Micromax a comple studey on operations and supply chain
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This document discusses Micromax, an Indian mobile phone manufacturer known for its cost-effective strategies. It produces data cards, tablets, and LED products. Micromax uses responsive and cost-effective strategies like dealer management, distribution approach, and pricing to penetrate the urban market. It adopts a cost-effective approach in base model phones, Android phones, and tablets. The document recommends improving Micromax's supply chain and discusses its SWOT analysis, past campaigns, online presence, and current strategy.
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QU本科学位证成绩单【微信95270640】《皇后大学毕业证书原版制作QU成绩单》【Q微信95270640】《仿制QU毕业证成绩单皇后大学学位证书pdf电子图》，A.为什么留学生需要操作留信认证?
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B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径，但认证只是个体行为，不是所有留学生都操作，所以没有办理认证的留学生的学历在国内也是查询不到的，他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单，就有了使用价值。
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- 2. MICROMAX
- 3. MICROMAX
- 5. DATA CARDS, TABLETS & LED
- 10. COSTEFFECTIVE STRATEGIESUSED BY MICROMAX
- 11. COSTEFFECTIVE STRATEGIESUSED BY MICROMAX
- 14. PRICING STRATEGY-COST EFFECTIVE Adopt penetration pricing in the urban market
- 18. STRATEGIC FIT COMPETITIVE STRATEGY COST EFFECTIVE STRATEGY Update the products Low cost Products High Innovation Waiting(High Lead Time) Product Variety Tolerance in quality Emergency Ordering Availability of Basic models Looks for quality
- 19. RECOMMENDATIONS FOR MORE STRATEGIC FITNESS
- 20. SUPPLY CHAIN FOR ALL PRODUCTS Handset Manufacturer (China, Taiwan, South Korea) 65 Super Stockist (up to 5%) 1500 Distributors (up to 15%) 100000 Retailers Customer
- 23. SWOTANALYSIS • Increase penetration in urban market • Entry into international markets •Bundling with telecom providers •Increasing competition from local and international players •Replication of business model by competitors •Weak brand image in urban areas •Perception of low quality Chinese •Poor service after sales •Innovative products and features •Low cost •Effective promotion campaigns •Launching of new products in market frequently. •Time to market •Smart distribution S W OT
- 24. PAST CAMPAIGNS & STRATEGIES
- 26. CURRENT STRATEGY
- 27. ONLINE PRESENCE
- 29. THANK YOU