This document provides an overview of the two-wheeler industry and company profile of Yamaha Motors in India. It discusses the history and growth of the two-wheeler industry in India since the 1950s. It then summarizes Yamaha Motor's founding and expansion globally and into India through a joint venture. The document also profiles Baba Motors, a dealership of Yamaha in Varanasi, and their objectives, products, services, promotional activities and SWOT analysis. It concludes with recommendations to help Yamaha increase its market share in India.

1. KOHINOOR BUSINESS SCHOOL BRAND PROMOTION & SALES Sunil Kumar ROLL NO. - 8351 PRESENTED BY: The Heart & soul of true biking Baba Motors - Varanasi

3. Beginning in the early 1950s with Automobile Products of India (API).

4. In 1948, Bajaj Auto began trading in imported Vespa scooters and three-wheelers.

5. The two-wheeler market was opened to foreign competition in the mid-1980s.

6. The first Japanese motorcycles were introduced in the 1980s.

7. TVS Suzuki brought first tow-stroke motorcycle engine

9. In 1990, the entire automobile industry saw a drastic fall in demand.

10. The total number of registered two-wheelers and three-wheelers on road in India, as on March 31, 1998 was 27.9mn and 1.7mn respectively.

12. Genichi Kawakami was first president of Yamaha Motors.

13. In August of 1955 the first model Yamaha YA-1 (125 cc) was complete.

14. By 1956, a second model YC1 (175cc) was ready.

15. In 1957 , Yamaha began production of its first 250cc bike, YD1.

16. In 1963, Nationwide Yamaha authorized dealership organization launched.

17. In 1970, First Yamaha motorcycle mounting a 4-stroke engine "XS1" released.

18. In 1985, Yamaha made its initial foray into India.

20. Has a countrywide network of over 400 dealers.

22. In 2000, Corporate ties with Toyota Motor Co. Ltd.

24. Argentina, Mexico, Philippines, Bangladesh, Sri Lanka, Columbia etc.

26. Ensuring health and safety by reducing toxic substances.

27. Focus on environmental activities both from global and regional perspectives.

28. MANUFACTURING PROCCESS “High-quality Product Creation” one of its mottos. IYM's Manufacturing facilities comprises of 2 state-of-the-art Plants at - Faridabad (Haryana) and Surajpur (Uttar Pradesh). The 5-S and TPM activities that fuel our agile Manufacturing Processes. In-house facility for Machining. Welding processes as well as finishing processes of Electroplating and Painting till the assembly line. Environment-friendly technology.

29. BABA MOTORS A MAIN DEALER OF YAMAHA In August 2003, BABA Motors got Dealership of Yamaha motors. Retailing of YAMAHA motorcycles. Operations - in Varanasi. 2 showrooms, 2-service station and 25+ employees. 100% “Customer Satisfaction” and “Relationship Building” YES!YAMAHA

30. HIGHLIGHTS OF BABA MOTORS BABA Motors is a main dealership of India YAMAHA motors Pvt. Ltd. Commitment to quality. Focus on customer satisfaction. Provide value added service. Good coordination between employees.

31. Objective To increase the sale of Yamaha motorcycles with the help of various marketing promotional tools

32. PRODUCT PROFILE PRODUCTS YZF–R15 FZ-16 FZ-S FAZER GLADIATOR TYPE SS

33. PRODUCT PROFILE cont… PRODUCTS GLADIATOR TYPE RS GLADIATOR TYPE GRAFFITY G5 CRUX ALBA YZF R-125 (Yet to be launch)

34. PRODUCT PROFILE cont… YZF R-1 “State-of-the art race technology” Technical Specification

35. PRODUCT PROFILE cont… YZF R-15 “Racing instinct” Technical Specification

36. PRODUCT PROFILE cont… FZ-16 “Lord of the streets” Technical Specification

37. PRODUCT PROFILE cont… FZ-S “Highlight your style” Technical Specification

38. PRODUCT PROFILE cont… Fazer “Touring Spirit” Technical Specification

39. PRODUCT PROFILE cont… Gladiator Type SS “Stop Commuting. Start Sports Biking.” Technical Specification

40. PRODUCT PROFILE cont… G5 “We Define Trends” Technical Specification

41. PRODUCT PROFILE cont… CRUX “Tough bike for tough men.” Technical Specification

42. PRODUCT PROFILE cont… ALBA Abhigayaabhiaaya Technical Specification

43. Loan Facility

44. Loan Facility Required documents for loan application 1) ID Proof 2) Residence Ownership Proof 3) Residence Proof 4) Photo 5) Income proof

45. Insurance Facilities Sri Ram Insurance New India Insurance Reliance Insurance

46. Promotional Activities “ Jo dikhtahai wobiktahai”

47. Promotional Activities Canopy

48. Promotional Activities Demo Van

49. Promotional Activities Tagging

50. Promotional Activities Customer meets

51. Promotional Activities College Activities Student Benefit

52. Promotional Activities Test Drive

55. Cinema Slides Cinema Slides Format of daily inquiry register Daily Enquiry Register Date………

56. Cinema Slides Cinema Slides SWOT Analysis

57. Cinema Slides Cinema Slides Conclusion Yamaha has a bright future in automobile industry by its technological improvement. Yamaha has less market share due to its less mileage perception in the mind of customer. Hero Honda & Bajaj sell more motorcycles rather than Yamaha. Motorcycles become trends among friends. The advertisement of Yamaha is good which influence the purchasing behavior of consumers. Yamaha has its loyal customers who own this brand since many years. The competition level is very high in automobile industry.

60. Cinema Slides Cinema Slides SPECIAL THANKS TO – SIP Coordinator - Prof. Jayseelan SIP Faculty Guide – Prof. VishalPradhan Company Guide - Mr. J.H. Prasad

61. Cinema Slides Cinema Slides YES!YAMAHA THANK YOU