Micromax is an Indian smartphone manufacturer that has grown rapidly since 2008 to become the third largest manufacturer in India. It aims to expand its presence within India and internationally. As part of its expansion plan, Micromax is launching an IPO to raise funds. Currently, Micromax dominates the rural Indian market and wants to increase its market share in urban areas. It faces competition from established brands like Nokia and Samsung. Micromax performs SWOT and competitive analysis to identify opportunities like expanding in urban and international markets, and threats like increasing competition.
A detailed report on ONE PLUS (more specifically One Plus 3, and how it was a game changer for them). This report covers from their start till recent developments on One Plus 6, analyzing various aspects of research and development. The report consists of the following sections: Initial Marketing Strategy used, Macro Analysis, Legal Analysis, Economic Analysis, Socia-Cultural Analysis, Technological Analysis, Environmental Analysis, Micro Analysis, Target Market, Distribution Channel, Suppliers, Competitors, Customers, Current Target & Marketing Mix, SWOT analysis and Recommendations.
A detailed report on ONE PLUS (more specifically One Plus 3, and how it was a game changer for them). This report covers from their start till recent developments on One Plus 6, analyzing various aspects of research and development. The report consists of the following sections: Initial Marketing Strategy used, Macro Analysis, Legal Analysis, Economic Analysis, Socia-Cultural Analysis, Technological Analysis, Environmental Analysis, Micro Analysis, Target Market, Distribution Channel, Suppliers, Competitors, Customers, Current Target & Marketing Mix, SWOT analysis and Recommendations.
Samsung is a South Korean multinational company headquartered in Samsung town, Seoul.
Samsung was founded by Lee Byung-chul in 1938 as a trading company.
Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities and retail.
Samsung entered the electronics industry in the late 1960s
The document contains a detailed analysis of Company OnePlus. The topics covered are Instruction to OnePlus.
History of OnePlus, Products manufactured by OnePlus, Competitive Set of OnePlus, Pricing Strategy, Marketing Strategy, OnePlus turning its gaze towards India, Product availability of OnePlus, Issues Plaguing OnePlus, OnePlus Switching From Cyanogen to Oxygen OS, Competing With a Plethora of Smartphone Brands, Making the Jump to an Omnichannel Retailing Experience, 2017, OnePlus 5 Launch, And Making India the Core Focus, 2017 Is India-Focused.
The OnePlus Core Vision: Breaking Down ‘Never Settle’, Demand, Forecasting & Product Success, Sales Strategy, Annual Report, SWOT Analysis.
Market Study and Industry Analysis of Xiaomi Incorporation in India - Marketi...Karan Kapoor
Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts.
Date: November, 2016.
Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. The project covers, Industry and Company overview (2016) and study conducted using marketing concepts like, PEST Analysis, SWOT Analysis, Marketing Objectives, Marketing Mix, Product Life Cycle and etc. (considering Indian and Global market conditions).
Please feel free to Clip, Like and Share.
Connect with me on LinkedIn: https://www.linkedin.com/in/ikarankapoor/
Thank You.
Best,
Karan Kapoor.
To identify the Pricing & Distribution mix of various products.
This report will let you know the Marketing Strategies adopted by Xiaomi, also it will help you find out the methods of pricing adopted by Xiaomi to grow its presence in India.
Further, I have also mentioned the Distribution Channel used by Xiaomi, and in adherence to that for your reference I have also shown how the transportation cost needs to be calculated.
Samsung is a South Korean multinational company headquartered in Samsung town, Seoul.
Samsung was founded by Lee Byung-chul in 1938 as a trading company.
Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities and retail.
Samsung entered the electronics industry in the late 1960s
The document contains a detailed analysis of Company OnePlus. The topics covered are Instruction to OnePlus.
History of OnePlus, Products manufactured by OnePlus, Competitive Set of OnePlus, Pricing Strategy, Marketing Strategy, OnePlus turning its gaze towards India, Product availability of OnePlus, Issues Plaguing OnePlus, OnePlus Switching From Cyanogen to Oxygen OS, Competing With a Plethora of Smartphone Brands, Making the Jump to an Omnichannel Retailing Experience, 2017, OnePlus 5 Launch, And Making India the Core Focus, 2017 Is India-Focused.
The OnePlus Core Vision: Breaking Down ‘Never Settle’, Demand, Forecasting & Product Success, Sales Strategy, Annual Report, SWOT Analysis.
Market Study and Industry Analysis of Xiaomi Incorporation in India - Marketi...Karan Kapoor
Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts.
Date: November, 2016.
Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. The project covers, Industry and Company overview (2016) and study conducted using marketing concepts like, PEST Analysis, SWOT Analysis, Marketing Objectives, Marketing Mix, Product Life Cycle and etc. (considering Indian and Global market conditions).
