MICROSOFT CORP. COMPANY,INTRODUCTION,MARKETING STRATEGY,TOP COMPETITORS,IBM,ORACLE,MICROSOFT COMMERCIAL

1. CORP

3. Is a public multinational corporation Founded : Albuquerque, New Mexico On April 4th ,1975 Founder: Bill Gates Paul Allen Head quarters: Redmond, Washington ,USA INTRODUCTION:

4. key people: Steve Ballmer(CEO) Brian Kevin Turner(COO) Bill Gates(Chairman) Ray Ozzie(CSA) Craig Mundie(CRSO) Employees: 89,000

5. Computer Software Consumer Electronics Digital Distribution Computer Hardware Video Games IT Consulting Online Advertising Retail Stores Automotive Software INDUSTRY

6. Revenue $62.484 billion (2010) Operating income $24.098 billion (2010) Profit $18.760 billion (2010) Total assets $86.113 billion (2010) Total equity $46.175 billion (2010) ECONOMY…

7. Global market share of Microsoft Corp. 9.7%

8. Microsoft work to help people and businesses throughout the world realize their full potential MISSION…

9. To get a workstation running Microsoft’s software onto every desk and eventually every home!!!!! VISION…

10. COMPUTER SOFTWARE: the collection of computer programs and related data that provide the instructions telling a computer what to do. Computer software accounts for 80% of total revenue for Microsoft Corp. PRODUCT….

12. PRODUCTS FROM COMPUTERSOFTWARE(MICROSFT CORP.)…. Windows Vista, Home Basic, Home Premium, Ultimate, Business, Enterprise Starter Edition Windows XP, Professional, Home, Media Center, other standard Windows operating systems. Windows 7

14. Search

15. Sleep and Resume

16. Windows ReadyBoostWINDOWS VISTA

18. Location Aware Printing

19. Internet TV

20. Play ToWINDOWS 7

22. A set of services Brings your online world together. Finally, the information you need, the people you care about, And powerful protection All at your fingertips. WINDOWS LIVE

23. Helps you reach beyond the page by making your browsing experience faster, easier, and safer than ever! INTERNET EXPLORER 8

24. WINDOWS MULTIPOINT SERVER 2010 Provides a cost-effective solution for educational institutions, enabling more students and teachers to access technology by sharing a single computer. It is ideal for use in classrooms, labs and libraries.

25. A free program that Helps protect your computer Against pop-ups, slow performance, and security threats caused by spyware and other unwanted software. WINDOWS DEFENDER

27. simple to install,

28. easy to use,

29. and always kept up to date so you can be assured your PC is protected by the latest technology.BUSINESS SOFTWARES

30. All Microsoft Business Products All Server Products Microsoft Dynamics ERP & CRM Cloud Services Bing Maps Microsoft Amalga Microsoft Forefront Microsoft Office Live Microsoft Online Services Windows Small Business Server OTHER BUSINESS SOFTWARES

33. including specific numerical goals and objectives

34. that allow company management and investors to measure Microsoft's marketing success.MARKETING STRATEGY OF MICROSOFT CORP.

36. determining competitive positioning

37. and developing each element of the marketing mix.MARKETING STRATEGY OF MICROSOFT CORP.

39. In order to achieve the goals established for the company.

40. (To some extent, Microsoft can be thought of as a victim of its own success in marketing its products.)MARKETING STRATEGY OF MICROSOFT CORP

41. IBM :Revenue US$: 95.757 billion (2009) ORACLE :Revenue :$26.82 billion (2010) TOP COMPETITORS TOMICROSOFT CORP.

42. Headquarters: Armonk, New York, U.S. Revenue US$: 95.757 billion (2009) Operating income :US$ 17.012 billion (2009) Net income: US$ 13.425 billion (2009) Total assets: US$ 109.023 billion (2009) Total equity :US$ 22.637 billion (2009) IBM

45. IBM Business Analytics software: Cognos software SPSS software (US) ILOG Optimization Software Information Management Software: IBM Infosphere Software Software Products from IBM

46. Lotus software Rational software Tivoli software WebSphere software Software Products from IBMCONTD….

48. consistent

49. and accurate information that decision-makers trust to improve business performance. IBM Business Analytics software

50. A comprehensive portfolio of Business intelligence, Advanced analytics (US) Financial performance and strategy management (US) and Analytic applications Gives you clear, immediate and actionable insights into current performance and the ability to predict future outcomes. IBM Business Analytics software

51. Cognos software Delivers reporting, planning and the full range of capabilities for business intelligence and performance management. IBM Business Analytics software

52. Cognos software Products: Cognos 8 Business Intelligence Cognos 8 Go! Cognos Now! Cognos 8 Business Viewpoint Cognos TM1 Cognos 8 Planning Cognos 8 Controller Cognos 8 Workforce Performance IBM Business Analytics software

