What You Need to Know:



SEO in 2013
bit.ly/casiegplus

Casie Gillette

casieg@gmail.com

Director of Online Marketing

2004

@casieg

8

Years

casiegillette....
http://casiegillette.com

casie gillette • @komarketing • @casieg • #wcbos
casie gillette • @komarketing • @casieg • #wcbos
casie gillette • @komarketing • @casieg • #wcbos
casie gillette • @komarketing • @casieg • #wcbos
casie gillette • @komarketing • @casieg • #wcbos
Source: http://mozcast.com/metrics

casie gillette • @komarketing • @casieg • #wcbos
Google’s goal is to provide the world
information. The word “search engine” isn’t
anywhere in their mission statement. The...
casie gillette • @komarketing • @casieg • #wcbos
17.9%

casie gillette • @komarketing • @casieg • #wcbos
casie gillette • @komarketing • @casieg • #wcbos
Keywords

Content

Links

casie gillette • @komarketing • @casieg • #wcbos
Keywords
u  Page tagging
u  Market & User
u  Better content

casie gillette • @komarketing • @casieg • #wcbos
casie gillette • @komarketing • @casieg • #wcbos
casie gillette • @komarketing • @casieg • #wcbos
casie gillette • @komarketing • @casieg • #wcbos
How
To

Plugi
n

Post

casie gillette • @komarketing • @casieg • #wcbos
Keywords
u  Research. Research. Research.
u  Understand the intent
u  Go forth & create content

casie gillette • @koma...
Google has something it calls “Query
Deserved Freshness (QDF)”. If there’s a
search that is suddenly very popular versus
i...
Total

c
rgani
O

casie gillette • @komarketing • @casieg • #wcbos
Content
u  Answer questions
u  Utilize employees & customers
u  Don’t be afraid to curate
u  Keep it fresh

casie gill...
News

Plugi
n

List
Post

casie gillette • @komarketing • @casieg • #wcbos
casie gillette • @komarketing • @casieg • #wcbos
Content
u  Start with what you know
u  One new piece at a time
u  Have a goal. Measure.

casie gillette • @komarketing ...
Link Building

Link Building
Still matters – relationships
Couple tools to help identify key sites / people / emails influ...
Link Building
u  Who do you know?
u  Stay relevant
u  Make it worth their while
u  Don’t be an idiot

casie gillette •...
casie gillette • @komarketing • @casieg • #wcbos
Link Building
u  Brand Mentions
u  Partners & Associations
u  Competitors
u  Think PR

casie gillette • @komarketing •...
FOR GOOD
ONLY
casie gillette • @komarketing • @casieg • #wcbos
casie gillette • @komarketing • @casieg • #wcbos
casie gillette • @komarketing • @casieg • #wcbos
casie gillette • @komarketing • @casieg • #wcbos
Google+
u  Set up Authorship
u  Verify your company page
u  Fill in your information
u  Create relevant circles
u  Pa...
Google+
u  Set up Authorship
u  Verify your company page
u  Fill in your information
u  Create relevant circles
u  Pa...
casie gillette • @komarketing • @casieg • #wcbos
Google+
u  Mark Traphagen
u  View Ripples
u  Brand Page Audit Tool
Google+ Pro

casie gillette • @komarketing • @casieg...
Site Speed

2010

Source: MattCutts.com

casie gillette • @komarketing • @casieg • #wcbos
Site Speed
u  Google Page Speed Insights
u  Smush.it
u  W3 Total Cache
u  Chris Fernandi’s Presentation
Goal:

<3

sec...
Mobile
By the end of 2013, there will be more
mobile devices on Earth than people.
Mobile phones set to overtake PCs as th...
WP Plugins for SEO
u  Yoast SEO
u  W3 Total Cache
u  Smush.it

http://bit.ly/seowpplugins

u  Edit Flow
u  Shareaholi...
Tools
u  UberSuggest

u  Rapportive

u  SocialMention

u  YesWare

u  Topsy

u  Buzzstream

u  Google Trends / Sugg...
References
u  http://searchengineland.com/matt-cutts-at-pubcon-174906
u  http://mozcast.com/metrics
u  http://moz.com/b...
Thank You!
bit.ly/casiegplus

casiegillette.com

casieg@gmail.com

@casieg

casie gillette • @komarketing • @casieg • #wcb...
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Whats Happening in SEO in 2013 - WordCamp Boston 2013

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Casie Gillette's presentation from WordCamp Boston 2013. Learn what's happening in SEO and get the tools and wordpress plugins to help you be successful.

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Whats Happening in SEO in 2013 - WordCamp Boston 2013

