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The Digital Era of TV and its effect on
Content
John Nordlinger
Ruthie Williams
Skinner Myers
Jackson Flanagan
USC CTCS 58...
Production
Component
Network Era
(1950s to 1980s)
Multi-Channel
Transition
(1980s – 2009)
Post Network Era
(after 2009)
Te...
Production
Component
Network Era
(1950s to 1980s)
Multi-Channel and
Digital Transition
(1980s – 2009)
Digital Era
(2010-20...
Video On Demand
Unique Viewers Estimated Subscribers Fall
2012
Google/Youtube 152 Million
Hulu 22 Million 3 Million
Netfli...
TWC vs. CBS
The Digital Era will
bring commodization
and upset established
entertainment
businesses with
unexpected winner...
Wired, Vol 21.04 April, 2013 “How Data Powers the Platinum Age of Television
emmy nominations
How does Digital TV, by expanding it reach,
affect how TV is being made and measured?
Content Creation for Global and Niche
Audiences
Interactive Engagement &
Supplemental Media
• Fan/Critical Forums
• Web Extras
• Binge Viewing
• Social Media
Binge Viewing
Global Distribution
Global Production
TV is being watched and created
globally: VFX
New Limits and Freedoms
• Piracy
• Avoiding spoilers for global fandoms
• Changing metrics in translational viewership
Writing is influenced by Technology
Brief History of Writing and
Technology
• http://www.youtube.com/watch?v=nTPaGfrI2wc
How We Think About Writing
• Jim Porter- Author of “Why Technology Matters to Writing
• From the scenic perspective, writi...
Social Media Has Influenced Writing
Writing Becomes More Transparent
Because of Technology
• Curtin says, “media policies can establish barriers, but just as
...
Writing Influences Transnationally
• http://www.youtube.com/watch?v=PI_92dbf7pQ
Digital TV and Quality
Nelson: “Quality TV Drama”
• Historically, we valued quality (1950’s-1960’s)
• Digital technology is approximating film
• ...
Brundson: “Problem With Quality”
• Quality is “just a word”
• Technology vs. film as an art form
• Judgment on advancing t...
Jenkins: “Cultural Logic”
• What is the future of media?
• Commercial Media
• Collective Imagining
• Production vs. Consum...
“Since Mad Men debuted on AMC in 2007, the cable channel’s subscriptions, licensing
fees, and ad revenue have all grown dr...
Conclusion
Digital Technology is disrupting the entertainment
industry such that it is entering a new era, accurately
call...
Bibliography
• Books:
• Aluetta, Ken, Three Blind Mice :How the TV Networks Lost Their Way
• Lolz, Amanda D. and Gray, “Te...
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Tvtech v4

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The Digital Era of TV and its effect on Content
by John Nordlinger
Skinner Myers
Ruthie Williams
Jackson Flanagan
for USC CTCS 587 “TV Theory” with Aniko Imre

