2. “An orange and two lemons”
Sunday Feb. 7 presidential election - does it matter?
2
3. Facts & stats
Population 47 million (5th in Europe)
Area 603,600 km2 (largest contiguous country in Europe)
Education • 98% literacy rate (top 10 rank worldwide)
• 70% of adults have secondary or higher education
International • Trade: USA, Germany, UK, Japan, China, Russia, Poland
• EU & NATO cooperation agreements
Relations • No visa required for citizens of EU, US, Canada, Japan
Religion • 84% Orthodox Christian
• 10% Catholic Christian
• 2% Protestant
Ethnicities • 78% Ukrainians
• 18% Russians
3
4. Born in the Ukraine
Mechnikov
Trotsky Meir Hoffmann
Korolev
Bulgakov Drinfeld
Gogol
4
5. Condensed history timeline
Turks,
Scythians,
Mongols,
Greeks, Democratic
Poles, Austro-
Romans, Orange
Hungarians,
Byzantines Revolution
Russians
WWI, Ukraine hosts
Golden Age of Independence
First human WWII, UEFA EURO
Kievan Rus’ (USSR collapses)
settlements USSR 2012
4500 BC 600 BC -
900-1200 1200-1900 1900-1990 1991 2004 2012
600 AD
Great Famine
(Holodomor)
1930’s, 10M dead
Babiy Yar and other
mass exterminations
WWII, 3M dead 5
6. Notable technical achievements
DniproHES, 1930, largest
hydroelectric station in First electronic computer in continental
Europe at the time Europe, 1950 (MESM)
World’s largest aircraft (Antonov-225) - 1988
6
8. Strong basis & support for outsourcing
world-class engineering
cultural alignment with the West
high talent availability manageable
time differences
Law: “Foundations low turnover
of the Development of
Ukrainian Information
Society in 2007-2015”
competitive
motivated
growing English & Internet penetration
US and EU travel-friendly
8
9. Ukraine leads CEE outsourcing
2008 SOFTWARE OUTSOURCING REVENUE BY COUNTRY, $ MLN
CEE share of global software engineering market: 15%
Ukraine’s share: ~3%
Source: Central & Eastern Europe IT Outsourcing Review 2008
Booz Allen Hamilton
9
10. Fragmented and plentiful supply
NUMBER OF OUTSOURCING COMPANIES NUMBER OF OUTSOURCING PROFESSIONALS
2008 2008
Ukraine has abundant supply of software engineering talent,
with more than 16,000 new grads with Bachelors degree and
14,000 new grads with Masters degree each year
Source: Central & Eastern Europe IT Outsourcing Review 2008
10
13. Competent & cutting-edge
Full-service software outsourcing partner for early-stage,
venture-funded Web 2.0 & Mobile companies globally
• Established in March 2008 • Cash-flow positive from Month 2
• Silicon Valley and Kiev, Ukraine • < 3% annual staff turnover
• 75 employees and growing • 13 venture-funded customers in
US, UK, Scandinavia, Germany,
and Israel
13
14. Covering end-to-end product lifecycle
Design Development Operations
• Full-service delivery partner
• Ability to define, design, architect, build, and support the solution
• Delivering projects faster, at better value and lower risk
14
15. World-class leadership
Juha Christensen
Chairman & Founder
(Denmark)
• Time Magazine’s 25 most influential Europeans in technology
• Founder of Symbian
• VP of Mobile at Microsoft
• President at Macromedia
• Board member at Teleca, VirtualLogix, and an active VC
15
17. Customer successes
Cloudmade
London, UK
• “Wikipedia” of maps. Provides developers with tools and APIs to make
the most out of maps in their web and mobile applications.
• Cogniance scaled Cloudmade team from 2 to 25 Designers, Engineers,
QA, and Network Operators in less than 30 days.
• RESULT:
• 20,000+ registered developers one year later
• Selected by the White House for tracking Obama’s “Change” progress
• Nominated for Mobile Premier Award at Mobile World Congress next
week
17
18. Customer successes
Ad Infuse
San Francisco, CA
• Mobile advertisement insertion and routing platform for carriers,
ad aggregators, publishers and mobile subscribers
• Cogniance provided complete UI design, Engineering, and QA
teams
• RESULT: Ad Infuse was acquired by Velti in 2009 for 8X the
invested capital
18
19. Thank you!
Michael Shraybman
CEO and Co-Founder
Cogniance Inc.
www.cogniance.com
michael@cogniance.com
@mshraybman, @cogniance
www.facebook.com/mshraybman
www.linkedin.com/in/mshraybman
19
