Lee Byung-Chul launched Samsung in 1938 in South Korea. It has since expanded into various industries including electronics, appliances, semiconductors, and more. Samsung is now a leading technology brand known for its smartphones like the Galaxy and Note series. It employs various marketing strategies such as brand ambassadors, digital campaigns on social media, and comparative ads against competitors like Apple. Samsung uses both push and pull advertising approaches to promote its diverse product portfolio and maintain its brand image as an innovative technology company.
Samsung Electronics was founded in 1969 in South Korea and has since grown to become the world's largest technology company based on revenue. It operates R&D centers in India and has been the market leader in various electronics categories in India such as LED TVs, LCD TVs, and mobile handsets. Samsung competes against companies like Apple, Sony, and LG. Through strategic marketing initiatives involving brand ambassadors, content partnerships, and retail stores, Samsung has established itself as a leader in the Indian market through segmentation, targeting, positioning, and the 4Ps of marketing.
Samsung Electronic Company underwent a corporate turnaround after 1999 led by Kim who became head of global marketing. Key strategies included heavy investment in R&D, innovation, customization, and reallocating marketing budgets. Between 1998-2003, $36 billion was invested in new chip factories and LCD panels. Samsung became the top investor in semiconductors, surpassing Intel in 2005. Marketing efforts increased through sponsorship activities and emphasizing their broad product portfolio. Under Kim's leadership, Samsung shifted from being seen as a cheap OEM to a high-value brand known for innovation.
Samsung is a large South Korean multinational electronics company founded in 1938. It trades publicly on the Korean stock exchanges and London Stock Exchange and has its headquarters in Suwon, South Korea. Samsung started as a small trading company and has grown to be a global leader in electronics, generating over $200 billion in annual revenue from products like smartphones, memory chips, and home appliances. The company has expanded beyond electronics into areas like shipbuilding, construction, and insurance.
This document contains a case study summary for a class on strategic management. It discusses Samsung's history and strategy, including how it moved from competing on price to developing its own capabilities in manufacturing and software. It struggled financially in 1997 when relying only on lower-priced products using others' technology. Samsung reoriented its strategy by focusing on innovation, working closely with retailers, and changing to a merit-based advancement system. The document also provides an overview of Samsung's vision, mission, business highlights, products, marketing strategies, and recommendations for developing products to meet needs in parts of Africa.
Samsung is a South Korean multinational electronics company founded in 1938. It initially manufactured electronic appliances but later expanded into smartphones. Samsung launched its first Android-based smartphone, the Galaxy Nexus, to compete in the growing smartphone market. In India, Samsung focuses on diversifying its product range, continuous innovation, and understanding consumer needs. It appoints Aamir Khan as its brand ambassador and aims to launch 3-4 new phones monthly to strengthen its portfolio. Samsung has a large distribution and retail network in India. Its strengths include its brand reputation and product variety, though it faces threats from competitors and potential oversupply.
Samsung is a South Korean electronics company and one of the largest manufacturers of smartphones, mobile phones and tablets. It also produces televisions, home appliances, semiconductors and other electronic components. Samsung employs a variety of marketing strategies including competitive pricing, wide distribution through retailers and Samsung stores, and promotions through celebrity brand ambassadors, social media campaigns and sponsoring of major sporting events. The company targets both urban and rural consumers across demographics and lifestyles with its broad product portfolio.
Samsung Electronics was founded in 1969 in South Korea and has since grown to become the world's largest technology company based on revenue. It operates R&D centers in India and has been the market leader in various electronics categories in India such as LED TVs, LCD TVs, and mobile handsets. Samsung competes against companies like Apple, Sony, and LG. Through strategic marketing initiatives involving brand ambassadors, content partnerships, and retail stores, Samsung has established itself as a leader in the Indian market through segmentation, targeting, positioning, and the 4Ps of marketing.
Samsung Electronic Company underwent a corporate turnaround after 1999 led by Kim who became head of global marketing. Key strategies included heavy investment in R&D, innovation, customization, and reallocating marketing budgets. Between 1998-2003, $36 billion was invested in new chip factories and LCD panels. Samsung became the top investor in semiconductors, surpassing Intel in 2005. Marketing efforts increased through sponsorship activities and emphasizing their broad product portfolio. Under Kim's leadership, Samsung shifted from being seen as a cheap OEM to a high-value brand known for innovation.
Samsung is a large South Korean multinational electronics company founded in 1938. It trades publicly on the Korean stock exchanges and London Stock Exchange and has its headquarters in Suwon, South Korea. Samsung started as a small trading company and has grown to be a global leader in electronics, generating over $200 billion in annual revenue from products like smartphones, memory chips, and home appliances. The company has expanded beyond electronics into areas like shipbuilding, construction, and insurance.
This document contains a case study summary for a class on strategic management. It discusses Samsung's history and strategy, including how it moved from competing on price to developing its own capabilities in manufacturing and software. It struggled financially in 1997 when relying only on lower-priced products using others' technology. Samsung reoriented its strategy by focusing on innovation, working closely with retailers, and changing to a merit-based advancement system. The document also provides an overview of Samsung's vision, mission, business highlights, products, marketing strategies, and recommendations for developing products to meet needs in parts of Africa.
Samsung is a South Korean multinational electronics company founded in 1938. It initially manufactured electronic appliances but later expanded into smartphones. Samsung launched its first Android-based smartphone, the Galaxy Nexus, to compete in the growing smartphone market. In India, Samsung focuses on diversifying its product range, continuous innovation, and understanding consumer needs. It appoints Aamir Khan as its brand ambassador and aims to launch 3-4 new phones monthly to strengthen its portfolio. Samsung has a large distribution and retail network in India. Its strengths include its brand reputation and product variety, though it faces threats from competitors and potential oversupply.
