Nike's core "Nike +" marketing strategy involves a partnership with Apple to create a system where Nike shoes are equipped with sensors that connect to an iPad to provide users with feedback on distance, pace, and calories burned during runs. Customers can also design their own shoes on Nike's website. While this strategy provides a unique customer experience, it also results in high advertisement costs that increase product prices. When choosing partners like Tiger Woods, Nike also exposes itself to reputational risks if those partners experience scandals.

1. BY DEBABRATA NAYAK

2. Q1 What are the pros, cons and Risk associated with Nike’s
core marketing strategy
“Nike +”Nike with apple
consists of a pair of specially
designed Nike+ shoes and a
Nike+ ipad sport
Kit. As a person runs, ipad
tells the distance pace and
calories burned via voice
feedback that adjusts music
volume as it plays.
Nike allows customers to
design their own shoes from
a catalogue of pre defined
designs.Customers can
choose their own colours
and mascots to create shoes
which define their
personality.

3. • High costs
incurred in
advertisement
which
ultimately
adds to the
price of the
Products.
Cons
(Disadvantages)

4. Being one of the major players in the World Market
When ever Nike launches a new product it has to make sure it
addresses to the concerns of the Global market, which is difficult
to achieve
For ex:
When Nike endorsed Tiger woods in 2009 it was an extra edge for
Nike over it’s competitors but when Tiger woods was accused to
be engaged in a sex scandal in 2011 it not only harnessed the
image of Tiger woods as a major golfer but also of the image of
Nike’s which has it’s presence in all over International Markets
Risks associated with Nike’s Core Marketing Strategy

5. North America-44%
Europe-24%
China -11%
South Asian market-18% Here
there is an opportunity for
Adidas to gain more market
share by capitalizing on these
developing Markets.
Growth in greater China
and other emerging
markets in Asia region is an
opportunity for Adidas
Focus on it’s product
development
Focus on new innovations
To regain and increase it’s brand
Value.
Q2.If you were Adidas,How would you compete with Nike?

7. Google co-founders
Larry Page and
Sergey Brin
expressed Google’s
core values “Don’t
Be Evil.”
Despite criticism
• Refuse to continue
censoring its Chinese
search results.
Q1.With a portfolio as diverse as google’s, what are the
company’s core brand value?

8. Preferring to
hire PhDs and
Academic
Superstars for
positions
throughout
the
Organization.
Innovation, is a
long-standing
priority at
Google. All
programmers, us
e up to 20% of
their work time
on projects they
believe the
company would
benefit from.
Innovation
mandated
part of
every
workday.

10. Q2.What is next for Google?
From space elevators, robots, to curing cancer:
Google works to make future generations
brighter, healthier, and more informed
After achieving Success from its start since last 15years.Google has
been the Undisputed King of the market beating all its competitors
”Yahoo” which is rated next to Google holds only 20% of the market
share compared to Google’s 63%, which tends to increase the
expectation from its users and Investors as a result to be consistent
and keep performing Google keeps on Innovating new Products.

11. ON 16th AUGUST 2013
Google goes down for 5 minutes, web traffic takes a dive:
Google.com was down for a few minutes between 23:52 and 23:57 BST
on 16th August 2013. This had a huge effect in the number of
pageviews coming into GoSquared's real-time tracking — around a
40% drop, as this graph of our global pageviews per minute shows,"
noted GoSquared. "That's huge. As internet users, our reliance on
google.com being up is huge.“
Around ten minutes after the outage was reported, Google engineers
added to the dashboard that all problems had been resolved and the
services were running fine.

12. Google Glass
• With Google Glass, you are able to view social
media feeds, text, Google Maps, as well as navigate with
GPS and take photos. You will also get the latest updates
while you are on the ground.
Google
Driveless Car
• The Google driverless car is powered by artificial
intelligence that utilizes the input from the video
cameras inside the car, a sensor on the vehicle’s top, and
some radar and position sensors attached to different
positions of the car. Sounds like a lot of effort to mimic
the human intelligence in a car, but so far the system has
successfully driven 1609 kilometres without human
commands!

14. Google is making its
own laptop OS
Android 4.1 is the
company's way of
roping everything
back together.
Google has launched
its own Mobile
phones and Tabs the
Google Nexus
Google’s Cloud
Computing
Apple has pushed its
products down from
luxury to the
mainstream. The
iPhone is now
considered a standard
device, and the
MacBook Air, setting
the bar for PC laptops.
Apple is scheduled to
launch its much waited
i-phone 5S in
Nov.2013.
Windows 8 is the
world's most popular
OS
Microsoft has also its
own cloud computing
apps
Recently Microsoft
Bought Nokia’s Phone
Business whopping
worth $7.2 billion.

15. Yes Definitely It is doing the right thing by taking on
Microsoft by The cloud computing & Apple in The Smart
phone segment as It is Cut Throat competition in the
market, If Google does not takes on it’s competitors then
they will obviously surpass it and it will be v.difficult for
Google to retain it’s Brand value which is consistently
rated as a most valuable brand by the Forbes.
Is it doing the right thing taking on Microsoft with the concept of
cloud computing, and Apple in the fight for Smart phones?

16. THANK YOU
You were listening to
DEBABRATA NAYAK