This document contains information about Group 7 which includes 6 members - Jyoti, Simila, Sonal, Thomas, Sreeparna and Sumit. It also includes the vision and mission statements of Microsoft. There are details provided about the IT industry trends, Microsoft's products and services, its financial performance for fiscal years 2013 and 2012. SWOT analysis and PESTLE analysis for the IT industry are also presented.
This document provides an overview of Microsoft's growth strategy for its Xbox console gaming segment. It analyzes Microsoft's strengths, weaknesses, opportunities, and threats in the gaming industry. The strategy proposes creating the Xbox 720 console along with optional hardware upgrades, allowing for aftermarket customization which would be a first for the gaming industry. The largest expense would be research and development costs to create the new products.
This presentation discusses Microsoft Corporation and the Boston Consulting Group (BCG) matrix approach. It provides background on Microsoft's founding in 1975. It then analyzes different Microsoft operating systems according to the BCG matrix categories: Windows 10 is a cash cow; Windows 7 is also a cash cow; Windows Phone is a question mark with low market share and growth; Windows Vista is a dog with low market share. Finally, it recommends post-analysis strategies for each category, such as increasing investment in Windows Phone to make it a star, and harvesting Windows 10 to maximize profits.
Strategy Thinking and Innovation - Microsoft's XBox - A study of a MNC and th...Mark Llanos, MBA
Microsoft entered the video game console market in 1998 with the original Xbox to compete against Sony and Nintendo. While the Xbox faced challenges early on, Microsoft released the Xbox 360 a year ahead of competitors, which helped boost sales. Microsoft's primary business model is a best-cost provider strategy, offering competitive products at reasonable prices. The company focuses on innovation and growth through strategic partnerships and acquisitions. Corporate culture and leadership will be key to realizing Microsoft's future opportunities and successfully executing its strategies in the competitive gaming industry.
A project done as part of the MOOC course of Business strategy on coursera.com. The document uses several strategic analysis tools accompanied with latest data to make strategic recommendations in future for Microsoft Corp.
This document presents a SWOT analysis of Microsoft. It identifies Microsoft's main strengths as its strong brand loyalty and reputation, easy to use software, strong distribution channels, and robust financial performance. Weaknesses include poor acquisitions, dependence on hardware manufacturers, and being slow to innovate. Opportunities lie in cloud services, mobile advertising, and growth through acquisitions. Main threats are intense competition, changing consumer needs/habits, open source projects, and potential lawsuits. The analysis provides an overview of Microsoft's internal strengths and weaknesses along with external opportunities and threats in the industry.
MicroSoft Strategic Innovation on MS Office porting to IpadAnurag Verma
This document summarizes Microsoft's strategic innovation in launching Microsoft Office for the iPad. It provides background on Microsoft, including its products, strengths, weaknesses, opportunities, and threats in a SWOT analysis. It then discusses why Microsoft chose to develop Office for the iPad over Android tablets. Microsoft Office was launched for the iPad to tap into the popularity of the iPad and capitalize on iPad owners who want a serious work tool. The strategic move resulted in over 12 million downloads within the first week, demonstrating the success of Microsoft's innovation in reaching iPad users.
The document analyzes Microsoft using a PESTLE analysis and SWOT analysis. It identifies political, economic, social, technological, legal, and environmental factors impacting Microsoft. It lists strengths like brand loyalty and weaknesses like dependence on hardware manufacturers. Opportunities include cloud services and threats include intense competition. Strategies are proposed like digital marketing to leverage strengths and opportunities and reducing prices to address threats and weaknesses.
This document provides an overview of Microsoft's growth strategy for its Xbox console gaming segment. It analyzes Microsoft's strengths, weaknesses, opportunities, and threats in the gaming industry. The strategy proposes creating the Xbox 720 console along with optional hardware upgrades, allowing for aftermarket customization which would be a first for the gaming industry. The largest expense would be research and development costs to create the new products.
This presentation discusses Microsoft Corporation and the Boston Consulting Group (BCG) matrix approach. It provides background on Microsoft's founding in 1975. It then analyzes different Microsoft operating systems according to the BCG matrix categories: Windows 10 is a cash cow; Windows 7 is also a cash cow; Windows Phone is a question mark with low market share and growth; Windows Vista is a dog with low market share. Finally, it recommends post-analysis strategies for each category, such as increasing investment in Windows Phone to make it a star, and harvesting Windows 10 to maximize profits.
Strategy Thinking and Innovation - Microsoft's XBox - A study of a MNC and th...Mark Llanos, MBA
Microsoft entered the video game console market in 1998 with the original Xbox to compete against Sony and Nintendo. While the Xbox faced challenges early on, Microsoft released the Xbox 360 a year ahead of competitors, which helped boost sales. Microsoft's primary business model is a best-cost provider strategy, offering competitive products at reasonable prices. The company focuses on innovation and growth through strategic partnerships and acquisitions. Corporate culture and leadership will be key to realizing Microsoft's future opportunities and successfully executing its strategies in the competitive gaming industry.
A project done as part of the MOOC course of Business strategy on coursera.com. The document uses several strategic analysis tools accompanied with latest data to make strategic recommendations in future for Microsoft Corp.
This document presents a SWOT analysis of Microsoft. It identifies Microsoft's main strengths as its strong brand loyalty and reputation, easy to use software, strong distribution channels, and robust financial performance. Weaknesses include poor acquisitions, dependence on hardware manufacturers, and being slow to innovate. Opportunities lie in cloud services, mobile advertising, and growth through acquisitions. Main threats are intense competition, changing consumer needs/habits, open source projects, and potential lawsuits. The analysis provides an overview of Microsoft's internal strengths and weaknesses along with external opportunities and threats in the industry.
