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WHAT WILL BE THE NEXT 
NORTH CAROLINA? 
Dr. Michael Walden 
Reynolds Distinguished 
Professor 
North Carolina State 
University 
1
AFTER A DEVASTATING RECESSION, 
THE ECONOMY IS IMPROVING 
2 
70 
75 
80 
85 
90 
95 
100 
105 
2007 feb 
2007 may 
2007 aug 
2007 nov 
2008 feb 
2008 may 
2008 aug 
2008 nov 
2009 feb 
2009 may 
2009 aug 
2009 nov 
2010 feb 
2010 may 
2010 aug 
2010 nov 
2011 feb 
2011 may 
2011 aug 
2011 nov 
2012 feb 
2012 may 
2012 aug 
2012 nov 
2013 feb 
2013 may 
2013 aug 
2013 nov 
2014 feb 
2014 may 
2014 aug 
Source: calculations by Dr. Michael Walden 
NCSU INDEX OF NORTH CAROLINA LEADING ECONOMIC 
INDICATORS
BUT CHANGE – NOT STABILITY – 
IS THE RULE IN ECONOMICS 
FARM TO FACTORY 
FACTORY TO SERVICES 
THE DIGITAL REVOLUTION 
3
JOBS HAVE GONE FROM FARM & FACTORY TO SERVICES 
4 
60 
50 
40 
30 
20 
10 
0 
1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2012 
% of total employment 
farming manufacturing services
ECONOMIC CHANGE HAS IMPACTED HOW WE 
LIVE, WHERE WE LIVE, AND WHAT WE DO 
HIGHER LIVING STANDARDS 
SMALLER HOUSEHOLDS 
URBANIZATION 
INEQUALITY 
5
WINDS OF CHANGE: 
THE ECONOMIC FORCES SHAPING OUR LIVES 
BRAWN TO BRAIN 
NEW GLOBALIZATION 
MOBILITY 
AGING 
TECHNOLOGY 
6
“CREATIVE DESTRUCTIONISM” 
IN NORTH CAROLINA 
THE TRADITIONAL “BIG 3”: 
TOBACCO 
TEXTILES 
FURNITURE 
THE NEW “BIG 5” 
TECHNOLOGY 
PHARMACEUTICALS 
FINANCE 
FOOD PROCESSING 
VEHCILE PARTS 
WHAT NEXT? 
7
TWO VISIONS OF THE FUTURE: 
1. PESSIMISTIC 
AGING POPULATION AND RISING 
DEPENDENCY RATE 
BIG “GAME-CHANGING” 
INNOVATIONS ARE OVER 
LAGGING EDUCATIONAL 
IMPROVEMENTS 
TECHNOLOGICAL UNEMPLOYENT 
INCREASED INEQUALITY 
RESULT: SLOW GROWTH 
8
2. OPTIMISTIC 
U.S. DEMOGRAPHIC EDGE 
CONTINUED INNOVATIONS 
ADAPTIVE EDUCATIONAL SYSTEM 
AND RE-SKILLING 
NEW INDUSTRIES 
RESULT: CONTINUED GROWTH 
9
ADVANTAGES OF NORTH CAROLINA 
COMPETITIVE LABOR COSTS 
BEAUTIFUL NATURAL AMENITIES 
IN THE “SUNNY SOUTH” 
CENTERS OF TECHNOLOGY, SCIENCE, 
RESEARCH, AND INNOVATION 
STRONG IN-MIGRATION 
RESULT: 13.5 MILLION PEOPLE IN 2050 
10
FORCES OF THE FUTURE 
TECHNOLOGICAL ADVANCES 
VIRTUALIZATION 
GENOMICS 
RESOURCE EFFICIENCIES 
ROBOTS 
ARTIFICIAL INTELLIGENCE 
INTERNATIONAL MARKETS AND 
TOURISM 
AGING: 13% TO 21% ELDERLY 
11
IMPLICATIONS FOR WESTERN 
NORTH CAROLINA 
PREMIUM FOR CREATIVE 
FIRMS AND WORKERS 
MORE INTERNATIONAL SALES 
AND TOURISTS 
SMALL CAN BE BIG 
RISE OF THE “OLD” 
12
BIG QUESTIONS 
SEPARATION OF WORK AND LIVING? 
WHAT WILL PEOPLE DO? 
CAN WE DEVELOP A “RAPID 
RESPONSE EDUCATION SYSTEM”? 
WILL OPTIMISTS TRUMP 
PESSIMISTS? 
