Microsoft was founded in 1975 by Bill Gates and Paul Allen. Their original mission was "a computer on every desk and in every home, running Microsoft software." Microsoft developed the DOS operating system in 1980 and had breakthrough success with Windows in the 1980s. In the 1990s, Microsoft faced antitrust charges related to its dominance of the PC operating system market and tactics related to Internet Explorer. While Microsoft struggled in the late 2000s, it had a resurgence with Windows 7 and continues to be successful with products like Windows 10, Xbox, and Office software, though it faces competition from companies like Apple, Google, and Samsung.
This presentation has been created by Shubham Roy from NSIT, University of Delhi during a remote Marketing Internship by Prof. Sameer Mathur, IIM Lucknow. This presentation covers the marketing excellence of Microsoft.
Microsoft Corporation /ˈmaɪkrəˌsɒft, -roʊ-, -ˌsɔːft/ (commonly referred to as Microsoft) is an American multinational technology company headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services
It is the world's largest software maker by revenue,[7] and one of the world's most valuable companies.
Since the 1990s, it has increasingly diversified from the operating system market and has made a number of corporate acquisitions. In May 2011, Microsoft acquired Skype Technologies for $8.5 billion in its largest acquisition to date
Microsoft Corporation /ˈmaɪkrəˌsɒft, -roʊ-, -ˌsɔːft/ (commonly referred to as Microsoft) is an American multinational technology company headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services
It is the world's largest software maker by revenue,[7] and one of the world's most valuable companies.
Since the 1990s, it has increasingly diversified from the operating system market and has made a number of corporate acquisitions. In May 2011, Microsoft acquired Skype Technologies for $8.5 billion in its largest acquisition to date
fortune 500 , unique management practice,
This presentation has been created by Shubham Roy from NSIT, University of Delhi during a remote Marketing Internship by Prof. Sameer Mathur, IIM Lucknow. This presentation covers the marketing excellence of Microsoft.
Microsoft Corporation /ˈmaɪkrəˌsɒft, -roʊ-, -ˌsɔːft/ (commonly referred to as Microsoft) is an American multinational technology company headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services
It is the world's largest software maker by revenue,[7] and one of the world's most valuable companies.
Since the 1990s, it has increasingly diversified from the operating system market and has made a number of corporate acquisitions. In May 2011, Microsoft acquired Skype Technologies for $8.5 billion in its largest acquisition to date
Microsoft Corporation /ˈmaɪkrəˌsɒft, -roʊ-, -ˌsɔːft/ (commonly referred to as Microsoft) is an American multinational technology company headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services
It is the world's largest software maker by revenue,[7] and one of the world's most valuable companies.
Since the 1990s, it has increasingly diversified from the operating system market and has made a number of corporate acquisitions. In May 2011, Microsoft acquired Skype Technologies for $8.5 billion in its largest acquisition to date
fortune 500 , unique management practice,
Microsoft Strategy Analysis 2015
Microsoft Corporation is an American multinational software corporation headquartered in Redmond, Washington that develops, manufactures, licenses, and supports a wide range of products and services related to computing.
PowerPoint Presentation discussing the marketing case study of Microsoft. From the chapter Collecting Information and Forecasting Demand from Kotler’s Marketing Management textbook.
Microsoft Strategy Analysis 2015
Microsoft Corporation is an American multinational software corporation headquartered in Redmond, Washington that develops, manufactures, licenses, and supports a wide range of products and services related to computing.
PowerPoint Presentation discussing the marketing case study of Microsoft. From the chapter Collecting Information and Forecasting Demand from Kotler’s Marketing Management textbook.
Disney-The 'RAJAH' of The Cartooning WorldUtkarsh Gupta
Marketers must have a thorough understanding of how consumers think, feel, and act.Disney through its marketing strategies analyzes the consumer market really well, which makes it the 'RAJAH'(king) of the cartooning world.
