Mission Statements

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The document discusses the importance of mission statements for organizations. It defines a mission statement as a declaration of a company's purpose and objectives. Developing an effective mission statement is a three-step process that involves defining the organization's goals, identifying its operations and markets, and reflecting its values. The document also provides Ben & Jerry's mission statement as an example and evaluates how well it meets the three criteria.

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Motivation is the driving force within individuals that implies them to action……. TYPES OF MOTIVATION Positive Motivation Negative Motivation Extrinsic Motivation Intrinsic Motivation Represents the drive to satisfy both physiological and psychological needs through product purchase and consumption Gives insights into why people buy certain products Stems from consumer needs: industries have been built around basic human needs

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The best example of a mission statement will define your company and its purpose in 30 seconds or less. Great ones avoid buzz words, empty phrases, or mission statements that are so general they could apply to many different companies. It’s a challenge, but you want to capture what your company stands for in a brief and memorable way. Sometimes it helps to look at the mission statements of other companies to get a better idea of how to write your own mission statement. Gathered below are the mission statements of the world’s 25 most valuable brands in 2015. We’ve also graded each mission statement to demonstrate how effective they are.

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