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#fbforbrands Wifi code -  username: pr moment  password: pr  network: EUOMWV103
James Whatley Senior Associate Director 360°Digital Influence, Ogilvy PR
360° Digital Influence What type of organisation should have a Facebook Fan Page?  (and which ones should not) January 2012
Question 1 >
Are Facebook brand pages a fad, or a trend?  Question 1 >
Question 1 >
Question 1 > People on Facebook:  800 million  active  users Activity on Facebook:  900 million ‘objects’ that people inte...
Question 2 >
When is a Facebook page a good idea for a brand?  Question 2 >
Slide on MEA Question 2 >
Slide on FB Lebanon Question 2 >
When is a Facebook page a good idea for a brand? Question 2 >
When is a Facebook page a good idea for a brand? (and when is it not)  Question 2 >
Will the day come when a brand’s Facebook pages are more important than their own websites? Bonus >
Will the day come when a brand’s Facebook pages are more important than their own websites? Question 3 >
What is your objective?  Question 3 >
Bonus round… >
What’s next for brands in Facebook? Bonus round… >
F-Commerce >
What’s next for brands  IN  Facebook? Bonus round… >
What’s next for brands  OUT  of Facebook? Bonus round… >
F-Commerce >
360° Digital Influence Thank you James Whatley @Whatleydude @OgilvyPRLondon January 2012
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Why do brands use Facebook?

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Answering three key questions about brands on Facebook, this deck will talk through why, who and how...

First presented at The PR Moment, January 25th 2012

Published in: Business, Technology
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Why do brands use Facebook?

  1. 1. #fbforbrands Wifi code - username: pr moment password: pr network: EUOMWV103
  2. 2. James Whatley Senior Associate Director 360°Digital Influence, Ogilvy PR
  3. 3. 360° Digital Influence What type of organisation should have a Facebook Fan Page? (and which ones should not) January 2012
  4. 4. Question 1 >
  5. 5. Are Facebook brand pages a fad, or a trend? Question 1 >
  6. 6. Question 1 >
  7. 7. Question 1 > People on Facebook: 800 million active users Activity on Facebook: 900 million ‘objects’ that people interact with Global Reach: Over 70 languages Mobile: 350 million active users access Facebook via mobile
  8. 8. Question 2 >
  9. 9. When is a Facebook page a good idea for a brand? Question 2 >
  10. 10. Slide on MEA Question 2 >
  11. 11. Slide on FB Lebanon Question 2 >
  12. 12. When is a Facebook page a good idea for a brand? Question 2 >
  13. 13. When is a Facebook page a good idea for a brand? (and when is it not) Question 2 >
  14. 14. Will the day come when a brand’s Facebook pages are more important than their own websites? Bonus >
  15. 15. Will the day come when a brand’s Facebook pages are more important than their own websites? Question 3 >
  16. 16. What is your objective? Question 3 >
  17. 17. Bonus round… >
  18. 18. What’s next for brands in Facebook? Bonus round… >
  19. 19. F-Commerce >
  20. 20. What’s next for brands IN Facebook? Bonus round… >
  21. 21. What’s next for brands OUT of Facebook? Bonus round… >
  22. 22. F-Commerce >
  23. 23. 360° Digital Influence Thank you James Whatley @Whatleydude @OgilvyPRLondon January 2012

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