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Microblogging -
Potentiale an der Hochschule
       Sandra Schaffert & Martin Ebner
Microblogging - Potentiala an der Hochschule
Sandra Schaffert, Martin Ebner - Learntec 2010
Microblogging - Potentiala an der Hochschule
Sandra Schaffert, Martin Ebner - Learntec 2010
The monthly rate of new user accounts
                         on Twitter is currently around 6.2
                         million new accounts per month (or 2-3
                         per second)




http://www.flickr.com/photos/vividbreeze/480057824
http://www.trendsspotting.com/blog/?p=1827

Microblogging - Potentiala an der Hochschule
Sandra Schaffert, Martin Ebner - Learntec 2010
• A large percentage of Twitter accounts are
       inactive, with about 25% of accounts having no
       followers and about 40% of accounts having never
       sent a single Tweet

       • About 80% of all Twitter users have tweeted
       fewer than ten times
                                                      http://www.trendsspotting.com/blog/?p=1827




http://www.flickr.com/photos/_nezemnaya_/3349101991
With 75 million total accounts, an active user
  base of around 20% still leaves around 15
  million highly active tweeters
                                                     http://www.trendsspotting.com/blog/?p=1827




http://www.flickr.com/photos/ventriloblog/17960188
Microblogging is a small-scale form of blogging, generally
made up of short, succinct messages, used by both users and
 business to share news, post status updates and carry on
                                                  Templeton, 2008
                       conversations




http://www.flickr.com/photos/cogdog/601808418
Higher Education occurs usually (not always) in overcrowded
      lecture halls, students sitting under their laptops




http://www.flickr.com/photos/cogdog/601808418
Study 1 (2007)
                              Is microblogging a possibility for a specific
                              community to exchange ideas, interests and
                                            information?




http://www.flickr.com/photos/billselak/2417001179
Overview Study 1

                         • Used Microblog application: Jaiku
                         • Own Channel: „elearn“
                         • Own FlickR account for pictures
                         • Community: 23 German speaking
                              EduBloggers (5 women / 18 men)
                         •    Duration: September - October 2007
                         •    Outcome: 240 posting, 201 comments




Microblogging - Potentiala an der Hochschule
Sandra Schaffert, Martin Ebner - Learntec 2010
Microblogging - Potentiala an der Hochschule
Sandra Schaffert, Martin Ebner - Learntec 2010
BUT:



          • Small usergroup (23; 12 filled out evaluation
                forms)
          •     just testing - 72% „I used it for the first time“
          •     Outcomes? „not sure there is any potential“




Microblogging - Potentiala an der Hochschule
Sandra Schaffert, Martin Ebner - Learntec 2010
Recommendations for HEI


         • some general pros
           • additional documentation
                    effects
              •     possibility to monitor students
              •     no time constraints
              •     mobile devices

         • but no clear scenario for usage




Microblogging - Potentiala an der Hochschule
Sandra Schaffert, Martin Ebner - Learntec 2010
Study 2 (2008)
                              Can microblogging be used during scientific
                                            conferences?
                                Enhancement of live presentations?




http://www.flickr.com/photos/billselak/2417001179
„in the background we
   discussed things more
deeply than the guys on the
           stage“



                  versus



„Twitter can be distracting -
  you pay less attention“




http://www.flickr.com/photos/nuagedenuit/276092250
before




                                                during




                                                         after

http://www.flickr.com/photos/thomashawk/430523365
Twitter stream at
conference (ED - Media 08)
Microblobbing in Higher Education
Results:

          • About 150 participants (keynote)
          • 54 tweets / 74 minutes (before/during/after)
          • 4 categories of tweets:
                   -   Citations
                   -   Discussion
                   -   Hyperlinks
                   -   Comments




Microblogging - Potentiala an der Hochschule
Sandra Schaffert, Martin Ebner - Learntec 2010
BUT:




          • Only 10 active users wrote more than 5 tweets
          • 2 users wrote more than 50% of all tweets




Microblogging - Potentiala an der Hochschule
Sandra Schaffert, Martin Ebner - Learntec 2010
Similar: ED-Media 2010




