Integrated marketing communication used by the Walmart .

2. Integrated marketing
communication and sales
promotion
BUSHRA Aziz
111152

3. Walmart
• American multinational retail corporation
• Founded by Sam Walton in 1962 Roger
Arkansas U.S
• 11,000 stores in 27 countries

4. Vision
• “Wal-Mart to be the largest and best retail
organization of the world, through offering
the best products not only on time but also
provide efficient service”

5. Mission
• “Saving people money so they can live better”

6. Beliefs & values
• Respect for the individual
• Service to their customers
• Striving for excellence.

7. Respect for the individual
• Respect for the individual, whether employee,
customer, supplier or member of the
community at large, regardless of ethnicity,
gender or sexual preference.

8. Service to their customers
• Service to our customers, surpassing the
expectations of our consumers.

11. Striving for excellence
• Striving for excellence, always innovating in
the selection and promotion of products and
services.

12. Salient Features of Wall Mart
• The only corporation to provide the goods and
services at the cheapest mode possible.

13. Salient Features of Wall Mart
• They have their own Broadcasting Satellite
and are able to solve queries very easily.

15. Salient Features of Wall Mart
• They always hire proficient drivers so that no
violation of traffic occurred and the goods
transported safely.

16. Salient Features of Wall Mart
• Wal-Mart has continually intended at
increasing sales through its very friendly
prices.

17. Integrated marketing communication
Billboards
Posters
Transit media
Television advertisement
Magzine
Brochers
Internet

18. Billboards
• The places where most of the high class group
of the society visits for leisure activity is used
for advertising on billboards.

27. Posters
The leisure clubs where rich people spend their holiday's
hall be chosen for placing the advertising posters.

38. Transit media

47. In store branding

51. Television Advertisement
• Walmart use television to introduce its new
brand to its new market segment. These
advertisements will be run on the TV during
the peak viewing hours

52. Magazine
• lifestyle and fashion magazines used to target
the greatest segment of market

58. Brochures

63. Internet
• Walmart use walmart.com to introduce '
target customers about their range of branded
and quality products and prices .
• Walmart.com
• Email
• Twitter
• Facebook

64. Walmart .com

65. Facebook

67. Emails

68. Twitter

69. Event Sponsorship
• Community Giving
• Disaster Relief

70. Community Giving
• In 2014, Walmart and the Walmart
Foundation gave $1.4 billion in cash and in-
kind contributions around the world.
• Global in-kind donations accounted for $1
billion, while $309 million was given in cash
globally

71. Community Giving
As part of Getting to the Heart of Christmas Walmart and the TODAY Show
bring Christmas joy to the Brightmoor community in Detroit, Michigan.

72. Flood Relief

73. Sales promotion
• Competition
• Point of sale
• Gifts
• Special Events Sales

74. Special events
• Hallowen

75. • Thanks giving

76. • Christmas

77. Point of sale

78. Competition