Coca Cola Brand Positioning. It includes: Journey of coca cola, coca cola brand positioning, coca cola brands, coca cola marketing strategy"mantra of success", coca cola STP, coca cola SWOT, coca cola in India, coca cola motto: think local act local, coca cola and pepsi POP & POD, cocacola brand mantra designing, coca cola IPR
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
Coca Cola Brand Positioning. It includes: Journey of coca cola, coca cola brand positioning, coca cola brands, coca cola marketing strategy"mantra of success", coca cola STP, coca cola SWOT, coca cola in India, coca cola motto: think local act local, coca cola and pepsi POP & POD, cocacola brand mantra designing, coca cola IPR
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. The Company’s beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and markets sports drinks, tea and coffee. The Coca-Cola Company began building its global network in the 1920s
Coca-Cola Strategic Analysis Implementation
STR/581
Coca-Cola Strategic Analysis Implementation
1
Executive Summary
Largest Beverage Provider
Almost $2 Billion in sales
Presence in 200 countries
Mission, Vision, and Value Statements
Environmental Scan
Internal and External
SWOT Analysis
The Coca-Cola Company is an almost $2 Billion company that is arguable the world’s largest beverage provider. With presence in over 200 countries Coca-Cola has grown to become a household name since its start in Atlanta, Georgia in 1886. Coca-Cola’s mission “To refresh the world...To inspire moments of optimism and happiness...To create value and make a difference” is achieved in conjunction with its vision that is surrounding six “Ps”. People, Portfolio, Partners, Planet, Profit, and Productivity all working together to be a great place to work, offer drinks consumers want while being conscious of the world and Coca-Cola stakeholders.
In order to be a continually successful company, Coca-Cola understands the need for environmental analysis to include internal and external forces driving the business. Social factors such as the fact that consumers are becoming more health conscious and economic factors such as inflation, recession and unemployment rate should be considered in the environmental scan.
The industry environment should also be considered which includes demographics, competitors, and consumer preferences. Internal and external environments can be evaluated with the help of a SWOT analysis.
The SWOT analysis for The Coca-Cola Company reveals that the major strength of the firm is the brand name and the recognizable aspects of it. A weakness as well as an opportunity is the increased awareness of healthy options even with beverages. Another opportunity is that of additional flavors. A threat, as with all companies, is Coca-Cola’s competitors. Keeping ahead of competitors in terms of technology, flavors, and overall customer service will help alleviate the threat of competing firms.
2
Executive Summary Continued
Generic, Grand, Global Strategies
Value Disciplines
Implementation Plan
Risk Management Plan
Generic, grand, and global strategies are recommended in addition to value disciplines. Focus strategies of both cost leadership and differentiation are recommended along with market growth. Each of the three value disciplines of operational excellence, product leadership, and customer intimacy are recommended as there are benefits for each in different areas of the Coca-Cola business. These strategies will support the implementation plan that begins with building upon the already successfully developed business structure of Coca-Cola, and continuing a successful path for the growth of the business.
The same strategies will be applied for organizational change management. Both long term and short term goals will be addressed and a risk management plan put in place. The risk management plan will identify and prioritize risk ...
Fils-Aime 13
Valdirene Fils-Aime
Michael Matvichuk
CMGMT 4140 -- Strategic Management
Project: Five-Step Strategic Management Plan Analysis
Coca-Cola Company in the beverages industry
Step I. Corporate Mission and Goals
Brief history of the background and evolution of the organization
Coca-Cola Company is the manufacturer of Coke or Coca-Cola soft drinks. The company was founded in 1886 by John Pemberton. He was inspired by his curiosity as he stirred up a fragrant, caramel-colored liquid that he brought down to a place called Jacobs’ Pharmacy. There he added carbonated water and let several customers sample the new concoction. Although John Pemberton invented Coca-Cola, which is a carbonated soft drink, he later sold it to businessman Asa Griggs Candler, whose smart marketing tactics made the soft drinks to dominate the world of beverages in the entire 20th century. During the introduction stage into the market, the company used to sell nine drinks in Atlanta per day, but currently it is selling more than 19400 beverages every second around the globe (Moran). Its advertising strategies have changed to reach greater markets. Today Coca-Cola is one of the best-known brands around the world. However, when the company started, it used free coupons to promote its product. When Griggs Candler acquired the company, his budget to promote the product was $11,000. In 2011, the company allocated $4 billion for the marketing of its products (Moran). Also, over the decades the bottling of the beverages has changed to differentiate it from other close substitutes. These changes have also been seen in the company logos.
Mission and Vision
Coca-Cola has aimed to maximize its profit while keeping long-term sustainable growth in the beverage industry. The mission statement of the company states that it aims to refresh the world, inspire the moments of happiness and optimism, and create value and build a difference in the world. The vision of the company is their road map and acts as a guide to every aspect of their business by explaining what ought to be accomplished to achieve sustainable and quality growth around the world. It appears that the vision of Coca-Cola consists of 6 P’s which are people, portfolio, partners, planet, profit, and productivity. The company’s values include integrity, collaboration, accountability, diversity, leadership, passion, and quality (“Mission, Vision & Values”). The winning culture of the company explains its behaviors and attitudes that will make their vision 2020 a reality.
