The document summarizes Steve Blank's presentation on the startup path and customer development process. It provides an overview of Blank's background and books that influenced his work. It then outlines the four steps of the customer development process - customer discovery, validation, creation, and growth. The presentation concludes by discussing how Blank teaches entrepreneurs to test hypotheses about their business model in his Lean LaunchPad class over 8 weeks.
Dan Olsen, The Lean Product Playbook , @danolsen
Room: C260
Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.
Business plans take too long to write, are seldom updated, and almost never read by others but documenting your hypotheses is key.
Lean Canvas solves this problem using a 1-page business model that takes under 20 minutes to create, will be read by more people, and lets you focus on building your business - faster.
Summary of the strategy of building low-burn-rate startups, i.e. capital efficient and generally frugal. By taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste.
Business Model Generation Value Proposition PowerPoint Presentation SlidesSlideTeam
If cracking the business deal with your best shot is on your mind, then go forward with this amazing PowerPoint presentation that not only offers the best graphics but also compiles information in a presentable manner. The one stop solution, when it comes to compiling of text and graphic is Business Model Generation Value Proposition PowerPoint Presentation Slides. Presentation layout can be customized as per the topic you need to address in the meeting. The business model generation PPT slide helps deliver the content and maintain a record of the same in the best possible manner. To the point and crisp information is conveyed which a perfect roadmap for the financial years by business model PowerPoint PPT. May it be revenue model, swot analysis or business model, planning or comparison, every core issue is addressed by wonderful mix of colored graphs and graphics in presentation slides. For business model visionaries, the PPT are a game changer and strive to map, design and test different strategies. Delve into all the facts involved with our Business Model Generation Value Proposition PowerPoint Presentation Slides. It helps investigate the issue.
Dan Olsen, The Lean Product Playbook , @danolsen
Room: C260
Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.
Business plans take too long to write, are seldom updated, and almost never read by others but documenting your hypotheses is key.
Lean Canvas solves this problem using a 1-page business model that takes under 20 minutes to create, will be read by more people, and lets you focus on building your business - faster.
Summary of the strategy of building low-burn-rate startups, i.e. capital efficient and generally frugal. By taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste.
Business Model Generation Value Proposition PowerPoint Presentation SlidesSlideTeam
If cracking the business deal with your best shot is on your mind, then go forward with this amazing PowerPoint presentation that not only offers the best graphics but also compiles information in a presentable manner. The one stop solution, when it comes to compiling of text and graphic is Business Model Generation Value Proposition PowerPoint Presentation Slides. Presentation layout can be customized as per the topic you need to address in the meeting. The business model generation PPT slide helps deliver the content and maintain a record of the same in the best possible manner. To the point and crisp information is conveyed which a perfect roadmap for the financial years by business model PowerPoint PPT. May it be revenue model, swot analysis or business model, planning or comparison, every core issue is addressed by wonderful mix of colored graphs and graphics in presentation slides. For business model visionaries, the PPT are a game changer and strive to map, design and test different strategies. Delve into all the facts involved with our Business Model Generation Value Proposition PowerPoint Presentation Slides. It helps investigate the issue.
Startup Marketing in a nutshell answers the fundamental question as to where a startup must start with their marketing. Every business is different and there is no silver bullet but we can learn from experience to answer why we need to do marketing and what that entails.
The why, what, how and when references Lean Startup Engines of Growth, Ash Maurya's Three Stages of a Startup and the Business Model Canvas before detailing the marketing tools, tactics and outlook required for Startup Marketing Success. Includes link to download One Page Marketing Plan.
I would like twenty minutes of your time in which I will present 50 (I know a lot) slides to review 12 Models related to Lean Startup so that I can then introduce the
‘Startup Business Planning Jigsaw’.
The twelve models are:
► Business Model Canvas - Alexander Osterwalder
► Search v's Execution - Steve Blank & Bob Dorf
► Build-Measure-Learn - Eric Ries
►Three Stages of a Startup - Ash Maurya
► MVP and Product Market Fit
►Lean Canvas - Ash Maurya
► Customer Development - Brant Cooper and Patrick Vlaskovits
► Startup Pyramid – Sean Ellis
►Get Keep Grow – Steve Blank & Bob Dorf
► Pirate Metrics – Dave McClure
►One Metric that Matters - Croll & Yoskovitz
How to Turn Your Startup Into a Profitable BusinessMatt Warcholiński
How to turn your startup into a profitable business?
You need to answer two questions:
- How to multiply your revenues?
- How to optimise your time?
Inside you can find actionable tactics on how to create a profitable business. To do this you need to:
#1 Be laser focused
#2 Find a Hustler
#3 Delegate Everything
#4 Automate Everything
Keynote video: https://vimeo.com/220618802
Read more about entrepreneurship and startups: https://brainhub.eu/blog/
mission model, mission model canvas, customer development, Hacking for Defense, lean startup, stanford, startup, steve blank, Pete Newell, Joe Felter, minimum viable product
mission model, mission model canvas, customer development, Hacking for Defense, lean startup, stanford, startup, steve blank, Pete Newell, Joe Felter, minimum viable product
mission model, mission model canvas, customer development, Hacking for Defense, lean startup, stanford, startup, steve blank, Pete Newell, Joe Felter, minimum viable product
mission model, mission model canvas, customer development, Hacking for Defense, lean startup, stanford, startup, steve blank, Pete Newell, Joe Felter, minimum viable product
mission model, mission model canvas, customer development, Hacking for Defense, lean startup, stanford, startup, steve blank, Pete Newell, Joe Felter, minimum viable product
mission model, mission model canvas, customer development, Hacking for Defense, lean startup, stanford, startup, steve blank, Pete Newell, Joe Felter, minimum viable product
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
2011: Realign Your Digital Strategy for a Smarter, Faster World Brunner
Join @squigster to learn how to realign your digital strategy. Learn about trends shaping the digital landscape, create your own digital brief and start measuring performance the right way.