You can know God's will for your life! He loves you and speaks through His Son Jesus. In this presentation, Pastor Sam Hager explains spiritual truth concerning hearing God.
Design and fabrication of solar powered smart irrigation systemNexgen Technology
TO GET THIS PROJECT COMPLETE SOURCE ON SUPPORT WITH EXECUTION PLEASE CALL BELOW CONTACT DETAILS
MOBILE: 9791938249, 0413-2211159, WEB: WWW.NEXGENPROJECT.COM ,EMAIL:Praveen@nexgenproject.com
NEXGEN TECHNOLOGY provides total software solutions to its customers. Apsys works closely with the customers to identify their business processes for computerization and help them implement state-of-the-art solutions. By identifying and enhancing their processes through information technology solutions. NEXGEN TECHNOLOGY help it customers optimally use their resources.
Miten ruoka, laihdutus ja ravintolisät, kuten kurkuma, inkivääri ja omega-3 rasvahapot (kalaöljy) vaikuttavat tavallisten nivelsairauksien riskiin ja miten ne toimivat vaivojen hoidossa? Tutkimustietoon perustuvat diasarja.
A project done as part of the MOOC course of Business strategy on coursera.com. The document uses several strategic analysis tools accompanied with latest data to make strategic recommendations in future for Microsoft Corp.
Case study 1- MicrosoftMicrosoft is the world’s most successful .docxwendolynhalbert
Case study 1- Microsoft
Microsoft is the world’s most successful software company. The company was founded by Bill Gates and Paul Allen in 1975 with the original mission of having “a computer on every desk and in every home, running Microsoft software.” Since then, Microsoft has grown to become the third most valuable brand in the world through strategic marketing and aggressive growth tactics.
Microsoft’s first significant success occurred in the early 1980s with the creation of the DOS operating system for IBM computers. The company used this initial success with IBM to sell software to other manufacturers, quickly making Microsoft a major player in the industry. Initial advertising efforts focused on communicating the company’s range of products from DOS to the launch of Excel and Windows—all under a unified “Microsoft” look.
Microsoft went public in 1986 and grew tremendously over the next decade as the Windows operating system and Microsoft Office took off. In 1990, Microsoft launched a completely revamped version of its operating system and named it Windows 3.0. Windows 3.0 offered an improved set of Windows icons and applications like File Manager and Program Manager that are still used today. It was an instant success; Microsoft sold more than 10 million copies of the software within two years—a phenomenon in those days. In addition, Windows 3.0 became the first operating system to be preinstalled on certain PCs, marking a major milestone in the industry and for Microsoft.
Throughout the 1990s, Microsoft’s communication efforts convinced businesses that its software was not only the best choice for business but also that it needed to be upgraded frequently. Microsoft spent millions of dollars in magazine advertising and received endorsements from the top computer magazines in the industry, making Microsoft Windows and Office the must-have software of its time. Microsoft successfully launched Windows 95 in 1995 and Windows 98 in 1998, using the slogan, “Where Do You Want to Go Today?” The slogan didn’t push individual products but rather the company itself, which could help empower companies and consumers alike.
During the late 1990s, Microsoft entered the notorious “browser wars” as companies struggled to find their place during the Internet boom. In 1995, Netscape launched its Navigator browser over the Internet. Realizing what a good product Netscape had, Microsoft launched the first version of its own browser, Internet Explorer, later that same year. By 1997, Netscape held a 72 percent share and Explorer an 18 percent share. Five years later, however, Netscape’s share had fallen to 4 percent.
During those five years, Microsoft took three major steps to overtake the competition. First, it bundled Internet Explorer with its Office product, which included Excel, Word, and PowerPoint. Automatically, consumers who wanted MS Office became Explorer users as well. Second, Microsoft partnered with AOL, which opened the doors to 5 milli ...
