Deep analysis of Amazon.com in customer relationship management. It gives insite about crm. How Amazon uses it to expand their business.

1. CRM Assignment

2. Analyze the web portal of any company and
find out the strategies maintained for its
Online traffic and selling strategies.
Company: Amazon.com

3. WHAT IS CRM?
It is an information industry term for methodology, software
and usually internet capabilities that help an enterprise
manage customer relations in an organized way.

4. CRM in E-Commerce Industry:
 To improve their relationships and stay organized.
 To get a single view of customer.
 Optimize your marketing Over time.
 Improve customer service.

6. Top 5 ways Amazon uses CRM:
 Data collection
 Personal data storage
 Recommendation
 Customer support
 Kindle marketplace

9. CRM strategy used by Amazon
 Investment
 Relationships
 Relevance
 Values
 Touch points

11. Strategies…
 Retain the customer
 Learning
 Technology
 Stakeholders

12. Bibliography
 https://free-samples/amazon-crm-systems-case-study
 https://www.channelreply.com/blog/view/amazon-crm-strategy
 https://www.channelreply.com/blog/view/amazon-crm-strategy
 https://www.business2community.com/marketing/relationship-marketing-
my-amazon-crm-experience-0350111

13. Thank You