AUDIO: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
Internet advertising experts will provide a thorough breakdown of the elements of a company’s internet presence from corporate site to landing pages to emails and provide insights into how consumers view the entire customer experience. The purpose of this session is to help attendees understand how consumers see their property presence and respond to what is offered at each step of the way. The presenters will be providing tens of thousands of dollars of free consulting insights to the lucky firm that agrees to be analyzed, and to all attendees in general.
Presenters:
Scott Esmond, Director of Business Development, Red Door Interactive
Tony Felice, Senior Strategist, Red Door Interactive
The Marketing Collaboration Revolution - Working Together = Business SuccessFelena Hanson
The “new economy” has completely revolutionized how small businesses operate. Traditional marketing tactics such as print and television advertising are becoming obsolete. In order for companies to be successful they must ban together with customers, suppliers, complementary businesses, and even competitors.
Marketing collaboration can strengthen relationships, produce deeper insights, and build overall brand awareness. The success of every small business rides on its ability to enlist others to help convert ordinary customers into loyal fans and brand evangelists. Companies can dramatically cut advertising costs by letting consumers and third parties do the talking for them!
In this workshop-style presentation Felena Hanson will be sharing the five keys to collaboration marketing as well as local case studies. You’ll walk away with a mini action plan for success!
A winning strategy for online engagement and conversionsAudienceView
In a hyper-connected world of smartphones, tablets and 24/7 connectivity, an online marketing strategy is essential. As arts audiences age, it’s critical for organizations to build future audiences through a mix of online and offline marketing efforts. In this session, we’ll discuss how to integrate your online strategy into your existing marketing mix to amplify reach and deliver a cohesive patron experience--online and off. You'll also learn techniques to boost your organization’s presence, increase engagement, improve the patron experience, and maximize conversions online.
Understand how to create great user experience which convert good intentions into action to mainstream sustainable innovations.
Are you a social / impact entrepreneur frustrated 😤 by the lack of real change in climate action and sustainable behaviours?
This is the webinar to understand the attitude - behaviour gap in sustainable consumption and how user experience tools, methods and best practices can contribute to scaling people and planet-friendly behaviours, products and services
SPEAKER:
Marie Geneste is the founder of The C Collective, a new purpose-driven consultancy helping people and planet friendly entrepreneurs scale their innovations through great user experiences.
More information on theccollective.com
Team Networks - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, networks
Team LiOn Batteries - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, LiOn Batteries
Team Quantum - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Quantum
Team Disinformation - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Disinformation
Team Wargames - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Wargames
Team Acquistion - 2022 Technology, Innovation & Great Power Competition Stanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Acquistion
Team Climate Change - 2022 Technology, Innovation & Great Power Competition Stanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, climate
Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...Stanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, Army venture capital
Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...Stanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve Blank, Army Venture capital
Team Catena - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, economic coercion,
Team Apollo - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, space force
Team Drone - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, c3i, command and control
Team Short Circuit - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, semiconductors
Team Aurora - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, Army venture capital
Team Conflicted Capital Team - 2021 Technology, Innovation & Great Power Comp...Stanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, venture capital
Lecture 8 - Technology, Innovation and Great Power Competition - CyberStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, hacking for defense, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, Michael Sulmeyer, cybercom,USCYBERCOM
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
62. THE TEAM
MeghGautam Al Hassan Hleileh
MS&E MS MBA 2
BTech in IT MA in POL
PICTURE PICTURE ECON SOC H
Hung Le ElikaMahdavi
MS&E MS MS&E MS
BS in EE/CS BS in Indus.Eng.
PICTURE PICTURE
63. TABLE OF CONTENTS
1. Overview of our idea evolution
2. Our journey from week 1 to week 8
3. Current Idea
Archetype
Product vision
Partner
Channel & Demand Creation
Competitive Landscape
Market Sizing
4. Lesson learned and what next
64. IDEA EVOLUTION THROUGH PIVOT
1 2 3 4 5 6 7 8
Travel Social Ex-pat Safe Travel inspiration - Nudge to enrich life
booking travel travel travel Social platform that
portal for planning portal to portal for nudges people to
Middle Middle US inspire and enrich
Easterns East travelers their life
to M.E.
