WordStream Advisor helps you optimize the money you spend on paid search and social ads to effectively convert those leads into paying customers. We are experts in paid search; we’ve analyzed BILLIONS in AdWords spend. And we’ve baked that knowledge into our software, to help you do what really works in PPC, every week. Our software is constantly evolving to keep up with the ever changing digital landscape. Join PPC Evangelist, Erin Sagin, to see the latest updates to our software, you'll see how to: -Advertise on Facebook! -WordStream Advisor makes social PPC easy AND effective, providing you with guided workflows and powerful tools to help you succeed. -Set Cost Per Action Goals! -Set a target CPA goal and then let our 20-Minute Work Week generate customized weekly recommendations to help you reach that goal. -Build Beautiful Mobile Responsive Landing Pages! -Building pages that work across devices is super easy with our new landing page builder.

1. 1WordStream Confidential
The WordStream Advisor Tour
ERIN SAGIN
October 21, 2015
Copyright 2015 WordStream, Inc. All rights reserved.

2. 2WordStream Confidential
Meet Erin
• PPC Evangelist and
Community Manager at
WordStream
• Has specialized in Paid
Search for 4+ years
• Voted #3 Most Influential
PPC Expert of 2015 by PPC
Hero
• Avid hula-hooper

3. 3WordStream Confidential
Welcome to WordStream!

4. 4WordStream Confidential
Our Mission: Online Advertising Made Easy
That’s us!
These guys turn those
ideas into an
automated solution just
for you!
We’re driven by the
ideas of the best and
brightest in SEM.

5. 5WordStream Confidential
Our Product: WordStream Advisor

6. 6WordStream Confidential
Our Goal Is To Predict Your Biggest Roadblocks

7. 7WordStream Confidential
And Give You The Tools To Surpass Them

8. 8WordStream Confidential
Roadblock #1: You Don’t Have
Clearly Defined Goals

9. 9WordStream Confidential

10. 10WordStream Confidential
Solution: WordStream’s Goal Based Alert System

11. 11WordStream Confidential
Set An Initial Goal

12. 12WordStream Confidential
Make Weekly Improvements

13. 13WordStream Confidential
Track Your Progress

14. 14WordStream Confidential
What Happens When You Hit Your Goal?

15. 15WordStream Confidential
Set Future Goals!

16. 16WordStream Confidential
Roadblock #2: You’re Struggling
to Expand Your Reach

17. 17WordStream Confidential
Facebook Holds Great Opportunity
• #2 most visited site on
the web at 1.4 billion
users
• CPC’s are 1/3 of Google
Search Network
• CTR 10x higher than
GDN

18. 18WordStream Confidential
Yet, Advertisers Are Hesitant to Use It

19. 19WordStream Confidential
Running Ads Through Facebook is a Headache

20. 20WordStream Confidential
Solution: Facebook Made Easy
Drive relevant
traffic to your site
through Google
AdWords
97% of traffic
doesn’t convert
initially!

21. 21WordStream Confidential
Set Up Facebook Remarketing In WordStream
Advisor

22. 22WordStream Confidential
Notifications to Create New Ads

23. 23WordStream Confidential
Ad Created!

24. 24WordStream Confidential
Optimize Your Ads

25. 25WordStream Confidential
See All of Your Leads In One Place

26. 26WordStream Confidential
Roadblock #3: You’re Leaking
Conversions

27. 27WordStream Confidential
Mobile Opportunity Is Immense

28. 28WordStream Confidential
Yet, Mobile Conversion Rates Stink
Mobile Conversion
Rates are
CONSISTENTLY lower
than their
desktop/tablet
counterparts!

29. 29WordStream Confidential
Do These Pages Look Familiar?

30. 30WordStream Confidential
We Built These On PURPOSE?!?

31. 31WordStream Confidential
Because Mobile Is Slow

32. 32WordStream Confidential
Because Mobile Screens Are Tiny

33. 33WordStream Confidential
% Who Switched To Full Site

34. 34WordStream Confidential
Conversion Rates: Mobile Site Vs. Full Site
on Mobile
Geez, you’re better off sending people to your full site!!

35. 35WordStream Confidential
Solution: Revamp Your Mobile Landing Pages
with WordStream Advisor

36. 36WordStream Confidential
Sleek, Effective Mobile Landing Pages

37. 37WordStream Confidential
Remember the Leads Page? It Stores Mobile
Landing Page Leads, Too!

38. 38WordStream Confidential
Roadblock #4: Reporting Is A
Nightmare

39. 39WordStream Confidential
What Monthly Activity Do You Dread the Most?

40. 40WordStream Confidential
Automated Monthly Reports

41. 41WordStream Confidential
AdWords and Bing Data All in One Place

42. 42WordStream Confidential
Visually Stimulating Designs

43. 43WordStream Confidential
Fully Customizable Template

44. 44WordStream Confidential
Bragging Encouraged!

45. 45WordStream Confidential
SPECIAL OFFERS
• Free personalized demo of WordStream Advisor
– An AdWords certified consultant will walk you
through all of the features WordStream advisor
has to offer and show you how in just 20 minutes
a week you can improve your online presence.
• I’m all set with my online marketing at the
moment.

46. 46WordStream Confidential