MicroSoft Strategic Innovation on MS Office porting to IpadAnurag Verma
This document summarizes Microsoft's strategic innovation in launching Microsoft Office for the iPad. It provides background on Microsoft, including its products, strengths, weaknesses, opportunities, and threats in a SWOT analysis. It then discusses why Microsoft chose to develop Office for the iPad over Android tablets. Microsoft Office was launched for the iPad to tap into the popularity of the iPad and capitalize on iPad owners who want a serious work tool. The strategic move resulted in over 12 million downloads within the first week, demonstrating the success of Microsoft's innovation in reaching iPad users.
The document analyzes Microsoft using a PESTLE analysis and SWOT analysis. It identifies political, economic, social, technological, legal, and environmental factors impacting Microsoft. It lists strengths like brand loyalty and weaknesses like dependence on hardware manufacturers. Opportunities include cloud services and threats include intense competition. Strategies are proposed like digital marketing to leverage strengths and opportunities and reducing prices to address threats and weaknesses.
The document provides a financial analysis of Microsoft that includes:
1) An overview of the company and its business segments.
2) Analysis of key financial metrics like revenue, earnings, margins, and ratios over time and in comparison to competitors and industry averages.
3) Discussion of valuation methods used to estimate Microsoft's price including relative valuation using comparable companies.
Microsoft has a partner network where businesses can showcase their expertise through gold or silver competencies, demonstrating skills to potential customers. These competencies help companies stand out from competition and allow consumers to easily identify their capabilities. Microsoft's vision is to put a computer in every home and create a family of devices and services for individuals and businesses, aiming to be more like Apple in consumer devices and more like Google and Amazon in online services.
Microsoft Diversification Strategy FinalRahul Kumar
Microsoft has diversified its business across various industries including software, hardware, online services and more. It reorganized into three divisions focused on platforms and services, business solutions, and entertainment/devices. This diversification strategy was in response to market changes and helped Microsoft expand beyond its core desktop software business into new growth areas as the IT industry evolved. Continued diversification will be important for Microsoft to adapt to future industry shifts.
Microsoft entered India in 1990 and currently has offices in 16 locations with approximately 5,000 employees. It analyzes its competition in key areas like mobile, peripherals, operating systems, browsers and gaming. Various analysis techniques are discussed including BCG matrix, PEST analysis, Porter's 5 forces model and SWOT analysis. Microsoft's strategy is to expand its network, launch anti-piracy programs, reduce software prices and target educational and business sectors through innovative promotions. It aims to reach more customers through a variety of distribution channels and original products at competitive prices with high quality support.
Microsoft is a leading technology company that develops and sells computer software, consumer electronics, and personal computers. The document outlines Microsoft's marketing plan, including its objectives to launch new operating systems, sell products to customers, increase market share over competitors, and develop new product ideas. It also discusses Microsoft's target markets, positioning, prices, promotion strategies, and contingency planning to deal with potential data loss.
This document provides information about Microsoft Corporation, including:
- The group members who created the document.
- Key details about Microsoft such as its founding date, headquarters, revenue, employees, and website.
- Microsoft's logo, slogan, key executives, history timeline from 1975-present, major products, competitors, and market share of operating systems.
- PEST and SWOT analyses covering political, economic, social, and technological factors along with Microsoft's strengths, weaknesses, opportunities, and threats.
Microsoft faced many risks when expanding into China and India, including political instability, unclear regulations, piracy, and localization challenges. To address these issues, Microsoft adapted its business model by appointing local leadership, restructuring operations, partnering with governments, investing in R&D, and developing affordable products. While financial success was mixed, Microsoft found greater market expansion and diversified its portfolio. Other companies can learn from Microsoft's experience to appoint local managers, consider cultural differences, engage governments and institutions, and tailor products for emerging markets.
Microsoft places a strong emphasis on training and developing its employees. It uses an on-the-job training approach where new employees learn from more experienced coworkers. Microsoft also offers some off-the-job training through refreshment classes. The company recruits ambitious and talented individuals and aims to develop them further through challenging assignments. Microsoft rewards high performance through stock options and links compensation closely to individual performance reviews. The company culture is informal yet hard-working, and aims to retain and motivate employees through this high-performance environment.
The document is a project report on Microsoft written by Dhruv Modi. It provides an overview of Microsoft's history, products, services, competitors, strengths, weaknesses and recommendations. Microsoft was founded in 1975 and has become a giant in the technology industry. The report analyzes Microsoft's business structure, revenue sources, research and development spending, acquisitions and investments. It also discusses Microsoft's opportunities in mobile and tablets, need to improve security and drive innovation. Recommendations include splitting Windows and applications, competing better in mobile and tablets, and focusing on security and innovation.
The document analyzes Microsoft Corporation through a SWOT analysis. It identifies Microsoft's strengths as its leadership in the PC operating systems market and strong financial performance. Weaknesses include a weak position in the phone industry and reliance on hardware manufacturers. Opportunities lie in open source projects and growth through acquisitions, while threats include emerging competitors and potential lawsuits. The document provides an overview of Microsoft's products, history and competitors in the global software market.
Microsoft is a global technology company founded in 1975 that produces operating systems, productivity software, and various other products and services. It has experienced significant growth and success but also faces challenges from competitors. A SWOT analysis identified Microsoft's strengths as its brand loyalty, reputation, easy to use software, and strong distribution channels, while weaknesses include poor acquisitions, dependence on hardware manufacturers, and being slow to innovate. Opportunities lie in cloud services, mobile advertising, and acquisitions, but threats include intense competition, changing customer needs, open source alternatives, and potential lawsuits. Microsoft must implement strategies to address its weaknesses and threats to continue its success.
