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REVITALIZING SMALL
TOWN AMERICA
By Focusing on the Future of Work
SEEING AROUND CORNERS
AGENDA
Why – Becoming Future Smart
How – STEEP Process
What – Trends Shaping the Future
LEARNING OBJECTIVES
EARLVILLE, IL CIRCA 2016
Why What You Do Matters!
EARLVILLE, IL POP. 1,500
MARATHON ELECTRIC CO.
SAVED BY READING
IT IS ABOUT PEOPLE
YOUR FIRST PAYING
JOB?
•What was your first paying job?
How old were you when you got it?
How much did you earn?
WHERE ARE WE GOING?
ECONOMIC
Work moves to the people
More complex requiring high skill level
Fewer workers, same output
30% of work done in home office
ECONOMIC - THE GAP
Source: The Second Machine Age
Source: The Second Machine Age
UPWORK.COM
WHAT DO
FREELANCERS DO?
FREELANCING IN
AMERICA
TALENT
Talent drives location
Live first, work second
Zero-sum talent pool
Enormous demand for talent
Business demands education
reinvention
WORKING FOR A NON-HUMAN?
Dr. Watson I presume?
AI – now and in the future
Robot caregivers
Robot networks
CHANGE
Adapt
Linear
Rearview Mirror
Where we’ve been
Dinosaur approach
Victim of Change
Anticipate
Exponential Rate of Change
Trend Focused
Skate where the puck is going
Becoming Future Smart
Choosing a future
PossibleProbable
2020
2025
2030
The Cone of Possibilities
Now
Preferred
FOUR FORCES DRIVING TRENDS
SOCIAL TRENDS
• Aging population
• Increasing health concerns
• Increasing fear of technology
• Decreasing trust in our institutions
• Increasing concern for climate change
TECHNOLOGY
MOORE’S LAW
The observation made in 1965 by Gordon
Moore, co-founder of Intel, that the
number of transistors per square inch on
integrated circuits had doubled every year
since the integrated circuit was
invented. Moore predicted that this trend
would continue for the foreseeable future.
TECHNOLOGY
EXPONENTIAL
RATE OF CHANGE
Source: Kahn Academy
TECHNOLOGY
Genetics
Robotics
Internet of Things
Big Data
Connected
TECHNOLOGY
Cyber war becomes a growing concern
Militarization of Cyberspace
FINANCE
Bank alternatives grow - Paypal, micro-loans,
etc.
U.S. devalues its currency by 20%, China bails
out Europe
Banks, re-capitalized, can now afford to
foreclose on non-performing loans
Investment banks continue to block crowd
funding of start-ups
ENVIRONMENTAL
Climate change
Extreme weather increases
Natural gas replaces coal
Water becomes a global issue
POLITICAL
U.S. become an “Accidental Super Power”
City-States Mega Regions Grow
Government becomes more transparent
Political Revolt Underway
MORE INFO
Freelancing in America 2016 Survey
Framework for Creating a Smart Growth Economic
Development Strategy | Smart Growth | US EPA
Purdue Agile Strategy Lab
SMART GROWTH
STRATEGIC DOING
THANK YOU!
Dean Whittaker
Whittaker Associates, Inc.
616-786-2500
dean@whittakerassociates.com
www.whittakerassociates.com

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Revitalizing Small Town America

Editor's Notes

  1. Welcome and thank you for joining us today for our discussion on Revitalizing Small Town America. More specifically we will be focusing on the future of work.
  2. We’ve just been given a large batch of uncertainty after yesterday’s election. However, the future is more knowable than you may think. Stay tuned.
  3. Using a Why, How and What approach let’s take a look at where we are going.
  4. What I would like for you to get out of the next 40 minutes following by our Q&A sessions is: 1. Gain an understanding of the future of work and how to use it to revitalize a small town’s economy. 2. Discuss the role of Freelancers – how to attract, grow and support them 3. Share a few helpful resources.
  5. I would like to tell you a story of my hometown…In the mid-60’s when I was a teenager it was a prosperous community with one major manufacturer, grocery store, clothing store, four bars, a restaurant, bank, hardware store and more. Today there are four bars…one bank and a Laundromat.
  6. Earlville was a small farming center in LaSalle County 75 miles west of Chicago. In the center of some of the richest farm land in the country.
  7. What you see is what is left of the major economic engine…manufacturing. The work done here making electric motors for furnaces is now done in Mexico.
  8. Growing up…the library was my refuge…and gave me a passion for learning…and sparked my imagination about “what could be.” In many ways in saved my life.
  9. But, most of all, we need to remember that they work you do is about people…The fellow with the beard is my brother. For the past 30 years he has earned his living “scrapping” the town and the surrounding area. He has collected and re-cycled much of the metal… old farm machinery, abandon cars, etc. Now, he re-cycles metal from a 100 mile radius. He now owns several houses and a few farms.
  10. Launch polls.
  11. Launch first poll
  12. So, where are we going???
  13. Available workforce has become the #1 driver in determining site selection for business location. People first…everything else second.
  14. Self-driving vehicles are remote sensors for AI. They are the eyes, ears, and touch senses of AI. The internet of Things puts sensors everywhere…our factories, our homes, and our bodies. Are you ready for that? Well, its coming.
  15. There are three futures: the possible, the probable and the preferred. The possible is every thing that could be. The probable is where we are headed if nothing changes, and the preferred is where we would like to end up in an ideal scenario. As we go further into the future possible outcomes expand and this is why predicting the future can be a challenge. But, remember, we already know 80% of what is going to happen…demographics for example are pretty predictable. The world has finite resources and we run out these at some point.
  16. Trends - Where do they come? Four Driving Forces: Resources – natural and man-made Technology – The tools we use Demographic – people Governance – how we relate to each other
  17. Moore’s Law has been in effect since 1965 and is predicted to continue through 2020 with the power doubling every 18-24 months and the cost drop by half.
  18. Finance is about to get a swift kick in the butt. Remember music sharing and how that changed the music industry? Well, the same thing is about to happen with Peer-to-Peer banking. In other words, we will send and receive payments directly without going through a bank using an encryption technology called “Block Chain.”
  19. My prediction that the US would become an “Accidental Super Power” because of our proximity to Mexico allowing for immigration to off set our population decline just got a jolt. Demographically, without immigration we will see a steady decline in our workforce as Boomers retire and die. Our population growth of 1.2 births does not replace us.
  20. Here are three sources for more information for those of you who would like to dig a little deeper.
  21. This framework goes a great job of looking at a traditional approach to Econ. Dev. Strategy including case studies. It relies on a top down approach. A bit old school in my mind.
  22. Strategic Doing is a more horizontal view – a network of networks. It asked for questions based upon an asset map of each person’s assets they are willing to share. The website contains a number of case studies using this approach and one in which I would recommend.
  23. For those of you are interested in learning more about trends and where we are headed here are three interesting book. Future Smart is my favorite because it teaches us that the future is a choice.
  24. Abundance is the antidote to fear of technology…the authors also wrote “Bold” as a follow on. They envision a world of abundance brought about by technology.
  25. Thank you for allowing me to share a few thoughts with you. I appreciate the opportunity. I would be glad to respond to your questions either now or via telephone or email. The work you do is very important. If I can lend a hand, please drop me a note or call.