This document provides information about Coca-Cola, including its history, leadership, mission, values, financial details, and competitive strategies. Coca-Cola was founded in 1886 in Georgia and is now the largest beverage company in the world. The company aims to refresh the world and create value through its portfolio of brands. It focuses on having a great workplace and building sustainable communities. Coca-Cola has a strong brand but also faces threats from changing consumer preferences and competition from PepsiCo. The company plans to double its revenue by 2020 through market penetration and related diversification.

1.  Presented by::
 Samrat Hossain Mamun
 Israr Uddin
 Masum Khan
 Khaled Shaifullah
We are
New Moon

3.  Coca-Cola is a cola (a type of carbonated soft drink) sold
in stores, restaurants and vending machines. It is
produced by The Coca-Cola Company (United States).
 The Coca-Cola Company offers nearly 400 brands in
over 200 countries or territories, which shows its
reorganization.
 The Coca-Cola Company only produces concentrate
syrup which is then sold to various bottlers throughout the
world who hold a Coca-Cola franchise.

4. History
 The first Coca-Cola recipe was
invented in in Columbus, Georgia,
by John Stith Pemberton , originally
as a cocawine called “Pemberton's
French Wine Coca’ in 1885.
 The first sales were made at Jacob's
Pharmacy in Atlanta, Georgia, on
May 8, 1886, and for the first eight
months only nine drinks were sold
each day.

5. Who took over
 In 1888 John Pemberton died and Asa
Griggs Candler took over for a total
price of $2,300. And started making
Coca Cola signs all over the nation.
 He incorporated the company in 1892
as Coca-Cola Company (the current
corporation)

6. Mission Vision
 To refresh the world...
 To inspire moments of
optimism and
happiness...
 To create value and
make a difference.
 People: Be a great place to work
where people are inspired to be
the best they can be.
 Portfolio: Bring to the world a
portfolio of quality beverage
brands that anticipate and satisfy
people's desires and needs.
 Partners: Nurture a winning
network of customers and
suppliers, together we create
mutual, enduring value.
 Planet: Be a responsible citizen
that makes a difference by
helping build and support
sustainable communities.
 Profit: Maximize long-term return
to shareowners while being
mindful of our overall
responsibilities.
 Productivity: Be a highly
effective, lean and fast-moving

7. Values Focus
 Leadership: The
courage to shape a
better future
 Collaboration: Leverag
e collective genius
 Integrity: Be real
 Accountability: If it is
to be, it's up to me
 Passion: Committed in
heart and mind
 Diversity: As inclusive
as our brands
 Quality: What we do,
we do well
 Focus on needs of our
consumers, customers
and franchise partners
 Get out into the market
and listen, observe and
learn
 Possess a world view
 Focus on execution in
the marketplace every
day
 Be insatiably curious

8. Company Background
 Name::The Coca Cola Company
 Industries Served::Beverages
 Geographic areas served::
WorldwideHeadquartersU.S.
 Current CEO:: Muhtar Kent
 Revenue$ :: 48.01 billion (2012)
 Profit$ :: 9.01 billion (2012)
 Employees::146,200
 Main Competitors ::PepsiCo Inc., Dr Pepper
Snapple Group, Inc., Unilever, Groupe Danone,
Kraft Foods Inc., Nestlé S.A. and others.

9. Coca Cola SWOT analysis 2013
Strengths Weaknesses
 The best global brand in
the world in terms of value
($77,839 billion)
 World’s largest market
share in beverage
 Strong marketing and
advertising
 Most extensive beverage
distribution channel
 Customer loyalty
 Bargaining power over
suppliers
 Corporate social
responsibility
 Significant focus on
carbonated drinks
 Undiversified product
portfolio
 High debt level due to
acquisitions
 Negative publicity
 Brand failures or
many brands with
insignificant amount
of revenues

10. Coca Cola SWOT analysis 2013
Opportunities Threats
 Bottled water
consumption growth
 Increasing demand
for healthy food and
beverage
 Growing beverages
consumption in
emerging markets
(especially BRICS)
 Growth through
acquisitions
 Changes in consumer
preferences
 Water scarcity
 Strong dollar
 Legal requirements to
disclose negative
information on product
labels
 Decreasing gross profit
and net profit margins
 Competition from
PepsiCo
 Saturated carbonated
drinks market

11. Financial Statement

12. Net income Graph
0
2
4
6
8
10
12
2009 2010 2011 2012 2013
Column1
Column2
Series 1

13. Internal Factor Matrix

14. Competitive Profile Matrix

15. Competitive Advantages of Coca Cola
 Market leadership
 Business partnership
 Strong brand portfolio
 Collaborative customer relationships
 Channel Marketing
 Multi-Segmentation
 Client Value Management
 Go-to-market strategies
 Flexible sales and distribution models
 Full Operating Potential

16. Grand Strategy Matrix 2013

17. Possible Strategy base on GS
matrix
 Market Development
 Market Penetration
 Product development
 Forward integration
 Backward integration
 Related divesification

18. Coke will achieve the following by the
year 2020
Double
revenue and
increase
system
margins
Become
one of the
world’s
premier
employers
Be the most
preferred
and
trusted
business
partner
Attain
corporate
global
leadership
in
corporate
sustainabilit
y
Manage
people, time
and money
for
the greatest
effectivenes
s

19. How these will be achieve
 For increasing revenue coca cola must take
market penetration.
 If they want to become worlds premier employers
they should choose related diversification.
 For being most preferred & trusted business
partner should concern about forward &
backward integration.
 Market development is needed for leadership in
corporate world
 Finally if they successfully apply these they can
achieve the effectiveness.

20. THE END
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