORKFORCE: TCS has over 276,000 of the world’s besttrained IT consultants in 44 countries.

5. Industry Competitors MONEYCON
Infosys
Ltd.
Mindtree
Patni
computer
systems
Wipro Ltd.
Mphasis
ltd
Oracle Financial
Services
HCL
Technologi
es Ltd.
Tech
Mahindra

6. 2nd largest
employer after
coal India
In 1981
developed India’s
1st software R &
D centre named
TRDDC in Pune
Become the
world’s 2nd
most valueable
IT services
firm-FORBES
Largest
provider of IT
in Asia
TCSAchievements
One of lowest
Attrition rates
in Indian IT
industry

7. INTERNATIONAL PRESENCE
Present in more than 53 countries with 150 offices worldwide CCI

8. INTERNATIONAL
PRESENCE
United Kingdom
Growth Across
Markets(201213)(ANNUAL REPOT)
44%
Latin America
40%
North America
27%
Europe
21%
Asia Pacific
27%
Middle East Africa
28%

9. TCS Services
Assurance Services
BI & Performance Management
BPO
Cloud Services
Connected Marketing Solutions
Consulting
Engineering & Industrial Services
Enterprise solutions
ION small and medium business
IT Infrastructure services
Mobility solution & Services
Platform BPO Solutions
CCI 2013

10. SERVICES PROVIDED BY TATA
• TCS' services are currently organized into the following
service lines (percentage of total TCS revenues in the 201213 fiscal year generated by each respective service line is
shown in parentheses):
• Application development and maintenance (42.80%);
• Asset leverage solutions (2.70%);
• Assurance services (7.70%);
• Business process outsourcing (12.50%);
• Consulting (3.00%);
• Engineering and Industrial services (4.60%);
• Enterprise solutions (15.20%); and
• IT infrastructure services (11.50%).

11. Innovation Themes-TCS
TCS has a global network of Innovation Labs,
focused on key expectations from IT:
• Increase Operational Efficiency
• Promote Business Agility
• Simplify and Transform
• Manage Enterprise Risk and Compliance
• Enable Understanding of Markets and
Customers

12. TCS in Middle East & Africa
One of the first Indian IT services and consulting companies to enter South
Africa.
Major customers Ned bank, STRATE, University of the Witwatersrand,
Standard Bank, Barclays in South Africa.
TCS in North America
First Indian firm to setup operations in New York in 1979
22 offices with more than 14000 consultants
opened its first and largest North America Domestic Delivery Center -TCS Seven
Hills Park -on March 17, 2008.
52.1 percent of TCS’s global revenues come from its North America operations
customers include 49 out of the top 100 Fortune 500 companies in North
America

13. TCS in Latin America
Has more than 10 years of experience in Latin American regions
More than 8000 consultants work in this region
have centers of excellence –
for Oracle in São Paulo, Brazil;
Web Technologies in the city of Montevideo, Uruguay;
Process Outsourcing in Santiago de Chile;
IT Infrastructure Services in Querétaro, Mexico
TCS in Europe
Had operations from last thirty years.
In last ten years company expanded in 21 European Countries
Over 15,000 employees in Europe serving more than 350 clients
SABN Amro, Bekaert, British Airways, BT, Europcar, Ferrari, ING, KLM, Nokia,
OECD, Societe Generale and the British Home Office.

14. TCS in Asia Pacific
TCS Asia Pacific operates in twelve economies covering all major markets in
the region, from Australia to Japan with over 10000 consultants
Recently announced incorporation of new subsidiary TCS APAC
hub of operations for the key regional offices in China, Korea, Taiwan,
Australia and New Zealand
has established a significant presence in Singapore over the last 20 years
with 50 IT projects.
customers as Singapore Airlines, General Electric, Singapore Exchange and
Standard Chartered Bank
TCS in UK & Ireland
Had total of seven offices
Employs over 3000 professionals
Popular clients as AXA Sun Life,CMIG Bristol, British Airways and London
Electricity.
only Accenture gets more mention than TCS in the UK marketplace.

15. Product Line Revenue 2013AR

16. International Market share (Revenues)angel reserach
Companies
FY 07
FY 11
FY 12
IBM
29.8
26
26
Fujitsu
19.5
16.2
15
Accenture
13.3
12.6
12.8
HP
9.6
16.2
15.3
CSC
9.2
7.4
6.8
Capgemini
4.8
4
4.2
Atos
3.3
2.3
2.9
Logica
2.8
2.6
2.7
MNC SHARE
92.3
87.3
85.7
TCS
2.6
3.8
4.4
Infosys
1.9
2.8
3
Wipro
1.5
2.4
2.5
Cognizant
0.9
2.1
2.6
HCL Tech
0.9
1.6
1.8

17. Market share Based On Revenues2012 bloomberg(Domestic)

18. Success Strategy-Domestic &
International
diverse workforce of 2,76,196 employees representing 118
nationalities
workforce management strategy to maintain employee cost at
desired level
ONE TCS CULTURE across the organisation helped the company
intergrate its diverse global talent base into a cohesive high
performing unit.
Recruitment from 616 institutes in india and 288 institutes in
other countries
a total of 12,789 person years of efforts invested to increase the
proficiency of empoyees

19. Contd…….
Talent management & Talent Engagement processes helpped create
an environment where performance is awarded,opportunities are
provided for career growth and people are encouraged to recognise
their potential(low attrition rate of 10.6
By maintaining the enterprise wide highest maturity level-5 for
CMMI-DEV(Development) and CMMI-SVC(Services)
Company that takes up larger and complex projects
Around 95% of the work we do is repeat business from existing
clients
Long term commitment and relationship with the communities in
which it works

20. International Footprint
ISO 20000:2011(Services
Management)
ISO
Certifications
AS 9100(Aerospace
Industry)
ISO
9001:2008(Quality
Management)
ISO13485(Medical
Devices)
ISO
27001:2005(Security
Management)
ISO
14001:2004(Environmental
Management)
BS OHSAS
18001:2007(Occupational
Health & Safety
Management)
Specific
Quality
Certifications
TL 9000(Telecom
Industry)

21. Global Recognition
Listed in FORBES
Asia Fab 50
Top honors at
the Asian CIO
Leaders awards
in Dubai
Caring company
award 2012 for
CSR activities in
Hong Kong
Best Performing
Consultancy
Brand In Europe
Leading IT
Services and
Outsourcing
Firm in China

22. GLOBAL ALLIANCE
TCS’ global alliance mission in
partnering with various
organizations is to ensure that both
TCS and the partner organizations
derive the maximum benefits of
our relationship, in terms of
growth of services and products.
The TCS-Alliance Partner
Advantage
Partner organizations and TCS
work together to create new
offerings

23. GLOBAL ALLIANCE
Key benefits and resources for building and selling
solutions supporting Partner systems
TCS Alliance Framework
Strategic Partnership– includes partnership with major
technology players
Solution Partnership– includes partnership with niche
players

24. GLOBAL ALLIANCE
Business Value For Our Clients
Business Value For Our Clients
Reduced risks and costs associated with the
technology procurement process and
technology ownership
Competitive advantage by leveraging TCS’
industry, product and service expertise and the
partner’s technology products and services
Reduced IT costs with cost-effective
solutions at scale
Reduced risks through end-to-end solutions
Ability to leverage training resources to help
you plan and build solutions using Partner
products