Clifton Lambreth shares insights from his book “Lessons for Ford and the American Dream” in this inspirational presentation.

1. Daniel Bradley Matthew, Inc.
Lessons from
Clifton Lambreth
Author of Ford and The American
Dream and Return to Greatness and
The Ad Man

2. Daniel Bradley Matthew, Inc.
The DeMotivational Series
“When you don’t care any more”

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Lessons from
Clifton Lambreth
Author of Ford and The American
Dream and Return To Greatness and
The Ad Man

13. www.cliftonlambreth.com
Daniel Bradley Matthew, Inc.

14. New for 2013 – The Ad Man
Daniel Bradley Matthew, Inc.

15. “Do the right thing at the right time with the
right motivation…
Then, you will get the right results and more
importantly, you will earn the right to expect
others to do the same!”
Daniel Bradley Matthew, Inc.
-- Clifton Lambreth --

16. Lesson 1 – Inspirational or Informational?
• Most problems come either a lack of
inspiration or a lack of information.
• Create passionate and engaged talent at all
levels.
Daniel Bradley Matthew, Inc.

17. Lesson 1 – Inspirational or
Daniel Bradley Matthew, Inc.
informational?
• Most problems come either a lack of inspiration or a lack of
information.
• Cascade data – Share as much as possible
• Create passionate and engaged talent at all levels.
• Recognize everyone that is doing a good job.
• Reward special effort you would like to see duplicated.
• Pay for performance

18. Lesson 2 – Self Serving vs. Servant
Daniel Bradley Matthew, Inc.
Leadership
• Many old style leaders were self-serving, “command and
control” leaders.
• Creating truly engaged workers requires a servant leader
model.
• “Servant leaders don’t think less of themselves; they just
think of themselves less.”
• Servant leaders don’t love power. They understand the
power of Love!
• Train / Equip Teams
• Empower – Transfer Ownership of Results and
Accountability – Then Cheerlead!

19. Lesson 3 – Listen To The “Voices”
Daniel Bradley Matthew, Inc.
• Voice of the Customer
• Voice of the Employee
• Voice of the Competition

20. Lesson 3 – Listen to the “voices”
Daniel Bradley Matthew, Inc.
• Voice of the Customer
• Voice of the Employee
• Voice of the Competition
• Voice of the Environment
• Need to have systems to allow Quick evaluations of what
these voices are saying. These voices can be helpful in
adapting plans.

21. Lesson 4 – A Company’s Greatest Assets
Are Not Their Fixed Assets, But Their
Daniel Bradley Matthew, Inc.
People.
• A company’s greatest assets, its people,
walk out the door every night – your job is
to make them want to come back the next
day.
• Process and structure provide consistency
but people provide results.

22. Lesson 4 – A company’s greatest assets
are not their fixed assets, but their people.
• A company’s greatest assets, its people, walk out the door
every night – your job is to make them want to come back
the next day.
• Process and structure provide consistency but people
provide results.
• People and their relationships are important!
• Reducing Turnover reduces cost of training.
Daniel Bradley Matthew, Inc.

23. Lesson 5 – Common Sense Is Not Always
Daniel Bradley Matthew, Inc.
Common Practice.
• Common Sense
may not be that
Common.

24. Lesson 6 – Beware of C.A.V.E. People
Collectively
Against
Virtually
Everything
Daniel Bradley Matthew, Inc.

25. Lesson 6 – Beware of C.A.V.E. People
Daniel Bradley Matthew, Inc.
Collectively
Against
Virtually
Everything
• Be Positive
• Focus time, talent, treasure and touch on Positive
• Don’t play the Blame game
• Ask what can we do to get where we want to be?
• Focus more time on things gone right!
• Your Focus determines your Future!

26. Problems Are Opportunities To Excel.
• “Your tests become your greatest
testimonies and your messes become your
message.” – John Mason
Daniel Bradley Matthew, Inc.

27. “Do the right thing at the right time with the
right motivation…
Then, you will get the right results and more
importantly, you will earn the right to expect
others to do the same!”
Daniel Bradley Matthew, Inc.
-- Clifton Lambreth
Author of Ford and The American Dream

28. Daniel Bradley Matthew, Inc.
Remember
• America is Special
• The Alamo – 188 people
• Winter at Valley Forge – 1778
• America has Always Adapted
• Ask the Right Questions – Not What time is
it? But What is This Time For?
• If you find yourself climbing the ladder
make sure it is against the Right Wall!

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Favorite Quotes
• Present
• Destiny
• Happy
• Don’t Quit !!
• Anyway Poem

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31. www.thereturntogreatness.com
Daniel Bradley Matthew, Inc.

32. New for 2013 – The Ad Man
Daniel Bradley Matthew, Inc.

33. “Do the right thing at the right time with the
right motivation…
Then, you will get the right results and more
importantly, you will earn the right to expect
others to do the same!”
Daniel Bradley Matthew, Inc.
-- Clifton Lambreth --
Author of Ford and The American Dream and Return To Greatness

34. Autographed Books Available
Daniel Bradley Matthew, Inc.
Autographed Books are available for
purchase today!
1 – $15.00 2 - $25.00 or 3 for $35.00
Event Special pricing.
• www.cliftonlambreth.com
www.fordbook.com
• www.theadmanbook.com