LinkedIn is a powerful business tool to grow your business, meeting more business professionals, and become a subject matter expert. Using LinkedIn does not need to be a daunting task, but it is a powerful business tool.

1. Using LinkedIn As A
Business Tool
Robert S. Grossman
Business Performance Advisor
Insperity
818.546.3123
robert.grossman@insperity.com

2. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
Help Businesses Succeed So
Communities Prosper

3. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
Run Better
Grow Faster
Make More Money

4. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com

5. Using LinkedIn As A
Business Tool

6. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com

7. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com

9. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
LinkedIn Statistics
• 364 million users (4,500 on May 5, 2003)
• 200 countries and territories
• 2 new members every second
• Over 39 million students and recent
graduates
• 24 different languages
• Over 7,600 full time employees
• Offices in 30 cities around the globe

10. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
Leverage LinkedIn
1. Nurture new and existing relationships
2. Establish credibility
3. Generate possible leads
4. Build strategic relationships
5. Find people

11. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
Complete Your Profile
• Name
• Professional Headshot
• Contact Information
• Summary (Think Search)
• Status Updates

12. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
Profile Breakdown

13. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
• 90% of consumers trust peer
recommendations for purchasing
decisions
• Only 14% trust advertisements
• 70% trust other consumer opinions

14. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
Wide or Narrow?
Since You Are A Person
I trust, I Wanted to
Invite You To Join My
Network On LinkedIn

15. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
Personalize It
• “Hi, I have some great ideas for you
because I see you’re doing X, and I like
to talk about how I can help you in the
same way I’ve helped others”
• “I read your blog post on X and wanted
to discuss it with you.”
• “We’re both members of the same X
group and I’d like to connect online too.”

16. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com

17. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
Tags
• Simple keywords to help organize and
sort your contacts
• Tags can be added from the contacts
page or a persons profile

18. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com

19. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
Status Updates

20. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com

21. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
Status Updates - Engage
• Updates in your network in real time
• Share industry related articles
• Share blog posts and articles you’ve
written
• Comment, ask questions, encourage a
conversation
• Liking too much is lurking

22. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
Search

23. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com

24. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
Search With Keywords
• The implied “AND”
– Any space is seen as an “AND”
• “OR” statements
– (CEO or CFO) – return at least 1 of
these search terms
• “Not Or” to limit results
– (CEO or CFO) NOT payroll
• (“ “) to denote exact phrases of 2 or more
words

25. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com

26. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com

27. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com

28. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com

29. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com

30. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com

31. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
Keep In Touch - Milestones
• New Jobs
• Birthdays
• Work
Anniversaries
• Notable
Publishing's On
Articles

32. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
Find Alumni
(under “Connections”)
• Location
• Graduation Dates
• Current Company
• Current Position

33. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
Content Strategy
• Monday
– Research prospects, check new connections, post a
status update
• Tuesday
– Research prospects, send out 5 networking emails
• Wednesday
– Research prospects, check new connects, post a
status update
• Thursday
– Research prospects, check new connections, post a
status update
• Friday
– Research prospects, send out 5 networking emails

35. Using LinkedIn As A
Business Tool
Robert S. Grossman
Business Performance Advisor
Insperity
818.546.3123
robert.grossman@insperity.com