The document discusses strategies for creating viral marketing campaigns. It notes that traditional agencies are outdated and don't understand web 2.0 principles. It provides tips for making content go viral, such as including elements of surprise, originality, sexiness and allowing for social sharing. Metrics of success should include value added to consumers rather than just website hits. The document recommends leveraging social media platforms, empowering early adopters, and following marketing leaders to create effective viral strategies.

1. Ensuring Virality of Marketing Nirmal Palaparthi Digital Marketing 2.0 Conference 7 April 2009, Singapore, Asia

2. Warning! If you’re not above 18 years old, you may leave this room now! Virality: The act of content on the web being spread by users sharing it, bringing new users to the original content and therefore adding additional utility.

12. OPPORTUNITIES SPAN ACROSS CUSTOMER TOUCHPOINTS Product Design and Improvement Communication Design Quality Control Corporate Communications Search Engine Marketing Campaign Management Customer Experience Touchpoints

17. Empower early adopters it could be fun!

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