13
EMBRACE THE ECONOMIC FUTURE 
ANTICIPATE CHANGE 
PREPARE FOR CHANGE 
MONITOR TRENDS 
OUR ECONOMY IS THE MOST 
DYNAMIC AND ADAPTABLE IN 
THE WORLD 
14

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Keynote - What will be the Next North Carolina? - LEAD:WNC 2014

  • 1. WHAT WILL BE THE NEXT NORTH CAROLINA? Dr. Michael Walden Reynolds Distinguished Professor North Carolina State University 1
  • 2. AFTER A DEVASTATING RECESSION, THE ECONOMY IS IMPROVING 2 70 75 80 85 90 95 100 105 2007 feb 2007 may 2007 aug 2007 nov 2008 feb 2008 may 2008 aug 2008 nov 2009 feb 2009 may 2009 aug 2009 nov 2010 feb 2010 may 2010 aug 2010 nov 2011 feb 2011 may 2011 aug 2011 nov 2012 feb 2012 may 2012 aug 2012 nov 2013 feb 2013 may 2013 aug 2013 nov 2014 feb 2014 may 2014 aug Source: calculations by Dr. Michael Walden NCSU INDEX OF NORTH CAROLINA LEADING ECONOMIC INDICATORS
  • 3. BUT CHANGE – NOT STABILITY – IS THE RULE IN ECONOMICS FARM TO FACTORY FACTORY TO SERVICES THE DIGITAL REVOLUTION 3
  • 4. JOBS HAVE GONE FROM FARM & FACTORY TO SERVICES 4 60 50 40 30 20 10 0 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2012 % of total employment farming manufacturing services
  • 5. ECONOMIC CHANGE HAS IMPACTED HOW WE LIVE, WHERE WE LIVE, AND WHAT WE DO HIGHER LIVING STANDARDS SMALLER HOUSEHOLDS URBANIZATION INEQUALITY 5
  • 6. WINDS OF CHANGE: THE ECONOMIC FORCES SHAPING OUR LIVES BRAWN TO BRAIN NEW GLOBALIZATION MOBILITY AGING TECHNOLOGY 6
  • 7. “CREATIVE DESTRUCTIONISM” IN NORTH CAROLINA THE TRADITIONAL “BIG 3”: TOBACCO TEXTILES FURNITURE THE NEW “BIG 5” TECHNOLOGY PHARMACEUTICALS FINANCE FOOD PROCESSING VEHCILE PARTS WHAT NEXT? 7
  • 8. TWO VISIONS OF THE FUTURE: 1. PESSIMISTIC AGING POPULATION AND RISING DEPENDENCY RATE BIG “GAME-CHANGING” INNOVATIONS ARE OVER LAGGING EDUCATIONAL IMPROVEMENTS TECHNOLOGICAL UNEMPLOYENT INCREASED INEQUALITY RESULT: SLOW GROWTH 8
  • 9. 2. OPTIMISTIC U.S. DEMOGRAPHIC EDGE CONTINUED INNOVATIONS ADAPTIVE EDUCATIONAL SYSTEM AND RE-SKILLING NEW INDUSTRIES RESULT: CONTINUED GROWTH 9
  • 10. ADVANTAGES OF NORTH CAROLINA COMPETITIVE LABOR COSTS BEAUTIFUL NATURAL AMENITIES IN THE “SUNNY SOUTH” CENTERS OF TECHNOLOGY, SCIENCE, RESEARCH, AND INNOVATION STRONG IN-MIGRATION RESULT: 13.5 MILLION PEOPLE IN 2050 10
  • 11. FORCES OF THE FUTURE TECHNOLOGICAL ADVANCES VIRTUALIZATION GENOMICS RESOURCE EFFICIENCIES ROBOTS ARTIFICIAL INTELLIGENCE INTERNATIONAL MARKETS AND TOURISM AGING: 13% TO 21% ELDERLY 11
  • 12. IMPLICATIONS FOR WESTERN NORTH CAROLINA PREMIUM FOR CREATIVE FIRMS AND WORKERS MORE INTERNATIONAL SALES AND TOURISTS SMALL CAN BE BIG RISE OF THE “OLD” 12
  • 13. BIG QUESTIONS SEPARATION OF WORK AND LIVING? WHAT WILL PEOPLE DO? CAN WE DEVELOP A “RAPID RESPONSE EDUCATION SYSTEM”? WILL OPTIMISTS TRUMP PESSIMISTS? 13
  • 14. EMBRACE THE ECONOMIC FUTURE ANTICIPATE CHANGE PREPARE FOR CHANGE MONITOR TRENDS OUR ECONOMY IS THE MOST DYNAMIC AND ADAPTABLE IN THE WORLD 14