1. Matthew B. Allen
210 Diamond Street • San Francisco, California 94114 • 612.462.0030 • mallen.mdba@gmail.com
Summary
Accomplished marketing leader with over 17 years experience in consumer focused brand
strategy and integrated platform execution. Strong agency generalist background coupled with
a breadth of transferable experience working with industry leading clients across technology,
education, quick service restaurant and travel verticals.
Experience
Develop strategy, deliver measurable results, implement and manage budgets
Oversee creation of integrated brand building ideas and execution across the customer
journey, expertly address challenges throughout
Foster trusting relationships and build credibility at all levels of an organization
Flexible, dynamic leader with a fast learning curve and long-standing record of quick
adaptation to change
Build, motivate, and lead high performing teams
Work Experience
12/2015 -
Present
gyro, San Francisco, California
Account Director (freelance)
Lead new client partnership in development of global B2B communications platforms for
Hewlett Packard Inc across several business units from strategy, tactical development and
measurement
Manage relationship with key disciplines in multiple offices across the agency and with
partner agencies in development of integrated marketing plans that address client business
objectives
Work to date has been received positively, building credibility with client and leading to
organic growth on the account
Built account team from scratch in a fast-paced, growth mode agency
06/2012 -
10/2015
Arnold Worldwide, San Francisco, California
Vice President/Marketing Director
Oversaw team responsible for development of brand strategy and integrated campaign
work for University of Phoenix
Executed six national brand campaigns and dozens of ongoing initiatives to date that
involved international production and management of teams across multiple geographies
Contributed to unprecedented lift in University of Phoenix brand consideration, familiarity
and overall opinion for the brand
Played integral role in maintaining superior client referral ratings, a predictor of client
retention throughout multiple client management changes
Led expansion of account team, including revisions to organizational plan reflective of
organic growth on the account and additional work streams
01/2003 -
05/2012
Arnold Worldwide, Minneapolis, Minnesota / Boston, Massachusetts
Vice President/Marketing Director (promoted 2010) , Management Supervisor (2003 - 2009)
Oversaw strategic and tactical marketing efforts for McDonald's restaurants across
numerous key Midwest and Northeast markets
Influenced marketing decisions, including vendor relationships, sports partnerships and
multi-million dollar marketing budgets
Hired, trained and led teams in multiple regions with direct responsibility for 10 people -
acknowledged by team as a great teacher and motivator
2. 01/1997 -
12/2002
Carlson Companies, Minneapolis, Minnesota
Account Executive
Collaborated with Carlson Wagonlit Travel franchisees on marketing initiatives in 20
domestic markets with the dual purpose of building brand recognition and promoting
profitable offerings
Secured and presented exclusive partner offers with third parties for VISA customer
loyalty programs resulting in increased engagement
Education
University of Wisconsin, Madison
B.A. in International Relations
