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Microsoft company
Microsoft is a public multinational technology company founded in 1975 by Bill Gates and Paul Allen. It has over 128,000 employees and is headquartered in Redmond, Washington. Microsoft's vision is to put a computer on every desk and home running its software. The document discusses Microsoft's history, products, competitors, SWOT analysis, and marketing mix of product, price, place, and promotion.
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Microsoft company
- 2. Group Members MUHAMMAD IMAADUDDIN DIMASFAJAR SUHENDRO FITRI YANTI NUR HIDAYAH SILPA LIDIA SARARA
- 5. VISION & MISSION •VISION “To get a workstation running Microsoft’s software onto every desk and eventually every home” • Mission “Microsoft work to help people and businesses throughout the world realize their full potential”
- 6. Company Profile • MicrosoftIs a public multinational corporation • Founded : In Albuquerque, New Mexico On April 4th ,1975 • Founder: Bill Gates Paul Allen • Address : Redmond, WA, 98052 United States (425) 882-8080 www.microsoft.com
- 8. HISTORY “ They Dreamof having a PC on every desktop” Paul Allen and Bill Gates, childhood friends with a passion in computer programming, were seeking to make a successful business utilizing their shared skills. In 1972 they founded their first company named Traf-O- Data,They officially established Microsoft on April 4, 1975, with Gates as the CEO, the original name of "Micro-Soft," the combination of the words microprocessor and software
- 9. • Microsoft Rankings: MICROSOFT CORPORATION Rankings #34 in FORTUNE 500 (June 2014) Dow Jones Industrials Dow Jones Global Titans #3 in FT Global 500 (June 2014) #34 in FORTUNE 1000 (June 2014) *Fortune is business magazine • key people: Bill Gates(Chairman) Satya Nadella (CEO and Director) Brian Kevin Turner(COO) Ray Ozzie(CSA) Craig Mundie(CRSO) • Employees: 128,000 (In 2014)
- 10. Products Computers Surface All-in-ones + desktops Laptops+ Ultrabooks Accessories Tablets + convertibles PC games Windows Windows 8 Windows 8 Pro Windows Phone Windows Phone for AT&T Windows Phone for Verizon Windows Phone for T-Mobile Xbox Xbox One Xbox 360 Xbox LIVE Accessories Computer accessories Xbox 360 accessories Windows Phone accessories PC gaming Audio accessories Additional software Visual Studio Visio Project Mapping PC games Office Office for Windows Office for Mac Office University All Office apps
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- 13. Analysis SWOT STRENGTHS: Name recognition Rapidproduct development WEAKNESS: Did not recognize the growth opportunities of the Internet OPPORTUNITY Expanding into the video game market by producing items such as the Xbox THREATS: Numerous court battles with other entities regarding antitrust and software developer lawsuits. SWOT ANALYSIS
- 14. The Analysist ofMarketing Mix •Product •Price •Place •Promotion
- 15. Product “Microsoft is presentin a huge plethora of products and it has a product for practically most applications including design, development and management. Microsoft is so strong in this front that till date, no one has been able to challenge the giant in terms of software expertise. Even Apple sells its OS with support of its hardware, and not just on the basis of Software.”
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- 17. Price “Where operating systemsare considered, Microsoft has a premium pricing because of its vastly popular and increasingly useful Operating system. Products like Microsoft office too are premium priced. However, all the other products, which have alternatives in the market, are priced competitively.”
- 18. Place “Microsoft has variouslines of distribution depending on the type of products. For its software packages and OS, Microsoft operates through a distributor network – with the distributor network distributing the product to all retailers. Similarly, Microsoft also targets OEM’s like laptop and desktop manufacturers”
- 19. Promotion • “There arecertain brands and names, which are just beyond the logics and points of promotion and are simply too popular for promotion. For other online products, Microsoft vastly uses digital marketing and advertising. In general, the promotions of Microsoft have always pushed for reliability and usability of the Microsoft products – Which are its key attributes.”
- 22. Q & ASESSION