Microsoft was created in 1975 and is headquartered in Redmond, Washington, employing over 91,000 people globally. It has two main products, Microsoft Windows and Microsoft Office, as well as other products like Xbox, MSN, and Bing. Microsoft has a strong brand reputation but faces threats from competition and changing consumer needs. It targets both business and personal users with products tailored for each segment. Microsoft utilizes various marketing strategies across social media and digital platforms to promote its wide range of software and services.
Microsoft distributes its Windows operating system and Office software both individually and bundled with PCs. While bundling helps Microsoft achieve wide distribution, it is also subject to legal challenges. Microsoft's search engine Live Search faces strong competition from more established players and its distribution through Microsoft's own products and services gives it some advantages but also risks customer dissatisfaction if the product is not good. Overall, Microsoft has strong distribution but should focus on improving technology quality and cultivating a better public image to strengthen its position over the long run.
This document discusses Microsoft's experience expanding into the Indian market. It notes that Microsoft's traditional "one size fits all" strategy of standard Windows operating systems and software applications does not work well in emerging markets like India. Many Indians cannot afford personal computers and instead use cheaper alternatives like pirated software or Linux. To better appeal to Indian consumers, Microsoft opened a research center in India to develop lower-priced products tailored for the local market, such as Windows XP Starter Edition and cellphone apps. Microsoft also varied its marketing mix and used strategies like cloud-based subscriptions. The key lessons were that product variation and market segmentation are essential for success in diverse global markets.
Microsoft has grown significantly since its founding in 1975. It began by partnering with IBM and launched its first Windows operating system in 1982. Major releases included Windows 95, 98, 2000, XP, Vista, 7, and 8. In 2012, Microsoft's top partners were Avanade, HP, and Catapult Systems. Microsoft seeks to grow its market share in smartphones and cloud computing while expanding services around popular franchises like Halo and partnerships like Nokia. It remains the dominant player in desktop operating systems but faces strong competition from Android and iOS in mobile.
The marketing plan summarizes Microsoft's strategy for the Surface Pro 3 tablet. Key points include:
- The goal is to drive customers to purchase Microsoft software by filling a niche in the tablet/laptop market.
- The Surface Pro 3 is positioned as a device that can replace both a tablet and laptop at a lower combined cost. It is targeted at middle to upper class note-takers and content creators.
- Microsoft faces competition primarily from Apple's iPad/Macbook lineup. However, the Surface Pro 3 differentiates itself by being a true laptop replacement with a full-sized OS, ports and screen in a tablet form factor.
Microsoft acquired Skype for $8.5 billion in cash in 2011. This was Microsoft's largest acquisition to date and helped enhance its portfolio of real-time communications products and services. It provided an opportunity for Microsoft to integrate Skype with its other platforms like Windows Phone, Office and Xbox, and to monetize Skype's large user base through advertising and premium subscriptions. The acquisition also prevented competitors like Google and Facebook from acquiring Skype and helped Microsoft gain a foothold in the growing VoIP and video communications market.
Microsoft was founded in 1975 and has since grown to become a leading technology company. It developed the MS-DOS operating system in the 1980s and Windows operating systems starting in the 1990s that came to dominate the personal computer market. More recently, Microsoft has expanded into mobile and cloud computing with products like Windows Phone, Surface tablets, Microsoft Azure, and acquisitions of Nokia and LinkedIn. The document discusses Microsoft's products, leadership, financials, strategies, and goals to continue empowering users through technology.
The document discusses the growth of the information technology industry globally and in India. Some key points:
- The IT industry has become very robust, driven by increased demand for IT services and products over the years.
- India's IT industry has grown rapidly from $150 million in 1991-92 to $5.7 billion in 1999-2000, and annual revenues in 2008 were $87 billion.
- Major Indian IT companies like Infosys, TCS, and Wipro have experienced significant revenue growth and now compete globally. Infosys in particular has expanded from 7 people in 1981 to over 133,000 employees today.
The document provides a financial analysis of Microsoft that includes:
1) An overview of the company and its business segments.
2) Analysis of key financial metrics like revenue, earnings, margins, and ratios over time and in comparison to competitors and industry averages.
3) Discussion of valuation methods used to estimate Microsoft's price including relative valuation using comparable companies.
Microsoft has a partner network where businesses can showcase their expertise through gold or silver competencies, demonstrating skills to potential customers. These competencies help companies stand out from competition and allow consumers to easily identify their capabilities. Microsoft's vision is to put a computer in every home and create a family of devices and services for individuals and businesses, aiming to be more like Apple in consumer devices and more like Google and Amazon in online services.
Microsoft Diversification Strategy FinalRahul Kumar
Microsoft has diversified its business across various industries including software, hardware, online services and more. It reorganized into three divisions focused on platforms and services, business solutions, and entertainment/devices. This diversification strategy was in response to market changes and helped Microsoft expand beyond its core desktop software business into new growth areas as the IT industry evolved. Continued diversification will be important for Microsoft to adapt to future industry shifts.
Microsoft entered India in 1990 and currently has offices in 16 locations with approximately 5,000 employees. It analyzes its competition in key areas like mobile, peripherals, operating systems, browsers and gaming. Various analysis techniques are discussed including BCG matrix, PEST analysis, Porter's 5 forces model and SWOT analysis. Microsoft's strategy is to expand its network, launch anti-piracy programs, reduce software prices and target educational and business sectors through innovative promotions. It aims to reach more customers through a variety of distribution channels and original products at competitive prices with high quality support.
Microsoft is a leading technology company that develops and sells computer software, consumer electronics, and personal computers. The document outlines Microsoft's marketing plan, including its objectives to launch new operating systems, sell products to customers, increase market share over competitors, and develop new product ideas. It also discusses Microsoft's target markets, positioning, prices, promotion strategies, and contingency planning to deal with potential data loss.