             Two users accounted
              24% of all tweets


 Microblogging - Potentiala an der Hochschule
 Sandra Schaffert, Martin Ebner - Learntec 2010
Recommendations for HEI



        • no continous microblogging
               on walls! (too much distraction
               for students and teachers,
               just a few make the noise)




Microblogging - Potentiala an der Hochschule
Sandra Schaffert, Martin Ebner - Learntec 2010
Study 3 (2008)
                             Interactive Lecturing by Integrating Mobile
                           Devices and Micro-blogging in Higher Education




http://www.flickr.com/photos/billselak/2417001179
Mass Education
     Instant Feedback
Enhancement of lecture slides
Microblobbing in Higher Education
Positive results:



                         • Anonymous Feedback
                         • Device Independent
                         • quick and easy




Microblogging - Potentiala an der Hochschule
Sandra Schaffert, Martin Ebner - Learntec 2010
BUT:



          • 33 microblogs in 45 minutes - no real content
          • hard to follow for teachers




Microblogging - Potentiala an der Hochschule
Sandra Schaffert, Martin Ebner - Learntec 2010
Recommendations for HEI




             • timely limited interaction
                    phases (open questions,
                    feedback) are helpful and
                    channel attention

             • or: a moderator for
                    microblogging




Microblogging - Potentiala an der Hochschule
Sandra Schaffert, Martin Ebner - Learntec 2010
Study 4 (2008)
                                     Can Microblogs and Weblogs change
                                         traditional scientific writing?




http://www.flickr.com/photos/billselak/2417001179
16 students
4 MB per week
  10 weeks
Positive results:



                         • Exchange of information
                         • Useful for fast discussions
                         • Help to share links and ideas




Microblogging - Potentiala an der Hochschule
Sandra Schaffert, Martin Ebner - Learntec 2010
Differences between Microblogging and Blogging


          • Blogging is reflective writing, short essays
          • Microblogging is searching and sharing
          • more communication/interaction (replies)




Microblogging - Potentiala an der Hochschule
Sandra Schaffert, Martin Ebner - Learntec 2010
BUT:


          • Information Overflow
          • Only for people with same interests
          • „maybe“ useful for virtual announcements
          • students underestimated the work load
          • continious attention is needed




Microblogging - Potentiala an der Hochschule
Sandra Schaffert, Martin Ebner - Learntec 2010
Recommendations for HEI

         • Microblogging seems to be
               usable for e.g. brainstorming
               and (fast)collections of links,
               pictures, videos
         •     Usage for formative assessment:
               continious contributions,
               assessed by teachers
         •     limited to fitting lecture topics
               (no fixed factual knowledge,
               eventually media related)




Microblogging - Potentiala an der Hochschule
Sandra Schaffert, Martin Ebner - Learntec 2010
Study 5 (2009)
                          Microblogs in Higher Education – A chance to facilitate
                                 informal and process-oriented learning?




http://www.flickr.com/photos/billselak/2417001179
On average each student wrote 315 posts. Over a period
 of 70 days this resulted in around 4.5 posts each calendar
day. If the observation time is reduced by holidays (42 days)
  the number increases to 7.5 posts/each working day
Microblogging - Potentiala an der Hochschule
Sandra Schaffert, Martin Ebner - Learntec 2010
Recommendations for HEI


               • private talk is normal
                 (about one third)
               • Microblogging is a
                 COMMUNICATION tool,
                 that includes private talk
               • if you want to support
                 communication
                (or microblogging)
                 the task should be open




Microblogging - Potentiala an der Hochschule
Sandra Schaffert, Martin Ebner - Learntec 2010
Objectives for the Usage
of Microblogging in HEI




                           http://www.flickr.com/photos/161/
Microblogging for Optimisation of HEI


                  • Fast interactive, colllaborative collections
                  • documentation and accessibility of collections
                  • quality assurance (monitoring, feedback)


       Microblogging for Innovation of HEI

                  • tool for new assessment forms (formative
                       assessment)
                  •    provides new (more) communication
                       possibilities (between teachers and students)


