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microsoft
Microsoft was founded in 1975 by Bill Gates and Paul Allen. It became the largest software company in the world by developing the Windows operating system in the 1990s. The presentation provides an overview of Microsoft's history, products, leadership, segments, vision, strengths, weaknesses, opportunities, threats, competitors, and analysis of its market approach in terms of product, price, place, and promotion.
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- 1. Presented By: PrineshaNakrani Presented To: Dr. Vijay Pithadiya
- 2. INTRODUCTION • Microsoft • Fonder •Largest software
- 3. ABOUT: In 1985, IBMrequested that Microsoft write a new operating system for their computers called OS/2. When Microsoft launched several versions of Microsoft Windows in the 1990s, they had captured over 90% market share of the world's personal computers. The company has now become largely successful. •key people: Bill Gates(Chairman) Satya Nadella (CEO and Director) Brian Kevin Turner(COO) Ray Ozzie(CSA) Craig Mundie(CRSO) •Employees: 128,000 (In 2014)
- 4. “ MICRO-SOFT’S FIRSTEVER MENTION ” • The first ever mention of “Microsoft” was in the letter from Bill-Gates to co-founder Paul Allen in 1975.
- 5. COMPANY PROFILE • MicrosoftIs a public multinational corporation • Founded : In Albuquerque, New Mexico On April 4th ,1975 • Founder : Bill Gates Paul allen • Address : Redmond, WA, 98052 United States (425) 882-8080 www.microsoft.com
- 6. LOGO • The “blibbet”logo shown below refers to stylized “o” and was apparently once was the name of burger served in the Microsoft company cafeteria.
- 7. HOW IT ALLSTARTED?????? • Dream of having a PC on every desktop
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- 9. MICROSOFT SEGMENT • AdvancedTechnology • Applications and Services Engineering Group • Cloud and Enterprise Engineering Group • Devices Group • Dynamics • Operating Systems Engineering Group • Technology and Research • Business Development and Evangelism Group • Finance Group • HR Group • Legal and Corporate Affairs Group • Marketing Group
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- 11. PRODUCT Additional software Visual Studio Visio Project Mapping PCgames Office Office for Windows Office for Mac Office University All Office apps Windows Windows 8 Windows 8 Pro Windows Phone Windows Phone for AT&T Windows Phone for Verizon Windows Phone for T-Mobile Xbox Xbox One Xbox 360 Xbox LIVE Accessories Computer accessories Xbox 360 accessories Windows Phone accessories PC gaming Audio accessories Computers Surface All-in-ones + desktops Laptops + Ultrabooks Accessories Tablets + convertibles PC games Computers Surface All-in-ones + desktops Laptops + Ultrabooks Accessories Tablets + convertibles PC games
- 12. STRENGTHS • Flexible workforce •Software products have high name recognition • Revenues and profits rising at 30% a year • Windows 95, 98, 2000 series and windows NT • Brand loyalty • Brand reputation • Strong distribution channels
- 13. WEAKNESS • Dependency onhardware manufactures to pre-install Microsoft’s pc operating system • Not a key player in the internet spaces, wireless market and few products for internet applications • Microsoft leadership failed to correctly anticipate the growth or popularity of the internet. • Dependence on hardware manufacturers • Criticism over security flaws • Mature PC markets
- 14. OPPORTUNITIES • Cheaper globaltelecommunication costs open new markets as people connect to the internet. • The demand for personal computers in American and global markets remains strong despite the growth and increasing popularity of personal handheld devices. • Mobile advertising • Mobile device industry • Growth through acquisitions
- 15. THREATS • Software piracy •Rapid development of mobile devices • Technology life cycle is shorter and shorter • Apple and linux threaten microsofts 88% market share of the desktop operating market • Changing consumer needs and habits • Powerful competition in software products • Open source projects
- 16. • Computer Software •Consumer Electronics • Digital Distribution • Computer Hardware • Video Games • IT Consulting • Online Advertising • Retail Stores • Automotive Software INDUSTRY
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- 18. FUN FACTS •The Microsoftsound: Pioneering musician Brian Eno was the musical brains behind windows 95’s start tune dubbed “The Microsoft sound” . •Microsoft has spilt its stock nine times since it went public back in 1986 and the company will generally split its stock when its share prize goes too high. •Microsoft is one of the largest corporate collectors of artworks over 5,000 contemporary pieces including paintings, sculpture, works on paper, photographs, ceramics, studio glass and multimedia works.
- 19. VALUE OF MICROSOFT •honesty, • openness, • personal excellence, • constructive self-criticism, • continual self-improvement, and mutual respect, • a passion for technology. • We take on big challenges, and pride ourselves on seeing them through.
- 20. ANLYSIS OF MARKET •Product • Price • Place • Promotion
- 21. PRODUCT • Microsoft ispresent in a huge plethora of products and it has a product for practically most applications including design, development and management. • Microsoft is so strong in this front that till date, no one has been able to challenge the giant in terms of software expertise. Even Apple sells its OS with support of its hardware, and not just on the basis of Software.
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- 23. PRICE • “Where operatingsystems are considered, Microsoft has a premium pricing because of its vastly popular and increasingly useful Operating system. Products like Microsoft office too are premium priced. However, all the other products, which have alternatives in the market, are priced competitively.”
- 24. PLACE “Microsoft has variouslines of distribution depending on the type of products. For its software packages and OS, Microsoft operates through a distributor network – with the distributor network distributing the product to all retailers. Similarly, Microsoft also targets OEM’s (original equipment manufacturer) like laptop and desktop manufacturers”
- 25. PROMOTION • “There arecertain brands and names, which are just beyond the logics and points of promotion and are simply too popular for promotion. For other online products, Microsoft vastly uses digital marketing and advertising. In general, the promotions of Microsoft have always pushed for reliability and usability of the Microsoft products – Which are its key attributes.”
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