Social Technology in Medical Education

COM-Phoenix 2.0
Social Media Baker's Dozen

Out with the Old

“Beuller?”

In with the New

Today’s Topics
1. Overview of social technology.
2. Selecting a social media tool.
3. Play time.

What is social media?

Forms of electronic communication (as Web sites for social
networking and microblogging) through which users create
online communities to share information, ideas, personal
messages, and other content (as videos). ~ Merriam-Webster

http://www.flickr.com/photos/rustybadger/2775486094/

Why should I care?

“We have technology,
finally, that for the first
time in human history,
allows people to really
maintain rich connections
with much larger numbers
of people.”
~ Pierre Omidyar, founder of eBay

http://www.flickr.com/photos/kitcowan/2103850699/

http://www.slideshare.net/mzkagan/what-is-social-media-2005829

Digital Natives

• Our students have spent
their entire lives using
technology.

• 80% of children less
than 5 years old use the
internet (2011).
~ Gutnick, Aviva Lucas, et. al. “Always
Connected: The new digital media habits of
young children.” The Joan Gantz Cooney
Center at Sesame Workshop. March 2011.

http://www.flickr.com/photos/demandaj/5982440920/

Aug. 2012:

• 66% of online adults say they use
Facebook (network).

Twitter (microblog).

Pinterest.

Tumblr (blog).

Pew Internet & American Life Project, 2011

Feb. 2012:

• 90% of college students have a
Facebook profile.

Davis, Charles, et. al., 2012

Social Media is a Conversation

Students who would not participate in an in-person, class discussion
may be more comfortable using social media to engage.

Social technology
is flexible,
responsive,
engaging,
and inclusive

Pedagogy before Tools
Taming Technolust = don’t let the technology drive decision-making
because it is destined for obsolescence

http://www.flickr.com/photos/reneelightyear/453494539/sizes/z/in/photostream/

http://www.slideshare.net/brocansky/teaching-in-the-age-of-particiation-otc-2011

Students who have spent their entire lives learning in a collaborative, technological classroom are not
comfortable as passive consumers. They are frustrated and bored with traditional curriculum delivery.

http://www.slideshare.net/buffyjhamilton/hall-county-keynote-buffy-hamilton-july-2011

http://www.slideshare.net/prawsthorne/web20-for-community-of-practice-presentation

Participatory Learning
Social construction of knowledge through human interaction
Social media supports:
1. Creating connections between fields, concepts and ideas.
2. Diversity of opinion and inquiry.
3. Convenient access to current knowledge and specialized resources.
4. Why we select a social media tool is more important than which tool.

http://www.flickr.com/photos/ben_grey/4582294721

Technology in (Medical) Education: Stories of my ideas and
experiments with technology tools in education by Neil Mehta,
MBBS, MS, FACP

http://blogedutech.blogspot.com/

http://blogedutech.blogspot.com/2010/11/model-for-journal-club-using-google.html

“Student-student and student-content interactions contribute more to student learning than student-
teacher interactions.

This finding suggests that resources and efforts should be directed at the development of student-student
and student-content interactions, but especially in student-content.”

Bernard, R.M., et. al., “How Does the Design and Implementation of Distance Education Courses Impact Learning and Satisfaction?” Review
of Educational Research, 79, 1243-1288. DOI: 10.3102/0034654309333844.

Explore

Try some new tools

You can’t fail

http://www.flickr.com/photos/28481088@N00/1932087056/

Developing Your Learning and Sharing Network
“self-controlled, life-long learning”

http://www.flickr.com/photos/activeside/2367540964/

Best Practices
1. There is no anonymity.

2. Online lives forever.

3. Keep protected, identifying information
offline (FERPA, Copyright).

4. Create separate professional and
personal accounts.

5. Your impression of other people is
formed by what you learn about them.

6. Their impression of you is influenced by
what/how you share.

7. Promote a non-threatening
environment, where students can share
ideas and support collaborative learning.

http://wodumedia.com/wp-content/uploads/Manila-Philippines-a-woman-and-her-dog-dress-up-as-superheroes-for-a-fashion-show.jpg

Social Media Costs Time

How many hours can I devote?

What do I want to accomplish?

Who do I want to interact with?

http://www.flickr.com/photos/surlamer/3468959699

Keys to Success
1. Experiment personally before professionally.

2. Be honest and transparent – identify yourself.

3. Make some friends and ask questions.

4. Try a few different tools.

5. Contribute your original ideas.

6. Share and give credit to others.

http://www.slideshare.net/tactica_inc/the-conversation-
an-introduction-to-social-media-presentation

The Baker’s Dozen
Social technology
tools based on the
Conversation Prism
by Brian Solis

http://www.briansolis.com/2012/07/please-help-us-update-the-conversation-prism-v4-0/

Google Apps for Education
• Provided by UA, access with your UA Net ID.
• Can restrict to specific users or open for the whole world.
• Share and edit Word documents, spreadsheets, Powerpoint presentations.
• Upload documents from your computer or create new in Google Docs.
• Create websites and discussion groups.
• Students are regular users and can contribute/collaborate with you and others.
• Project repository for people to view or collaborate.
• Use Google+ for class or group discussion.
• Moderate = lots of tools to learn.