Microblogging - Potentiala an der Hochschule
Sandra Schaffert, Martin Ebner - Learntec 2010
You will find
 Martin at
  Twitter
 @mebner




   ... google
     to find
     Sandra

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Microblobbing in Higher Education

  • 1. Microblogging - Potentiale an der Hochschule Sandra Schaffert & Martin Ebner
  • 2. Microblogging - Potentiala an der Hochschule Sandra Schaffert, Martin Ebner - Learntec 2010
  • 3. Microblogging - Potentiala an der Hochschule Sandra Schaffert, Martin Ebner - Learntec 2010
  • 4. The monthly rate of new user accounts on Twitter is currently around 6.2 million new accounts per month (or 2-3 per second) http://www.flickr.com/photos/vividbreeze/480057824
  • 5. http://www.trendsspotting.com/blog/?p=1827 Microblogging - Potentiala an der Hochschule Sandra Schaffert, Martin Ebner - Learntec 2010
  • 6. • A large percentage of Twitter accounts are inactive, with about 25% of accounts having no followers and about 40% of accounts having never sent a single Tweet • About 80% of all Twitter users have tweeted fewer than ten times http://www.trendsspotting.com/blog/?p=1827 http://www.flickr.com/photos/_nezemnaya_/3349101991
  • 7. With 75 million total accounts, an active user base of around 20% still leaves around 15 million highly active tweeters http://www.trendsspotting.com/blog/?p=1827 http://www.flickr.com/photos/ventriloblog/17960188
  • 8. Microblogging is a small-scale form of blogging, generally made up of short, succinct messages, used by both users and business to share news, post status updates and carry on Templeton, 2008 conversations http://www.flickr.com/photos/cogdog/601808418
  • 9. Higher Education occurs usually (not always) in overcrowded lecture halls, students sitting under their laptops http://www.flickr.com/photos/cogdog/601808418
  • 10. Study 1 (2007) Is microblogging a possibility for a specific community to exchange ideas, interests and information? http://www.flickr.com/photos/billselak/2417001179
  • 11. Overview Study 1 • Used Microblog application: Jaiku • Own Channel: „elearn“ • Own FlickR account for pictures • Community: 23 German speaking EduBloggers (5 women / 18 men) • Duration: September - October 2007 • Outcome: 240 posting, 201 comments Microblogging - Potentiala an der Hochschule Sandra Schaffert, Martin Ebner - Learntec 2010
  • 12. Microblogging - Potentiala an der Hochschule Sandra Schaffert, Martin Ebner - Learntec 2010
  • 13. BUT: • Small usergroup (23; 12 filled out evaluation forms) • just testing - 72% „I used it for the first time“ • Outcomes? „not sure there is any potential“ Microblogging - Potentiala an der Hochschule Sandra Schaffert, Martin Ebner - Learntec 2010
  • 14. Recommendations for HEI • some general pros • additional documentation effects • possibility to monitor students • no time constraints • mobile devices • but no clear scenario for usage Microblogging - Potentiala an der Hochschule Sandra Schaffert, Martin Ebner - Learntec 2010
  • 15. Study 2 (2008) Can microblogging be used during scientific conferences? Enhancement of live presentations? http://www.flickr.com/photos/billselak/2417001179
  • 16. „in the background we discussed things more deeply than the guys on the stage“ versus „Twitter can be distracting - you pay less attention“ http://www.flickr.com/photos/nuagedenuit/276092250
  • 17. before during after http://www.flickr.com/photos/thomashawk/430523365
  • 18. Twitter stream at conference (ED - Media 08)
  • 20. Results: • About 150 participants (keynote) • 54 tweets / 74 minutes (before/during/after) • 4 categories of tweets: - Citations - Discussion - Hyperlinks - Comments Microblogging - Potentiala an der Hochschule Sandra Schaffert, Martin Ebner - Learntec 2010
  • 21. BUT: • Only 10 active users wrote more than 5 tweets • 2 users wrote more than 50% of all tweets Microblogging - Potentiala an der Hochschule Sandra Schaffert, Martin Ebner - Learntec 2010
