The document is a cover letter from James Naumann applying for a director of sales position. It summarizes his extensive experience in sales and sales management over multiple industries, with a proven track record of increasing sales. It highlights his skills in analyzing processes, developing new processes, and leading and motivating teams. It emphasizes that he is seeking a leadership role to help the company exceed its goals through aggressive sales strategies.

1. What are your needs in an employee? Isn’t that the right question?

2. Are you looking for a sales professional? A person who has a track record of successful sales increases? Someone who is self-motivated instead of someone that waits for you to motivate them?

3. Did you answer “yes” to those questions? Well, here I am - striving to meet and surpass your challenges. I feel I can be a valuable asset to your team, and be a contributing factor in surpassing your company’s goals.

4. The experiences I bring with me are a track record of increased sales with each of my previous business opportunities. I bring the experience of being a team player, leader and builder from both my professional and recreational areas of my life. In my experience with Aspire Equities I booked over $190,000 in the short time I have been there. I have coordinated weekly events with 2500 to 10,000 people at the Wisconsin Dells Motor Speedway. Within that was the same dynamic you seek; travelers = spectators, food and beverage are an exact parallel; and hospitality groups from 25 to 500 each week with a variety of needs for each group and most weeks multiple groups are the equivalent to selling and managing meeting groups. During my 5 years with Direct Performance Marketing, I consulted with teams to create those same types of events with groups from 10 - 150 people.

5. I am seeking a position within the hospitality industry with a company, with a forward thinking idea of how to market products. I am interested in being a part of a team with the opportunity to grow into continually challenging positions. The different sales, marketing and management jobs you see on my resume represent the many different business sizes and thoughts that are represented by your customers. I have studied diligently to understand all of these areas in order to become a knowledgeable team leader at a facility such as yours. I am not looking for just any position with your company. I am specifically looking to become a Director of Sales, leading a team of successful people driven to exceed expectations. My sales skills I believe will fit your needs and my sales management and analytical skills will lead your hotel to be the leader you are interested in being.

6. The next question is; Who is this person that can achieve your goals? James Naumann 216 Bruns St DeForest, WI 53532 [email_address] 608-345-3337 www.linkedin.com/in/jnaumann53532

7. What is my professional objective? My professional objective is to elevate sales through analysis, process development and implementation. In times of economic slowdown sales teams cannot afford to be run “the way we always have”. At a time when both you and your competitor are thinking about survival, you should be thinking market share. An aggressive well managed sales force can take over market share aggressively in slow economic times.

8. Past Business Achievements page 1 5/09 – 9/09 Aspire Equities LLC Sales Manager Put in place a sales process, restarting a sales process that had not been managed for 4+years. Part of this process was to create a simple sales website as well as create email accounts for employees. Creation of marketing material from scratch, Sales forecasting, cold calls, proposal writing, property tours to perspective clients, helped write, organize and deliver multiple RFP and bid proposals. Responsible for $190,000 + in new business bookings. 4/99– 12/08 Competition Race Technology Owner Started this business as a complete circle tracks parts dealer; as I developed this business I found a niche that needed servicing. The communications line was the most sought after by customers. At that point I directed the business completely towards the communications product lines. Complete P & L responsibilities, negotiations with venders for price points and delivery schedules. Coordinated communications for three sanctioning groups for two seasons, this included on site distribution, instant troubleshooting and repair. Annual product research for both quality and pricing with venders of all types led to the most competitive pricing and the highest quality products. Increased sales from $3500.00 in 1999 to 100K + each of the last 3 years and created a wholesale and dealer network of over 270 dealers internationally. Business was closed. 7/03– 12/08 Direct Performance Marketing Owner Developing brand awareness for drivers and businesses associated with drivers. Over this period of time I have created multiple marketing proposals for motorsports teams using both in-house and contracted design and layout pieces. Coaching drivers on media orientated statements both planed and unplanned. Organized and consulted on multiple hospitality events in size from 15—150 people. The creation of a 10 year financial model for a short track speedway that was used as the basis for a bid to purchase a track, that included research, verification, and model implementation; is a part of the opportunities I took part in during this time. I have researched and created a model for short track sponsorship that includes all facets of marketing available in the sports marketing arena. 9/06—4/08 Simplified Staffing Director of Sales Put in place a sales process, transforming the company from a general staffing agency to an IT recruiting agency. Part of this process was to evaluating client size and needs, as well as a database management system. This process was able to lower employee overhead and elevate profitability. Sales forecasting, proposal writing, helped write, organize and deliver multiple RFP and bid proposals. 4/04 – 6/05 GPE Motorsports Group Contract Director of Sales and Marketing This contract position was an opportunity to create a process, territories and the inventory of saleable item from scratch. We created and inventory of signage in multiple locations and size with pricing based on estimated views. Title rights to areas and events were offered and again with pricing based on estimated views. Part of my responsibility was to recruited 4 sales persons from different parts of the US all via phone and internet. Managed the database to ensure all prospects were properly engaged, assisted sales staff of 4 to close salable inventory to 94%, 200K plus in sales for each sales person, $950,000.00 in sales for single event. I also helped coordinated media purchases of $217,000. Planned and coordinated a vender dinner for 475 people. I also had assorted P & L responsibilities on the sales income and sales cost areas.