This document provides information about Microsoft Corporation, including:
- The group members who created the document.
- Key details about Microsoft such as its founding date, headquarters, revenue, employees, and website.
- Microsoft's logo, slogan, key executives, history timeline from 1975-present, major products, competitors, and market share of operating systems.
- PEST and SWOT analyses covering political, economic, social, and technological factors along with Microsoft's strengths, weaknesses, opportunities, and threats.
Microsoft faced many risks when expanding into China and India, including political instability, unclear regulations, piracy, and localization challenges. To address these issues, Microsoft adapted its business model by appointing local leadership, restructuring operations, partnering with governments, investing in R&D, and developing affordable products. While financial success was mixed, Microsoft found greater market expansion and diversified its portfolio. Other companies can learn from Microsoft's experience to appoint local managers, consider cultural differences, engage governments and institutions, and tailor products for emerging markets.
Microsoft places a strong emphasis on training and developing its employees. It uses an on-the-job training approach where new employees learn from more experienced coworkers. Microsoft also offers some off-the-job training through refreshment classes. The company recruits ambitious and talented individuals and aims to develop them further through challenging assignments. Microsoft rewards high performance through stock options and links compensation closely to individual performance reviews. The company culture is informal yet hard-working, and aims to retain and motivate employees through this high-performance environment.
The document is a project report on Microsoft written by Dhruv Modi. It provides an overview of Microsoft's history, products, services, competitors, strengths, weaknesses and recommendations. Microsoft was founded in 1975 and has become a giant in the technology industry. The report analyzes Microsoft's business structure, revenue sources, research and development spending, acquisitions and investments. It also discusses Microsoft's opportunities in mobile and tablets, need to improve security and drive innovation. Recommendations include splitting Windows and applications, competing better in mobile and tablets, and focusing on security and innovation.
The document analyzes Microsoft Corporation through a SWOT analysis. It identifies Microsoft's strengths as its leadership in the PC operating systems market and strong financial performance. Weaknesses include a weak position in the phone industry and reliance on hardware manufacturers. Opportunities lie in open source projects and growth through acquisitions, while threats include emerging competitors and potential lawsuits. The document provides an overview of Microsoft's products, history and competitors in the global software market.
Microsoft is a global technology company founded in 1975 that produces operating systems, productivity software, and various other products and services. It has experienced significant growth and success but also faces challenges from competitors. A SWOT analysis identified Microsoft's strengths as its brand loyalty, reputation, easy to use software, and strong distribution channels, while weaknesses include poor acquisitions, dependence on hardware manufacturers, and being slow to innovate. Opportunities lie in cloud services, mobile advertising, and acquisitions, but threats include intense competition, changing customer needs, open source alternatives, and potential lawsuits. Microsoft must implement strategies to address its weaknesses and threats to continue its success.
Microsoft was created in 1975 and is headquartered in Redmond, Washington, employing over 91,000 people globally. It has two main products, Microsoft Windows and Microsoft Office, as well as other products like Xbox, MSN, and Bing. Microsoft has a strong brand reputation but faces threats from competition and changing consumer needs. It targets both business and personal users with products tailored for each segment. Microsoft utilizes various marketing strategies across social media and digital platforms to promote its wide range of software and services.
Microsoft distributes its Windows operating system and Office software both individually and bundled with PCs. While bundling helps Microsoft achieve wide distribution, it is also subject to legal challenges. Microsoft's search engine Live Search faces strong competition from more established players and its distribution through Microsoft's own products and services gives it some advantages but also risks customer dissatisfaction if the product is not good. Overall, Microsoft has strong distribution but should focus on improving technology quality and cultivating a better public image to strengthen its position over the long run.
This document discusses Microsoft's experience expanding into the Indian market. It notes that Microsoft's traditional "one size fits all" strategy of standard Windows operating systems and software applications does not work well in emerging markets like India. Many Indians cannot afford personal computers and instead use cheaper alternatives like pirated software or Linux. To better appeal to Indian consumers, Microsoft opened a research center in India to develop lower-priced products tailored for the local market, such as Windows XP Starter Edition and cellphone apps. Microsoft also varied its marketing mix and used strategies like cloud-based subscriptions. The key lessons were that product variation and market segmentation are essential for success in diverse global markets.
Microsoft has grown significantly since its founding in 1975. It began by partnering with IBM and launched its first Windows operating system in 1982. Major releases included Windows 95, 98, 2000, XP, Vista, 7, and 8. In 2012, Microsoft's top partners were Avanade, HP, and Catapult Systems. Microsoft seeks to grow its market share in smartphones and cloud computing while expanding services around popular franchises like Halo and partnerships like Nokia. It remains the dominant player in desktop operating systems but faces strong competition from Android and iOS in mobile.
The marketing plan summarizes Microsoft's strategy for the Surface Pro 3 tablet. Key points include:
- The goal is to drive customers to purchase Microsoft software by filling a niche in the tablet/laptop market.
- The Surface Pro 3 is positioned as a device that can replace both a tablet and laptop at a lower combined cost. It is targeted at middle to upper class note-takers and content creators.
- Microsoft faces competition primarily from Apple's iPad/Macbook lineup. However, the Surface Pro 3 differentiates itself by being a true laptop replacement with a full-sized OS, ports and screen in a tablet form factor.
Microsoft acquired Skype for $8.5 billion in cash in 2011. This was Microsoft's largest acquisition to date and helped enhance its portfolio of real-time communications products and services. It provided an opportunity for Microsoft to integrate Skype with its other platforms like Windows Phone, Office and Xbox, and to monetize Skype's large user base through advertising and premium subscriptions. The acquisition also prevented competitors like Google and Facebook from acquiring Skype and helped Microsoft gain a foothold in the growing VoIP and video communications market.