Please read the information and give me a brief respondThe mo.docxmattjtoni51554
Please read the information and give me a brief respond:
The most important concepts for me begin with the differences in certain Philosophies, and understanding that just as their are differences in each individual there is diversity in their methods and strategies when doing business. To accept the different choices also gives you an idea of which type of people and organization you will work well with and those you decide not to work with. When making decisions that involve my community and family I need you to have similar values and good moral standings that encourage you to put others first. To be aware of the harm you may cause if not considerate of everyone. I will not work with those that have a different agenda orthat cannot leave their self interest behind.
Social responsibility will come into play with every decision that I make. We are not alone in this world and to respect the people the laws and environment is a substantial commitment. I would expect everyone to live with morals and decent values in whatever capacity of employment that you are involved in and everywhere you travel. I would also hope that this generation will be more accepting of individuals with disabilities and challenges that they are not familiar with.
Environmental awareness will be my strong point in establishing a service that supports the air, land and water, We need to preserve our elements for our future generations to come. In whatever feild you choose to be employed in there will always be some method of preservation, because it begins at home.
The most difficult ethical issues of the future in my opinion will be preservation of privacy and identy saving. With so many methods of communication and gadgets in technology , there will always be individuals trying to hack into a data system , if no more than to prove that it can bedone. Most gadgets require passwords and personal information just to sign on to them. Stealing private information and details will continue to get more difficult to contain.
Case study 1- Microsoft
Microsoft is the world’s most successful software company. The company was founded by Bill Gates and Paul Allen in 1975 with the original mission of having “a computer on every desk and in every home, running Microsoft software.” Since then, Microsoft has grown to become the third most valuable brand in the world through strategic marketing and aggressive growth tactics.
Microsoft’s first significant success occurred in the early 1980s with the creation of the DOS operating system for IBM computers. The company used this initial success with IBM to sell software to other manufacturers, quickly making Microsoft a major player in the industry. Initial advertising efforts focused on communicating the company’s range of products from DOS to the launch of Excel and Windows—all under a unified “Microsoft” look.
Microsoft went public in 1986 and grew tremendously over the next decade as the Windows operating system and Microsoft O.
Case 1Marketing Excellence MicrosoftMicrosoft is the world’s m.docxwendolynhalbert
Case 1
Marketing Excellence Microsoft
Microsoft is the world’s most successful software company. Bill Gates and Paul Allen founded it in 1975 with the original mission of having “a computer on every desk and in every home, running Microsoft software.” Today, Microsoft is the fifth most valuable company in the world and has a brand value of $61.2 billion.
In the early 1980s, Microsoft developed the DOS operating system for IBM computers. The company leveraged this initial success to sell software to other manufacturers, quickly becoming a major player in the industry. Initial advertising efforts communicated the company’s range of products, from DOS to Excel and Windows, and unified them under the Microsoft brand.
Microsoft went public in 1986 and grew tremendously over the next decade as the Windows operating system and Microsoft Office took off. In 1990, Microsoft launched Windows 3.0, a completely revamped version of its operating system, including applications like File Manager and Program Manager that are still used today. It was an instant success; Microsoft sold more than 10 million copies of the software within two years, a phenomenal accomplishment in those days. In addition, Windows 3.0 became the first operating system to be preinstalled on certain PCs, marking another major milestone for the industry and for Microsoft.
Throughout the 1990s, Microsoft’s communication efforts convinced businesses not only that its software was the best choice but also that it should be upgraded frequently. Microsoft spent millions in magazine advertising and received endorsements from the top computer magazines in the industry, making Microsoft Windows and Office the must-have software of its time. The 1998 slogan “Where Do You Want to Go Today?” promoted not individual Microsoft products like Windows 98 but rather the company itself, communicating that Microsoft could help empower companies and consumers alike.
During the mid-1990s, Microsoft entered the notorious “browser wars” as companies struggled to find their place during the Internet boom. Realizing what a good product Netscape had in its 1995 Navigator browser, Microsoft launched its own, Internet Explorer later the same year. By 1997, Explorer had grabbed 18 percent of the market.
