Learn tactics to rapidly build and test a startup idea with a minimal budget. Step-by-step details to create your Minimum Viable Product (MVP) and achieve Product-Market-Channel-Fit. Quickly build, launch, test, gather data, analyze data, iterate, and/ or kill the startup idea. Have questions? Tweet @Adriana_Herrera or email adriana [at] openbubbles dot com.

1. Product-Market-Channel-Fit
Minimum Viable Product

2. adriana@openbubbles.com
Adriana Herrera
@adriana_herrera
HI!

3. ABOUT ME

4. ABOUT ME

5. ABOUT ME

6. ABOUT ME

7. ABOUT ME

8. IDEA
Web
Mobile
CONSUMER
ENTERPRISE

9. STEP 1
SIGN-UP PAGE
MVP
What is Your
Value
Proposition?
A/B TEST

10. SpyFu
Launch Rock Wordpress
Optimizely
ThemeForest.com

11. STEP 2
CONVERSION
RATE
MVP
Establish
Baseline
15% is a
Good Ratio
for
Consumer

12. Google Analytics
Facebook Ads
Google Adwords

13. STEP 3
FIND YOUR
AUDIENCE/
USER
MVP
What is the
Profile of Your
User?
Market
Size?
Large
Enough?
TAM?
Where
Are
Users?

14. Forrester
Research
Total Addressable Market Formula
X User * $X Value * X Per Year
Alexa
You Know Real User Value
By Knowing Your Funnel

15. STEP 4
SCOPE
PRODUCT
MVP
Slash and Cut
Slash and
Cut Again!
Leanest
Version

16. Mechanical Turk
Keynote
Axure
Balsamiq
Malls
Food Courts
Network
LinkedIn
Rapportive
PowerPoint

17. STEP 5
BUILD
PRODUCT
MVP
Learn to Code
Recruit
CTO
Dev
Shop
Contract

18. Code Academy
General Assembly
Founder Dating
Tech Events
MagmaLabs.io
Elance
ODesk

19. STEP 6
VALIDATE
BUSINESS
ASSUMPTIONS
MVP
Benchmarks/
KPIs
User
Profile
User
Funnel

20. User Funnel
Referral
Acquisition
Engagement
Activation
Retention
%
%
%
%
%
KPI
Zopim
Survey.io

21. STEP 7
DECIDE IF
YOU MOVE
FORWARD
MVP
What Does
the Data Tell
You?
Iterate?
Kill?

22. Check Your"
Emotions and Ego
Don’t Be Too Tied
to an Idea
Cohort Reports
Google Analytics
KissMetrics

23. STEP 8
FIND YOUR
CHANNEL(S)
TO SCALE
MVP
User
Acquisition
Outside
of the Must Do
Basics
Growth
Hack
Get
Creative

24. TechCrunch
VentureBeat
College Campuses GrowthHackers.com
Marketers
AND
Engineers
Engineers Are Great to Help
Discover Scalable
Acquisition Channels
KissMetrics Blog
Andrew Chen Blog

25. ProductAssumptions
Drivers
Analysis
ActionableDataandDelivery
SunriseSessions
SUMMARY
ChannelDevelopment

26. Be Yourself
Be Humble
Keep Learning
Try New Things
Be Okay with Mistakes
Work With People That
Share Your Values
HAVE FUN!
Create Balance
Focus

27. adriana@openbubbles.com
Adriana Herrera
@adriana_herrera
THANK YOU