1. So#ware
Product
Office
Models
and
Key
Concepts
Dimitri
Volkmann
dimiexter@mac.com
+1
925
271
2081

2. I
am
a
Product
Guy!
TECHNOLOGY INNOVATION
(RESEARCH & ENGINEERING)
PRODUCT
STRATEGY
PRODUCT
MARKETING
PRODUCT
MANAGEMENT
MESSAGING
& POSITIONING
COMPETITIVE
& PRICING
SALES ENABLEMENT
ECO-SYSTEM GROWTH
TECHNOLOGY
& MARKET
VISION
WHOLE PRODUCT
PROGRAMS (OUTREACH)
CUSTOMERS & MARKETS
ROADMAP
CUSTOMER COUNCIL
PRODUCT COUNCIL
CHANGE CONTROL BOARD
PRODUCT
OFFICE
FIELDSALES
&CHANNELS
CUSTOMER
CARE
SERVICES
METRICS
Dimitri
Volkmann
dimiexter@mac.com
+1
925
271
2081

3. PlaKorm
Success
GTM
Roles
PLATFORM PRODUCT STRATEGY
DEPLOYMENT
& OPERATIONS
DEVELOPMENT
& ECO-SYSTEM
GROWTH
DRIVER
SCALABILTY
AVAILABILTY
DR
SECURITY
CLOUD/HYBRID
OPERATIONS
DEVELOPER RELATIONS
ISVs & SIs Programs
ENTERPRISE ADOPTION
STRATEGIC PARTNERS
THOUGHT LEADERSHIP
PROGRAMS
PLATFORM PRODUCT MANAGEMENT
PLATFORM PRODUCT MARKETING
Dimitri
Volkmann
dimiexter@mac.com
+1
925
271
2081

4. Developer
RelaOons
Evangelize
Enable
Run
Programs
Portal
and
Community
-­‐ Reference
Docs
-­‐ Advanced
content
-­‐ Basic
Training
materials
-­‐ Advanced
Trainings
-­‐ Premium
enablement
-­‐ Code
Samples
-­‐ Events
-­‐ Blog/Social
-­‐ Labs
-­‐ High-­‐touch
enablement
-­‐ Online
virtual
events
-­‐ Events
(physical)
-­‐ Alpha/beta
programs
-­‐ Contests/Hackatons/etc
-­‐ CerOficaOons
(Apps,
Developers)
-­‐ User
Groups
jump
start
-­‐ …
-­‐ Content
management
-­‐ Code
Releases
cycles
-­‐ Portal
Design
&
UX
-­‐ Leverage
Github/YouTube/Partners
Portals
Tech
Support
-­‐ Online
support
(forums)
-­‐ Premium
support
-­‐ Deep
technical
interacOons
-­‐ Test
&
CerOfy
Dimitri
Volkmann
dimiexter@mac.com
+1
925
271
2081

5. So#ware
Product
Office
Models
and
Key
Concepts
Dimitri
Volkmann
dimiexter@mac.com
+1
925
271
2081