This document provides a case study of Microsoft, covering its history from inception to present day. It discusses how Bill Gates and Paul Allen started the company in 1975 with a vision of putting a computer on every desk. Key events included developing the DOS operating system in 1980, going public in 1986, and launching Windows 3.0 in 1990. The document also includes Microsoft's vision, mission, SWOT analysis, financial details, products, strategies and global presence. It evaluates Microsoft's successes in launching innovative products but also times when it failed to respond to market needs.

1. MICROSOFT CASE STUDY

2.  Introduction
 How it all Started
 History And Development
 Vision And Mission
 SWOT Analysis
 Porters Five Force Analysis.
 Capabilities And Core Competencies
 Corporate And Business Level Strategy
 Percentage of people Using Windows
 Conclusion
CONTENTS

3.  It is an American Multi-National Technology Company and it
has a Brand value of nearly $61.2 Billion.
 Headquartered at Redmond , Washington.
 Best Software Products are Windows Line of Operating
Systems.
 Its flagship hardware products are the Xbox Video Game
Consoles and the Microsoft Surface tablet line up.
INTRODUCTION

4. This beautiful Gift was first initiated by
Bill Gates and Paul Allen.
MAIN MOTTO :A computer on every desk and
at every home
HOW IT ALL STARTED

5. HISTORY AND DEVELOPMENT
1975 :Initiation.
1980 :Developed DOS for IBM Computers.
1986 :Went into public and had tremendous growth later on.
1990 :Launched Windows 3.0.(with file and program manager).
1998 :Launched Windows 98 with a slogan
“Where do you want to go Today?”
2000 :Windows 2000 followed by Windows XP and Xbox in 2001.
2007 :Vista Operating System.
2009 :Windows 7 and in 2011 it entered into Mobile Industry.
2012 :Windows 8.
2015 : Came up with Windows 10.

6. All Major Products Launched by Microsoft
ALL PRODUCTS OF MICROSOFT

7. Microsoft’s Vision Statement
Microsoft Corporation’s vision statement is
“to help individuals and businesses realize their full potential.”
Microsoft’s Mission Statement
Microsoft Corporation’s mission statement is
“to empower every person and every organization on the planet to
achieve more.”
VISION AND MISSION

8. SWOT ANALYSIS
Strengths :1) Market leader in Client operating system.
2)Large Clientele.
3)Stable Profits.
Weaknesses :1)Windows 8 Negative User Response.
2)Lack of mobile market share.
3)Customer dissatisfaction for mobiles.
Opportunities : 1)Nokia Accusation
2)Expanding Mobile Device Market
3)Promotion of Sky drive for storage.
Threats : 1)Google Drive and other MS office competitors
2)Threat of Linux and Mac OS.

9. PORTERS FIVE FORCE ANALYSIS

10.  Tangible Resources
 Intangible Resources
 Human Resources
CAPABILITIES AND CORE COMPETENCIES

11.  Cash Reserves : Approximately $90.2 Billion in cash reserves.
 Operating Revenue : Approximately $93.58 Billion.
 Ranks #25 in the Fortune 500 list.
 Cash , Cash Equivalents , short term investments is about $
113.240 Billions .
 Total Assets of $193.694 Billions.
TANGIBLE RESOURCES

12. MICROSOFT REVENUE

13.  Technology Based : $5.97 Billions
 Marketing related : $ 1.869 Billions
 Gross Carrying Amount : $9.1 Billions
 Net Carrying Amount : $3.73 Billions
 Intangible Assets and Goodwill : $21.605 Billions
INTANGIBLE RESOURCES

14.  Microsoft's success is based on the effectiveness of their
employees.
 Attract and Retain the best talent in the Information
Technology Business
 Educated , Dedicated and committed employees.
HUMAN RESOURCES

15.  Financial Control.
 Capacity for Decision Making.
 Continuous Improvements .
 Brand Management .
 Engineering and technical know-how.
 Research Capability.
 Ability to identify and respond to market trends and adapts.
CAPABILITIES

16.  Longstanding commitment and leadership in developing
innovative accessibility solutions.
 Making the computer easier to see, hear, and use by
building accessibility into Microsoft products and services.
 Promoting innovation of accessibility in the development
community and working with industry organizations to
encourage innovation.
 accessibility in meeting the technology needs of people with
disabilities.
STRATEGIES

17. PERCENTAGE OF DIFFERENT OS USERS

18. WORLD WIDE PRESENCE OF MICROSOFT
Microsoft Tops 2015 Enterprises ListWindows is still used over 70 % population

19.  It has adopted “Performance Culture Model” as best approach.
 Growth Pyramid Of Microsoft.
 Microsoft had helped a lot of
People in many ways by introducing
Products useful to mankind.
 I made this presentation Using Microsoft Power Point.
CONCLUSION

20. 1. Evaluate Microsoft’s product and marketing evolution over the
years. What has the company done well, and where did it falter?
Ans ) Good Times : 1) Microsoft launched the DOS operating system for IBM
computers in early 1980’s.
2) went public in 1986 and launched Window 3.0
3) In the 1998, the new slogan Microsoft made helped promote its brand
4) During the mid-1990s, Microsoft launched Internet Explorer to compete
Netscape, which Microsoft become the winner of “browser wars”.
Falter Times: 1)In mid 1990’s, Microsoft faced antitrust charges and lawsuits
because of its marketing method.
2) During the next few years, Microsoft didn’t release new operating system
when the customers need it. On the contrary, Mac seized the opportunity to
make a successful marketing campaign that gained lot of customers.
QUESTIONS ON CASE STUDY

21. 2) Evaluate Microsoft’s recent expansions into areas such as
search engines and smart phones. Do you think these are good
areas of growth for Microsoft? Why or why not?
Ans) 1) Nowadays, with the technology development and the popular with
smartphone, the decision to expand into search engines and smartphones
should be very sensible.
2) The new improvement of Windows 8, Windows 8 phone, and Surface
Tablet impressed consumers with a detachable keyboard.
3) This not only connects with the development of smartphone, but also
keeps communication with its consumers, which is the right way to keep
activity in the market.

22. DISCLAIMER
Created by Bikumalla . Prudhvi Raj ,NIT GOA during a Marketing Internship ,by
Prof . Sameer Mathur ,IIM Lucknow.