Facebook
• Social networking service.
• Post comments, discussions, photos, videos, documents and events.
• Share where you are located.
• Provide reviews of places and services.
• Use Groups to invite specific members.
• Only see posts added to the group, not other’s private posts.
• Easy = open an account, write a post, find friends. You control access.

Microblog
• Twitter or Google+.
• Open to the world – others follow you.
• Use hashtag (#) for content topics that others can follow.
• Follow a professional or famous person, create lists or circles of people to follow.
• Networking, find webinars or interesting tutorials.
• Class bulletins, reminders, conversations during lecture: all people can contribute during
lecture or conference, not possible in a classroom.
• Hold office hours.
• Speakers can address a class or topic with real-time Q&A.
• Easy = create an account, tweet, follow others.

Blogs

• Similar to a website, but provides interactive communication.
• Provide a powerful platform for you to publish content and share it.
• Easy to update, no web design or technical knowledge needed.
• Can invite others to be authors on your blog.
• Link to interesting videos and content on the web.
• Requires time to build the community.
• Active learning in the classroom.
• Try Wordpress or Tumblr to get started.
• Ambitious = takes time to curate content and learn functionality.
http://www.kevinmd.com/blog

http://www.slideshare.net/brocansky/learning-in-the-social-web

Screencast
• Jing or Camtasia.
• Record up to 5 minutes of your computer screen and voice.
• Record feedback as you grade presentations or course work – annotate on screen.
• Edit multiple videos and audio with Camtasia.
• Moderate = time to learn Jing is easy, editing with Camtasia takes moderate effort.

Flickr, YouTube, Picasa, Vimeo
• Share photos or video for select people or open to the world.
• Tag and organize media.
• Large images or video can be downloaded by users – no need to email.
• Easy = create an account, upload still or moving images.

Slideshare
• Upload PowerPoint presentations.
• Connected by keywords with similar presentations.
• Easy = create an account, share a PowerPoint.

http://www.slideshare.net/kclauson/how-facebook-and-twitter-are-changing-healthcare

Pinterest
• The online bulletin board.
• Pin interesting images, art or design ideas.
• Categorize and organize into a photo journal.
•Create a collection of scholarly articles.
• Easy = create an account, pin something.

http://mashable.com/2012/04/10/pinterest-teachers/

Data and Infographics
• Infographics = images that explain a
data set.

• Data Visualization = numerical data
in a visual format.

Try:
• Visual.ly
• Google charts.
• Infogram.
• Piktochart.

• Moderate = learning the graphics
tools.

http://visual.ly/surviving-cardiac-arrest

Dropbox
• Store and share large files online.
• Use the online tool or download to your computer for auto synchronization.
• Caution: not for protected information.
• Easy = create an account, upload stuff, share.

http://aboutonlinedegrees.org/blog/wp-content/themes/aod_blog/images//Dropbox.jpg

Creative Commons
• Nonprofit organization that provides
copyright licenses for the public to share
and use creative products.

• Works in conjunction with copyright to
clarify levels of protection and reuse.

• Credit your sources and share your
knowledge.

http://www.squidoo.com/cc-flickr
http://creativecommons.org/licenses/

Wikimedia
• Nonprofit foundation that collects
and provides open access to free
educational content.

A few of the tools:

1. Wikimedia Commons = shared
media repository.

2. Wikiversity = open learning
communities.

3. Wikibooks = open content
textbooks.

Easy = search and discover.

http://www.flickr.com/photos/nojhan/3204073130/

Open Learning Communities
1. Coursera.
2. Khan Academy.
3. Institute for Healthcare Improvement.
• Not-for-profit organizations provide “world-class” education free-of-charge.
• Class data and statistics.
• Knowledge maps.
• Easy = search and discover.

https://www.coursera.org/course/medicalneuro

Play— the capacity to
experiment with one’s
surroundings as a form of
problem-solving.