Microsoft was founded in 1975 and has since grown to become a leading technology company. It developed the MS-DOS operating system in the 1980s and Windows operating systems starting in the 1990s that came to dominate the personal computer market. More recently, Microsoft has expanded into mobile and cloud computing with products like Windows Phone, Surface tablets, Microsoft Azure, and acquisitions of Nokia and LinkedIn. The document discusses Microsoft's products, leadership, financials, strategies, and goals to continue empowering users through technology.
The document discusses the growth of the information technology industry globally and in India. Some key points:
- The IT industry has become very robust, driven by increased demand for IT services and products over the years.
- India's IT industry has grown rapidly from $150 million in 1991-92 to $5.7 billion in 1999-2000, and annual revenues in 2008 were $87 billion.
- Major Indian IT companies like Infosys, TCS, and Wipro have experienced significant revenue growth and now compete globally. Infosys in particular has expanded from 7 people in 1981 to over 133,000 employees today.
The document provides information about STKI IT Knowledge Integrators, a market research and strategic analyst firm in Israel. It includes pages describing STKI's services, methodology, research focus areas, and client base. STKI conducts original research through face-to-face interviews and surveys of both technology users and vendors to establish an equilibrium model of the Israeli IT market. The document contains sample slides of the type of data and positioning analyses STKI provides to clients.
MAIA Market Positioning, Branding & MediaDhiren Gala
The document discusses the business intelligence (BI) market in India and opportunities for 1KEY BI products. Some key points:
- The potential Indian BI market is over Rs. 1200 crore or USD 300 million.
- Common challenges to expanding BI use include affordability and lack of specialized skills. 1KEY BI products aim to address affordability through low total cost of ownership.
- 1KEY partners with organizations to encourage widespread adoption of BI across enterprises through specialized tools, new pricing models, and alliance building.
This document is Microsoft Corporation's annual report on Form 10-K for the fiscal year ended June 30, 2004 filed with the US Securities and Exchange Commission. It provides an overview of Microsoft's business segments and their products. The segments are Client, Server and Tools, Information Worker, Microsoft Business Solutions, MSN, Mobile and Embedded Devices, and Home and Entertainment. For each segment, the document describes the related products, markets, and revenue sources.
This document provides an overview of the 2022 STKI IT Knowledge Integrators summit. It discusses how global events have impacted the previously optimistic outlook for IT budgets in 2022, noting issues like rising inflation, economic recession, war in Ukraine, and layoffs in the tech sector. However, it predicts that Israeli IT budgets will still rise 12-13% in 2022. It also covers STKI's services, research methodology, vendor positioning approach, and includes data about Israel's population, mobile/internet usage, and 5G penetration.
The IT sector in India has experienced phenomenal growth since economic reforms in the early 1990s. It has grown many folds in revenues from 1.2% of GDP in 1991-92 to an estimated 9.3% in 2015-2016. There are now around 600 centers set up by Indian IT companies in 78 countries serving over 200 cities. The IT sector is expected to reach revenues of $225 billion by 2020. IT services make up the largest share of the Indian IT market at 52% while business process management accounts for 19% and software products and engineering services make up 20%.
Microsoft is a large technology company founded in 1975 that develops software, electronics, and services. It has divisions for Windows, Office, tablets, servers, tools, online services, entertainment, and smartphones. Under CEO Satya Nadella, Microsoft aims to innovate and connect devices across platforms in mobile and cloud. Fundamentally, Microsoft has moderate returns, near industry average P/E, and profitability. It faces competition from Google, Apple, Oracle, and Linux. Potential for growth lies in its cloud, entertainment, and mobile services, and it recently beat analyst expectations. The investment strategy is to buy and hold for dividends and appreciation, or use options strategies like married puts or butterfly spreads.
Strength1. Comprehensive Product Portfolio Microsoft offe.docxjohniemcm5zt
Strength
1. Comprehensive Product Portfolio
Microsoft offers a comprehensive range of software, services, and hardware solutions across different customer classes, which enable it to enjoy a leading market position. Microsoft generates revenue by developing, manufacturing, licensing, and supporting software and services across a wide variety of computing devices. The company does business worldwide through offices in more than 100 countries. Microsoft carries out the development of systems (servers, personal computers, and intelligent devices), server applications (distributed computing environments), information worker productivity applications, business solution applications, high-performance computing applications, software development tools, video games, and online advertising.
Microsoft also provides consulting and product and solution support service, and trains and certifies computer system integrators and developers. It also concentrates on the development of various cloud-based solutions that provide customers software, services and content over the Internet by way of shared computing resources located in centralized data centers. The comprehensive product portfolio of Microsoft enables it to cater to a wide variety of customer requirements across industries and geographies.
2. Strong margins and cash position
Microsoft enjoys strong cash flow conversion rates. In FY2012, the company was able to convert 186% of its net income into cash from operations. Comparatively, IBM converted 118% of net income during FY2011 and Apple converted 122% of net income into cash from operations in FY2012. The strong cash conversion that Microsoft enjoys indicates the inherent strength in the company's business model which is dominated by sticky revenues requiring lower cost of acquisitions and pricing power associated with products that command high switching costs. The company’s strong cash flow generation capability supports its growth prospects. Strong cash flows and margins provide resilience to the business operations and reduce vulnerability to market declines. Cash flows enable the company to further finance growth at feasible costs.