Focus Competition Market size Market Scalability
Customer Customer size Market size
Insights Insights Research
65. Interviews: 20
1
Travel
booking
portal for
Middle
Easterns
66. WEEK 1 – MAKE MY DREAM
Week 1
New
Remain
Remove
Middle East focused Travel booking portal
Hotels Middle East focused platform price
Product Development Lowest Trusted relationships Young and the affluent
Airlines A/B testing Best inventory Successful partnerships High disposable incomes
Events (Festivals) Relationship with Convenient Brand awareness/ Willing to explore
Offer a booking platform with group discounts and flash-sales
Car rentals
Promotion companies
hotels; airlines; car
rentals
Experiential UI
Social Validation
identification
Pilots Young and single
Deal listings Sourcing deals Create a Community Cross pollination Divergent origins
State Tourism Acquisition, retain Multiple options Events (Parties!) Social media savvy
Ramp up strategy through social conversations
Travel agents customers Best Actionable deals
Conventions (CES) Relevant locations Young couples
Business Schools Trendsetting behavior
Preserve memories of travel through photo sharingand quotes
(Study groups)
Young families
Best education for kids
Cultural experience
Web and mail Trendy destinations
Advertising
Market understanding Social Media
Best in class product Word of Mouth
Relationship with Referrals
partners Customer call centers
Human Capital Magazines
Human Capital Percentage of booking costs
Product Development Percentage of hotel/package (s)
Advertising costs Advertising revenues
Maintaining relationships Event of the month
Refunds Exclusive partnership with events
67. WEEK 1 – MAKE MY DREAM
Week 1
New
Remain
Remove
Hotels Product Development Lowest price Trusted relationships Young and the affluent
Airlines A/B testing Best inventory Successful partnerships High disposable incomes
Events (Festivals) Relationship with Convenient Brand awareness/ Willing to explore
Car rentals hotels; airlines; car Experiential UI identification
Promotion companies rentals Social Validation Pilots Young and single
Deal listings Sourcing deals Create a Community Cross pollination Divergent origins
State Tourism Acquisition, retain Multiple options Events (Parties!) Social media savvy
Travel agents customers Best Actionable deals
Conventions (CES) Relevant locations Young couples
Business Schools Trendsetting behavior
(Study groups)
Young families
Best education for kids
Cultural experience
Web and mail Trendy destinations
Advertising
Market understanding Social Media
Best in class product Word of Mouth
Relationship with Referrals
partners Customer call centers
Human Capital Magazines
Human Capital Percentage of booking costs
Product Development Percentage of hotel/package (s)
Advertising costs Advertising revenues
Maintaining relationships Event of the month
Refunds Exclusive partnership with events
68. WEEK 1 – MAKE MY DREAM
Week 1
New
Remain
Remove
Hotels Product Development Lowest price Trusted relationships Young and the affluent
Airlines A/B testing Best inventory Successful partnerships High disposable incomes
Events (Festivals) Relationship with Convenient Brand awareness/ Willing to explore
Car rentals hotels; airlines; car Experiential UI identification
Promotion companies rentals Social Validation Pilots Young and single
Deal listings Sourcing deals Create a Community Cross pollination Divergent origins
State Tourism Acquisition, retain Multiple options Events (Parties!) Social media savvy
Travel agents customers Best Actionable deals
Conventions (CES) Relevant locations Young couples
Business Schools Trendsetting behavior
(Study groups)
Young families
Best education for kids
Cultural experience
Lack of focus in value propositions
Web and mail Trendy destinations
Advertising
Market understanding Social Media
Too broad a platform
Best in class product Word of Mouth
Relationship with Referrals
partners Customer call centers
Too many value propositions
Human Capital Magazines
Human Capital Percentage of booking costs
Product Development Percentage of hotel/package (s)
Advertising costs Advertising revenues
Maintaining relationships Event of the month
Refunds Exclusive partnership with events
69. WEEK 1 – MAKE MY DREAM
Week 1
New
Remain
Remove
Hotels Product Development Lowest price Trusted relationships Young and the affluent
Airlines A/B testing Best inventory Successful partnerships High disposable incomes
Events (Festivals) Relationship with Convenient Brand awareness/ Willing to explore
Car rentals hotels; airlines; car Experiential UI identification
Promotion companies rentals Social Validation Pilots Young and single
Deal listings Sourcing deals Create a Community Cross pollination Divergent origins
State Tourism Acquisition, retain Multiple options Events (Parties!) Social media savvy
Travel agents
Conventions (CES)
customers Market sizing problem
Best Actionable deals
Relevant locations Young couples
Business Schools Trendsetting behavior
(Study groups) The method we used was a top-down
approach Young families
Best education for kids
Cultural experience
We didn’t use net numbers (gross)
Web and mail Trendy destinations
Advertising
Market understanding Social Media
Best in class product
Relationship with The lesson here is that if we were to do it
Word of Mouth
Referrals
partners again we would use bottom up / net figures
Customer call centers
Human Capital Magazines
Human Capital Percentage of booking costs
Product Development Percentage of hotel/package (s)
Advertising costs Advertising revenues
Maintaining relationships Event of the month
Refunds Exclusive partnership with events
70. WEEK 1 – MAKE MY DREAM
Week 1
New
Remain
Remove
Lack of focus in
customer segments
Hotels Product Development Lowest price Trusted relationships Young and the affluent
Airlines A/B testing Best inventory Successful partnerships High disposable incomes
Events (Festivals) Relationship with We were not focused on a
Convenient Brand awareness/ Willing to explore
Car rentals hotels; airlines; car specific customer segment
Experiential UI identification
Promotion companies rentals Social Validation Pilots Young and single
Deal listings Sourcing deals – too broad.