Over the next five years, Microsoft took three major steps to overtake Netscape. First, it bundled Internet Explorer with its Office product, which included Excel, Word, and PowerPoint. This meant that consumers who wanted MS Office automatically became Internet Explorer users as well. Second, Microsoft partnered with AOL, which opened the doors to 5 million new consumers almost overnight. Third, Microsoft used its deep pockets to ensure that Internet Explorer was available free, essentially “cutting off Netscape’s air supply.” By 2002, Netscape’s market share had fallen to a meek 4 percent.
Microsoft’s fight to become the browser leader was not without controversy; some perceived that the company was monopolizin ...
Marketing Excellence MicrosoftMicrosoft is the world’s most su.docxalfredacavx97
Marketing Excellence Microsoft
Microsoft is the world’s most successful software company. Bill Gates and Paul Allen founded it in 1975 with the original mission of having “a computer on every desk and in every home, running Microsoft software.” Today, Microsoft is the fifth most valuable company in the world and has a brand value of $61.2 billion.
In the early 1980s, Microsoft developed the DOS operating system for IBM computers. The company leveraged this initial success to sell software to other manufacturers, quickly becoming a major player in the industry. Initial advertising efforts communicated the company’s range of products, from DOS to Excel and Windows, and unified them under the Microsoft brand.
Microsoft went public in 1986 and grew tremendously over the next decade as the Windows operating system and Microsoft Office took off. In 1990, Microsoft launched Windows 3.0, a completely revamped version of its operating system, including applications like File Manager and Program Manager that are still used today. It was an instant success; Microsoft sold more than 10 million copies of the software within two years, a phenomenal accomplishment in those days. In addition, Windows 3.0 became the first operating system to be preinstalled on certain PCs, marking another major milestone for the industry and for Microsoft.
Throughout the 1990s, Microsoft’s communication efforts convinced businesses not only that its software was the best choice but also that it should be upgraded frequently. Microsoft spent millions in magazine advertising and received endorsements from the top computer magazines in the industry, making Microsoft Windows and Office the must-have software of its time. The 1998 slogan “Where Do You Want to Go Today?” promoted not individual Microsoft products like Windows 98 but rather the company itself, communicating that Microsoft could help empower companies and consumers alike.
During the mid-1990s, Microsoft entered the notorious “browser wars” as companies struggled to find their place during the Internet boom. Realizing what a good product Netscape had in its 1995 Navigator browser, Microsoft launched its own, Internet Explorer later the same year. By 1997, Explorer had grabbed 18 percent of the market.
Over the next five years, Microsoft took three major steps to overtake Netscape. First, it bundled Internet Explorer with its Office product, which included Excel, Word, and PowerPoint. This meant that consumers who wanted MS Office automatically became Internet Explorer users as well. Second, Microsoft partnered with AOL, which opened the doors to 5 million new consumers almost overnight. Third, Microsoft used its deep pockets to ensure that Internet Explorer was available free, essentially “cutting off Netscape’s air supply.” By 2002, Netscape’s market share had fallen to a meek 4 percent.
Microsoft’s fight to become the browser leader was not without controversy; some perceived that the company was monopolizing.
456
rot27628_minicase04_456-458.indd 456 12/06/17 03:19 PM
How the Strategy Process Killed Innovation at Microsoft
to match that of other tech companies such as Google,
Apple, and Amazon because they created entirely
new areas of computing from scratch, and as a con-
sequence, their stock prices have soared. One reason
Microsoft’s fell and flattened in the 2000s was that
it saw its mission differently. Protecting its existing
portfolio, Microsoft largely failed to commercialize
any category-defining products or services. Why? The
answer: Microsoft’s strategy process killed innovation!