9. Past Business Achievements page 2 8/01 – 5/03 Wisconsin Dells Motor Speedway Director of Sales and Marketing One of my first objectives was to create a marketing proposal that elevated marketing choices from 8 to 24 opportunities from facilities signs, nightly sponsors, billboards, VIP suites ticket sales for major events and Speedway naming rights . This led to increased sales from $80,000 the first year to over $350,000 in ‘03. Creation and layout of simple ads for newsprint, radio and television advertising, including the coordination of media buying of $180,000 - $225,000. Coordinate all public relations material, setup on site and off site promotions for the speedway. Coordination of hospitality events from 25 – 500 people either with in-house personnel or outside venders was a part of my responsibility. Attendance numbers ranged from 1800 to 6500 people at each event through out the season. Help plan and coordinate year end banquets for 750 people. Through advertising sales, front and back gate and food service revenues the speedway had between $1 million and $1.2 million in gross revenues. Negotiated dates with a variety of sanctioning bodies and groups for events. Coordinated rules change to increase competition and safety. Assorted P & L Responsibilities 7/96 – 4/99 New Horizons Computer Learning Center Sales Make cold calls to businesses ranging in size from at home businesses to government agencies. Create education programs to fit the needs of the business based on size and needs. I was able to attain first year sales of $80,000 with final year sales on pace for over $750,000 per year. Monthly sales forecasting, RFP writing, multi level training proposal creation. 10/89 – 4/96 Quality Printing and Typesetting Sales/Sales Manager Make cold calls to businesses and create print advertising proposals and plans. Handle various size accounts from small single location businesses to Fortune 1000 companies. Promotion to sales manager in 1992 resulted in an increased in sales from $750,000 in 1992 to 2.2 million in 1995. Recruited 2 new sales people and helped manage database. Assorted P & L Responsibilities 3/82 – 9/89 Advertising Communications Sales Cold calls to businesses and create advertising proposals and plans. Handle various size accounts from small single location businesses to Fortune 1000 companies. These included radio airtime buying, newsprint, mailer and television airtime buys. 4/78 – 2/82 Wendy’s Old Fashion Hamburgers Asst. Manager Daily Shift operation, recruiting, training, scheduling, monthly profit and loss statements, product ordering, daily banking, as well as in store and off premise promotions

10. Summery I offer: Extensive experience in sales and sales management, with an emphasis on business-to-business relationship building. Knowledge and ability to analyze a process, identify where it is breaking down, and formulate a process to solve problem. Excellent communications, leadership and team building skills that effectively work with staff, internal clients, community and executive management. Strong work ethic, excellent customer service skills, and continual pursuit of knowledge.

11. What are your needs in an employee? We are back to the same question; “ What are your needs in an employee?” When I closed my businesses I spent 3 months deciding what I wanted to do, I could have gone back into IT with many connections, my skill set did not match with health care……….. My skill sets matchup perfectly and the environment as a whole is fun, customers want to come to your property. They are here to have fun and it is fun to help people have fun. This is not just a job, this is something I will live.