Please feel free to Clip, Like and Share.
Connect with me on LinkedIn: https://www.linkedin.com/in/ikarankapoor/
Thank You.
Best,
Karan Kapoor.
To identify the Pricing & Distribution mix of various products.
This report will let you know the Marketing Strategies adopted by Xiaomi, also it will help you find out the methods of pricing adopted by Xiaomi to grow its presence in India.
Further, I have also mentioned the Distribution Channel used by Xiaomi, and in adherence to that for your reference I have also shown how the transportation cost needs to be calculated.
This is a sample business plan for an investor pitch (of a leading mobile handset brand in India).
It captures all the requisite elements of a business plan that the VCs / PEs would be interested in.
Micromax Informatics Ltd? Is Micromax still on your mind?
Micromax was a popular phone in the budget segment and helped it establish itself as a local brand. In 2014, the company's sales crossed the $1 billion mark for the first time, and it was ranked as the tenth largest smartphone vendor in the world, with a market share of 2.4%.
Micromax, which once held a significant share of the mobile phone market, has faced a sharp decline in recent years. But why they are failing?
I created a detailed business case study analysis of why Micomax is losing its market.
Share your opinion in the comments section on whether you think Micromax will be able to regain its lost achievements...
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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5. EXECUTIVE SUMMARY
Micromax has entered into handset market in 2008 and
within 3 years it has become the third
largest handset manufacturer in India. In this period, it
has focused mainly on rural market
and has become a leader in the same. Now it wants to
expand its presence within India and
then on international level. This plan incorporates
innovative strategies that will utilize
opportunities and address weaknesses as outlined in the
Situation Analysis. Micromax is planning to launch an
IPO of 2.15 crore shares to raise around Rs 2260 million.
6. CUS TOMERS
Currently Micromax is dominating the rural market.
Initially the marketing strategy of Micromax was to
target rural market. They are basically catering to the
need of the customers of the rural area.
For example the first mobile Micromax introduced in
rural area was having the battery backup of 30 days
which was catering to the need of the rural market of
inconsistent power availability.
7. COMPETITORS
Micromax knows that there are many established brands
in Mobile Phones’ industry like Nokia, Samsung, LG and
several other local as well as Chinese manufacturers .
Some major competitors and their strategy and strengths
are identified as below: Nokia, Samsung, Apple, Htc
8. Various comparative analyses show that the market
shares of Nokia fell drastically while that of
Samsung rose impressively. Besides Samsung’s
growth, market also witnessed the growth of the
local manufacturers (36% of the market share). The
most prominent local manufacturer with a market
share of 7% is Micromax.
Courtesy: IDC report on growth of mobile sales in India, 2011
10. Market opportunities and issues
Replacement cycle:
The growth in the Indian mobile handset market is
likely to be driven by the replacement handset market
rather than new user additions. The replacement market
is expected to grow from 118 million handsets for the
twelve month period ended December 31, 2010,
constituting 62.77% of overall Indian mobile handset
market, to 359 million handsets for the twelve month
period ended December 31, 2014, constituting 89.30% of
overall Indian mobile handset market.
11. MARKET OPPORTUNITIES AND
ISSUES(CON’T)
3G business : 3G service is an emerging technology
in India. 3G technology provides growth opportunities
through multiple avenues including up gradation to 3G
compatible mobile handsets and mobile data cards.
Value added services: Going forward, the
demand for more sophisticated and innovative e-mail
and multimedia based services, as well as gaming,
music and video related offerings is likely to fuel
growth in VAS. We believe the advent of 3G will also
add impetus to the growth of the VAS market due to
3G's faster network capabilities.
13. SWOT ANALYSIS
Strengths:
Innovative products and features- Marathon battery
mobile phones with a 30-day battery life, phone which is
programmable as a universal remote control, gravity
phones are some of the features which have increased the
popularity of the product.
Low cost of production – With its plants
located in China, Micromax bears a low cost in
production due to availability of labour at cheaper rates.
Effective promotion campaigns- Micromax has been
promoting its products through famous celebrities and
has also had tie ups with MTV .
14. SWOT ANALYSIS(CON’T)
Weaknesses:
Weak brand image in urban areas-
Micromax has still not been able to establish itself well in
the urban market as its main concentration had been on
the rural population.
Perception of low-quality Chinese
brand- Micromax has a manufacturing unit set up in
china which has strengthened this perception among
people.
15. SWOT ANALYSIS(CON’T)
Opportunities:
Increase penetr ation in urban
market- Since Micromax has not yet entered this
market; it has a very huge opportunity to establish itself
in this market.
Entry into international markets-
Micromax has the potential to make its presence felt on
global scale eventually as it establishes itself in the
domestic market.