Top-Down Strategy Process Killed
Bottom-Up Strategic Initiatives at Microsoft
Microsoft actually came up with some major break-
throughs, but failed to successfully commercialize
them. The root of the problem seemed to lie with
Microsoft’s top-down strategy process. Once Win-
dows became the industry standard in 1990, Micro-
soft’s strategy was defensive: Any new product or
extension had to strengthen the existing Windows-
Office franchise; if not, it would be “killed.” Here
are some great products and services that Microsoft
invented, but never commercialized.
SINCE MICROSOFT LAUNCHED Windows 3.0 in
1990, it has dominated the industry for PC operating
system (OS) software with a 90 percent market share.
Microsoft’s huge installed base of Windows operating
systems on PCs and its long-term relationships with
original equipment manufacturers (OEMs), such as
Dell, HP, and Lenovo, create tremendous entry bar-
riers for newcomers. Intel’s semiconductor chips are
the perfect complement to Microsoft’s operating sys-
tem. Every time Microsoft releases a new operating
system, demand for Intel’s latest microprocessor goes
up, because new operating systems require more com-
puting power. Because of the complementary nature
of their products, Microsoft’s and Intel’s alternating
advances have created a virtuous cycle, benefiting
from network effects. The successful combination of
Microsoft’s Windows and Intel’s processors has pro-
duced the Wintel (a portmanteau of Windows and
Intel) standard in the PC industry. By 1999, Microsoft
was the most valuable company on the planet.
Fast-forward to 2017, two years after Microsoft
released Windows 10, its latest version of the ubiqui-
tous operating system. For the past quarter century,
Microsoft’s business model was to establish and main-
tain the dominance of the Wintel standard in the PC
industry. With this standard, Microsoft made money
off consumer and business application software such as
its Office Suite. Microsoft remains hugely profitable:
With some $85 billion in annual revenues in 2016, it
generated over $20 billion in profits! Windows and
Office still generate about 40 percent of Microsoft’s
total revenues and 75 percent of profits. The gross margin
of “classic” Office is 90 percent, while the new cloud-
based Office 365 only has a 50 percent profit margin.
Although Microsoft ...
For more than a decade, Microsoft has been the market leader in operating systems. It was established by Bill Gates and Paul Allen in Albuquerque, New Mexico, in 1975, 46 years ago, and is currently flourishing all over the world.
In this write up, the following should be covered In September 2008.pdfsanjeevbansal1970
In this write up, the following should be covered: In September 2008, Microsoft executives
weighed alternatives for improving the company's position in the market for Internet searches
and related advertising. Jay Girotto, a member of Microsoft's search team for three years,
described the situation: Microsoft got serious about search five years ago. Since then, we've
made great strides in technology and marketing, but we're still a distant third behind Google.
We're chasing Google's taillights, and we're losing money as we do so. We can keep battling
Google feature by feature and advertiser by advertiser, and we will. But my division leader Satya
Nadellathe senior vice president who leads Microsoft's search, portal, and advertising platforms -
also wants us to consider radical moves, real game changers, to catch and pass Google. One
potential game changer was Microsoft's bid this year to buy Yahoo, the \#2 player in the market.
It's now clear, however, that the deal is not going to go through. So Satya is looking for new
options to tackle one of the toughest competitive threats that Microsoft has ever faced. Microsoft
in 2008 The firm confronting this challenge was, by any financial measure, one of the world's
strongest companies. In June 2008, Microsoft closed its fiscal year with cash and short-term
investments of nearly $24 billion, revenue of $60 billion, and operating cash flow of almost $22
billion. 1 Since its founding by Bill Gates and Paul Allen in 1975, Microsoft had grown to sell a
complex line of software, services, and hardware. Exhibit 1 shows the company's product line as
well as the revenue and operating income that flowed from each part of Microsoft's business in
2008. Operating Systems The historical heart of Microsoft was its line of operating systems for
personal computers (PCs). Microsoft's entry into operating systems came in 1980, when Gates
learned that IBM, long the dominant maker of mainframe computers, would soon launch a PC.
