it's an ignite presentation created by master Raviraj singh Nehra (NIT Warangal) during marketing management internship @ IIM lucknow

1. Case study
An ignite
presentation

2. the dawn of
microsoft !
The emergence !
Founded on april 4, 1975 with gates
as the CEO by Co-founders paul
allen & bill gates
The original mission !
A computer on every desk and in
every home, running Microsoft
software
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3. What about now !
○ most succesful software company on the globe
○ 5th most valuable comapany
○ 2nd
most valuable brand (brand value – 101.8 B) - forbes
○ annual revenue ~ $86 billion
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Oh really !
That was quick,
wasn’t it ?

4. 4
Ohh yeah …
That’s quick but
not easy!
Friends, let’s
investigate its
success !

5. here we unfold !
the microsoft saga !

6. The initial
success !
○ 1980 - entered the OS business with its own version
of Unix called Zenix
○ 1981 – launched MS – DOS operating system for IBM
computers
the company leveraged this initial success to sell software
to other manufacturers, quickly becoming A major player in
the industry.
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7. The company
gone public !
○ 1986 – Microsoft went public, soon after it moved its
headquaters to Redmond Washington, usa.
It grew tremendously over the next decade as the microsoft
operating system & microsoft office took off.
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8. The early 1990s !
○ 1990 – launched windows 3.0, a completely
revamped version of its operating system
It was an instant success.
A phenomenal accomplishment - microsoft sold more
than 10 M copies of the software within 2 years.
Marking of another major milestone – windows 3.0
became the first OS to be preinstalled on certain PCs.
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9. The mid 1990s !
The notorious
“browser wars”
○ 1995 – launched IE to steal the show of the Netscape
navigator browser
Microsoft entered the notorious browser wars, as company
struggled to find their place during the internet boom.
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10. 3 major steps to
overtake
Netscape over
the next 5 years
○ bundled Internet Explorer with its office products
○ Partnered with AOL, which opened doors to 5 M new
consumers almost over night
○ Microsoft used its deep pocket to that Internet
Explorer was available free
“cutting off Netscape’s air supply”, microsoft emerged as
the new browser leader.
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11. The controversy !
○ 1998 – Microsoft faced antitrust charges & numerous lawsuits
based on its marketing tactics
microsoft’s fight to become the browser leader was not without
controversy ;
Some perceived that the company was monopolizing the industry
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12. But that
couldn’t
withhold
Microsoft for
long !
○ 2000 – launched windows 2000
○ 2001 – launched windows XP & Xbox too, marking its
entrance into the multibillion-dollar gaming industry
charges aside, the company’s stock took off, peaking in
1999 at $ 60 per share. microsoft continued to release new
products, maintaining its legacy in the market.
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13. Tumbling of
stock price !
over next several years, microsoft’s stock price tumbled by
more than $ 40 per share as consumers waited for the next
operating system to be released
Meanwhile, Apple made a strong comeback further
intensifying the challenges to microsoft
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14. The unhealthy
apple !
○Apple’s “get a Mac” campaign
highlighted how safe is Mac as
compared to virus-prone
windows PCs
○This not only converted many
consumers, but also tarnished
Microsoft’s brand image
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15. The unsuccesful
attempt of
recovery !
○ 2007 – launched vista operating system to great
expectations
however it was plagued by bugs and problems
The company’s stock & image continued to slide
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16. The worldwide
recession
(2008-2009)
help !
Oooops
○ the campaign, “windows. Life without walls”
○ Launched a series of commercials that boasted – “I’m a PC.”
the campaign highlighted cost-effectiveness of microsoft
softwares which resonated well in the recession.
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17. Microsoft finally
recapturing its
lost market
value !
○ 2009 – launched windows 7 & bing
○ 2010 – entered cloud computing with Microsoft Azure
○ 2011 – introduced windows phone mobile operating system
○ 2012 – launched windows 8, windows 8 phone & surface tablet
○ 2014 – launched windows 8.1
○ 2015 – launched windows 10
○ A series of successful acquisitions – skype(2011), yammer(2012),
nokia(2013), mojang(2014) & linkedIn(2016)
thanks to the success of its retail stores, effective marketing & wide range of
new product launches, Microsoft took off to never tumble again !
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18. “core brand values
“As a company, and as individuals, we
value integrity,honesty, openness, personal excellence,
constructive self-criticism, continual self-improvement, and
mutual respect. we are committed to our customers and
partners and have a passion for technology”
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19. Bring the attention of your audience over
a key concept using icons or illustrations
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The conclusion!

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21. Thanks!
Disclaimer
It’s an ignite
presentation created
by Raviraj Nehra
{NITW} During
Marketing
management
internship under
Professor Sameer
mathur {IIM Lucknow}
Know more about me –
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