Microsoft was founded in 1975 by Bill Gates and Paul Allen. It became the largest software company in the world by developing the Windows operating system in the 1990s. The presentation provides an overview of Microsoft's history, products, leadership, segments, vision, strengths, weaknesses, opportunities, threats, competitors, and analysis of its market approach in terms of product, price, place, and promotion.

1. Presented By: Prinesha Nakrani
Presented To: Dr. Vijay
Pithadiya

2. INTRODUCTION
• Microsoft
• Fonder
• Largest software

3. ABOUT:
In 1985, IBM requested that Microsoft write a new operating system for their computers
called OS/2.
When Microsoft launched several versions of Microsoft Windows in the 1990s, they had
captured over 90% market share of the world's personal computers.
The company has now become largely successful.
•key people: Bill Gates(Chairman)
Satya Nadella (CEO and Director)
Brian Kevin Turner(COO)
Ray Ozzie(CSA)
Craig Mundie(CRSO)
•Employees: 128,000 (In 2014)

4. “ MICRO-SOFT’S FIRST EVER MENTION ”
• The first ever mention of “Microsoft” was in the letter from
Bill-Gates to co-founder Paul Allen in 1975.

5. COMPANY PROFILE
• Microsoft Is a public multinational corporation
• Founded : In Albuquerque, New Mexico
On April 4th
,1975
• Founder : Bill Gates
Paul allen
• Address : Redmond, WA, 98052 United States
(425) 882-8080
www.microsoft.com

6. LOGO
• The “blibbet” logo shown
below refers to stylized “o” and
was apparently once was the
name of burger served in the
Microsoft company cafeteria.

7. HOW IT ALL STARTED??????
• Dream of having a PC on
every desktop

8. WORLDWIDESTRENGTH

9. MICROSOFT SEGMENT
• Advanced Technology
• Applications and Services Engineering Group
• Cloud and Enterprise Engineering Group
• Devices Group
• Dynamics
• Operating Systems Engineering Group
• Technology and Research
• Business Development and Evangelism Group
• Finance Group
• HR Group
• Legal and Corporate Affairs Group
• Marketing Group

10. VISION AND MISSION

11. PRODUCT
Additional software
Visual Studio
Visio
Project
Mapping
PC games
Office
Office for Windows
Office for Mac
Office University
All Office apps
Windows
Windows 8
Windows 8 Pro
Windows Phone
Windows Phone for AT&T
Windows Phone for Verizon
Windows Phone for T-Mobile
Xbox
Xbox One
Xbox 360
Xbox LIVE
Accessories
Computer accessories
Xbox 360 accessories
Windows Phone accessories
PC gaming
Audio accessories
Computers
Surface
All-in-ones + desktops
Laptops + Ultrabooks
Accessories
Tablets + convertibles
PC games
Computers
Surface
All-in-ones + desktops
Laptops + Ultrabooks
Accessories
Tablets + convertibles
PC games

12. STRENGTHS
• Flexible workforce
• Software products have high name recognition
• Revenues and profits rising at 30% a year
• Windows 95, 98, 2000 series and windows NT
• Brand loyalty
• Brand reputation
• Strong distribution channels

13. WEAKNESS
• Dependency on hardware manufactures to pre-install Microsoft’s
pc operating system
• Not a key player in the internet spaces, wireless market and few
products for internet applications
• Microsoft leadership failed to correctly anticipate the growth or
popularity of the internet.
• Dependence on hardware manufacturers
• Criticism over security flaws
• Mature PC markets

14. OPPORTUNITIES
• Cheaper global telecommunication costs open new markets as
people connect to the internet.
• The demand for personal computers in American and global
markets remains strong despite the growth and increasing
popularity of personal handheld devices.
• Mobile advertising
• Mobile device industry
• Growth through acquisitions

15. THREATS
• Software piracy
• Rapid development of mobile devices
• Technology life cycle is shorter and shorter
• Apple and linux threaten microsofts 88% market share of the
desktop operating market
• Changing consumer needs and habits
• Powerful competition in software products
• Open source projects

16. • Computer Software
• Consumer Electronics
• Digital Distribution
• Computer Hardware
• Video Games
• IT Consulting
• Online Advertising
• Retail Stores
• Automotive Software
INDUSTRY

17. COMPETITOR’s for WINDOWS O/S

18. FUN FACTS
•The Microsoft sound: Pioneering musician Brian Eno was the
musical brains behind windows 95’s start tune dubbed “The
Microsoft sound” .
•Microsoft has spilt its stock nine times since it went public back
in 1986 and the company will generally split its stock when its
share prize goes too high.
•Microsoft is one of the largest corporate collectors of artworks
over 5,000 contemporary pieces including paintings, sculpture,
works on paper, photographs, ceramics, studio glass and
multimedia works.

19. VALUE OF MICROSOFT
• honesty,
• openness,
• personal excellence,
• constructive self-criticism,
• continual self-improvement, and mutual respect,
• a passion for technology.
• We take on big challenges, and pride ourselves on seeing them through.

20. ANLYSIS OF MARKET
• Product
• Price
• Place
• Promotion

21. PRODUCT
• Microsoft is present in a huge plethora of products and
it has a product for practically most applications
including design, development and management.
• Microsoft is so strong in this front that till date, no one
has been able to challenge the giant in terms of
software expertise. Even Apple sells its OS with support
of its hardware, and not just on the basis of Software.

22. P
R
O
D
U
C
T
S

23. PRICE
• “Where operating systems are considered, Microsoft has
a premium pricing because of its vastly popular and
increasingly useful Operating system. Products like
Microsoft office too are premium priced. However, all the
other products, which have alternatives in the market,
are priced competitively.”

24. PLACE
“Microsoft has various lines of distribution depending on the
type of products. For its software packages and OS, Microsoft
operates through a distributor network – with the distributor
network distributing the product to all retailers. Similarly,
Microsoft also targets OEM’s (original equipment manufacturer)
like laptop and desktop manufacturers”

25. PROMOTION
• “There are certain brands and names, which are just beyond
the logics and points of promotion and are simply too popular
for promotion. For other online products, Microsoft vastly uses
digital marketing and advertising. In general, the promotions
of Microsoft have always pushed for reliability and usability of
the Microsoft products – Which are its key attributes.”

27. CONCLUSION