3. Strong Intellectual Property
Securing patent rights is important for the development of the company’s product portfolio. Strong patent portfolio creates market exclusivity to the proprietary technology, giving the company an edge over its competitors. The company's success depends primarily on its ability to maintain and establish the proprietary nature of its technology through the patent process. The company protects intellectual property investments in a variety of ways. It actively works in the U.S. and internationally to ensure the enforcement of copyright, trademark, trade secret, and other protections that apply to its software and hardware products, services, business plans, and branding. Microsoft maintains a comprehensive U.S. and international portfolio of intellectual property which help i.
Microsoft received an overall sustainability rating of 79 out of 100. While it has implemented policies around environmental protection, labor standards, and governance, it faces significant risks related to tax avoidance, antitrust issues, privacy concerns, and corruption allegations. Specifically, Microsoft has faced investigations into its tax practices in Europe and China, paid large fines for antitrust violations, and its subsidiaries have engaged in bribery in several countries in potential violation of anti-corruption laws. These issues raise questions about the robustness of Microsoft's business conduct policies and transparency.
The document provides information about ZDNet Korea's B2B events in 2015, including the Advanced Computing Conference (ACC), GameTech conference, and CVISION conference. It summarizes key details about each event such as past attendance numbers, target audiences, and notable past speakers. The document is aimed at marketing these events to potential clients to help migrate ZDNet Korea's audiences and provide opportunities for exposure, deal-making, and thought leadership.
- DecisionPoint Systems is an enterprise mobility solutions provider that has experienced rapid growth, with revenues increasing from $58 million in 2011 to over $71 million in 2012.
- The company provides end-to-end mobile solutions across several vertical markets, including field workforce automation, retail systems, and warehouse distribution.
- DecisionPoint's growth strategy focuses on increasing higher margin software and professional services revenue, penetrating new verticals, leveraging partners, and pursuing acquisitions.
Microsoft's strengths include its dominant market share in desktop operating systems, large global operations, rapid product development, and strong brand recognition. However, weaknesses include dependency on hardware manufacturers and lack of presence in mobile and internet spaces. Opportunities exist in mobile applications and growing internet access, while threats include competition from Apple, Linux, and economic downturns.
The document discusses Microsoft Corporation's business strategy, including its vision, mission, values, product divisions, SWOT analysis, and future plans. Microsoft's vision is to create accessible technology for all that adapts to individual needs, and its mission is to help people and businesses realize their full potential through values like integrity and passion for customers. The SWOT analysis examines Microsoft's strengths in dominant operating systems and workforce, weaknesses in dependency on hardware partners and competition, opportunities in new markets, and threats from competitors and economic conditions.
CGI Group Inc. is a global IT consulting firm with 68,000 professionals in over 400 offices across 40 countries. The document is a pitch presentation for CGI Group prepared by analysts at Capital Markets Group. It provides an overview of CGI's business segments, management team, the IT consulting industry, and makes an investment thesis arguing that CGI is well-positioned to benefit from industry growth and further acquisitions. Key risks discussed include economic weakness in Europe and high client concentration.
This document brings together a set
of latest data points and publicly
available information relevant for
Hybrid Cloud Infrastructure
Industry. We are very excited to share
this content and believe that readers
will benefit from this periodic
publication immensely.
Softline is a leading global IT (information technology) service and solution provider operating in different markets all around the world including Russia and CIS, Latin America, India and Asia. Our services include end-to-end technology solutions, software licensing, hardware products and services. We have a strong cloud offering powered by our own cloud platform.
We offer our customers comprehensive IT solutions ranging from consultation, hardware and software delivery, project planning and implementation, system integration, maintenance, training and even the complete onsite operation of our customers' IT.
Witekio is a system software integrator that helps customers develop and integrate all software layers of embedded systems and connected devices. It provides expertise in software technologies and integration challenges to maximize project efficiency, reduce risks, and accelerate time to market. Witekio has experience across various industries including automotive, medical, mobility, industrial, and smart objects. It has a global presence with offices worldwide and local sales representatives.
The document discusses Microsoft's business intelligence solutions and how they empower users, improve organizational effectiveness, and increase IT efficiency. It highlights features like PowerPivot for Excel that allow self-service analytics on vast data. Dashboards and scorecards are described as visual tools to monitor key metrics and promote transparency. Microsoft BI is said to leverage existing IT investments and tools people already know like Excel, reducing costs.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Project Management Semester Long Project - Acuityjpupo2018
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
7. "Our vision is to create innovative technology that is accessible to everyone
and that adapts to each person's needs. Accessible technology eliminates
barriers for people with disabilities and it enables individuals to take full
advantage of their capabilities."
Vision Statement
At Microsoft, our mission and values are to help people and businesses
through out the world realize their full potential
Mission Statement
8. 1. The market is forecast to reach an estimated US $1,147 billion in 2017 with a
CAGR of more than 5% during 2012–2017.
2. Industry comprises services related to the application of business and technical
expertise to enable organizations to create, manage, optimize, and access
information and business processes.
3. The industry's scope includes product support services such as hardware and
software maintenance and professional services such as IT consulting,
development, and integration services
4. North America has 42% of the global market share.
5. Outsourcing locations such as India, China, Vietnam, and the Philippines are
anticipated to be key drivers because of their low-cost labor and skilled talent
pools
6. Industry moving from PC /Laptop to Mobile and Tablets
9. 1. Microsoft has sold more than 67 million Xbox 360 consoles across 38 countries.
2. Globally, Gaming console (XBOX) has sold as many as 19 million sensors worldwide since its
launch
3. Global analysts, Gartner have forecast that by 2015, Windows Phone will be among the top 3
Smartphone OS platforms worldwide.