Create a Community Cross pollination Divergent origins
State Tourism Acquisition, retain Multiple options Events (Parties!) Social media savvy
Travel agents customers Best Actionable deals
Conventions (CES) Our interview base was
Relevant locations Young couples
Business Schools Trendsetting behavior
(Study groups) biased towards our network
– needed a better sample. Young families
Best education for kids
Cultural experience
Web and mail Trendy destinations
Advertising
Market understanding Social Media
Best in class product Word of Mouth
Relationship with Referrals
partners Customer call centers
Human Capital Magazines
Human Capital Percentage of booking costs
Product Development Percentage of hotel/package (s)
Advertising costs Advertising revenues
Maintaining relationships Event of the month
Refunds Exclusive partnership with events
71. WEEK 1 – MAKE MY DREAM
Week 1
New
Remain
Remove
Hotels Product Development Lowest price Trusted relationships Young and the affluent
Airlines A/B testing Best inventory Successful partnerships High disposable incomes
Key learning
Events (Festivals) Relationship with Convenient Brand awareness/ Willing to explore
Car rentals hotels; airlines; car Experiential UI identification
Promotion companies rentals Social Validation Pilots Young and single
Focus is crucial – be it in your value proposition or in your customer
Deal listings
State Tourism
Sourcing deals
Acquisition, retain
Create a Community
Multiple options
Cross pollination
Events (Parties!)
Divergent origins
Social media savvy
segmentation
Travel agents customers Best Actionable deals
Conventions (CES) Relevant locations Young couples
Business Schools Trendsetting behavior
Market sizing – Use bottom up whenever possible
(Study groups)
Young families
Best education for kids
Get out of the building – in spirit and in action. Avoid bias Cultural experience
Trendy destinations
Web and mail
Advertising
Market understanding Social Media
Best in class product Word of Mouth
Relationship with Referrals
partners Customer call centers
Human Capital Magazines
Human Capital Percentage of booking costs
Product Development Percentage of hotel/package (s)
Advertising costs Advertising revenues
Maintaining relationships Event of the month
Refunds Exclusive partnership with events
72. Interviews: 20
1 2
Travel Social
booking travel
portal for planning
Middle
Easterns
Customer
focus
73. WEEK 2 – SOCIAL TRIP PLANNING
Week 2
New
Remain
Remove
Pivot to social travel planning for group traveling
Social Networks Through Acquisition
Customer our mentors, we really dug into our customers insights
Easy and pleasurable Trusted relationships Young and the affluent
Travel Publications Customer Retention trip planning Successful partnerships High disposable incomes
Product Dev Best inventory Events (Parties!) Willing to explore
Hotels They were telling us that they didn’t just want to go to the
Relationship with key
Business Schools partners Convenient Brand awareness/ Young and single
Travel agents
middle east
Sourcing deals Experiential UI identification Divergent origins
Airlines Lowest price Pilots Social media savvy
Events Multiple options Cross pollination
Deal listings They wanted a seamless, social and enjoyable travel
Best Actionable deals Young couples
Car rentals
experience from A-Z Relevant locations
Create a Community
Trendsetting behavior
Promotion companies Social Validation Young families
State Tourism
Conventions (CES)
We pivoted to The Middle Easts travel booking portal with a Best education for kids
Cultural experience
ramp up focused on influential who want easy and
Word of Mouth Trendy destinations
Social Media
Market understandingtrip planning
pleasurable
Human Capital Web and mail
Relationship with Advertising
partners Referrals
Customer call centers
Best in class product Magazines
Human Capital Percentage of booking costs
Product Development
Advertising costs Percentage of hotel/package (s)
Maintaining relationships Advertising revenues
Refunds Event of the month
Exclusive partnership with events
74. WEEK 2 – SOCIAL TRIP PLANNING
Week 2
New
Remain
Remove
Social Networks Customer Acquisition Easy and pleasurable Trusted relationships Young and the affluent
Travel Publications Customer Retention trip planning Successful partnerships High disposable incomes
Product Dev Best inventory Events (Parties!) Willing to explore
Hotels Relationship with key
Business Schools partners Convenient Brand awareness/ Young and single
Travel agents Sourcing deals Experiential UI identification Divergent origins
Airlines Lowest price Pilots Social media savvy
Events Multiple options Cross pollination
Deal listings Best Actionable deals Young couples
Relevant locations Trendsetting behavior
Car rentals Create a Community
Promotion companies Social Validation Young families
State Tourism Best education for kids
Conventions (CES) Cultural experience
Word of Mouth Trendy destinations
Social Media
Market understanding
Human Capital Web and mail
Relationship with Advertising
partners Referrals
Customer call centers
Best in class product Magazines
Human Capital Percentage of booking costs
Product Development
Advertising costs Percentage of hotel/package (s)
Maintaining relationships Advertising revenues
Refunds Event of the month
Exclusive partnership with events
75. WEEK 2 – SOCIAL TRIP PLANNING
Week 2
New
Remain
Remove
Social Networks Customer Acquisition Easy and pleasurable Trusted relationships Young and the affluent
Travel Publications Customer Retention trip planning Successful partnerships High disposable incomes
Product Dev Best inventory Events (Parties!) Willing to explore
Hotels Relationship with key
Business Schools partners Convenient Brand awareness/ Young and single
Travel agents Sourcing deals Experiential UI identification Divergent origins
Airlines Lowest price Pilots Social media savvy
Events Multiple options Cross pollination
Deal listings Best Actionable deals Young couples
Relevant locations Trendsetting behavior
Car rentals Create a Community
Promotion companies Social Validation Young families
State Tourism Best education for kids
Conventions (CES) Cultural experience
Trendy destinations
Word of Mouth
Social Media
Market understanding
Human Capital Web and mail
Relationship with Advertising
partners Referrals
Customer call centers
Best in class product Magazines
Human Capital Percentage of booking costs
Product Development
Advertising costs Percentage of hotel/package (s)
Maintaining relationships Advertising revenues
Refunds Event of the month
Exclusive partnership with events
76. WEEK 2 – SOCIAL TRIP PLANNING
Week 2
New
Remain
Remove
Social Networks Customer Acquisition Easy and pleasurable Trusted relationships Young and the affluent
Travel Publications Customer Retention trip planning Successful partnerships High disposable incomes
What was the problem?
