Emily Jackson, ASAP (Appalachian Sustainable Agriculture Project)
Our mission is to help local farms thrive, link farmers to 
markets and supporters, and build healthy communities 
through connections to local food.
Local 
Food 
Campaign 
Growing 
Minds 
Local 
Food 
Research 
PROGRAM 
• Local Food Campaign – Business 
of Farming conference, Local Food 
Guide, Appalachian Grown™ local 
certification program 
• Growing Minds Farm to School 
• Local Food Research Center 
APPROACH 
• Build capacity 
• Make connections 
• Assess 
• Drive demand
Local Food Campaign
WESTERN NORTH 
CAROLINA 
THE REST OF 
NORTH CAROLINA 
UNITED STATES 
Direct sales to consumers $8,311,000 $23,515,000 $1,309,287,000 
Direct sales per capita $7.45 $2.72 $4.17 
Direct sales: percentage change 
+69% -3% +8% 
2007 to 2012 
CSA farms 2012 148 431 12,617 
Population/CSA farm 2012 7,533 20,031 24,880 
Farms marketing products 
directly to retail outlets 
678 2,201 49,043 
Percentage of all farms 
marketing directly to retail 
6.21% 4.38% 2.33% 
Or one farm per X number of 
people 
1,644 4,429 6,401 
Farmer average age 57.3 58.9 58.3
What is Farm to School? 
• School gardens 
• Cooking in the 
classroom 
• Farm field trips 
• Local food in the 
cafeteria
Providing resources and support to 
integrate farm to school into the 
classroom, the cafeteria, and the 
community through: 
• Mini-grants 
• Seeds in spring and fall 
• Annual farm to school conference 
• Lesson plans, lending library, 
monthly e-news 
• Cooking equipment 
• Farmer connections 
• Stickers, recipe cards, other 
promotional materials 
And more! Check out the 
www.growing-minds.org
"This project has motivated me even more to continue this major and to incorporate farm to 
school in my future classroom." 
-WCU Undergraduate Student
Making an Impact 
● 12,464 children had 40,704 Farm to 
School experiences in 20 
Appalachian Grown counties 
● Farm to school training provided to 
1109 teachers, school nutrition staff, 
parents 
ASAP serves as the SE Regional 
Lead for the National Farm to 
School Network 
“She tasted some new things and 
got very excited every time there 
was a recipe. She even had us 
make some of the recipes at home. 
As a result, we’ve made her own 
recipe notebook at home.” 
- Elementary school parent
Thank you! 
Emily Jackson 
emily@asapconnections.org 
828-236-1282 ext. 101 
growing-minds.org

Education - ASAP Farm to School - LEAD:WNC 2014

  • 1.
    Emily Jackson, ASAP(Appalachian Sustainable Agriculture Project)
  • 2.
    Our mission isto help local farms thrive, link farmers to markets and supporters, and build healthy communities through connections to local food.
  • 3.
    Local Food Campaign Growing Minds Local Food Research PROGRAM • Local Food Campaign – Business of Farming conference, Local Food Guide, Appalachian Grown™ local certification program • Growing Minds Farm to School • Local Food Research Center APPROACH • Build capacity • Make connections • Assess • Drive demand
  • 4.
  • 5.
    WESTERN NORTH CAROLINA THE REST OF NORTH CAROLINA UNITED STATES Direct sales to consumers $8,311,000 $23,515,000 $1,309,287,000 Direct sales per capita $7.45 $2.72 $4.17 Direct sales: percentage change +69% -3% +8% 2007 to 2012 CSA farms 2012 148 431 12,617 Population/CSA farm 2012 7,533 20,031 24,880 Farms marketing products directly to retail outlets 678 2,201 49,043 Percentage of all farms marketing directly to retail 6.21% 4.38% 2.33% Or one farm per X number of people 1,644 4,429 6,401 Farmer average age 57.3 58.9 58.3
  • 7.
    What is Farmto School? • School gardens • Cooking in the classroom • Farm field trips • Local food in the cafeteria
  • 9.
    Providing resources andsupport to integrate farm to school into the classroom, the cafeteria, and the community through: • Mini-grants • Seeds in spring and fall • Annual farm to school conference • Lesson plans, lending library, monthly e-news • Cooking equipment • Farmer connections • Stickers, recipe cards, other promotional materials And more! Check out the www.growing-minds.org
  • 10.
    "This project hasmotivated me even more to continue this major and to incorporate farm to school in my future classroom." -WCU Undergraduate Student
  • 11.
    Making an Impact ● 12,464 children had 40,704 Farm to School experiences in 20 Appalachian Grown counties ● Farm to school training provided to 1109 teachers, school nutrition staff, parents ASAP serves as the SE Regional Lead for the National Farm to School Network “She tasted some new things and got very excited every time there was a recipe. She even had us make some of the recipes at home. As a result, we’ve made her own recipe notebook at home.” - Elementary school parent
  • 12.
    Thank you! EmilyJackson emily@asapconnections.org 828-236-1282 ext. 101 growing-minds.org

Editor's Notes

  • #5 ASAP’s Local Food Campaign has a mission to build a critical mass of individuals, businesses, and institutions eager to purchase locally grown food. We inform people about the value of local food and farms; direct them to local products and the businesses that use them; and identify local foods in the marketplace through marketing, organizing, and publications. We create the conditions in which farmers can successfully grow for local markets, innovation and investment are rewarded, and local food is accessible to more people in more places. Our Capacity Building program goal is to provide farmers, teachers, consumers, businesses, decision makers, and other recipients of ASAP services with the training and technical assistance, research and information, resources, and assistance that they need to be successful. We accomplish these goals through: Appalachian Grown certification Publications Get Local campaign Farm Tour weekend Business of Farming conference CSA Fair and promotions Farmer Resources Marketing support
  • #7 Estimated sales of Appalachian Grown certified products in 2007 were $17.1 mill. In 2013, the most recent year of measure, the value reached $170 million (almost a 10 fold increase). Success is attracting the next generation because they see that they can profitably farm New farmers are coming here and starting farms And they are bringing new ideas and innovations and willingness to try new things
  • #9 Through our Growing Minds program we use Health and Wellness programming to link health with local agriculture. We help to create healthy food environments and experiences to better the health of all members of our community. Some of the ways we accomplish this is through: Farm to School Local food in schools Farm field trips School gardens Local food cooking Teaching resources
  • #11 How we’ve changed these students professionally as well as personally