Clark T. Bell Speaks @SLCSEM on Sustainable Link Building

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Clark T. Bell Speaks @SLCSEM on Sustainable Link Building

  1. 1. Sustainable Link Building Earning unlikely futures. TODAY. Clark T. Bell @SLCSEM 4/17/13@clarktbell #slcsem #SLCSEM
  2. 2. BIOGRASS@clarktbell CLUTCHFUSE
  3. 3. BASICALLY =
  4. 4. What could I possibly teach you, that you couldnt’t find out for yourself on “HACKER NEWS FOR MARKETERS”
  5. 5. Link Building Circa1994-2012Thanks, Mike Ramsey @niftymarketing for the photos/inspiration #searchfest
  6. 6. In the past…Outsourced it…Waited for it…Didn’t do it…
  7. 7. @randfish speaking to @slcsem 10/10/12
  8. 8. Link Building Link Earning
  9. 9. The Seven Steps To Link Earnage How to EARN links: Here is your approach…“EARN LINKS. BUILD A BRAND.”
  10. 10. Get involved in social media.Social is your core promotional channel. Push your content via social. “EARN LINKS. BUILD A BRAND.”
  11. 11. Get involved in social media.Get Results:
  12. 12. Earn PR Links @NewspaperGrl“The Lois Lane of the World Wide Web”
  13. 13. Become a Proactive Blog Commenter“EARN LINKS. BUILD A BRAND.”
  14. 14. Become a Proactive Blog Commenter WHY?Because you build goodwill and you build relationship. Because talking with real people is sustainable.
  15. 15. Guest Post Write high quality guest blogging posts to a dedicated and active audience. These are legit links“EARN LINKS. BUILD A BRAND.”
  16. 16. Guest Post@guestblogposter 6 Quality Metrics Used In Discovering Guest Posts   1)  Domain Authority 2)  Industry relevancy 3)  Social engagement 4)  Site architecture 5)  Fresh content 6)  Originality of content
  17. 17. Guest Post
  18. 18. Guest Post - Be original. -  Don’t take it to extremes. -  Be mindful. -  No 300 words!@ajkohn @mattcutts
  19. 19. Guest Post
  20. 20. Diversify Links, Brand LinksAVOID OVER-OPTIMISATION!!!Links should be comprised of:-branded anchor text -long-tail -partial match anchor text -“fluff” anchor text à“click here”
  21. 21. Generate Highly Shareable Content Either write something worth reading or do something worth writing about. –Benjamin Franklin“EARN LINKS. BUILD A BRAND.”
  22. 22. Generate Highly Shareable ContentEXAMPLE #1:
  23. 23. Generate Highly Shareable ContentEXAMPLE #2:
  24. 24. Generate Highly Shareable Content EXAMPLE #3.1:http://avalaunchmedia.com/infographics/the-true-cost-of-an-iphone-5-by-avalaunch-media
  25. 25. Generate Highly Shareable ContentEXAMPLE #3.2: 16,500 Shares 2,000+ Shares 1,000 Shares 1,000’s upon 1,000’s across/interwebs.
  26. 26. Generate Highly Shareable Content EXAMPLE #3.3: “In the last 6 months we’ve had 200 different search Variations for this graphic. This was revealed from GA” –David Mink, @dmmink“EARN LINKS. BUILD A BRAND.”
  27. 27. Build A Brand
  28. 28. Build A Brand A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. -Jeff Bezos, CEO and Founder AmazonGet away from EMD’s, Build a sustainablebrand.
  29. 29. Build A BrandDon’t do this…
  30. 30. Build A BrandDo This…
  31. 31. In Summary: The Seven Steps To Link Earning 1. Earn links through social media 2. Earn PR links 3. Become a Proactive blog commenter 4. Guest post 5. Diversify Your links 6. Generate highly shareable content 7. Always, always, always be building a BRAND
  32. 32. “EARN LINKS. BUILD A BRAND.”
  33. 33. Resources: @paddymoogan
  34. 34. Resources: @pointblankseo
  35. 35. Sustainable Link Building. Earning unlikely futures. TODAY. “EARN LINKS. BUILD A BRAND.” Thank You!!! Clark T. Bell clark@biograss.com clark@clutchfuse.com @clarktbell www.biograss.com www.clutchfuse.com/blog/

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