16. SWOT ANALYSIS(CON’T)
Threats:
Increasing competition from local
and international play ers- With well
established players like Nokia, Samsung, etc Micromax
faces a tough competition from these players.
Replication of business model by
competitors- Micromax’s business model has been
replicated by many new players which again pose a
threat to Micromax
17. OBJECTIVES
Present objectives:
Focus on urban market specially youth 18-25 years
Micromax is Focusing on smart phones and tablets.
As smart phone is going to be the future of mobile
market, Micromax has started focusing on smart phones.
It has decided to launch more smart phones in the
market.
18. OBJECTIVES (CON’T)
For 2014:
1. To start new plant and reach market share of 20% :
To increase market share, it is essential to increase production
capacity. Micromax has plans to start a new plant in Tamil
Nadu. With the help of this new plant, it will be able to reach
a market share of 20%.
2. Focus on international markets :
On making strong focus on rural market and urban market in
India, Micromax needs to expand to international markets
and enter into neighbouring Indian countries, south African
countries etc.
20. TARGETING WOMEN
On the occasion of Mother's Day, Micromax announced
the launch of its latest
Android phone targeted at women.
21. TARGET YOUTH
As smart phones are future of telecommunication industry,
Micromax has started
focusing on it strongly. After the launch of first Android Phone
before 3 months ago.
Micromax has provided the cheapest tablet in market to draw
the attention of youth.
Rs. 6499 /-
22. TARGET PROFESSIONALS
Professionals keep two phones in today’s life:
• One for Professional use
• One for Personal use
• Micromax will come up with Dual SIM mobile phones.
Micromax has to focus on
this target to cater need “A single phone with Business and
Private use with separate
numbers and bills”.
23. MARKETING STRATEGY
Marketing strategy is a process that can allow an
organization to concentrate its limited resources on the
greatest opportunities to increase sales and achieve a
suitable competitive advantages.
Our marketing strategy is to improve the visibility in the
urban markets by improving
awareness of customers for our products and also
building brand image.
24. PRODUCT STRATEGY
On the product side, Micromax has a wide range of
phones with different features and thus offering variety
to the customers. Micromax has a lot of interesting and
thoughtful products. Micromax has been able to
successfully identify the needs of customers and design
products appropriately. Micromax believes that
consumers in India have unique preferences with respect
to mobile handsets such as long battery life, dual GSM
capability, low-cost QWERTY phones, universal remote
control and gaming phones. Also, the company has
invested heavily in the product development as of now to
capture market share in urban
25. PRICING S TRATEGY:
It’s at the core of Micromax to serve the customers by
proving them with lower cost, value for money products.
Thus Micromax will adopt penetration pricing in the
urban market because placing our product at a lower cost
will serve our purpose and make the customer rethink
before buying other competitors product such as Nokia,
Samsung, etc which are at a high price segment. So with
a lower price we will be providing with almost same
functionality which in turn will help us in gaining a
better share in the urban market as they also want lower
prices phones with higher functionalities which has been
proved by our marketing survey.
26. PROMOTION STRATEGY
The motive of our strategy is to increase our visibility in
the urban markets. So making people aware about
Micromax we will incur high promotional expenses and
these will be in terms of:
I.Hoardings and banners
II.Advertising online
III.Sponsoring in the social cause events
27. PLACE STRATEGY
We can place our products in some popular mobile phone
retail stores such as Sangeetha, The Mobile Store,
reliance digital, Croma, etc. We will tie up with local
distributors for easy availability for those who don’t visit
popular retail stores or find it easy to purchase it from
nearby stores. We can also sell our phones online by
collaborating with Future Bazaar which is an initiative
by Big Bazaar, etc.
28. Distribution strategy
Under it we will have two models:
Firstly, we have business to consumer (B2C) model which
follows this hierarchy:
29. DIS TRIBUTION S TRATEGY
(CON’T)
Secondly, we have business to business (B2B) model in which
we will have corporate selling through corporate tie ups with
major corporate and will be providing them at a less than
market price as we will be saving on the commission to
dealers and distributors. Thus, helping us to reach our target
market of professional.
30. CUS TOMER ACQUISITION AND
RETENTION
Providing better after sales services through increased
warranty of 2 years, thereby making the customer
think of reliability of our product.
Exchange offers will also be a major tool for customer
retention as the customer will be getting additional
discount on the new Micromax phone he buys by
exchanging the older one. Thus this will help create a
chain of transactions with customers.
31.
32.
33. MARKET SHARE:
Micromax is currently the third largest gsm vender in
the indian market.
A share of 8.1% of samsung.
Samsung at the 2nd position has 10.4% control as per
market report.
Nokia with the 52.7% share in nu one vender.
Source: forbes india 27th feb 2010.