Samsung is a South Korean electronics company and one of the largest manufacturers of smartphones, mobile phones and tablets. It also produces televisions, home appliances, semiconductors and other electronic components. Samsung employs a variety of marketing strategies including competitive pricing, wide distribution through retailers and Samsung stores, and promotions through celebrity brand ambassadors, social media campaigns and sponsoring of major sporting events. The company targets both urban and rural consumers across demographics and lifestyles with its broad product portfolio.
Samsung was founded in 1938 in South Korea and is now a major multinational technology company. It has assembly plants in 61 countries and is the world's largest mobile phone and smartphone maker. In 2012, Samsung surpassed Nokia as the top mobile phone seller. However, Apple sued Samsung for patent infringement related to smartphone technology and was awarded $1 billion in damages. Samsung produces a variety of consumer electronics including smartphones, tablets, televisions, and PCs, though it has less market share in PCs in India.
Samsung is a South Korean multinational electronics company founded in 1938. It has annual revenue over $305 billion and employs 489,000 people globally. Samsung operates in 80 countries through 15 regional headquarters and has diverse business areas including consumer electronics, IT, mobile communications, and semiconductor manufacturing. It has a strong focus on innovation through its $9 billion annual R&D budget and 34 R&D centers worldwide. Samsung holds the top market share position for LCD screens and mobile phones. It faces challenges from short product lifecycles and aggressive Chinese competitors, but maintains its leading position through localized marketing, premium pricing, and vertical integration across manufacturing and supply chain.
Samsung Electronics was founded in 1938 in South Korea. It has since grown to become a global leader in consumer electronics, telecommunications, and semiconductors. Some of its major products include smartphones, televisions, home appliances, and memory chips. Samsung has transformed from a cheap OEM manufacturer to a high-value brand through innovation and new marketing strategies. It aims to continue developing innovative technologies and exploring new areas like healthcare and biotechnology to remain a trusted market leader.
Samsung is a South Korean multinational conglomerate founded in 1938 that began as a trading company. It now has over 200 subsidiaries worldwide and offers a wide range of consumer electronics products across five categories: mobile devices, home appliances, TV/AV, IT, and memory/storage. For its marketing mix, Samsung focuses on continuous product innovation through research and development. It uses both skimming and competitive pricing strategies. Samsung sells directly to retailers and service dealers for distribution. Promotion is also a key part of its marketing mix, using celebrity endorsements, advertising, sponsorships, and festival discounts.
Samsung, Samsung history => Computer system & applicationsWaqas Ahmed
Samsung is one of the largest brands in the world headquartered in South Korea. It produces electronics like TVs, phones, appliances that are used worldwide. Samsung was founded in 1938 and initially traded goods, later diversifying into various industries. It is now a major manufacturer of components and technology products. Samsung has grown significantly through innovation, global expansion, and marketing strategies to become a leading technology company.
Samsung is a global electronics company founded in 1969 in South Korea. It became the world's largest mobile phone maker in 2012 and sells a variety of consumer electronics products worldwide. Samsung uses global marketing strategies to adapt to different country conditions. It has a strong brand and global presence with offices and manufacturing facilities around the world. While threats include increasing competition, Samsung's strengths such as its experience, brand, and customer base outweigh its weaknesses. With opportunities in growing markets, Samsung is well positioned for continued success if it properly leverages its strengths.
This document outlines a presentation about Samsung Electronics. It includes:
- An agenda covering company history, mission/vision, products/services, and conclusion
- Details on Samsung Electronics' founding in 1969, headquarters in South Korea, revenues of $206 billion in 2014, and status as a major electronics and IT solutions provider
- Samsung's mission to transform its culture and strategies through R&D to control its own destiny and its vision to inspire the world and create the future by reaching $400 billion in revenue and a top 5 global brand by 2020
- An overview of Samsung's pioneer products like TVs and appliances and its expansion into semiconductors, telecom solutions, memory, mobile phones and computers
This document provides an overview of Samsung Company, including its founding in 1938 as a trading company. It discusses Samsung's objectives to sell quality products, and its vision to leverage new technology, innovative products, and creative solutions to contribute to a better world. The document also outlines Samsung's marketing strategy using the 4 P's, describes its product portfolio, and analyzes Samsung's strengths as the world's largest mobile phone maker and its weaknesses around large R&D investments. It concludes by emphasizing that mission, vision, marketing, technology and R&D are key to a company's success.
Samsung is a South Korean multinational electronics company headquartered in Samsung Town, Seoul, South Korea. It started as a small export business in Taegu, Korea and has grown to become a leading global electronics company, specializing in digital appliances, media, semiconductors, memory, and system integration. Samsung offers a wide range of consumer electronics products including smartphones, tablets, televisions, home appliances, PCs, and printers. Some of Samsung's achievements include becoming the world's largest consumer electronics brand in 2005, the second largest mobile phone maker in 2007, and the world's largest technology company in 2009.
Failed Marketing Strategies of Big Brand Like UnileverHITESH BHARTI
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company with over 35 brands. Its portfolio includes household brands such as Lux, Lifebuoy, Surf Excel, Pond's, Vaseline, Lakmé, Dove, and others. HUL has over 16,000 employees and an annual turnover of around Rs. 25,206 crores. The document then discusses HUL's mission, brand recognition, brand portfolio, and analyzes the marketing failure of Ponds toothpaste extension due to a mismatch between the brand's attributes and consumer perceptions of toothpaste.