Product Dev Best inventory Events (Parties!) Willing to explore
Hotels Relationship with key
Business Schools partners Convenient Brand awareness/ Young and single
Travel agents Sourcing deals Experiential UI identification Divergent origins
Airlines
When research for potential partners, we learned of several existing
Lowest price Pilots Social media savvy
Events competitors with similar product Multiple options Cross pollination
Deal listings Best Actionable deals Young couples
Relevant locations Trendsetting behavior
Car rentals crowded Create a Community
Promotion companies Social Validation Young families
State Tourism Best education for kids
hypercompetitive
Conventions (CES) Cultural experience
Trendy destinations
Word of Mouth
Social Media
Market understanding
Human Capital Web and mail
Relationship with Advertising
partners Referrals
Customer call centers
Best in class product Magazines
Human Capital Percentage of booking costs
Product Development
Advertising costs Percentage of hotel/package (s)
Maintaining relationships Advertising revenues
Refunds Event of the month
Exclusive partnership with events
77. WEEK 2 – SOCIAL TRIP PLANNING
Week 2
New
Remain
Remove
Social Networks Customer Acquisition Easy and pleasurable Trusted relationships Young and the affluent
Travel Publications Customer Retention trip planning Successful partnerships High disposable incomes
Key learning Product Dev Best inventory Events (Parties!) Willing to explore
Hotels Relationship with key
Business Schools partners Convenient Brand awareness/ Young and single
Airlines
We should have looked at the competitive landscape earlier
Travel agents Sourcing deals Experiential UI
Lowest price
identification
Pilots
Divergent origins
Social media savvy
Events Multiple options Cross pollination
Deal listings Best Actionable deals Young couples
We should have spoken to industry / domain experts earlier
Relevant locations Trendsetting behavior
Car rentals Create a Community
Promotion companies Social Validation Young families
State Tourism Best education for kids
Conventions (CES) Cultural experience
Word of Mouth Trendy destinations
Social Media
Market understanding
Human Capital Web and mail
Relationship with Advertising
partners Referrals
Customer call centers
Best in class product Magazines
Human Capital Percentage of booking costs
Product Development
Advertising costs Percentage of hotel/package (s)
Maintaining relationships Advertising revenues
Refunds Event of the month
Exclusive partnership with events
78. Interviews: 64
1 2 3
Travel Social Ex-pat
booking travel travel
portal for planning portal to
Middle Middle
Easterns East
Competition
79. WEEK 3 – EX-PAT TRAVELING
Week 3
New
Remain
Remove
Pivot to Ex-pat Community Travel Portal
We pivoted back to the original idea knowhow and on Trustedcustomer segment the affluent
Social Networks Customer Acquisition Local with focus one relationships Young and
Hotels Customer Retention content Successful partnerships High disposable incomes
Business Schools Product Dev Willing to explore
A travel planner for Ex-Pat Easy and pleasurable
Travel agents studentswho frequently (Parties!) Middle-East &
Relationship with key Events visit the
partnerstrip planning Young and single
other major cities.
Travel Publications Sourcing deals
Best inventory Divergent origins
Airlines Social media savvy
Events
We want to capture & publish their travel experience.
Deal listings Young couples
Trendsetting behavior
Word of Mouth
Social Media
Market understanding
Human Capital
Relationship with
partners
Human Capital Percentage of booking costs
Product Development
Advertising costs
Maintaining relationships
Refunds
80. WEEK 3 – EX-PAT TRAVELING
Week 3
New
Remain
Remove
Social Networks Customer Acquisition Local knowhow and Trusted relationships Young and the affluent
Hotels Customer Retention content Successful partnerships High disposable incomes
Business Schools Product Dev Willing to explore
Travel agents Relationship with key Easy and pleasurable Events (Parties!)
partners trip planning Young and single
Travel Publications Sourcing deals Best inventory Divergent origins
Airlines Social media savvy
Events
Deal listings Young couples
Trendsetting behavior
Word of Mouth
Social Media
Market understanding
Human Capital
Relationship with
partners
Human Capital Percentage of booking costs
Product Development
Advertising costs
Maintaining relationships
Refunds
81. WEEK 3 – EX-PAT TRAVELING
Week 3
New
Remain
Remove
Social Networks Customer Acquisition Local knowhow and Trusted relationships Young and the affluent
Hotels Customer Retention content Successful partnerships High disposable incomes
What was the problem?
