2. Information Needs Related with
Livelihoods
• What can I do to earn more money?
• How much does it cost?
• Who can help me?
• What will happen?
MicroAid.org
4. Challenge 2
Available livelihood Information is difficult to understand
There is valuable livelihoods
information, but most are too
theoretical not practical.
Most ICT Projects are trying to
tackle this formidable challenge
..ALONE.. Without involving
community experience or
collaboration with other
organizations.
MicroAid.org
5. Challenge 3
Distribution of Livelihoods Information should be
low cost and affordable
MicroAid.org
6. Challenge 4
• Information is not reaching the right targets
• Number of families who need livelihoods information are
enormous.
MicroAid.org 6
7. What We Believe
Informed People + Quality Product + Market Connection
= Sustainable Livelihoods
= Poverty Eradication
9. Livelihood Learning Tools
• Livelihood learning tools provide easy step by step
livelihoods information consist of photos, video and text
• Information distributed in DVD format and can be played at
home – interactively by using a TV remote
MicroAid.org
11. Livelihood Member Database
Livelihood Members Database is where production and
human resource potentials are consolidated for buyers and
suppliers. Facilitates product certification and
traceability, complete with members’ Location GPS
Coordinate
MicroAid.org 11
15. MAMA is a social networking application that helps
micro-producers connect with the resources
needed to improve their business.
Allows users to create their own content, discuss
among themselves and share with other micro-
producers at the bottom of the pyramid.
PIM LMD Demo
MAMA concurrently providers buyers and resource
providers with an online database of specific micro-
producers for traceability and a market edge on
supply and purchasing.
MicroAid.org 15
16. Resources needed
PEOPLE
Create a group/cluster of your
product, connected with people in similar
product and near location to fulfill your
buyer requirement .
PRODUCT
Improve your product value by seeing
how other people doing their business.
Discuss and creating with others the
best “how to” in improving your
PIM product value.
LMD Demo
MARKET
Market your product. Let the buyer
understand how you produce your
product and improving their
confidence to buy your product
MicroAid.org 16
17. Targeted Users of MAMA
Small and Medium Enterprise (SME) .
20 % of Indonesia population. Over 41 million SMEs
PIM LMD Demo
MicroAid.org 17
18. PEOPLE
Get Idea My Product More
Find a group
PIM LMD Demo
There are 30 Patchouli group near your location
MicroAid.org
18
19. PRODUCT
Get Idea My Product More
Patchouli Oil/How to grow/Choose
Location
50 to 400m above sea level
PIM LMD Demo
Enough Sunlight
rice
Discussion (BBM)
MicroAid.org
19
20. Market
Get Idea My Product More
Patchouli Oil
How to:
1. Choose Location
2. Planting
3.
4.
Maintenance
Pests and Diseases
rice
5. Harvest
8. Post-Harvest
9. Distillation
10. Why Patchouli?
11. Supply Chain
Join this cluster Buy this product
21. Targeted Users of MAMA
People at the bottom of pyramid
Small and Medium Enterprise (SME) .
20 % of Indonesia population. Over 41 million SMEs
22. MicroAid Projects – www.microaid.org
A place to fund poor families directly so they can learn a new home enterprise skill. Helping people help
themselves.
MicroAid Library – www.microaid.net
Our MicroAid library shares experience in video, audio, text and reports on Best Management Practices (BMPs)
for interesting products for low income families. Using the same BMPs for their home enterprise, families can join
together in clusters with other micro-producers that provide the quality and quantity needed by the market.
MicroAid Connections – www.microaidcom.tk
Using Linked In and other social networks, we connect the private sector to the bottom of the pyramid in shared
value supply chains for sustainable livelihoods products. Connecting directly offers the traceability and corporate
social responsibility (CSR) now demanded by new consumers.
23. Interested?
Contact us:
Richard Beresford
•Send your email to: richard.beresford@microaid.com
•Be friends on Facebook: Richard Beresford
•Follow me on Twitter: @richardmicroaid
•Meet me on LinkedIn: http://www.linkedin.com/in/richardberesford