This presentation provides an overview of Samsung and its mobile business. It discusses Samsung's diversification into various industries since it was founded in 1936. It also examines Samsung's segmentation, targeting, positioning, and marketing mix strategies for mobile phones. Key facts presented include that Samsung had 28% of the global smartphone market share in Q2 2019 and its mobile revenue grew from $86.9 billion in 2013 to $128.2 billion in 2018. The presentation concludes with a SWOT analysis of Samsung's mobile business.
Samsung was founded in 1938 and initially operated as a trading company. It has since diversified and is now a multinational conglomerate with interests in electronics, engineering, shipbuilding, and more. Samsung Electronics is the flagship subsidiary and is the world's largest information technology company, focusing on areas like digital media, semiconductors, telecommunications, and LCD appliances. The company is known for innovating new product categories like phablets and smartwatches, and for its marketing strategies that emphasize accessibility and enhancing people's lives through technology.
Samsung is a South Korean electronics company headquartered in Seoul. It is a global leader in screen technology and produces TVs, batteries, home appliances, and chip designs. While Samsung traditionally followed a rigid corporate structure, it has recently announced plans to embrace a more startup-like culture to foster innovation. Its vision is to inspire the world through innovative technologies that improve people's lives. Samsung has set goals of $400 billion in annual sales and being the number one global company in its industries.
Samsung has a large social media presence across major platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn. It aims to directly interact with consumers to develop relationships and educate them on products. Samsung targets younger digital adults and posts fresh, localized content. It utilizes social media for both promotion and responsive customer service through dedicated accounts. Samsung creates unique real-life content and campaigns to engage consumers.
LG is a South Korean electronics company and the second largest manufacturer of televisions worldwide. For its television marketing mix, LG focuses on innovative products like being the first to develop a 60-inch plasma TV and largest LCD panel manufacturer. It distributes TVs globally through local stores and ecommerce platforms. LG prices using cost-plus pricing and competes in rural areas with lower prices. The company heavily promotes its TVs through advertisements year-round in various media and sponsoring sports and entertainment events to communicate directly with consumers.
Samsung is one of the largest producers of electronics in the world. It was founded in 1938 and initially traded goods before expanding into textiles and other industries. The document discusses Samsung's 7Ps marketing mix, including its product portfolio across mobile devices, appliances, TVs, IT, and memory storage. It covers Samsung's pricing, placement, promotion, people, processes, and physical evidence. Samsung targets consumers across demographics and geographies and positions itself as a pioneer of quality products in segments like 3G phones and creates a unique brand image.
Samsung was founded in 1938 and is currently one of the largest conglomerates in South Korea. It operates across many industries but is best known for its electronics division, Samsung Electronics, which has made Samsung a global leader in smartphones, appliances, and other consumer electronics. Apple was founded in 1976 and is an American technology company best known for the Macintosh line of computers, the iPhone, iPad, and other consumer electronics. Both companies have grown tremendously in recent decades to become two of the largest and most valuable technology companies in the world through innovation, strategic acquisitions and partnerships, and strong branding.
Samsung was founded in 1938 in South Korea and is now a major multinational technology company. It has assembly plants in 61 countries and is the world's largest mobile phone and smartphone maker. In 2012, Samsung surpassed Nokia as the top mobile phone seller. However, Apple sued Samsung for patent infringement related to smartphone technology and was awarded $1 billion in damages. Samsung produces a variety of consumer electronics including smartphones, tablets, televisions, and PCs, though it has less market share in PCs in India.
Samsung is a South Korean multinational electronics company founded in 1938. It has annual revenue over $305 billion and employs 489,000 people globally. Samsung operates in 80 countries through 15 regional headquarters and has diverse business areas including consumer electronics, IT, mobile communications, and semiconductor manufacturing. It has a strong focus on innovation through its $9 billion annual R&D budget and 34 R&D centers worldwide. Samsung holds the top market share position for LCD screens and mobile phones. It faces challenges from short product lifecycles and aggressive Chinese competitors, but maintains its leading position through localized marketing, premium pricing, and vertical integration across manufacturing and supply chain.
Samsung Electronics was founded in 1938 in South Korea. It has since grown to become a global leader in consumer electronics, telecommunications, and semiconductors. Some of its major products include smartphones, televisions, home appliances, and memory chips. Samsung has transformed from a cheap OEM manufacturer to a high-value brand through innovation and new marketing strategies. It aims to continue developing innovative technologies and exploring new areas like healthcare and biotechnology to remain a trusted market leader.
Samsung is a South Korean multinational conglomerate founded in 1938 that began as a trading company. It now has over 200 subsidiaries worldwide and offers a wide range of consumer electronics products across five categories: mobile devices, home appliances, TV/AV, IT, and memory/storage. For its marketing mix, Samsung focuses on continuous product innovation through research and development. It uses both skimming and competitive pricing strategies. Samsung sells directly to retailers and service dealers for distribution. Promotion is also a key part of its marketing mix, using celebrity endorsements, advertising, sponsorships, and festival discounts.
Samsung, Samsung history => Computer system & applicationsWaqas Ahmed
Samsung is one of the largest brands in the world headquartered in South Korea. It produces electronics like TVs, phones, appliances that are used worldwide. Samsung was founded in 1938 and initially traded goods, later diversifying into various industries. It is now a major manufacturer of components and technology products. Samsung has grown significantly through innovation, global expansion, and marketing strategies to become a leading technology company.