  • 22. Similar: ED-Media 2010 Two users accounted 24% of all tweets Microblogging - Potentiala an der Hochschule Sandra Schaffert, Martin Ebner - Learntec 2010
  • 23. Recommendations for HEI • no continous microblogging on walls! (too much distraction for students and teachers, just a few make the noise) Microblogging - Potentiala an der Hochschule Sandra Schaffert, Martin Ebner - Learntec 2010
  • 24. Study 3 (2008) Interactive Lecturing by Integrating Mobile Devices and Micro-blogging in Higher Education http://www.flickr.com/photos/billselak/2417001179
  • 25. Mass Education Instant Feedback Enhancement of lecture slides
  • 27. Positive results: • Anonymous Feedback • Device Independent • quick and easy Microblogging - Potentiala an der Hochschule Sandra Schaffert, Martin Ebner - Learntec 2010
  • 28. BUT: • 33 microblogs in 45 minutes - no real content • hard to follow for teachers Microblogging - Potentiala an der Hochschule Sandra Schaffert, Martin Ebner - Learntec 2010
  • 29. Recommendations for HEI • timely limited interaction phases (open questions, feedback) are helpful and channel attention • or: a moderator for microblogging Microblogging - Potentiala an der Hochschule Sandra Schaffert, Martin Ebner - Learntec 2010
  • 30. Study 4 (2008) Can Microblogs and Weblogs change traditional scientific writing? http://www.flickr.com/photos/billselak/2417001179
  • 31. 16 students 4 MB per week 10 weeks
  • 32. Positive results: • Exchange of information • Useful for fast discussions • Help to share links and ideas Microblogging - Potentiala an der Hochschule Sandra Schaffert, Martin Ebner - Learntec 2010
  • 33. Differences between Microblogging and Blogging • Blogging is reflective writing, short essays • Microblogging is searching and sharing • more communication/interaction (replies) Microblogging - Potentiala an der Hochschule Sandra Schaffert, Martin Ebner - Learntec 2010
  • 34. BUT: • Information Overflow • Only for people with same interests • „maybe“ useful for virtual announcements • students underestimated the work load • continious attention is needed Microblogging - Potentiala an der Hochschule Sandra Schaffert, Martin Ebner - Learntec 2010
  • 35. Recommendations for HEI • Microblogging seems to be usable for e.g. brainstorming and (fast)collections of links, pictures, videos • Usage for formative assessment: continious contributions, assessed by teachers • limited to fitting lecture topics (no fixed factual knowledge, eventually media related) Microblogging - Potentiala an der Hochschule Sandra Schaffert, Martin Ebner - Learntec 2010
  • 36. Study 5 (2009) Microblogs in Higher Education – A chance to facilitate informal and process-oriented learning? http://www.flickr.com/photos/billselak/2417001179
  • 37. On average each student wrote 315 posts. Over a period of 70 days this resulted in around 4.5 posts each calendar day. If the observation time is reduced by holidays (42 days) the number increases to 7.5 posts/each working day
  • 38. Microblogging - Potentiala an der Hochschule Sandra Schaffert, Martin Ebner - Learntec 2010
  • 39. Recommendations for HEI • private talk is normal (about one third) • Microblogging is a COMMUNICATION tool, that includes private talk • if you want to support communication (or microblogging) the task should be open Microblogging - Potentiala an der Hochschule Sandra Schaffert, Martin Ebner - Learntec 2010
  • 40. Objectives for the Usage of Microblogging in HEI http://www.flickr.com/photos/161/
  • 41. Microblogging for Optimisation of HEI • Fast interactive, colllaborative collections • documentation and accessibility of collections • quality assurance (monitoring, feedback) Microblogging for Innovation of HEI • tool for new assessment forms (formative assessment) • provides new (more) communication possibilities (between teachers and students) Microblogging - Potentiala an der Hochschule Sandra Schaffert, Martin Ebner - Learntec 2010
  • 42. You will find Martin at Twitter @mebner ... google to find Sandra