54. Predictive analytics helps your organization anticipate change so that you can plan and carry out strategies that improve outcomes. IBM Business Analytics software

56. IBM SPSS Modeler

57. IBM SPSS Data Collection

58. IBM SPSS Deployment IBM Business Analytics software

59. 3.ILOG Optimization Software Deliver: prescriptive analytics, helping companies across all industries determine how to make the best use of limited resources. IBM Business Analytics software

61. Featured Supply Chain products: IBM ILOG LogicNet Plus XE, IBM ILOG Plant Power Ops, IBM ILOG Inventory and Product Flow Analyst,IBM ILOG Transportation Analyst IBM Business Analytics software

62. Delivers : solutions rapidly to solve complex problems and help organizations make better decisions faster in today's rapidly changing business environment. Enterprise Content Management

63. Agile ECM “better decisions faster” integrates business process management to improve business agility and effectiveness, serving up content in context of daily, critical decisions - just at the moment it matters most. Enterprise Content Management Software

64. manage your data and content, pull together trusted information that cuts across diverse silos, and also gain valuable insights to optimise your business. Information Management Software:

65. IBM Infosphere Software Express Middleware Data Management Information Integration and Master Data Management Information Management Software

66. Lotus softwareProducts: Lotus Connections Lotus Domino Lotus Domino Web Access Lotus Expeditor Lotus Forms Lotus Notes Traveler Lotus Notes Traveler Lotus Quickr Lotus Sametime Lotus Symphony Lotus Foundations IBM Lotus Web Content Management

67. Systems Software: Develop and deliver software intensive Systems with market leading IBM Rational Solutions. Rational software

70. Tivoli NetView,

72. IBM WebSphere Application Server (WAS). To set up, operate and integrate electronic business applications across multiple computing platforms using Java-based Web technologies. It includes both the run-time components and the tools to develop applications that will run on WAS. WebSphere software

73. 1. Application Servers: Distributed Application & Web Servers: Application integration, data access and integration, business processing and distributed transaction monitoring: IBM WebSphere Application Server WebSphere software

74. In Memory DataGrid or distributed cache: Partitioned, replicated and elastic storage of data in a grid of machines. Can also be used for distributed caching integration IBM WebSphere eXtreme Scale WebSphere software

75. Other Application Servers Other platforms on which to run inter-operable applications: WebSphere sMash (Project Zero) WebSphere software

76. WebSphere software 2. Business Integration Application Integration and Connectivity middleware: reduces the complexity of connecting applications to applications IBM WebSphere DataPower SOA Appliances IBM WebSphere ESB IBM WebSphere Message Broker IBM WebSphere MQ.

77. Process integration: Runtime and infrastructure for real- time application integration, event-driven processing and process automation. WebSphere Business Events IBM WebSphere Integration Developer IBM WebSphere Process Server WebSphere software

78. 4. Web commerce Platform framework for e-commerce, including marketing, sales, customer and order processing functionality in a tailorable, integrated package. IBM WebSphere Commerce WebSphere software

79. 5. Networking Host Access Provides multi-protocol transparency and control and connectivity (protocol stacKs and terminal emulation) to host applications. WebFacing Deployment Tool with HATS Technology WebSphere Host Access Transformation Services WebSphere Host Integration Solution WebSphere Host On-Demand WebSphere software

80. Others:Portals provide personalized access to a variety of applications and aggregate disparate content sources and services WebSphere Portal WebSphere software

82. Innovative work with Roxio, the media company, to develop a digital media strategy and then later to evaluate two potential acquisitions – Napster and Pressplay.

83. Headquarters :500 Oracle Parkway, Redwood Shores, California, United States Revenue :$26.82 billion (2010) Operating income: $9.05 billion (2010) Net income: $6.14 billion (2010) Total assets: $60.31 billion (2010) Total equity :$31.2 billion (2010) ORACLE

84. the non-database (non-technology) parts of Oracle Corporation's software portfolio. comprise the applications software or business software of Oracle Corporation. Oracle Applications

85. MANUFAC -TURING Oracle Apps Family ORACLE E-BUSINESS SUITE HUMAN RESOURCES FINANCIALS CRM SCM PROJECTS SELF-SERVICE BUSINESS INTELLIGENCE Oracle Web Employees LOCAL EXTENSIONS VERTICAL EXTENSIONS

86. Oracle RDBMS Oracle Financials, Oracle HRMS, Oracle Projects Oracle CRM, Oracle PO Oracle Office, Oracle Media Server, Oracle ConText Oracle Apps Family

88. MARKETING MIX (in general)

91. THANK YOU! BY: SHIWANI SALARIA MHS1007022