Samsung is a global electronics company founded in 1969 in South Korea. It became the world's largest mobile phone maker in 2012 and sells a variety of consumer electronics products worldwide. Samsung uses global marketing strategies to adapt to different country conditions. It has a strong brand and global presence with offices and manufacturing facilities around the world. While threats include increasing competition, Samsung's strengths such as its experience, brand, and customer base outweigh its weaknesses. With opportunities in growing markets, Samsung is well positioned for continued success if it properly leverages its strengths.
This document outlines a presentation about Samsung Electronics. It includes:
- An agenda covering company history, mission/vision, products/services, and conclusion
- Details on Samsung Electronics' founding in 1969, headquarters in South Korea, revenues of $206 billion in 2014, and status as a major electronics and IT solutions provider
- Samsung's mission to transform its culture and strategies through R&D to control its own destiny and its vision to inspire the world and create the future by reaching $400 billion in revenue and a top 5 global brand by 2020
- An overview of Samsung's pioneer products like TVs and appliances and its expansion into semiconductors, telecom solutions, memory, mobile phones and computers
This document provides an overview of Samsung Company, including its founding in 1938 as a trading company. It discusses Samsung's objectives to sell quality products, and its vision to leverage new technology, innovative products, and creative solutions to contribute to a better world. The document also outlines Samsung's marketing strategy using the 4 P's, describes its product portfolio, and analyzes Samsung's strengths as the world's largest mobile phone maker and its weaknesses around large R&D investments. It concludes by emphasizing that mission, vision, marketing, technology and R&D are key to a company's success.
Samsung is a South Korean multinational electronics company headquartered in Samsung Town, Seoul, South Korea. It started as a small export business in Taegu, Korea and has grown to become a leading global electronics company, specializing in digital appliances, media, semiconductors, memory, and system integration. Samsung offers a wide range of consumer electronics products including smartphones, tablets, televisions, home appliances, PCs, and printers. Some of Samsung's achievements include becoming the world's largest consumer electronics brand in 2005, the second largest mobile phone maker in 2007, and the world's largest technology company in 2009.
Failed Marketing Strategies of Big Brand Like UnileverHITESH BHARTI
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company with over 35 brands. Its portfolio includes household brands such as Lux, Lifebuoy, Surf Excel, Pond's, Vaseline, Lakmé, Dove, and others. HUL has over 16,000 employees and an annual turnover of around Rs. 25,206 crores. The document then discusses HUL's mission, brand recognition, brand portfolio, and analyzes the marketing failure of Ponds toothpaste extension due to a mismatch between the brand's attributes and consumer perceptions of toothpaste.
This presentation provides an overview of Samsung and its mobile business. It discusses Samsung's diversification into various industries since it was founded in 1936. It also examines Samsung's segmentation, targeting, positioning, and marketing mix strategies for mobile phones. Key facts presented include that Samsung had 28% of the global smartphone market share in Q2 2019 and its mobile revenue grew from $86.9 billion in 2013 to $128.2 billion in 2018. The presentation concludes with a SWOT analysis of Samsung's mobile business.
Samsung was founded in 1938 and initially operated as a trading company. It has since diversified and is now a multinational conglomerate with interests in electronics, engineering, shipbuilding, and more. Samsung Electronics is the flagship subsidiary and is the world's largest information technology company, focusing on areas like digital media, semiconductors, telecommunications, and LCD appliances. The company is known for innovating new product categories like phablets and smartwatches, and for its marketing strategies that emphasize accessibility and enhancing people's lives through technology.
Samsung is a South Korean electronics company headquartered in Seoul. It is a global leader in screen technology and produces TVs, batteries, home appliances, and chip designs. While Samsung traditionally followed a rigid corporate structure, it has recently announced plans to embrace a more startup-like culture to foster innovation. Its vision is to inspire the world through innovative technologies that improve people's lives. Samsung has set goals of $400 billion in annual sales and being the number one global company in its industries.
Samsung has a large social media presence across major platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn. It aims to directly interact with consumers to develop relationships and educate them on products. Samsung targets younger digital adults and posts fresh, localized content. It utilizes social media for both promotion and responsive customer service through dedicated accounts. Samsung creates unique real-life content and campaigns to engage consumers.
LG is a South Korean electronics company and the second largest manufacturer of televisions worldwide. For its television marketing mix, LG focuses on innovative products like being the first to develop a 60-inch plasma TV and largest LCD panel manufacturer. It distributes TVs globally through local stores and ecommerce platforms. LG prices using cost-plus pricing and competes in rural areas with lower prices. The company heavily promotes its TVs through advertisements year-round in various media and sponsoring sports and entertainment events to communicate directly with consumers.
Samsung is one of the largest producers of electronics in the world. It was founded in 1938 and initially traded goods before expanding into textiles and other industries. The document discusses Samsung's 7Ps marketing mix, including its product portfolio across mobile devices, appliances, TVs, IT, and memory storage. It covers Samsung's pricing, placement, promotion, people, processes, and physical evidence. Samsung targets consumers across demographics and geographies and positions itself as a pioneer of quality products in segments like 3G phones and creates a unique brand image.
Samsung was founded in 1938 and is currently one of the largest conglomerates in South Korea. It operates across many industries but is best known for its electronics division, Samsung Electronics, which has made Samsung a global leader in smartphones, appliances, and other consumer electronics. Apple was founded in 1976 and is an American technology company best known for the Macintosh line of computers, the iPhone, iPad, and other consumer electronics. Both companies have grown tremendously in recent decades to become two of the largest and most valuable technology companies in the world through innovation, strategic acquisitions and partnerships, and strong branding.