~ Henry Jenkins

Jenkins: Confronting the Challenges of Participatory
Culture: http://www.projectnml.org/node/540
Play = Learning
http://www.flickr.com/photos/gaspi/12944421/

Twitter Play Time

1. http://twitter.com
2. Login or create an account
3. Tweet = compose something shareable
4. Introduce yourself = edit your profile
5. Add a mug shot
6. @Connect with someone
7. #Discover a new topic = #mededchat
8. Retweet = share someone’s tweet
9. Reply = Reply directly to someone
10. Followers/Following = find new tweeps to
connect with
11. Keep your tweeps organized = Lists

@RyanMadanickMD holds a weekly twitter chat about medical technology, hashtag #mededchat

Review the chat discussion and who participated @MedEdChat or #mededchat

Find more topics at the Healthcare Hashtag Project:
http://www.symplur.com/healthcare-hashtags/ or @symplur

The Baker's Dozen

1. UA Google Apps for Education: http://catdocs.arizona.edu
2. Twitter: http://twitter.com
3. Facebook: http://facebook.com
4. Blogs: http://wordpress.com
5. Jing: http://www.techsmith.com/jing
6. Still and Moving Images: http://flickr.com, http://youtube.com,
http://pikasa.google.com, http://vimeo.com
7. Slideshare: http://slideshare.com
8. Pinterest: http://pinterest.com
9. Data and Infographics: http://visual.ly, https://developers.google.com/chart/,
http://infogr.am, http://piktochart.com
10. Dropbox: http://dropbox.com
11. Creative Commons: http://creativecommons.org
12. Wikimedia: http://www.wikimedia.org
13. Open Learning: http://www.ihi.org, http://www.khanacademy.org,
http://www.coursera.org

Try one and tell me about your experience!

Slide Resources

1. Slide 5 – 11: Kagan, Marta. “What is Social Media?" http://www.slideshare.net/mzkagan/what-is-social-media-
2005829

2. Slide 15: Pacansky-Brock, Michelle. “Teaching in the Age of Participation: OTC 2011.”

3. Slide 16, 18: Rawsthorne, Peter. “Web 2.0 for Community of Practice.”

4. Slide 19: Hamilton, Buffy. “Hall County School Educational Technology Conference Keynote: Participatory Learning.”
http://www.slideshare.net/buffyjhamilton/hall-county-keynote-buffy-hamilton-july-2011

5. Slide 25: Tactica Interactive. “The Conversation – An Introduction to Social Media.”
http://www.slideshare.net/tactica_inc/the-conversation-an-introduction-to-social-media-presentation

Content Resources

1. Davis, Charles H.F. And Regina Deil-Amen, Cecilia Rios-Aguilar and ManualScramento Gonzalez Canche. “Social Media in
Higher Education: A Literature Review and Research Directions.” The Center for the Study of Higher Education at The
University of Arizona, Claremont Graduate University.
http://works.bepress.com/cgi/viewcontent.cgi?article=1003&context=hfdavis
2. Dold, Jay. “Setting up a Facebook Group for Your Class.” http://www.youtube.com/watch?v=cm0aDPRHiQA
3. Flores, David. “Social Media Lessons and Tools: Interview with Kent Bottles, MD.” Albert Einstein College of Medicine.
http://www.youtube.com/watch?feature=player_embedded&v=tZ6kmept0H8!
4. Gutnick, Aviva Lucas, et. al. “Always Connected: The new digital media habits of young children.” The Joan Gantz Cooney
Center at Sesame Workshop. http://joanganzcooneycenter.org/Reports-28.html
5. Moniz, Paul and David Flores. “Twitter and Medical Education: Information and Inspiration.” Albert Einstein College of
Medicine. http://www.slideshare.net/EinsteinYeshiva/twitter-and-medical-education-information-and-inspiration
6. Hewett, Julie K. “Twitter for Medical Education – What is it and Why Should I Care?” International Association of
Medical Science Educators. http://www.slideshare.net/jkhewett/twitter-in-medical-education
7. Mann, Sarah. “New Policies Hel Students, Physicians Navigate World of Facebook, Twitter.” AAMC Reporter, May 2011.
https://www.aamc.org/newsroom/reporter/may11/188560/social_media_policies.html
8.Pew Internet & American Life Project, http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-
Networking-full-detail.aspx
9. Pacansky-Brock, Michelle. “Teaching in the Age of Participation: OTC 2011.”
10. Rankin, Monica. “The Twitter Experiment: Twitter in the Classroom.”
http://www.youtube.com/watch?feature=player_embedded&v=6WPVWDkF7U8#!
11. Rawsthorne, Peter. “Facilitating the Community of Practice with Web 2.0.”
12. Skiba, Diane J. “Nursing Education 2.0: Twitter and Tweets.” Emerging Technologies Center.
http://nlnjournal.org/doi/pdf/10.1043/1094-2831%282008%2929%5B110:ETCNET%5D2.0.CO%3B2
13. Stephens, Michael. “Hyperlinked School.” http://dl.getdropbox.com/u/239835/HyperlinkedSchoolLibASLA.pdf
14. Torrieri, Marisa. “Nine Physician Blogs Worth Checking Out.” http://www.physicianspractice.com/worklife-balance/9-
physician-blogs-worth-checking-out

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