IBM trailed a series of small PC makers into the market and, to catch up, planned to build its PC
around a set of open standards that others could emulate and build on. IBM came to Gates
looking for someone to build a PC operating system (OS) - the core software component that
coordinates a computer's activities. Gates initially recommended that IBM go to another
company that already produced an OS. When negotiations
with that company fell through, IBM returned to Gates and asked Microsoft to write an OS for
the PC. Gates purchased an existing OS from another company for $50,000, modified it to meet
IBM's needs, named the product MS-DOS, and sold IBM the rights to use the software for
$80,000. Believing that others would soon adopt IBM's standards, Gates insisted on retaining the
copyright to MS-DOS. During the 1980s, IBM's standards and MS-DOS came to dominate a
rapidly growing market for PCs, but IBM itself stumbled as a host of "clone" makers took over
the PC market. By 1990, clone makers su.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
2. Started in 1975
Founded by Bill Gates and Paul Allen
Mission
“A Computer on every desk and every
home, running Microsoft software”
History :
3. 1980
Developed DOS operating system for IBM computers
1986(went public)
Windows operating system and MS office took off
1990
Launched Windows 3.0 (includes File Manager and
Program Manager)
Convinced not only best choice but should be upgraded frequently
Received endorsements from top computer magazines making Ms
softwares must-have.
Slogan “Where do You Want To Go Today?” promoted the
company; communicating Microsoft could help empower companies
and consumers alike.
4. Browser War(mid 90s)
Companies struggle to find their place during
internet boom.
Microsoft launched Internet Explorer to compete
with Netscape Navigator browser.
5. Internet Explorer Vs. Netscape
realized good product of Netscape,
launched Internet Explorer
by 1997 grabbed 18% of market
bundled IE with office product
making MS office users IE user
partnered with AOL
MS used deep pockets to ensure IE
is available free
7. Apple’s come back with Mac, iPhones,
iPods, and iTunes.
Apple also lunched successful marketing
campaign “Get A Mac”; featuring smart,
creative, easygoing Mac character which
tarnished Microsoft’s brand image.
In 2007 Microsoft launched Vista OS.
Plagued by bugs and problems.
Companies stock and image continues to
slide (helped by worldwide recession of
2008-2009).
8.
9. In 2009 MS launched Windows 7, with campaign “Windows 7
was my idea.”
Gained many customers and Microsoft’s image started to
recover.
Microsoft started competing with Google through its search
engine Bing.
In 2011 it expanded in Smartphone sector. And launches
Windows Phone
10. Microsoft offers a wide
range of software, mobile
and home entertainment
products including Xbox
In 2012 Microsoft launches
Windows 8, Windows 8 phone
and a computer named
Surface Tablet
Microsoft’s recent
product is it’s new OS
Windows 10 and new
browser software
Microsoft Edge.
11.
12.
13.
14.
15. SUCCESS :-
• Delivering powerful OS used across globe in a variety of
computers.
• Supporting many big companies delivering variety of business
softwares.
• Acquiring many big companies like Nokia, Hotmail etc.
Successfully
• Delivering office softwares like Ms Office.
FAILURE :-
• Wasted too much energy on browser war, ultimately lost to
Google Chrome
• Poor search engine like bing
• Launching buggy OS like Vista and losing a huge market share.
• No hardware restriction; causing piracy problems.
16.
17.
18. Microsoft's recent expansions :-
• Search engine – Bing
•New operating system Windows 10
• Smartphone – Windows Phone
• New web-browser – Edge
New slogan : “ One Product family; One platform; One
store”
19.
20. Summary
1. Microsoft : Foundation and journey :- world’s most successful software
company
2. Variations of market in different time
3. Marketing environment
4. Internal Records and Marketing Intelligence
5. Marketing Information System
6. SWOT analysis
7. Marketing Mix
8. Recent expansions and opportunities