General Structure and Leadership Style
The organizational structure of the company is structured in such a way that it operates smoothly, and the growth of the company is enhanced. The company is composed of fifteen board members who include the CEO of the company James Quincey. The board members are all divided, and each of the board heads several other committees. Currently, the company is now divided into three regional groups, which include ...
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Company analysis of cocacola
1. Presented by::
Samrat Hossain Mamun
Israr Uddin
Masum Khan
Khaled Shaifullah
We are
New Moon
2.
3. Coca-Cola is a cola (a type of carbonated soft drink) sold
in stores, restaurants and vending machines. It is
produced by The Coca-Cola Company (United States).
The Coca-Cola Company offers nearly 400 brands in
over 200 countries or territories, which shows its
reorganization.
The Coca-Cola Company only produces concentrate
syrup which is then sold to various bottlers throughout the
world who hold a Coca-Cola franchise.
4. History
The first Coca-Cola recipe was
invented in in Columbus, Georgia,
by John Stith Pemberton , originally
as a cocawine called “Pemberton's
French Wine Coca’ in 1885.
The first sales were made at Jacob's
Pharmacy in Atlanta, Georgia, on
May 8, 1886, and for the first eight
months only nine drinks were sold
each day.
5. Who took over
In 1888 John Pemberton died and Asa
Griggs Candler took over for a total
price of $2,300. And started making
Coca Cola signs all over the nation.
He incorporated the company in 1892
as Coca-Cola Company (the current
corporation)
6. Mission Vision
To refresh the world...
To inspire moments of
optimism and
happiness...
To create value and
make a difference.
People: Be a great place to work
where people are inspired to be
the best they can be.
Portfolio: Bring to the world a
portfolio of quality beverage
brands that anticipate and satisfy
people's desires and needs.
Partners: Nurture a winning
network of customers and
suppliers, together we create
mutual, enduring value.
Planet: Be a responsible citizen
that makes a difference by
helping build and support
sustainable communities.
Profit: Maximize long-term return
to shareowners while being
mindful of our overall
responsibilities.
Productivity: Be a highly
effective, lean and fast-moving
7. Values Focus
Leadership: The
courage to shape a
better future
Collaboration: Leverag
e collective genius
Integrity: Be real
Accountability: If it is
to be, it's up to me
Passion: Committed in
heart and mind
Diversity: As inclusive
as our brands
Quality: What we do,
we do well
Focus on needs of our
consumers, customers
and franchise partners
Get out into the market
and listen, observe and
learn
Possess a world view
Focus on execution in
the marketplace every
day
Be insatiably curious
8. Company Background
Name::The Coca Cola Company
Industries Served::Beverages
Geographic areas served::
WorldwideHeadquartersU.S.
Current CEO:: Muhtar Kent
Revenue$ :: 48.01 billion (2012)
Profit$ :: 9.01 billion (2012)
Employees::146,200
Main Competitors ::PepsiCo Inc., Dr Pepper
Snapple Group, Inc., Unilever, Groupe Danone,
Kraft Foods Inc., Nestlé S.A. and others.
9. Coca Cola SWOT analysis 2013
Strengths Weaknesses
The best global brand in
the world in terms of value
($77,839 billion)
World’s largest market
share in beverage
Strong marketing and
advertising
Most extensive beverage
distribution channel
Customer loyalty
Bargaining power over
suppliers
Corporate social
responsibility
Significant focus on
carbonated drinks
Undiversified product
portfolio
High debt level due to
acquisitions
Negative publicity
Brand failures or
many brands with
insignificant amount
of revenues
10. Coca Cola SWOT analysis 2013
Opportunities Threats
Bottled water
consumption growth
Increasing demand
for healthy food and
beverage
Growing beverages
consumption in
emerging markets
(especially BRICS)
Growth through
acquisitions
Changes in consumer
preferences
Water scarcity
Strong dollar
Legal requirements to
disclose negative
information on product
labels
Decreasing gross profit
and net profit margins
Competition from
PepsiCo
Saturated carbonated
drinks market
17. Possible Strategy base on GS
matrix
Market Development
Market Penetration
Product development
Forward integration
Backward integration
Related divesification
18. Coke will achieve the following by the
year 2020
Double
revenue and
increase
system
margins
Become
one of the
world’s
premier
employers
Be the most
preferred
and
trusted
business
partner
Attain
corporate
global
leadership
in
corporate
sustainabilit
y
Manage
people, time
and money
for
the greatest
effectivenes
s
19. How these will be achieve
For increasing revenue coca cola must take
market penetration.
If they want to become worlds premier employers
they should choose related diversification.
For being most preferred & trusted business
partner should concern about forward &
backward integration.
Market development is needed for leadership in
corporate world
Finally if they successfully apply these they can
achieve the effectiveness.