Micro Justice


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Micro Justice

  1. 1. <ul><li>Project: Micro Justice </li></ul><ul><li>‘ Empowering the poor and make legal aid sustainable’ </li></ul><ul><li>In: Kenya </li></ul><ul><li>Who: Bottom of Pyramid (20m) </li></ul><ul><li>Through: web/mobile </li></ul><ul><li>The central questions: </li></ul><ul><li>How involve tech community? </li></ul><ul><li>How to use mobile technology? </li></ul><ul><li>What improvements to make to the current website? </li></ul><ul><li>Which outreach activities? </li></ul>Feedback presentation from Nairobi
  2. 2. <ul><li>How involve tech community? </li></ul><ul><ul><li>Involved respected developers / bloggers </li></ul></ul><ul><ul><li>Form a group, part of a team / rewards </li></ul></ul><ul><ul><li>Be clear on cause and technical challenge dev’s can solve </li></ul></ul><ul><li>How to use mobile technology? </li></ul><ul><ul><li>Link SMS to Q&A database with model answers </li></ul></ul><ul><ul><li>Mobile website </li></ul></ul><ul><ul><li>Free, call-back hotline </li></ul></ul>
  3. 3. <ul><li>What improvements to make to the current website? </li></ul><ul><ul><li>Clear messaging </li></ul></ul><ul><ul><li>Calls to action: I want advice, I can give advice, I want to support </li></ul></ul><ul><ul><li>Social media </li></ul></ul><ul><li>Which outreach activities? </li></ul><ul><ul><li>Mobile legal clinic across the country </li></ul></ul><ul><ul><li>Social activities like football tournaments </li></ul></ul><ul><ul><li>Involve local ambassadors </li></ul></ul>
  4. 4. Full co-creation lab write-up
  5. 5. <ul><li>‘ Bottom of the pyramid’: </li></ul><ul><li>Low web access </li></ul><ul><li>Illiteracy is issue </li></ul><ul><li>Do have access to mobile phone </li></ul><ul><li>Do not use written contracts but do have verbal agreements </li></ul><ul><li>Form 50% of population (20 million in Kenya) </li></ul><ul><li>Have irregular income stream (40% is unemployed) </li></ul><ul><li>Are typically being exploited, not protected by e.g. unions </li></ul><ul><li>Little knowledge of their rights </li></ul>Target Audience Definition
  6. 6. <ul><li>Domestic: </li></ul><ul><li>Home: </li></ul><ul><ul><li>Rent </li></ul></ul><ul><ul><li>Conflict </li></ul></ul><ul><ul><li>Family (divorce, marriage) </li></ul></ul><ul><ul><li>Assets </li></ul></ul><ul><ul><li>Insurances </li></ul></ul><ul><li>Life/death: </li></ul><ul><ul><li>Inheritance </li></ul></ul><ul><ul><li>Funerals </li></ul></ul><ul><ul><li>insurances </li></ul></ul>Brainstorm on legal focus area’s in Kenya for this target audience
  7. 7. <ul><li>Work </li></ul><ul><li>Remuneration: </li></ul><ul><ul><li>Contract (written, verbal) </li></ul></ul><ul><ul><li>Payments </li></ul></ul><ul><ul><li>Working conditions </li></ul></ul><ul><ul><li>Exploitation </li></ul></ul><ul><li>Government </li></ul><ul><ul><li>Laws-civil rights </li></ul></ul><ul><ul><li>Conflicts </li></ul></ul><ul><ul><li>Law enforcement </li></ul></ul><ul><ul><li>Legal system </li></ul></ul>
  8. 8. <ul><li>Citizens rights, especially: </li></ul><ul><li>Land entitlement </li></ul><ul><li>Dealing with the police </li></ul><ul><li>Employment rights </li></ul><ul><li>Family and domestic </li></ul>Priority needs for the target audience in Kenya:
  9. 9. <ul><li>I. INFORMATION SERVICES: </li></ul><ul><li>Access to info </li></ul><ul><li>Q&A (FAQ) </li></ul><ul><li>Interaction </li></ul><ul><li>PERSONAL SERVICES: </li></ul><ul><li>Client-lawyer </li></ul><ul><li>Personal advise </li></ul><ul><li>Personal assistant (eg in dealing with a court case) </li></ul>The website can provide:
  10. 10. <ul><li>How to involve legal experts: </li></ul><ul><li>Using rating and testimonials of experts / lawyers </li></ul><ul><li>Involve universities </li></ul><ul><li>Allow people to work in an area (both thematic and geographically) they are passionate about </li></ul><ul><li>Be clear involvement is for social value </li></ul><ul><li>Local organizations, e.g. NGOs >> involve: </li></ul><ul><ul><li>Lay people </li></ul></ul><ul><ul><li>Experts who are not practicing </li></ul></ul><ul><ul><li>As business for income </li></ul></ul>Solutions (1) to questions asked in case description
  11. 11. <ul><li>How involve developer community: </li></ul><ul><li>Rewards </li></ul><ul><li>Open source / data approach </li></ul><ul><li>Goodies (t- shirts, stickers; n.b. call for clear and powerful branding) </li></ul><ul><li>Social media group </li></ul><ul><li>Recognition through contribution </li></ul><ul><li>Become/be part of a team </li></ul><ul><li>Events (eg ‘hackathons’); meet ups to come to final products </li></ul><ul><li>To realize this the following is needed: </li></ul><ul><li>Clear description of social value and publicize it </li></ul><ul><li>Clear description of the challenges/needs </li></ul><ul><li>Active blog/site with frequent news updates (can be community blog) </li></ul>Solutions (2)
