This document appears to be a series of tweets from an account promoting local SEO and marketing. It contains tips on managing local business listings on Google, the importance of reviews, and strategies for building local links and traffic. Key points include how Google prioritizes local listings, the value of reviews from different sites, and the importance of providing accurate business information for listings.

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69% Google
26% Bing
comScore March 2013 data

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1 in 3 of queries that
people type into a
standard Google search
bar are about places
-Ed Parsons, Google.
P.S. In 2010 it was 1 in 5
WOWZERS

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They are not
satisfied
with 69%

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Google Wants To Get You
What You Want Faster.
If possible before you
have to ask.

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Knowledge
Graph

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Meet Matt Cutts
He likes Pac-Man

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Quality Enforcement
0
2
4
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10
2008 2010 2012 2014
Talk The Talk
Walk The Walk

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TWINS FROM DIFFERENT PLACES

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Directories
Reciprocal Links
Forum links
Comment Spam
Public Cheap Blog Network
Article Marketing
Etc
Etc
Etc

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Sounds
Easy

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Penalized Website
http://www.panguintool.com/

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So what does
Google want?

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Website
Links
Listings
Reviews
Google Local Blended Rankings

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Paid
Localized
Organic
Blended
Listings

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http://bit.ly/newplaces
Q. I’m an existing Google Places for Business user?
A. Sit tight and continue to use Google Places for Business to update and edit your listing..
Q. I’m currently using Google+ to manage a local Google+ page?
A. Continue to use Google+ to manage the page.
Q. I’m using the bulk tool to manage multiple locations for my business?
A. Please continue to use the bulk tool to manage the listings.
Q. I’m new to Google Places for Business and have fewer than 10 locations?
A. Just visit http://places.google.com and start setting up your listings!
Q. I’m new to Google Places for Business and have 10 or more locations?
A. Feel free to start setting up your listings at http://places.google.com/manage, which is our tool for bulk uploading.

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http://bit.ly/newplaces
What criteria do I have to meet to upgrade my page via the Google+ widget?
• You must have verified your business in your Places for Business account.
• Your Places for Business email address should also have a Google+ profile.
• Your page must be in a category that is eligible for Google+.
• You cannot have activated AdWords Express for your business.
• You should be managing no other pages in your Google+ account.

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Troubleshooting

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bit.ly/placeshelp

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Name
Address
Phone Number
ABC Co.
123 Road #117
Salt Lake City, Utah
(801) 567-5678
Alfa Beta Cappa Co.
123 Rd Ste 117
SLC, Utah
(801) 334-3456
Alfa Beta Cappa
#117 123 Road
Salt Lake City, Utah
(800) 123-1234

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ABC Co.
123 Road #117
Salt Lake City, Utah
(801) 567-5678
ALFA BETA CAPPA CO.
123 Road STE117
SLC, Utah
(800) 123-1324
ALFA BETA CAPPA INC
#117123 Road
Salt lake City, Utah
(800) 123-1324

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You =Bad NAP +
ED

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CitationTracker

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bit.ly/utahlistings

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http://bit.ly/localgrader

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bit.ly/locallanding

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Website
Mark Up

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http://schema-creator.org/

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Reviews
Are
Hard

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Get
Over
IT

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of consumers trust online reviews as much as
personal recommendations.
said that positive online reviews make them
more likely to use a local business.
The Local Consumer Review Survey 2012 From Bright Local (4,500 surveyed)
Reviews Matter
52%
72%

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76. [0051] In one implementation, the number of
documents with reviews of a business may be
used as a factor in determining the location
prominence score of a document associated
with the business
Reviews from Different sites
Increase Rank
@NiftyMarketing

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You
Get
Rejected

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Google’s Filter

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You
Have To
Work

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Everyone is seeing this…

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Warning!!!

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Last Chance to
Back Out!

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What if I don’t want to leave
reviews with my full name?

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Brightlocal.com offers Review Badges that you can add to your site.

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Track Your Reviews…
Getlisted.or
g
Reviewpush.com

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building super
local links

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Do non-local links build
Referral traffic?
Sales?
Audience?

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http://www.visitsaltlake.com/convention-calendar/

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Give Google what they
want.
Which is what searchers
want.

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Mike Ramsey
Follow Me on Twitter @NiftyMarketing
On Google+ at bit.ly/mikeramsey