4. Microsoft currently sells seven Windows 7 licenses per second.
5. Windows 7 has sold over 600 Million licenses till date
6. Microsoft's new site for the Xbox One confirms that Achievements will stretch across your
games
7. Leader in PC operating systems and Business Productivity Software
8. MCI work with 1.2 million developers, over 1000 Independent Software Vendors and more
than 2000 System Integrators in India.
9. 95% of the enterprise workforce in India uses the Microsoft platform to create, contribute
and innovate.
10. INCOME STAT
(In millions, except per share amounts)
Year Ended June 30, 2013 2012 2011
Revenue
$ 77,849
$ 73,723
$ 69,943
Cost of revenue 20,249 17,530 15,577
Gross profit 57,600 56,193 54,366
Operating expenses:
Research and development 10,411 9,811 9,043
Sales and marketing 15,276 13,857 13,940
General and administrative 5,149 4,569 4,222
Goodwill impairment 0 6,193 0
Total operating expenses 30,836 34,430 27,205
Operating income 26,764 21,763 27,161
Other income 288 504 910
Income before income taxes 27,052 22,267 28,071
Provision for income taxes 5,189 5,289 4,921
Net income $21,863 $16,978 $23,150
11. (In millions)
June 30, 2013 2012
Assets
Current assets:
Cash and cash equivalents $ 3,804 $ 6,938
Short-term investments (including securities loaned of $579 and $785) 73,218 56,102
Total cash, cash equivalents, and short-term investments 77,022 63,040
Accounts receivable, net of allowance for doubtful accounts of $336 and $389 17,486 15,780
Inventories 1,938 1,137
Deferred income taxes 1,632 2,035
Other 3,388 3,092
Total current assets 101,466 85,084
Property and equipment, net of accumulated depreciation of $12,513 and $10,962 9,991 8,269
Equity and other investments 10,844 9,776
Goodwill 14,655 13,452
Intangible assets, net 3,083 3,170
Other long-term assets 2,392 1,520
Total assets $ 142,431 $ 121,271
Liabilities and stockholders’ equity
Current liabilities:
Accounts payable $ 4,828 $ 4,175
Current portion of long-term debt 2,999 1,231
Accrued compensation 4,117 3,875
Income taxes 592 789
Short-term unearned revenue 20,639 18,653
Securities lending payable 645 814
Other 3,597 3,151
Total current liabilities 37,417 32,688
Long-term debt 12,601 10,713
Long-term unearned revenue 1,760 1,406
Deferred income taxes 1,709 1,893
Other long-term liabilities 10,000 8,208
Total liabilities 63,487 54,908
Commitments and contingencies
13. Windows Division -
Windows operating system;
Windows Services suite of applications and web services, including Outlook.com and Sky
Drive;
Surface RT and Pro devices
PC accessories
Server and Tools
Windows Server operating systems;
Windows Azure;
Microsoft SQL Server; Windows Embedded;
Visual Studio; System Center products;
Microsoft Consulting Services; and Premier product support services
Online Services Division
Bing; Bing Ads; and MSN
Microsoft Business Division
Microsoft Office
Microsoft Exchange; Microsoft SharePoint; Microsoft Lync; Yammer;
Microsoft Office Project and Office Visio; Microsoft Dynamics ERP and Dynamics CRM;
Microsoft Office 365
Entertainment and Devices Division
Xbox 360 gaming
Windows Phone
Skype
14.
15.
16.
17.
18.
19.
20. STRENGHTS WEAKNESS
Brand loyalty/Brand reputation
Easy to use software/ Monopoly
in desktop OS
Strong distribution channels
Robust financial performance
Strong cloud Platform
Strong Enterprise computing
presence
Dependence on hardware
manufacturers
Criticism over security flaws
Slow to innovate
Low Mobile Penetration
Variable User Experience across
devices/Form Factors
Less number of Microsoft apps
21. OPPORTUNITIES
Cloud based services
Mobile /online advertising
Mobile device industry
Growth through acquisitions
Multiple Form Factors
THREAT
Intense competition in
software products
Changing consumer needs
and habits
Open source projects
Potential lawsuits
Mature PC markets
22.
23. • Low capital requirement
• Low setup cost
• Innovation driven industry
• Huge market potential
• Cloud platform
24. • No true substitutes for the IT industry
• Nothing can really replace all that computers
do for us as a society.
25. • Few key suppliers
• Increasing manufacturing base in China
• New manufacturers are looking for new
customers
• Strong existing relationships between current
suppliers and IT firms
26. • Huge number of buyers
• Customers control the IT industry
• huge choices to the buyer with low switching cost
• IT firms provide incentives to price sensitive buyers
• There are typically many interactions between buyers
and IT companies because of the need for training to
use products, constantly upgraded technology and an
abundance of advertising.
27. • This industry is known for rapid growth, effectiveness
and competition
• Large companies have economies of scale
• Well branded products
• Strong customer base
• legal and advertising battles are common among the
players
Brand loyalty. Over the years, Microsoft has been the leading OS and software provider, which resulted in more than 90% market share for PC OS. Most of us grew up using its easy to use OS, are familiar with it and will keep using it. Few other brands are capable to compete with Microsoft for this reason. Even open source OS, which are completely free and well suited to use for common user, find it hard to attract users
Brand reputation. According to Interbrand, Microsoft’s brand is the 5th most valuable brand in the world, valued at $ 59 billion in 2013. Forbes listed the corporate as the 7th most reputable business in the world. Brand reputation leads to higher sales and greater market share
Easy to use software. Windows OS and Office software products are so popular not just because Microsoft has great monopolistic power, strong distribution channels and good brand reputation but also because its products are of great quality and really easy to use
Strong distribution channels. The company works with all the major computer hardware producers such as Lenovo, Dell, Toshiba and Samsung and major computer retailers to make sure computers would be sold with already pre-installed Windows software. The company also invested in Dell and Nokia to tighten its relationships with these companies
Robust financial performance. Microsoft grew its revenues by 20% from 2008 to 2013 and holds more than $77 billion of cash and cash equivalents that can be used for acquisitions and substantial investments into R&D
######################################################################
Weakness:
Poor acquisitions and investments. Few of Microsoft’s acquisitions were successful and brought not just revenues and products but new skills and competencies to the company. Massive, LinkExchange, WebTV, Danger are just few examples of multimillion acquisitions made by Microsoft but soon shut down or divested
Dependence on hardware manufacturers. Microsoft is a giant software corporation but it does not produce its own hardware and depends on computer hardware manufacturers to develop products that run Windows OS. If cheap and popular alternative OS would appear, hardware manufacturers may simple choose the alternative and Microsoft could do little to change the situation
Criticism over security flaws. Windows OS, the main Microsoft product has been heavily criticized for being so weak against various viruses’ attacks. Compared to other OS, Windows is the least protected against such attacks.
