Mike ramsey rexburg iwmm presentation

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  • Mike ramsey rexburg iwmm presentation

    1. 1. @NiftyMarketing Let’s Talk About Search.
    2. 2. @NiftyMarketing
    3. 3. @NiftyMarketing 69% Google 26% Bing comScore March 2013 data
    4. 4. @NiftyMarketing 1 in 3 of queries that people type into a standard Google search bar are about places -Ed Parsons, Google. P.S. In 2010 it was 1 in 5 WOWZERS
    5. 5. @NiftyMarketing
    6. 6. @NiftyMarketing They are not satisfied with 69%
    7. 7. @NiftyMarketing Chrome Youtube Android
    8. 8. @NiftyMarketing
    9. 9. @NiftyMarketing
    10. 10. @NiftyMarketing
    11. 11. @NiftyMarketing
    12. 12. @NiftyMarketing Google Wants To Get You What You Want Faster. If possible before you have to ask.
    13. 13. @NiftyMarketing
    14. 14. @NiftyMarketing Why? Where? How? Who? When?
    15. 15. @NiftyMarketing Knowledge Graph
    16. 16. @NiftyMarketing
    17. 17. @NiftyMarketing
    18. 18. @NiftyMarketing Authorship
    19. 19. @NiftyMarketing “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” - Eric Schmidt
    20. 20. @NiftyMarketing
    21. 21. @NiftyMarketing
    22. 22. @NiftyMarketing
    23. 23. @NiftyMarketing www. LocationService.com
    24. 24. @NiftyMarketing
    25. 25. @NiftyMarketing
    26. 26. @NiftyMarketing
    27. 27. @NiftyMarketing So what does Google want?
    28. 28. @NiftyMarketing
    29. 29. @NiftyMarketing
    30. 30. @NiftyMarketing Google Local Rankings Website Links Listings Reviews
    31. 31. @NiftyMarketing Paid Localized Organic Blended Listings
    32. 32. @NiftyMarketing
    33. 33. PAID ADS (PPC) Organic Listings Google+ Local Results @NiftyMarketing
    34. 34. @NiftyMarketing
    35. 35. @NiftyMarketing Name Address Phone Number ABC Co. 123 Road #117 Salt Lake City, Utah (801) 567-5678 Alfa Beta Cappa Co. 123 Rd Ste 117 SLC, Utah (801) 334-3456 Alfa Beta Cappa #117 123 Road Salt Lake City, Utah (800) 123-1234
    36. 36. @NiftyMarketing INC ALFA BETA ABC Co. CAPPA CO. #117123 #117 123 RoadRoad STE117 SLC, lake City, Utah Salt Lake City, Utah Utah (800) 123-1324 (801) 567-5678
    37. 37. @NiftyMarketing Bad NAP + You = ED
    38. 38. @NiftyMarketing
    39. 39. @NiftyMarketing
    40. 40. @NiftyMarketing
    41. 41. @NiftyMarketing
    42. 42. @NiftyMarketing
    43. 43. @NiftyMarketing
    44. 44. @NiftyMarketing
    45. 45. @NiftyMarketing
    46. 46. @NiftyMarketing
    47. 47. @NiftyMarketing
    48. 48. @NiftyMarketing
    49. 49. @NiftyMarketing
    50. 50. @NiftyMarketing building super local links
    51. 51. @NiftyMarketing Do non-local links build Referral traffic? Sales? Audience?
    52. 52. @NiftyMarketing
    53. 53. @NiftyMarketing
    54. 54. @NiftyMarketing
    55. 55. @NiftyMarketing
    56. 56. @NiftyMarketing
    57. 57. @NiftyMarketing
    58. 58. @NiftyMarketing
    59. 59. @NiftyMarketing
    60. 60. @NiftyMarketing
    61. 61. @NiftyMarketing Reviews Are Hard
    62. 62. @NiftyMarketing Get Over IT
    63. 63. @NiftyMarketing Reviews Matter 72% of consumers trust online reviews as much as personal recommendations. 52% said that positive online reviews make them more likely to use a local business. The Local Consumer Review Survey 2012 From Bright Local (4,500 surveyed)
    64. 64. @NiftyMarketing [0051] In one implementation, the number of documents with reviews of a business may be used as a factor in determining the location prominence score of a document associated with the business Reviews from Different sites Increase Rank
    65. 65. @NiftyMarketing You Get Rejected
    66. 66. @NiftyMarketing Google’s Filter
    67. 67. @NiftyMarketing You Have To Work
    68. 68. @NiftyMarketing Everyone is seeing this…
    69. 69. @NiftyMarketing Warning!!!
    70. 70. @NiftyMarketing Last Chance to Back Out!
    71. 71. @NiftyMarketing What if I don’t want to leave reviews with my full name?
    72. 72. @NiftyMarketing
    73. 73. @NiftyMarketing
    74. 74. @NiftyMarketing
    75. 75. @NiftyMarketing
    76. 76. @NiftyMarketing Mike Ramsey mike@niftymarketing.com

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