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Germantown Business Expo Presentation | Prepare1 | Social Media Coach Memphis

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Presentation to the Germantown Business Expo Event on Social Media Marketing. How businesses today are effectively using Social Media. Showed how Social Media Platforms are changing quickly like Facebook, Twitter, LinkedIn, and how to get into the Social Media Game.

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Germantown Business Expo Presentation | Prepare1 | Social Media Coach Memphis

  1. 1. Finding Your Way Through the Social Media Maze#gerexpo Blair Ball Prepare1@comcast.net Copyright Prepare1
  2. 2. FACT…88% of Small Business’s found Social MediaMarketing helped them get increased exposure.
  3. 3. IBM - 19565 MB
  4. 4. 1971
  5. 5. 256 GB
  6. 6. 173,558,528
  7. 7. AdoptersEarlyMidLate
  8. 8. Blogging – 1994LinkedIn – May 2003Facebook – February 2004YouTube – February 2005Twitter – March 2006
  9. 9. 1994
  10. 10. 5 Generations• The Silent Generation born 1925-1945.• The Baby Boom Generation born 1946 – 1964.• The Generation X born 1965-1982.• Generation Y, also known as the Millennial Generation (or Millennials), Generation Next, Net Generation, Echo Boomers born 1983 – early 90’s.• Generation Z, also known as Generation I, or Internet Generation born early 90’s.
  11. 11. Years to Reach 50 Million Users:• Radio . . . . . . . . . . . . . . . . . . . 38• Television. . . . . . . . . . . . . . . . 13• Internet . . . . . . . . . . . . . . . . . . 4• iPod . . . . . . . . . . . . . . . . . . . . . 3 Facebook added 100 million users . . . . . . in 9 months ! Copyright Prepare1
  12. 12. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy.Listening first, selling second. Copyright Prepare1
  13. 13. Shhh. . . . LISTEN … Copyright Prepare1
  14. 14. Every customer is a reporter now. Copyright Prepare1
  15. 15. Social Media doesn’t stop at 5o’clock and it doesn’t stop on Friday. Copyright Prepare1
  16. 16. 11.8 million Copyright Prepare1
  17. 17. How do you manage your reputation in the transparent business world? Copyright Prepare1
  18. 18. Here are five tips for managing your online reputation:1. Get Busy Creating Relevant and Valuable Content.2. Alert Yourself and Then Join the Conversation.3. Watch and Listen From Every Angle.4. Be nice: Taking the High Road vs. Negabots.5. Build Relationships With the Likeable Lauras of the World. Copyright Prepare1
  19. 19. Help, I need somebody,Help, not just anybody,Help, you know I need someone,Help!
  20. 20. Benefits of Social Media Marketing©Social Media Examiner
  21. 21. Time Investment Pays Dividends6 hours per week 2X80% - 3+ years
  22. 22. Commonly used Social Media Tools©Social Media Examiner
  23. 23. Tools used by B2B vs. B2C©Social Media Examiner
  24. 24. . . 600+ million users and growing; if Facebook were a country, it would be the 3rd largest inthe world (Double the size of the United States). Copyright Prepare1
  25. 25. Welcome Page Copyright Prepare1
  26. 26. Engage Your Fans Copyright Prepare1
  27. 27. Coupons Copyright Prepare1
  28. 28. The fastest growingsegment on Facebook is 55-65 year-old females. Copyright Prepare1
  29. 29. WHY ? www.facebook.com To outreach 100+ million unique visitors per day. To send (dynamic and fresh) updates to fans. To create polls, join groups and post events.To advertise your page with custom Facebook URL.To focus on something fun that people want to share. Copyright Prepare1
  30. 30. Copyright Prepare1
  31. 31. 79% more…
  32. 32. Copyright Prepare1
  33. 33. Copyright Prepare1
  34. 34. WHY ? www.twitter.com To establish your brand as an industry resource. To promote offers or discounts.To engage in real-time conversations and gain feedback. To seek customers tweeting about good and bad experiences with your brand. To proactively respond to consumer questions and problems. Copyright Prepare1