Business Schools Product Dev Willing to explore
Travel agents Relationship with key Easy and pleasurable Events (Parties!)
partners trip planning Young and single
Travel Publications Sourcing deals Best inventory Divergent origins
Airlines
We interviewed 64 people and found: Social media savvy
Events
Deal listings Young couples
The market was too small Trendsetting behavior
There is little homogeneity in customer needs
Word of Mouth
Too low frequency of travel to justify target Social Media
market
Market understanding
Human Capital
Relationship with
partners
Human Capital Percentage of booking costs
Product Development
Advertising costs
Maintaining relationships
Refunds
82. WEEK 3 – EX-PAT TRAVELING
Week 3
New
Remain
Remove
Social Networks Customer Acquisition Local knowhow and Trusted relationships Young and the affluent
Hotels Customer Retention content Successful partnerships High disposable incomes
Key learning
Business Schools Product Dev Willing to explore
Travel agents Relationship with key Easy and pleasurable Events (Parties!)
partners trip planning Young and single
Airlines
Market sizing is crucial
Travel Publications Sourcing deals Best inventory Divergent origins
Social media savvy
Events
Deal listings Young couples
Trendsetting behavior
Word of Mouth
Social Media
Market understanding
Human Capital
Relationship with
partners
Human Capital Percentage of booking costs
Product Development
Advertising costs
Maintaining relationships
Refunds
83. Interviews: 33
Survey: 46
1 2 3 4
Travel Social Ex-pat Safe
booking travel travel travel
portal for planning portal to portal for
Middle Middle US
Easterns East travelers
to M.E.
Market
size
84. WEEK 4 – US TRAVEL TO Middle East
Week 4
New
Remain
Remove
Pivot to US Traveler Portal to Middle East
Social Networks We expanded our market proposition US
Customer Acquisition Safety to entire Trusted relationships Young and the affluent
Alumni Associations
Hotels
travel market
Customer Retention
Product Development
Localknowhowandconte
nt
Successful partnerships High disposable incomes
Willing to explore
Business Schools Relationship with key Community/Group
Travel agents
Platform to facilitate Americans to
partners
Sourcing deals
Travel -MBA Students
Travel Publications travel to the Middle-East pleasurable
Easy and
Airlines trip planning
Events Best inventory
Deal listings
Word of Mouth
Social Media
Market understanding
Human Capital
Relationship with
partners
Human Capital Percentage of booking costs
Product Development
Advertising costs
Maintaining relationships
Refunds
85. WEEK 4 – US TRAVEL TO Middle East
Week 4
New
Remain
Remove
Young affluent market
Social Networks Customer Acquisition We surveyed 46 people and
Safety proposition Trusted relationships MBA Students
Alumni Associations Customer Retention Localknowhowandconte Successful partnerships
Hotels Product Development interview 33 more
nt Young and the affluent
Business Schools Relationship with key Community/Group High disposable incomes
Travel agents partners Travel Willing to explore
Sourcing deals Young & Affluent Americans
Travel Publications Easy and pleasurable
Airlines trip traveling to the Middle East
planning
Events need local insight.
Best inventory
Deal listings
We’ll be the trusted
source!
Word of Mouth
Social Media
Market understanding
Human Capital
Relationship with
partners
Human Capital Percentage of booking costs
Product Development
Advertising costs
Maintaining relationships
Refunds
86. WEEK 4 – US TRAVEL TO Middle East
Week 4
New
Remain
Remove
Social Networks Customer Acquisition Safety proposition Trusted relationships Young and the affluent
Alumni Associations Customer Retention Localknowhowandconte Successful partnerships High disposable incomes
Hotels Product Development nt Willing to explore
Business Schools Relationship with key Community/Group
Travel agents partners Travel -MBA Students
Sourcing deals
Travel Publications Easy and pleasurable
Airlines trip planning
Events Best inventory
Deal listings
Word of Mouth
Social Media
Market understanding
Human Capital
Relationship with
partners
Human Capital Percentage of booking costs
Product Development
Advertising costs
Maintaining relationships
Refunds
87. WEEK 4 – US TRAVEL TO Middle East
Week 4
New
Remain
Remove
Launched website with full basic booking functionalities
Social Networks Customer Acquisition Safety proposition Trusted relationships MBA Students
Alumni Associations Customer Retention Localknowhowandconte Successful partnerships
Hotels Ebtism.com went liveProduct Development nt Young and the affluent
Business Schools Relationship with key Community/Group High disposable incomes
Travel agents partners Travel Willing to explore
Full basic functionalities (login, browse deals and book trips)
Sourcing deals
Travel Publications Easy and pleasurable
Airlines trip planning
Events 4 sourced deals from agencies Best inventory
Deal listings
42 GSB students booked
Word of Mouth
Social Media
Market understanding
Human Capital
Relationship with
partners
Human Capital Percentage of booking costs
Product Development
Advertising costs Deals selection
Exclusive login Value proposition Ability to book trips
Maintaining relationships (real sourcing)
Refunds
88. WEEK 4 – US TRAVEL TO Middle East
Week 4
New
Remain
Remove
Social Networks Customer Acquisition Safety proposition Trusted relationships MBA Students
Alumni Associations Customer Retention Localknowhowandconte Successful partnerships
Hotels What was the problem?