Mature PC markets. Only recently has Microsoft entered the mobile technology sector and still heavily depends on its OS and software sales for standalone and laptop computers. The market for these products has matured and Microsoft will find it harder to grow revenues in these sectors.
Slow to innovate. Microsoft has huge R&D resources and great position to enter new markets with innovative products but constantly failed to do so. It had an opportunity to be the first player in online advertising but missed the opportunity. It’s entrance to mobile OS was also too late, while Google and Apple captured the market share.
########################################################################
Opportunities:
Cloud based services. Microsoft could expand its range of cloud services and software as the demand for cloud-based services is expanding
Mobile advertising. Mobile advertising markets are expected to grow in double digits over the next few years and Microsoft has a great opportunity to tap into these markets with its mobile OS
Mobile device industry. Smartphones and tablets markets will grow steadily over the next few years and Microsoft could exploit this opportunity by introducing more of its own tablets and a new company phone
Growth through acquisitions. With a huge reserve of cash Microsoft could start acquiring new startups that would bring new technology, skills and competences to the business
########################################################################
Threat:
Intense competition in software products. Microsoft is more than ever on the pressure to introduce successful OS both in PC and mobile markets as such competitors like Google and Apple have already established positions
Changing consumer needs and habits. Customers shift from buying laptops and standalone PCs to buying smartphones and tablets, the markets, where Microsoft has only a modest market share and may never establish itself
Open source projects. Many new open source projects are coming to the market and some of them became quite successful, such as new Linux OS and Open Source Office. Open source projects are free and so they can become an alternative to expensive Microsoft’s products.
Potential lawsuits. Microsoft has already been sued for many times and lost quite a few large scale lawsuits. Lawsuits are expensive as they require time and money. And as Microsoft continues to operate more or less the same way, there is high probability for more expensive lawsuits to come
Threat of New Entrants: The IT industry is relatively attractive to newcomers because of its rapid growth and appealing customer base. At the same time, the industry is unattractive to newcomers because of the cost advantage large-scale incumbents possess, the significant amount of capital a new firm would need, and the major established brands already in the industry. Any newcomer in this industry can expect a strong retaliation from existing players, which is a major reason this industry is not too attractive. The best way for a new entrant in this field to be successful would be if they had a brand new idea for a product or service; the lack of differentiation in the industry is one thing a newcomer could exploit. Overall, the IT industry isn't overly attractive, but it is routine and profitable enough that a lot of people try and enter it. Many new firms try to enter this industry, but they rarely give established names a real run for their money
#########################################################################
Threat from Substitutes: There is not much of a threat from substitutes to the IT industry, mostly because there aren't true substitutes. We live in a digital age, so we rely on IT to run our lives and businesses. An example of a substitute would be a scientific calculator, but to compare the two is a stretch. Nothing can really replace all that computers do for us as a society.
Bargaining Power of Suppliers: Companies like Intel and AMD are a part of the IT industry, these companies are the key suppliers to the IT industry's firms. The inputs in this industry are pretty standard, with differences being speed, memory etc. Though the inputs are standard, new companies find it difficult (not impossible) to enter this industry as a supplier because of the existing relationships between current suppliers and IT firms, the ever changing and improving technologies of the world and the intense rivalry between existing players. IT firms are very important to suppliers because they are their primary customers, but I believe suppliers are even more important to buyers(IT firms). Suppliers are not "locked" into deals with specific firms (contracts exempt), but most of the relationships between the firms and suppliers in this industry are well established, and these suppliers would most likely not want to end their relationships with firms in the first place.
Bargaining Power of Buyers: In an industry as massive as Information Technology, the term "buyers" refers to almost everyone in the world. While there are countries that are behind technologically, a majority of locations in the world have access to computers and the internet etc. Given the large number of buyers, it is safe to say that the customers control the IT industry. There are so many choices for a buyer (many firms in this industry) and there are minimal switching costs, so customers aren't typically "locked in" to one firm. Also, because a lot of IT sales come from companies that make large purchases, those companies are powerful and important to the IT firms (who often provide incentives to these businesses, in order to convince them to utilize their products over competitors). Customers are sensitive to price, but IT products and services are necessary to the success of businesses, so they are willing to spend a lot of money to get a good product. There are typically many interactions between buyers and IT companies because of the need for training to use products, constantly upgraded technology and an abundance of advertising.
Rivalry Among Existing Players: The IT industry is known for its rapid growth, effectiveness and competition. A main reason why many new entrants are not successful is the intense rivalry between existing players. Large companies in this industry benefit from economies of scale, which is valuable and something they try very hard not to lose. Products in this industry are well branded and tend to have a strong customer base. Market share is unevenly distributed among existing players, who are often in various kinds of legal and advertising battles with one another.