Edwards 9
Integrated Marketing Communication
Markis' Edwards
BUS 622
Dr. Lorraine Cigainero
April 5, 2021
Abstract
Corporate organizations have grown to change their systems and way of functioning to keep up with competition and maintain visibility in the market. There have been changes in technology, globalization, and an increase in the world's population, leading to the evolution of companies from their usual marketplaces to more extensive and more mature markets. The Samsung Company has adapted to changing market trends using Integrated Marketing Communication strategies. The company has utilized these strategies to widen its market, keep up with its competitors and build long-term brand stability. Integrated Marketing Communication is aggressive since it keeps track of the system that gathers ample consumer information. This document reviews an analysis of Samsung's internal marketing communication campaigns and other marketing strategies influenced by global brands and culture.
Executive Summary
The Integrated Marketing Communication (IMC) strategy consists of various tools integrated into a company's processes to maximize the influence and a customer's needs at the lowest cost. The incorporation of these strategies ensures the company remains competitive and thrives in the market. Samsung has used IMC campaigns to make an impression on its target audience and overall consumers. Tools used to create awareness of Samsung products include advertising, public relations, sales promotions, personal selling, direct marketing, and sponsorship (Duralia, 2018). Advertising has been used for advertising the latest Galaxy S21 with a 5G connection. The company has used mediums such as social media, print media, digital ads, and television to advertise the phone features, and it's the difference from its competition.
Integrated Marketing Communication
Globally, companies have adopted strategies to expand their operations and remain competitive in the market. Companies are increasingly growing their operations to mature marketplaces and thriving international markets (Keegan & Green, 2020). Companies use integrated Marketing Communication (IMC) strategies to reach consumers and remain relevant in the market. Samsung has used IMC strategies to send messages and promote its product to target audiences. Through IMC strategies, Samsung has used provided mediums to magnify a brand message or a marketing campaign to their targeted audience.
Example of a Samsung IMC campaign
Through the combination of different communication channels, Samsung uses IMC campaigns to maintain sales and brand-building stability. The campaigns have impacted the Samsung Company since they have enabled it to increase its profits, drive sales, and strengthen its credibility among consumers and increase efficiency. An excellent example of an IMC campaign involves the advertisement of the Samsung Galaxy S21 with 5G internet. The campai ...
Samsung is a South Korean multinational conglomerate company headquartered in Seoul. It comprises numerous international affiliated businesses united under the Samsung brand, including Samsung Electronics, the world's largest electronics company. The document traces Samsung's history from its founding in the 1960s to its growth as a global electronics leader through strategic investments in R&D, innovative new products, and a globalization strategy. It discusses Samsung's continued focus on innovation, design, and partnerships to remain competitive in the electronics industry.
Samsung is the second largest mobile phone producer globally. In 2009, it focused on fashionable styles that attracted young people, increasing shipments to 235 million with a 19.5% market share. Samsung's success comes from agility, but lack of innovation could harm it. It now focuses on smartphones like its Bada system, a new platform with colorful, stylish interfaces. Samsung aims to develop innovative technologies, enrich lives, and remain a trusted leader by 2020 with $400 billion revenue and a top-five brand ranking. Its strategies include flooding markets with diverse products and operating systems, understanding consumer preferences, and maintaining dominance in technologies like 3D displays.
Samsung was founded in 1938 in Korea as a trading company and entered the semiconductor business in the 1970s. It has since become a global electronics giant known for its mobile phones, televisions, and other consumer electronics. The presentation summarizes Samsung's history, target demographics, marketing strategies including celebrity endorsements and contests, strengths as a major global brand, and opportunities to expand into new product categories.
Samsung is the second largest mobile phone producer in the world. It aims to develop innovative technologies, become a top five global brand by 2020, and lead the digital convergence movement. Samsung's strategies include developing new products, understanding customer behavior, and maintaining dominance in the 3D TV market as the technology advances.
THIS WILL HELP YOU TO KNOW ABOUT SAMSUNG , PRODUCTS , COMPETITORS , AND MARKETING STRATEGY COMPANY USE , HOW COVID-19 IMPACTED THE COMPANY AND HOW THE COMPANY OVERCOME WITH THIS .
Samsung was established in 1938 as a trade company in Korea and diversified into electronics in 1969. In the 1990s, Samsung's chairman transformed it into a leading electronics manufacturer by focusing on high-quality, innovative products. Samsung segments its mobile phone market geographically, demographically, and psychographically. It targets a broad range of customers from different ages, incomes, and lifestyles. Samsung positions itself as producing high-quality, innovative smartphones and creating a unique brand image through creative marketing strategies.
Samsung was founded in 1938 and initially focused on exports before expanding into consumer electronics. Under the leadership of Kun-Hee Lee in the 1980s, Samsung restructured to become a global leader in technology. Samsung now manufactures a wide range of electronic devices, appliances, and gadgets. The company uses an aggressive "spray and pray" marketing strategy of flooding the market with products and advertisements. Samsung competes directly with Apple by maintaining lower prices and sponsoring celebrities. With 15% annual growth, Samsung's goal of $400 billion in sales by 2020 is feasible given its current market dominance in devices like smartphones.
Introduction samsung commenced its operations in the year 1938 aniraj57
1. Samsung started as a small business in South Korea in 1938 and initially produced cheap electronic goods, but has since transformed into a global electronics giant under the leadership of Lee Kun-hee starting in 1993.
2. Samsung Electronics is now Samsung's main business unit and the largest electronics company in the world, generating $27.2 billion in revenue in 2012.
3. Samsung has succeeded through strategic investments in research and development, innovative product design, and recruiting top global talent. It focuses on cutting-edge technology, innovation, and high-quality design.