  35. 35. WHY ? www.linkedin.com To create a (concise) branding profile.To diversify from your industry and broaden knowledge. To join groups . . . . over 700,000. To manage your image . . . . and brand. To competitively market your product or service. Copyright Prepare1
  36. 36. Twelve million small business people now market their business (not themselves) on LinkedIn. Copyright Prepare1
  37. 37. WHY ? www.blogger.com To share information quickly with customers, prospects and employees.To humanize your brand by allowing comments – both positive and negative. To offer quick responses to product or service issues or for crisis management. To link your company website and improve search engine optimization (SEO). Copyright Prepare1
  38. 38. WHY ? www.youtube.com To build links and take advantage of search engine optimization.To create a brand channel and “call to action”. To provide entertainment, educational or informational value via video sharing.To reduce costs by using simple camcorders and consumer equipment. Copyright Prepare1
  39. 39. YouTube Ready for $149.95 ~ in HDCopyright Prepare1
  40. 40. What happens in Vegas stays onYouTube, Twitter and Facebook… Copyright Prepare1
  41. 41. “Nobodies are the new somebodies in the world of Social Media.”
  42. 42. R.O.I.R.Return on Investment in Relationships Copyright Prepare1
  43. 43. From Customer to Evangelist Copyright Prepare1
  44. 44. BRAND = USP Copyright Prepare1
  45. 45. ONE THING Copyright Prepare1
  46. 46. BRAND MESSAGE Users want to identify with a brand What is your brand message? What should users know about you? Nike… Starbucks… Your business… Copyright Prepare1
  47. 47. Brand Tips1. Add Social Media Buttons to Website.2. Connect Blog to your Website.3. Embed Videos on your Website.4. Add your presentations.5. Add Facebook Like box. Copyright Prepare1
  48. 48. Are Dead Copyright Prepare1
  49. 49. 67%/199967%/2011 Copyright Prepare1
  50. 50. Copyright Prepare1
  51. 51. Copyright Prepare1
  52. 52. Copyright Prepare1
  53. 53. SEOCopyright Prepare1Copyright Prepare1
  54. 54. 1 Billion + Copyright Prepare1
  55. 55. Copyright Prepare1
  56. 56. Copyright Prepare1
  57. 57. retool Copyright Prepare1
  58. 58. Speed rules Copyright Prepare1
  59. 59. 8000 Horsepower Copyright Prepare1
  60. 60. Copyright Prepare1
  61. 61. Copyright Prepare1
  62. 62. THE RULES OF ENGAGEMENT  Always be transparent and show candor.  Be ethical – see www.womma.org/ethics.  Only provide relevant information. Address positive – and negative comments. (happy customers become evangelists).  Have a little fun – show your brandpersonality – leave the corporate speak behind. Copyright Prepare1 Copyright Prepare1
  63. 63. ADVANTAGES OF SOCIAL MEDIA . . . . . the REVIEW  Build relationships ~ through direct, timely customer service.  LISTEN to your customers. Improve search engine rankings ~ send people to your web site or blog.  Establish your business as a resource.  Build your brand ~ show its personality.  Create an advantage over your competition. Copyright Prepare1
  64. 64. . . . . KNOW WHAT YOU ARE GETTING INTO“You can’t handle the truth” . . . and it can be brutal and hurtful. Privacy will end.Your competitors will be watching – and you should be watching them. Copyright Prepare1
  65. 65. “No man ever became great except through many and greatmistakes.” —William Gladstone (from Timeless Wisdom, compiled by Gary Fenchuk) Copyright Prepare1
  66. 66. “You miss100% ofthe shots you never take.” —Wayne Gretzky Copyright Prepare1
  67. 67. Just Do it Copyright Prepare1
  68. 68. Thank You Copyright Prepare1

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