Product Development nt Young and the affluent
Business Schools Relationship with key Community/Group High disposable incomes
Travel agents partners Travel Willing to explore
Sourcing deals
We spoke to Christos Stergiou, and pleasurable truegreece.com (Greece
Travel Publications Easy
founder of
Airlines Analogue) trip planning
Events Best inventory
Deal listings
10 years of development
$5M idea
Word of Mouth
Social Media
Market understanding
Human Capital
Relationship with
partners
Human Capital Percentage of booking costs
Product Development
Advertising costs
Maintaining relationships
Refunds
89. WEEK 4 – US TRAVEL TO Middle East
Week 4
New
Remain
Remove
Social Networks Customer Acquisition Safety proposition Trusted relationships MBA Students
Alumni Associations Customer Retention Localknowhowandconte Successful partnerships
Hotels Key learning Product Development nt Young and the affluent
Business Schools Relationship with key Community/Group High disposable incomes
Travel agents partners Travel Willing to explore
Sourcing deals
Market size need to be VENTURE SCALE
Travel Publications Easy and pleasurable
Airlines trip planning
Events Best inventory
We want to DISRUPT the Travel Space.
Deal listings
Let’s Re-think the Entire Idea!
Word of Mouth
Social Media
Market understanding
Human Capital
Relationship with
partners
Human Capital Percentage of booking costs
Product Development
Advertising costs
Maintaining relationships
Refunds
90. Interviews: 17
Survey: 10
1 2 3 4 5
Travel Social Ex-pat Safe Social
booking travel travel travel platform
portal for planning portal to portal for that
Middle Middle US nudges
Easterns East travelers people to
to M.E. travel
Market
size
91. WEEK 5 – TRAVEL NUDGE
Week 5
Paying partner side
End-user side
Remove
Pivot to travel inspiration
Social Networks We pivot to a brand new market
Customer Acquisition Enrichment (Travel) Trusted relationships Online travelers
Travel Websites Customer Retention Leads Successful partnerships Travel Websites
Product Development
Alumni Associations Inspire people to travelproposition
Safety more
Relationship with key MBA Students
Travel agents partners Local knowhow and
Business Schools
through recommendation
content Young and the affluent
Hotels Sourcing deals Community/Group High disposable incomes
Travel Willing to explore
Relevant based on social graph
and travel history
Word of Mouth
Social Media
User data
Human Capital
Relationship with
partners
Human Capital Leads
Product Development Advertising
Advertising costs
Maintaining relationships Percentage of booking costs
Refunds
92. WEEK 5 – TRAVEL NUDGE
Week 5
Paying partner side
End-user side
Remove
Inception of Nudge by looking at the competitive landscape
Social Networks Customer Acquisition Enrichment (Travel) Trusted relationships Online travelers
Travel Websites Customer Retention Leads Successful partnerships Travel Websites
Product Development
Alumni Associations Relationship with key Safety proposition MBA Students
Travel agents partners Local knowhow and
Business Schools content Young and the affluent
Hotels Sourcing deals Community/Group High disposable incomes
Travel Willing to explore
Revised
later Word of Mouth
Social Media
User data
Human Capital
Relationship with
partners
Human Capital Leads
Product Development Advertising
Advertising costs
Maintaining relationships Percentage of booking costs
Refunds
93. WEEK 5 – TRAVEL NUDGE
Week 5
Paying partner side
End-user side
Remove
Social Networks Customer Acquisition Enrichment (Travel) Trusted relationships Online travelers
Travel Websites Customer Retention Leads Successful partnerships Travel Websites
Product Development
Alumni Associations Relationship with key Safety proposition MBA Students
Travel agents partners Local knowhow and
Business Schools content Young and the affluent
Hotels Sourcing deals Community/Group High disposable incomes
Travel Willing to explore
Word of Mouth
Social Media
User data
Human Capital
Relationship with
partners
Human Capital Leads
Product Development Advertising
Advertising costs
Maintaining relationships Percentage of booking costs
Refunds
94. WEEK 5 – TRAVEL NUDGE
Week 5
Paying partner side
End-user side
Remove
Sizeable potential market
Social Networks Customer Acquisition Enrichment (Travel) Trusted relationships Online travelers
Travel Websites Customer Retention Leads Bottom-up estimation
Successful partnerships Travel Websites
Product Development
Alumni Associations TAM = $900MSafety proposition
Relationship with key MBA Students
Travel agents
Business Schools
partners Local knowhow and
content
Market = population x nudgethe affluent
Young and
Hotels Sourcing deals Community/Group frequency x CTR x CPCdisposable incomes
High
Travel Willing to explore
SAM = $373M
With leads revenue sharing model,
TAM is based on assumptions of
nudges frequency and conversion
SOM = $267M
Word of Mouth
User data
Target market is justifiable with an
Social Media
Human Capital annual revenue of $267 million with
Relationship with
partners 31% market penetration
Human Capital Leads
Product Development Advertising
Advertising costs
Maintaining relationships Percentage of booking costs
Refunds
95. WEEK 5 – TRAVEL NUDGE
Week 5
Paying partner side
End-user side
Remove
Mock up of the product for customer interview
Social Networks Customer Acquisition Enrichment (Travel) Trusted relationships Online travelers
Travel Websites Customer Retention Leads Successful partnerships Travel Websites
Product Development
Alumni Associations Relationship with key Safety proposition MBA Students
Travel agents partners Local knowhow and
Business Schools content Young and the affluent
Hotels Sourcing deals Community/Group High disposable incomes
Travel Willing to explore
Word of Mouth
Social Media
User data
Human Capital
Relationship with
partners
Human Capital Leads
Product Development Advertising
Advertising costs
Maintaining relationships Percentage of booking costs
Refunds
96. Interviews: 52 + 3 partners
1 2 3 4 5 6
Travel Social Ex-pat Safe Travel inspiration -
booking travel travel travel Social platform that
portal for planning portal to portal for nudges people to
Middle Middle US inspire and enrich
Easterns East travelers their life
to M.E.