Samsung - International Marketing StrategyMKTGatHPU
This document discusses Samsung's marketing strategy that has led it to become a global leader in electronics. It describes how Samsung originally manufactured low-cost electronics but transformed its brand image through innovative, high-quality products. Samsung sponsored the 1988 Olympics and other global events to increase brand awareness. It also partnered with top retailers like Best Buy and luxury brands like Giorgio Armani. Today Samsung leads in key product categories like smartphones, TVs and home appliances through continuous innovation, including being first to market with new technologies like 3D TVs.
marketing strategy of samsung in india(BBA project)obito71
This document provides a project report on Samsung's marketing strategy in India. It begins with an acknowledgement and table of contents. It then provides background on Samsung, including its history and products. It discusses Samsung's philosophy, achievements, and strategies for gaining market share in India. The report utilizes primary and secondary research on Samsung's brand image and market share in India. It includes a SWOT analysis and examines Samsung's advertising, sales promotions, and competitive advantages. The conclusion evaluates Samsung's future prospects in India.
This document is a marketing report comparing Samsung Galaxy and iPhone smartphones. It provides histories of both companies and their mobile device evolutions. It also analyzes the marketing mixes (product, price, place, promotion) of each brand. Additionally, it surveys the current market shares of major smartphone manufacturers and directly compares various attributes of Samsung and iPhone devices based on customer surveys.
Samsung is a South Korean multinational electronics company with over 344,000 employees. It produces a wide range of products including chemicals, consumer electronics, components, medical equipment, ships, and telecommunications equipment. Samsung also offers various services. It began in 1938 selling rice and sugar and has since grown to become a global leader in smartphones, smart TVs, and other technology. Samsung spends over $400 million annually marketing its Galaxy smartphones and uses advertisements that compare its products favorably to competitors like Apple. With 50,000 researchers, Samsung has become one of the largest companies in the world by revenue.
Snuggle is a London-based startup that sells unique flavors of soy-based ice cream. The document outlines Snuggle's mini marketing plan, including their mission to appeal to Generation Y, marketing mix strategies using the 7Ps, and a marketing campaign to name their mascot pug. The campaign will run on social media and offer a prize to increase brand awareness and engage customers. The budget for the introductory campaign is £5,000. Competitors include Ben & Jerry's and Magnum ice cream brands.
Samsung was founded in 1938 as a small trading company in Korea. It has since grown into a massive electronics conglomerate. The document outlines Samsung's history and expansion from the late 1960s to present day. It discusses Samsung's various product lines, segmentation strategy, distribution network, celebrity endorsements, and aggressive advertising campaigns. Samsung aims to surpass Apple by opening 1,400 experience shops within Best Buy stores and spending $14 billion on marketing in 2013. The summary highlights Samsung's origins, current size and global ambitions.
4Ps of Marketing Adidas Originals (1).pptxAsmita Yadav
#4ps, #7ps, #adsense, #marketing, #presentation, #price, #products, #process, #physicalevidenc, #people
In this presentation I have covered 7Ps of Marketing Mix of Google
1 Product
2 Price
3 Promotion
4 Place
5 Process
6 People
7 Physical evidence
#4psoftesla, #7psoftesla, #adsenseoftesla, #marketingoftesla, #presentationoftesla, #priceoftesla, #productsoftesla, #makingprocessoftesla, #physicalevidencoftesla, #peopleoftesla
In this presentation I have covered 7Ps of Marketing Mix of Google
1 Product
2 Price
3 Promotion
4 Place
5 Process
6 People
7 Physical evidence
#4psoftesla, #7psoftesla, #adsenseoftesla, #marketingoftesla, #presentationoftesla, #priceoftesla, #productsoftesla, #makingprocessoftesla, #physicalevidencoftesla, #peopleoftesla
In this presentation I have covered 7Ps of Marketing Mix of Amul
1 Product
2 Price
3 Promotion
4 Place
#amul4ps, #amul7ps, #amuladsense, #amulmarketing, #amulpresentation, #amulprice, #amulproducts, #amulprocess, #amulphysicalevidenc, #amulpeople
7Ps of Marketing Management Nestle.pptxAsmita Yadav
In this presentation I have covered 7Ps of Marketing Mix of Nestle
1 Product
2 Price
3 Promotion
4 Place
#nestle4ps, #nestle7ps, #nestleadsense, #nestlemarketing, #nestlepeople, #nestlephysicalevidenc, #nestlepresentation, #nestleprice, #nestleprocess, #nestleproducts
4Ps of Marketing Management (Rolls-Royce).pptxAsmita Yadav
Rolls-Royce was established in 1904 in Manchester, UK by Charles Rolls and Henry Royce. They built high-quality, luxury cars and aero engines. In the 1960s, Rolls-Royce struggled due to cost overruns on its RB211 jet engine but ultimately succeeded. In 1971, the company was nationalized but later privatized in 1987. Rolls-Royce focuses on producing ultra-luxury cars for wealthy clients. It has a global presence but caters to a niche market, selling 3,500-4,500 cars annually. The brand emphasizes bespoke customization and excellence in engineering and craftsmanship.
