Samsung is a large South Korean electronics company that is the world's largest manufacturer of mobile phones. Micromax is an Indian electronics company that started as an IT software firm and later entered the mobile handset business, becoming one of the top mobile phone brands in India. According to the document, Samsung had a 28% market share of mobile phone sales in India in 2013, compared to Micromax's 23% market share. The document provides overviews of Samsung and Micromax's products, pricing, placement, and promotion strategies in the Indian mobile phone market.

1. By-
VIPUL SHAMA,
SHAKTIRAJ SINGH,
SUMIT KHATRI, and
PRIYESH NEEMA.

3.  Samsung Electronics Co. Ltd is a South Korean
multinational electronics company.
 In recent years, the company has diversified into
consumer electronics.
 Its world's largest manufacturer of mobile phones
since 2011.
 Samsung Mobiles has a very popular GALAXY line-
up of phones and tablets.

4.  Micromax is an Indian consumer electronics company
located in Gurgaon, Haryana, India.
 Started as an IT software company in the year 2000
working on embedded platforms .It entered mobile
handset business and by 2010.
 Micromax has presence in more than 560 districts
through 125,000 retail outlets in India, with 23 offices
across and an international office in Honk-Kong.

5. SAMSUNG MICROMAX
23%
28%
13%
7%
29%
Sales
micromax
samsung
karbonn
nokia
other

6. (SAMSUNG)
 PRODUCT
 PLACE
 PRICE
 PROMOTION
(MICROMAX)
 PRODUCT
 PLACE
 PRICE
 PROMOTION

7. SAMSUNG MICROMAX

8. SAMSUNG
 The Indian mobile
handset market
posted revenues of Rs
35,946 crore in FY13, a
14.7 per cent increase
from Rs 31,330 crore in
FY12.
MICROMAX
 on March 31, 2013, the
Micromax logged in a
record Rs 3,168 crore in
sales revenues for the
financial year 2012-13
 Rahul sharma threw in a
fresh target - Rs 2,000
crore revenues in a
quarter, in FY 2013-14.

10. SAMSUNGMICROMAX
 Innovation and design;
 Focus on environment;
 Low production costs;
 Largest share in mobile phones.
 Provide many basic functions at
much lower costs;
 Regional languages support;
 Dual SIM/Triple SIM phones;
 Celebrity brand ambassadors.

11. SAMSUNGMICROMAX
 Patent infringement
 Main competitors are also largest
buyers
 Lack its own OS and software
 Focus on too many products
 Limited market share due to intense
competition and less global
presence.
 User interface for not so tech-savvy
consumers compared to Apple.

12. SAMSUNGMICROMX
 Growing India’s Smartphone market.
 Growing mobile advertising industry.
 Growing demand for quality application
processors.
 Growth of tablets market.
 Obtaining patents through acquisitions.
 Low-end phones market has become
very competitive.
 Cut-throat competition has made Dual-
SIM phones being available.
 Can be used as simple second phones as
well as cheaper smart phones.

13. SAMSUNGMICROMAX
 Saturated Smartphone markets in
developed countries.
 Rapid technological change.
 Declining margins on hardware
production.
 Breached patents.
 Price wars
 Threat from low price well known
brands
 Other lower end phones brands

14. MICROMAX CANVAS
KNIGHT
SAMSUNG GALAXY S5

15. FOR YOUR PATIENCE AND TIME…….