  12. 12. <ul><li>How to make it accessible and promote it: </li></ul><ul><li>Q&A through SMS </li></ul><ul><li>Use existing networks: </li></ul><ul><ul><li>Organizinational </li></ul></ul><ul><ul><li>Digital / online </li></ul></ul><ul><li>Group of ambassadors </li></ul><ul><li>Mobile legal clinics </li></ul><ul><li>Endorsements: </li></ul><ul><ul><li>Professional body </li></ul></ul><ul><ul><li>Civil society </li></ul></ul><ul><ul><li>Firms </li></ul></ul>Solutions (3)
  13. 13. Brainstorm on four key questions
  14. 14. <ul><li>People have to register; must be low threshold / easy </li></ul><ul><li>Collect demographics to better target information (including locations) </li></ul><ul><li>People can ask questions through sms </li></ul><ul><li>Use USSD technology (direct question and feedback) </li></ul><ul><li>Implement “IVR” system to deal with illiteracy issue (in local language) </li></ul><ul><li>Hotline call-back clients “flashes” call center/expert calls back. Can have different lines for different themes. </li></ul><ul><li>All contents should be accessible via mobile </li></ul><ul><li>Questions on SMS can be answered through links sent through SMS referring to the answer on a mobile website </li></ul>1. Ideas for using mobile phone and text messaging
  15. 15. <ul><li>Send info updates/news through SMS </li></ul><ul><li>Give pre-loaded phones to ambassadors (with complete web content) </li></ul><ul><li>Promotion of outreach activities through SMS </li></ul><ul><li>Include ads/firm names as source of income </li></ul><ul><li>Use collected geo-location information and Q’s asked to target outreach activities </li></ul><ul><li>Local information used for mapping: FAQ’s, conflict resolution, transparency, research </li></ul><ul><li>Save all SMS Q&A’s to database and automate replies when same/similar question asked </li></ul><ul><li>Post SMS questions to website and allow crowd to answer </li></ul>1. Ideas for using mobile phone and text messaging (2)
  16. 16. <ul><li>OUTREACH: </li></ul><ul><li>Mobile legal clinic: </li></ul><ul><li>How? </li></ul><ul><ul><li>Mobile vans (volunteers/ hired legal with local entertainers experts) </li></ul></ul><ul><ul><li>Local ambassadors </li></ul></ul><ul><ul><li>Local immediate administrators; e.g: chiefs </li></ul></ul><ul><ul><li>Where? </li></ul></ul><ul><ul><li>Respective localities (chief’s camp) </li></ul></ul><ul><ul><li>When? </li></ul></ul><ul><ul><li>Periodically, e.g: once a month </li></ul></ul>2. Ideas for outreach activities
  17. 17. <ul><li>Through posters/ pictures (because of illiteracy issues) </li></ul><ul><li>Trough local NGO’s/civil society/collaboration with microjustice organizations </li></ul><ul><li>Through mass media/ radio/TV- preferably in mother tongue </li></ul><ul><li>Through schools/curriculum/campaign </li></ul><ul><li>Local ambassadors </li></ul><ul><li>Local administrators </li></ul><ul><li>Locations: social halls, CBO(youth),football tournaments, women groups (chamas), church clergy/religion institutions </li></ul>2. Ideas for outreach activities (2)
  18. 18. <ul><li>Needs community buy-in, launch (=publicity) </li></ul><ul><li>Leverage on  « Facebook connect » easier sign-up </li></ul><ul><li>Clear calls to actons and design to prompt sign-up. “make a difference!” stress social value </li></ul><ul><li>Use professional contact form (not free web-based email like currently) </li></ul><ul><li>Incentives for all users must be captured and presented clearly on homepage </li></ul><ul><li>Partner for content! Organizations, individuals, bloggers of interest </li></ul><ul><li>Video: walkthrough of the cause the content creator and consumers </li></ul>3. What to improve on the current website
  19. 19. <ul><li>downloadable “information packs”/toolkits/slides decks etc. </li></ul><ul><li>Translation: feature should appear on header (top of page) </li></ul><ul><li>Share success stories </li></ul><ul><li>Mobile, mobile, mobile!! – mobile web version </li></ul><ul><li>Active blog covering all aspects (and twitter) </li></ul><ul><li>FAQ’s- About/history </li></ul><ul><li>Team/contribution page and Developers section </li></ul><ul><li>Download content / open source code </li></ul><ul><li>Usage statistics </li></ul>3. What to improve on the current website (2)
  20. 20. Sketch of what the homepage could look like
  21. 21. <ul><li>Page breaking development (challenges) into sections/chunks with description >> Dev can take credit for specific component </li></ul><ul><li>Forum posing questions to meet technical challenges </li></ul><ul><li>Team board noting contributions: </li></ul><ul><ul><li>Recognition > Important for tech jobs these days </li></ul></ul><ul><li>Affiliate with educational institutions </li></ul><ul><li>e.g: international students come complete internship/work experience in a “social” project </li></ul><ul><li>Utilize existing frameworks where possible </li></ul><ul><li>Coder competitions </li></ul><ul><li>Publish on blogs/call to contribution </li></ul><ul><li>Getting key developers/bloggers for others to follow / get involved </li></ul>4. How to involve the web developers community