In this presentation I have covered 4Ps of Marketing Mix of Reebok
1 Product
2 Price
3 Promotion
4 Place
#4psofreebok, #7psofreebok, #reebokadsense, #reebokmarketing, #reebokpresentation, #reebokprice, #reebokproducts, #reebokprocess, #reebokphysicalevidenc, #reebokpeople
In this presentation I have covered 4Ps of Marketing Mix of TATA
1 Product
2 Price
3 Promotion
4 Place
#4psoftata, #7psoftata, #adsensetata, #tatamarketing, #tatapresentation, #tataprice, #tataproducts, #tataprocess, #tataphysicalevidenc, #tatapeople
4ps of Marketing Mix(MCLAREN AUTOMOTIVE).pptx Asmita Yadav
In this presentation I have covered 7Ps of Marketing Mix of Mclaren Automotive
1 Product
2 Price
3 Promotion
4 Place
#mclarenautomotive4ps, #mclarenautomotive7ps, #mclarenautomotiveadsense, #mclarenautomotivemarketing, #mclarenautomotivepresentation, #mclarenautomotiveprice, #mclarenautomotiveproducts
In this presentation I have covered 7Ps of Marketing Mix of Google
1 Product
2 Price
3 Promotion
4 Place
#adidas4ps, #adidas7ps, #adidasadsense, #adidasmarketing, #adidaspresentation, #adidasprice, #adidasproducts
In this presentation I have covered 5cs of Marketing Mix of Cadbury
#cadbuarypresentation #cadbuarycompany#cadbuarycompetiors#cadbuarycollaborators#cadbuaryclimate#cadbuaryprice#cadbuary4ps#cadbuarypromotion#cadbuaryplace#cadbuaryproduct
In this presentation I have add all types of Marketing done by Maggi
Using various sources like radio ,tv, campaigns, Maggi Band etc
and their Examples
#maggiadds, #maggiamitabachanadd, #maggicampaign, #maggidigitalmarketing, #maggipresentation, #maggisong
In this presentation I have covered 7Ps of Marketing Mix of Google
1 Product
2 Price
3 Promotion
4 Place
5Process
6 People
7 Physical Evidence
#google4ps, #google7ps, #googleadsense, #googlemarketing, #googlepresentation, #googleprice, #googleproducts
1. SAMSUNG
About Samsung:
Lee Byung-Chul launched Samsung as a commercial company in 1938. The
company expanded into food processing, textiles, insurance, securities, and
retail during the next three decades. In the late 1960s, Samsung entered the
electronics business. Samsung has a diverse product portfolio and a presence
in a variety of product categories. The Samsung Smartphones, such as the
Samsung Note series and the Samsung Galaxy series, is the brand image
drivers for Samsung
Samsung manufactures a wide range of consumer and industrial electronics,
including appliances, digital media devices, semiconductors, memory chips,
and integrated systems, among other things. It has become one of the most
well-known names in the technology industry, accounting for almost a quarter of
5. Marketing Strategy of Samsung:
Samsung employs a variety of marketing techniques and strategies to draw
clients to the brand and encourage them to purchase its products. Samsung
Marketing Strategies As a result, the company’s marketing plan is effective,
allowing it to expand and advance in a variety of ways.
Brand Ambassador strategy of Samsung-
To promote their devices, Samsung has teamed up with celebrities. Through
this relationship, celebrities were able to promote their phones and other
businesses across a variety of social media platforms. Collaborations with A-
list celebrities can guarantee a rise in brand exposure due to their large fan
base.
They have worked with several well-known celebrities, including BTS,
BLACKPINK, Huma Qureshi, etc.
6.
7. Digital Presence of Samsung-
Samsung’s success in digital marketing can be attributed to its adept use of
social currency to achieve corporate results. Customers’ level of engagement
with a brand, as well as their readiness to share knowledge with others, is
characterized as social currency. By extending its social media presence,
Samsung has done its best to provide customers and brand loyalists with the
chance to share their Samsung experience with those in their circle—friends
and family members.
Brands like Samsung must speak to the interests and concerns of the many
segments of the population that their products target. This means they have
social profiles on all of the major social networks. Samsung has done a
commendable job on the same and is well-represented on all major social
media sites, including Facebook, Twitter, YouTube, and Instagram. Through its
specialized social media pages, Samsung has very attentive and committed
customer care teams available.
8.
9. Digital Marketing Campaigns of
Samsung
Samsung has positioned itself to be a community-oriented brand impacting
audiences worldwide by introducing various marketing campaigns. Along with a
promising marketing strategy Samsung also does a great job in promoting its
products and appealing their audience with exceptional marketing campaigns.
Recently during Pride Month, the brand celebrated with the community displaying
with pride the importance of diversity and how Samsung stands as an ally for the
LGBTQ++ community on its Social Media handles.
10. Enjoy having a look at these exceptional Marketing Campaigns by
Samsung.
11. Here’s the marketing campaign that made people reconsider their options since Samsung directly targeted
its main competitor by comparing its brand to Apple iPhones. This video took the world by storm when it
went popular on the internet
12. Adventurous Branding Image
The purpose of brand films is to acquaint your audience with your values, visions
and ultimately the core of your brand. You can get your brand across using visuals,
sounds and storytelling in a way that would be impossible through any other
medium.
Remembering the outdoor themed ad campaigns a lot of time, Samsung is always
side-reflecting an adventurous concept in as a brand image in a notable amount of
time. In their brand film from 2013 as below, we see 18 perilous locations from
Scandinavia filmed in -31 Celsius with helicopter shots and husky dog sleds and
snowmobiles. The film is being used by Samsung to promote their new Heat Pump,
N-Series specially for Scandinavia but also had shown at exhibitions and trade
shows globally.
13.
14. Bringing Art and Creativity To the
Room
A technology brand needs to be futuristic and has to
display its talents in a powerful way. As always
comparing to Apple, Samsung seems and appears to be
more technologic and analog, however it’s at its
opposite in the advertising world.