97. WEEK 6 – TRAVEL NUDGE
Week 6
Paying partner side
End-user side
Remove
Social Networks Customer Acquisition Enrichment (Travel) Trusted relationships Online travelers
Travel Websites Customer Retention Customer Acquisition Successful partnerships Travel Websites
Product Development
Relationship with key Leads
partners
Word of Mouth
Social Media
User data
Human Capital
Relationship with
partners
Human Capital Cost per acquisition
Product Development
Advertising costs Leads
Maintaining relationships Advertising
98. WEEK 6 – TRAVEL NUDGE
Week 6
Paying partner side
End-user side
Remove
Partner
Social Networks Customer Acquisition Enrichment (Travel) Trusted relationships Online travelers
Travel Websites Reach out to Travelocity (Jim Hornthal)
Customer Retention Customer Acquisition Successful partnerships Travel Websites
Product Development
Relationship with key Leads
partners
Customer insights differed
Technological challenges (e.g. cookies)
Revenue share instead of lead generating
Reach out to Expedia andBookingmarkets
Word of Mouth
Social Media
User data
Confirm revenue share model (5% - 10%) and we
Human Capital
Relationship with
partners even got a standard term
Human Capital Cost per acquisition
Product Development
Advertising costs Leads
Maintaining relationships Advertising
99. WEEK 6 – TRAVEL NUDGE
Week 6
Paying partner side
End-user side
Remove
The customers value relevance of nudges
Social Networks Customer Acquisition Enrichment (Travel) Trusted relationships Online travelers
Travel Websites Then we went out of the building to interview 50partnerships
Customer Retention Customer Acquisition Successful Travel Websites
people at Stanford Mall
Product Development
Relationship with key Leads
partners
What prevents people from traveling is time, not
imagination or laziness (seasonal)
People don’t want to be nudged too often (1 per
month)
Word of Mouth
Referrals from close friends more valuable
Social Media
User data
than referrals from strangers
Human Capital
Relationship with
partners
Human Capital Cost per acquisition
Product Development
Advertising costs Leads
Maintaining relationships Advertising
100. Interviews: 16
1 2 3 4 5 6 7
Travel Social Ex-pat Safe Travel inspiration - Nudge to
booking travel travel travel Social platform that enrich
portal for planning portal to portal for nudges people to life
Middle Middle US inspire and enrich
Easterns East travelers their life
to M.E.
Market
size
101. Week 7
WEEK 7 - NUDGE
Expand from travel to include activity nudges
Social Networks Customer Acquisition our nudges to include activities, events, Students
We expanded Enrichment (Activities + Trusted relationships
Travel Websites
Event Websites
social reminders than just travels
Customer Retention
Product Development
Travel)
Customer Acquisition
Successful partnerships Graduates
Young Families
University Events Relationship with key
Merchants
Keep user more engaged with relevant frequent nudges Websites
partners Enrichment (Travel) Travel
Online travelers
Word of Mouth
Social Media
User data
Human Capital
Relationship with
partners
Human Capital Cost per acquisition
Product Development
Advertising costs
Maintaining relationships
102. Week 7
WEEK 7 - NUDGE
Social Networks Customer Acquisition Enrichment (Activities + Trusted relationships Students
Travel Websites Customer Retention Travel) Successful partnerships Graduates
Event Websites Product Development Customer Acquisition Young Families
University Events Relationship with key
Merchants partners Enrichment (Travel) Travel Websites
Online travelers
Word of Mouth
Social Media
User data
Human Capital
Relationship with
partners
Human Capital Cost per acquisition
Product Development
Advertising costs
Maintaining relationships
103. Week 7
WEEK 7 - NUDGE
Social Networks Customer Acquisition Enrichment (Activities + Trusted relationships Students
Travel Websites Customer Retention Travel) Successful partnerships Graduates
Event Websites Product Development Customer Acquisition Young Families
University Events Relationship with key
Merchants partners Enrichment (Travel) Travel Websites
Online travelers
The customers want diverse nudges
We went out of the building to interview 20
people
Word of Mouth
People also want to be nudged in other
User data
Social Media
things than just travel
Human Capital
Relationship with
partners
Mobile is the most effective medium to
increase engagement
Human Capital Cost per acquisition
Product Development
Advertising costs
Maintaining relationships
104. Week 7
WEEK 7 - NUDGE
Social Networks Customer Acquisition Enrichment (Activities + Trusted relationships Students
Travel Websites Customer Retention Travel) Successful partnerships Graduates
Event Websites Product Development Customer Acquisition Young Families
University Events Relationship with key
Merchants partners Enrichment (Travel) Travel Websites
Online travelers
Word of Mouth
Social Media
User data
Human Capital
Relationship with
partners
Human Capital Cost per acquisition
Product Development
Advertising costs
Maintaining relationships
Editor's Notes
PlatformExpedia kind ofSocial Angle to gain customersPost processing
Dense canvasToo many things100 week analogy
Trying to be – Too broad a platformBy having – Too many value propositionsKey lesson learned - focus
Key lesson learned about market sizing
Bias was the key lesson learnedVery broadFocus was missing