Delivered on April 18 2016. Leiden University Libraries & Leiden Institute for Area Studies session on PhD and Social Media.

1. 1Discover the world at Leiden University
Coffee Break Exercise:
1: Google your name + University of Leiden
2: Make a note of how many of the 10 results on the 1st page
accurately refer to you.
3: Identify how many of the 10 results provide links that are relevant to
your research/you as a researcher.

2. 2Discover the world at Leiden University
PhD and Social Media
Nadia Kreeft – Subject librarian Japanese & Korean studies
Considerations for your PhD research and post-PhD career

3. 3Discover the world at Leiden University
This presentation
1. Social Media: we all do it
2. What’s in it for you?
3. Perils and Pitfalls of Social Media
4. Social Media at work
5. All things considered
6. Support at Leiden University
7. Recommended Readings
8. Questions/Comments/Discussion

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Disclaimer

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Social Media: we all do it
Social media n. websites and applications which enable
users to create and share content or to participate in social
networking. (oxford dictionary)
But what about the apps?
“Social Media is about Sociology, not Technology”
- Brian Solis, Altimeter group.

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What’s in it for you?
1. Stay Informed
2. Online Peer Review
3. Collaboration
4. Increase your Impact
5. Improve your writing
6. Build Your personal brand
7. Stay in control of your message

7. 7Discover the world at Leiden University
.....but also:
1. Support
2. Spread the love and your
knowledge (#phdchat?)
3. Setting the record
straight

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Question:
Who feels confident about
using social media in study
and research?

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Perils and Pitfalls

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Personal v.s Professional Life

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Fear of procrastination

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No time

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Other often cited reasons
• Critique from fellow academics
• Social Media Use as an
obligation
• Becoming the target of attack
• Too much self promotion by
others
• Possible plagiarism of ideas
• Commercialisation of content/
• Copyright Issues
Often not stated, but heavily
implied:
• Lack of Know-how for apps and
sites
• Too late in the game

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Social Media reality check
•Image of Social Media:
- Free ?
- Easy ?
- Magic?
•What about the concerns?
-Personal inhibitions
-Professional hurdles
-Business mechanisms

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Rome wasn’t build in a day
•One step at the time
1. Just sharing
2. Just reading
3. Commenting
4. Discussing
5. Collaborating
6. Publishing
7. Marketing yourself
8. Online Teaching (?)

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Social Media at work

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QUESTIONS
•Who feels that social media are
important for a PhD student?
•Who feels that social media are
important for your post-PhD
career?

18. 18Discover the world at Leiden University
PhD and career
•The PhD candidate as temporary
employee
1. Future ambitions
- Academic career
- Business career
- Other career
2. Working on your reputation
- Researcher
- Innovator
- Teacher
3. What is your social media strategy?

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Social Media as Online Portofolio (1)
PhD student as writer of publications
- First embryonic ideas: tweets, discussion forum, facebook groups +
reactions/retweets
- First reflections on ideas: blogs / Wiki / etc.:
reactions/comments/suggestions
- First conceptual model/empirical results: conference presentation;
comments/backchannel
- Conceptual model/empirical results: journal paper (open access?)
From idea to publication: building
an online reputation

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Social Media as Online Portofolio (2)
PhD student as teacher/presenter
Conference 2.0:
• #AAS17?
• Streaming
• Webinar/Podcast
• MOOC/SPOC?
• Teacher
• Online interaction with students
• Sharing materials
• Co-creation of slides, workgroups and digital-born projects

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Social Media as Online Portofolio (3)
PhD student as innovator
Collaborative Projects
• Network
• Collaborative Tools
• VRE
• Crowdsourcing
Conference Organisor
• Online Event tools: Linkedin Events/Facebook events etc
• Conference presence: hasthag/ linking speakers etc.

22. 22Discover the world at Leiden University
All things considered
•What is the added value of
social media for your
research in your particular
field/topic?
•Is the return worth the
investment?
•Can you incorporate it in
your daily routine while
avoiding the pitfalls of social
media?
•Do you have adequate
support to make social media
work for you?

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Social Media @Leidenuniv

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Course for Phd students
• Topics:
- Why use social media?
- How to use social media
- How to use social media without it taking
up too much time
- Practical tips, with examples of what
works and what doesn’t
• Trainers:
- Erik Kwakkel (researcher and avid user of
Twitter, blogs, Tumbl and more)
- Hermen Visser (science editor)
• Duration: 4 hours. Costs; 100 euro.
• PhD students can join for free
• Course given based on expression of
interest.
• http://tinyurl.com/leidensocialmediacours
e

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Instellingsonderdeel Contactpersoon
Universiteit Leiden/SCM Annegien Lucas
Archeologie - Archaeology Roelant Jonker
Campus Den Haag - Campus The Hague Benedicte Dobbinga
Geesteswetenschappen - Humanities Marten Jesse Pot
Geneeskunde/LUMC - Medicine Martine Oudenhoven
Rechtsgeleerdheid - Law Esther Sibbel
Sociale wetenschappen - Social Sciences Karlijn Spoor
Wiskunde en Natuurwetenschappen - Science Nathalie Borst
UB - Library Erik Weber
ICLON Carla den Hartog
Honours Academy Floortje Daemen
Social Media contact persons
Contact persons for Social Media Questions @Leidenuniv:
• Questions about Social Media?
• Need advice with starting your own account?
Facebook group ‘Social Media Universiteit Leiden”
https://www.facebook.com/groups/321357721250115/

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Social Media ‘Role Models’ (?)

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Social media Guidelines
•http://staff.leiden.edu/h-r/codes-of-conduct/leiden-
university-social-media-guidelines.html

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Recommended Readings
Books:
•Mark Carrigan, Social Media for Academics (April 2016)
•George Veletsianos, Social Media in Academia: Networked
Scholars (January 2016)
Websites:
•Studyingwithsocialmedia.blogspot.nl (English)
•Markcarrigan.net
•http://tinyurl.com/scilogs-social

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Questions/Discussion

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Slides made with thanks to:
• http://perspectiveix.com/blog/2015/08/social-media-is-not-free-easy-and-magic/
• http://phd.leiden.edu/current/generic/research/wetenschappers-en-sociale-media.html
• http://blogs.lse.ac.uk/impactofsocialsciences/2012/07/16/researchers-guide-info-overload-
curation/
• http://www.academiaobscura.com/essential-hashtags-for-academics/
• http://infospace.ischool.syr.edu/2012/06/21/social-networking-for-academics-and-scholars/
• http://studyingwithsocialmedia.blogspot.nl/2015/02/using-your-blog-as-research-journal.html
• http://blog.taaonline.net/2015/02/8-reasons-why-academics-should-be-on-social-
media/?utm_campaign=shareaholic&utm_medium=twitter&utm_source=socialnetwork#acwri
• http://www.theguardian.com/higher-education-network/blog/2013/feb/05/academic-twitter-
technology-social-media-universities
• http://www.scilogs.com/the-leap/some-academics-still-dont-get-social-media/
• http://www.slideshare.net/sverjans/social-media-and-phd-students
• https://blogs.fe.up.pt/michelle/
• And, of course, http://phdcomics.com/comics.php