The ‘future’ starts with a child gazing at the
monster on the window while playing at home, then
the robot-applicable tattoos, design clothes in an
interactive mirror, foldable smartphones and the
phone-operated ultrasounds came to life. The spot
makes the cut with a real-life meetup to slay an
augmented reality monster, balancing the quaint
optimism of the classic song with an equally
optimistic view of an unknown future.
15. Out of the Box Marketing
We all are aware of that Samsung’s product
pricing strategy is not in A-class and
competitive generally as on purpose. That’s
where the brand needs to develop other
extracurriculars to make their products and
serves its technology interestingly. Just
like thinking outside of their box.
Samsung’s “Galleried” spot above makes
picture frames great again.. Spending a day
at the museum, art-lovers are getting
shocked about how the precious artworks
inside the frames suddenly dissapear. A
bunch of people, terrified, looking at blank
16.
17. Covering Cause Marketing and
Social Responsibility in Balance
Another type of marketing that almost all brands cover in
order to draw attention for making world a better place,
social responsibility projects are always essential for
Samsung.
Samsung Italy’s meaningful project, PizzAut, is a tablet
app designed for people with autism. Aiming to create an
inclusive work environment for people with autism, Samsung
Italy built an app that makes restaurant management easier
and provides them a chance to get involved in the society.
Created by FCB Milan, the app has been designed by
engineers, UX designers, psychotherapists, language experts
to reveal the challenges which are usually faced with.
18.
19. Expertized in How To Make Clever
Attributions
Just the spot called “Growing Up” doesn’t mean the brands grow
up and stop bickering with each other in the marketing world.
Before the launch date of the iPhone X, Samsung rolled out a
new spot which is entirely about mocking Apple. That wasn’t
the first time Samsung mocked Apple (we stopped counting, to
be honest) but this time, they’re making it more fun. Created
by Wieden + Kennedy Portland, ‘Growing Up’ refers to
everything from storage space to water resistance — and of
course the endless line-ups which is the funniest part. After
watching the film, even the fans of Apple we bet can’t help
but smile.
The spot begins in the year 2007, as the first-gen release of
iPhone. The hero, Erik, of course buys the product, while his
future-girlfriend Lauren has a Samsung by 2013. Eric started
having storage issues even in the old version of iOS . Then,
in 2013, when they compare the screen sizes and the water
resistance, the results are shameful.
20.
21. Advertising Strategy of Samsung
Samsung involves heavy promotions in their advertising strategy by using both push and pull
strategy. By following push advertising strategy, Samsung places their products through sales
and advertising strategies. it is done by heavy investment on traditional advertising. In the push
advertising strategy, Samsung spot placements in the major events like Super Bowl.
Again, Samsung uses social networking sites such as Facebook, Twitter, Youtube etc. to
maintain their online presence regularly. Through these social media marketing strategies,
Samsung builds and maintain a relationship with the customers. They also declare
announcements of their new products in the social networking sites. These types of initiatives
are included in pull advertising strategy.
Samsung used to tied up with celebrity in advertising their products. They never tied up with
David Beckham for the advertising of their Samsung Galaxy Note & Samsung Galaxy. Again,
Samsung hired Bollywood actress Nargis Fakhri for advertising Samsung Galaxy in India.
Samsung used to follow another way of advertising their mobile phones by focusing their
attention on gathering audiences. Samsung started the advertisement by telling basic
information about Samsung phones to the customers. This technic informs the customers about
the brand name of the phones by zooming into Samsung phones so that the customers are able
to see the brand name printed on the phones.
22. In terms of Samsung Electronics, all of their advertising activities are designed to provide
accurate information to the customers through high-quality advertisements and these sort of
advertisements help the customers to take the decision whether they will buy the products or
not. In a broad sense, Samsung’s advertisement is centered on the empowerment of corporate
brand identity and product.
Besides these, common global advertising strategy ways of Samsung are
•TV advertisement
•Print advertisement
•Point of Sale advertisement
In conclusion, we can say that Samsung is very effective in terms of advertising their products.
Samsung creates association with their products and uses those associations to appeal their
customers and try to make them one of the customers of their products. Samsung basically uses
their advertising method in two ways, direct 7 indirect methods. The indirect method, they
advertise their products through television, internet, and other media. And in the indirect
method, Samsung let their customers know that the new products are good to use
23. Conclusion
Although the quality, design and technological specifications of consumer electronics remain important
characteristics in the decision making process of a consumers’ purchase, marketing strategies and
tactics have a crucial impact on the perception of existing and potential customers. The reputation of a
company, including their ethical behaviour, from human resources to their impact on the environment
at large and the perception of industry innovators in their specific market can influence the profits of a
company in a significant manner. This paper has presented how the external environment can
influence the marketing strategy of a company and how Samsung Electronics’ current practices are in
line with the demands and realities of the consumer electronics market across the globe. Although the
competition is fierce and
24. Samsung’s rivals in the TV market share are other well-known global brands
such as LG, Sony or Panasonic, the ethical behaviour of Samsung has
helped the company increase their revenue each year, through launching
products that attract the technological savvy customers, as well as launching
promotional offers for the customers who are more price sensitive.
Samsung’s ambition to become a global leader in the consumer electronics
industry is complemented by their investment in research and development
and marketing functions of the organisation, as well as adapting a strategy of
glocalisation, using their recognisable brand name but becoming aware of
the needs and desires of customers in each local market.
All in all, this paper proves that time and resources invested in developing a
strategy that focuses on the needs and desires of customers across the
distinct markets that a global leader operates in translates into increased
profits and reputation building