  1. 1. What You Need to Know: SEO in 2013
  2. 2. bit.ly/casiegplus Casie Gillette casieg@gmail.com Director of Online Marketing 2004 @casieg 8 Years casiegillette.com casie gillette • @komarketing • @casieg • #wcbos
  3. 3. http://casiegillette.com casie gillette • @komarketing • @casieg • #wcbos
  4. 4. casie gillette • @komarketing • @casieg • #wcbos
  5. 5. casie gillette • @komarketing • @casieg • #wcbos
  6. 6. casie gillette • @komarketing • @casieg • #wcbos
  7. 7. casie gillette • @komarketing • @casieg • #wcbos
  8. 8. Source: http://mozcast.com/metrics casie gillette • @komarketing • @casieg • #wcbos
  9. 9. Google’s goal is to provide the world information. The word “search engine” isn’t anywhere in their mission statement. They want to be able to give answers to specific queries. – Matt Cutts, Pubcon Source: Search Engine Land casie gillette • @komarketing • @casieg • #wcbos
  10. 10. casie gillette • @komarketing • @casieg • #wcbos
  11. 11. 17.9% casie gillette • @komarketing • @casieg • #wcbos
  12. 12. casie gillette • @komarketing • @casieg • #wcbos
  13. 13. Keywords Content Links casie gillette • @komarketing • @casieg • #wcbos
  14. 14. Keywords u  Page tagging u  Market & User u  Better content casie gillette • @komarketing • @casieg • #wcbos
  15. 15. casie gillette • @komarketing • @casieg • #wcbos
  16. 16. casie gillette • @komarketing • @casieg • #wcbos
  17. 17. casie gillette • @komarketing • @casieg • #wcbos
  18. 18. How To Plugi n Post casie gillette • @komarketing • @casieg • #wcbos
  19. 19. Keywords u  Research. Research. Research. u  Understand the intent u  Go forth & create content casie gillette • @komarketing • @casieg • #wcbos
  20. 20. Google has something it calls “Query Deserved Freshness (QDF)”. If there’s a search that is suddenly very popular versus its normal activity, Google will apply QDF to that term and look to see if there’s any fresh content on that topic. If there is, that new or fresh content is given a boost in search results. Source: Search Engine Land casie gillette • @komarketing • @casieg • #wcbos
  21. 21. Total c rgani O casie gillette • @komarketing • @casieg • #wcbos
  22. 22. Content u  Answer questions u  Utilize employees & customers u  Don’t be afraid to curate u  Keep it fresh casie gillette • @komarketing • @casieg • #wcbos
  23. 23. News Plugi n List Post casie gillette • @komarketing • @casieg • #wcbos
  24. 24. casie gillette • @komarketing • @casieg • #wcbos
  25. 25. Content u  Start with what you know u  One new piece at a time u  Have a goal. Measure. casie gillette • @komarketing • @casieg • #wcbos
  26. 26. Link Building Link Building Still matters – relationships Couple tools to help identify key sites / people / emails influencers casie gillette • @komarketing • @casieg • #wcbos
  27. 27. Link Building u  Who do you know? u  Stay relevant u  Make it worth their while u  Don’t be an idiot casie gillette • @komarketing • @casieg • #wcbos
  28. 28. casie gillette • @komarketing • @casieg • #wcbos
  29. 29. Link Building u  Brand Mentions u  Partners & Associations u  Competitors u  Think PR casie gillette • @komarketing • @casieg • #wcbos
  30. 30. FOR GOOD ONLY casie gillette • @komarketing • @casieg • #wcbos
  31. 31. casie gillette • @komarketing • @casieg • #wcbos
  32. 32. casie gillette • @komarketing • @casieg • #wcbos
  33. 33. casie gillette • @komarketing • @casieg • #wcbos
  34. 34. Google+ u  Set up Authorship u  Verify your company page u  Fill in your information u  Create relevant circles u  Participate in communities casie gillette • @komarketing • @casieg • #wcbos
  35. 35. Google+ u  Set up Authorship u  Verify your company page u  Fill in your information u  Create relevant circles u  Participate in communities casie gillette • @komarketing • @casieg • #wcbos
  36. 36. casie gillette • @komarketing • @casieg • #wcbos
  37. 37. Google+ u  Mark Traphagen u  View Ripples u  Brand Page Audit Tool Google+ Pro casie gillette • @komarketing • @casieg • #wcbos
  38. 38. Site Speed 2010 Source: MattCutts.com casie gillette • @komarketing • @casieg • #wcbos
  39. 39. Site Speed u  Google Page Speed Insights u  Smush.it u  W3 Total Cache u  Chris Fernandi’s Presentation Goal: <3 secon d casie gillette • @komarketing • @casieg • #wcbos s
  40. 40. Mobile By the end of 2013, there will be more mobile devices on Earth than people. Mobile phones set to overtake PCs as the most common web access device worldwide by end of 2013. 10% of web traffic globally in Q1 2013 Source: SmartInsights casie gillette • @komarketing • @casieg • #wcbos
  41. 41. WP Plugins for SEO u  Yoast SEO u  W3 Total Cache u  Smush.it http://bit.ly/seowpplugins u  Edit Flow u  Shareaholic u  Google XML sitemap casie gillette • @komarketing • @casieg • #wcbos
  42. 42. Tools u  UberSuggest u  Rapportive u  SocialMention u  YesWare u  Topsy u  Buzzstream u  Google Trends / Suggest u  Open Site Explorer u  YouTube Keyword Tool u  Ripples Bookmarklet u  Zemanta u  Storify casie gillette • @komarketing • @casieg • #wcbos
  43. 43. References u  http://searchengineland.com/matt-cutts-at-pubcon-174906 u  http://mozcast.com/metrics u  http://moz.com/blog/101-google-answer-boxes-a-journey-into-theknowledge-graph u  http://www.aimclearblog.com/2013/10/24/bing-is-the-new-babel-fish-atpubcon-2013/ u  http://www.stonetemple.com/link-building-is-not-illegal-or-bad/ u  https://speakerdeck.com/cferdinandi/wicked-fast-wordpress-wordcampboston-2013 casie gillette • @komarketing • @casieg • #wcbos
  44. 44. Thank You! bit.ly/casiegplus casiegillette.com casieg@gmail.com @casieg casie gillette • @komarketing • @casieg • #wcbos

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