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Tvtech v4

  1. 1. The Digital Era of TV and its effect on Content John Nordlinger Ruthie Williams Skinner Myers Jackson Flanagan USC CTCS 587 “TV Theory” with Aniko Imre. John Nordlinger Skinner Myers Ruthie Williams Jackson Flanagan
  2. 2. Production Component Network Era (1950s to 1980s) Multi-Channel Transition (1980s – 2009) Post Network Era (after 2009) Technology Television VCR, remote Analog Cable DVR, VOD, Digital Cable Portable devices Creation Deficit financing Fin-syn rules, surge of independents, end of fin-syn conglomeration and co-production Multiple financing norms, variation in cost structure and aftermarket value, opportunities for amateur production Distribution Bottleneck, definite windows, exclusivity Cable increases possible outlets Erosion of time between windows and exclusivity of content anytime, anywhere. Advertising .30 ads, upfront market Subscription, experimentation with alternatives to .30 sec ads Co-existence of multiple models -- .30sec,placement, integration, branded entertainment Sponsorship, multiple use supported transactional and subscription Audience Measurement Audiometers, diaries, Sampling (Nielsen) People meters, Sampling (Nielsen) Portable People Meters, census measure Amanda Lolz, “The Television Will Be Revolutionized”, pg 8, 2007
  3. 3. Production Component Network Era (1950s to 1980s) Multi-Channel and Digital Transition (1980s – 2009) Digital Era (2010-2013) Financing Deficit financing Fin-syn rules, surge of independents, end of fin-syn conglomeration and co-production Multiple financing norms, variation in cost structure and aftermarket value, opportunities for amateur production Development Creation limited to within stovepipe system of select studios. Studios open up, Independent efforts gain note. Cable raises the quality bar. Opportunities for amateur production, tech companies enter the fray. Distribution Bottleneck, definite windows, exclusivity Cable increases possible outlets Erosion of time between windows and exclusivity of content anytime, anywhere. Cable wanes while broadband waxes. Advertising .30 ads, upfront market Subscription, experimentation with alternatives to .30 sec ads Co-existence of multiple models -- .30sec,placement, integration, branded entertainment Sponsorship, multiple use supported transactional and subscription Audience Measurement Audiometers, diaries, Sampling (Nielsen) People meters, Sampling (Nielsen) Portable People Meters, census measure ,
  4. 4. Video On Demand Unique Viewers Estimated Subscribers Fall 2012 Google/Youtube 152 Million Hulu 22 Million 3 Million Netflix 23 Million Amazon ??? ??
  5. 5. TWC vs. CBS The Digital Era will bring commodization and upset established entertainment businesses with unexpected winners.
  6. 6. Wired, Vol 21.04 April, 2013 “How Data Powers the Platinum Age of Television emmy nominations
  7. 7. How does Digital TV, by expanding it reach, affect how TV is being made and measured?
  8. 8. Content Creation for Global and Niche Audiences
  9. 9. Interactive Engagement & Supplemental Media • Fan/Critical Forums • Web Extras • Binge Viewing • Social Media
  10. 10. Binge Viewing
  11. 11. Global Distribution
  12. 12. Global Production
  13. 13. TV is being watched and created globally: VFX
  14. 14. New Limits and Freedoms • Piracy • Avoiding spoilers for global fandoms • Changing metrics in translational viewership
  15. 15. Writing is influenced by Technology
  16. 16. Brief History of Writing and Technology • http://www.youtube.com/watch?v=nTPaGfrI2wc
  17. 17. How We Think About Writing • Jim Porter- Author of “Why Technology Matters to Writing • From the scenic perspective, writing is not only the words on the page, but it also concerns mechanisms for production (for example, the writing process, understood cognitively, socially, and technologically); mechanisms for distribution or delivery (for example, media); invention, exploration, research, methodology, and inquiry procedures; and questions of audience, persuasiveness, and impact. From the scenic/contextual perspective, writing technologies play a huge role—especially in terms of production (process) and distribution (delivery).”
  18. 18. Social Media Has Influenced Writing
  19. 19. Writing Becomes More Transparent Because of Technology • Curtin says, “media policies can establish barriers, but just as importantly they can act as enablers, helping to nurture and sustain spaces for local voices in a global era.” • Olson defines transparency “is the capability of certain texts to seem familiar regardless of their origin, to seem a part of one’s own culture, even though they have been crafted elsewhere.”
  20. 20. Writing Influences Transnationally • http://www.youtube.com/watch?v=PI_92dbf7pQ
  21. 21. Digital TV and Quality
  22. 22. Nelson: “Quality TV Drama” • Historically, we valued quality (1950’s-1960’s) • Digital technology is approximating film • Technology has validated the TV Network era • Broader economic and cultural impact • Subscription and premium channels • Aesthetic and production values appropriate dramatic code
  23. 23. Brundson: “Problem With Quality” • Quality is “just a word” • Technology vs. film as an art form • Judgment on advancing technology is subjective • What can be achieved with technology constraints? • Can quality be interlinked with money and technology?
  24. 24. Jenkins: “Cultural Logic” • What is the future of media? • Commercial Media • Collective Imagining • Production vs. Consumption • Flow of media across different platforms • Revising audience measurement • Redesigning the economy
  25. 25. “Since Mad Men debuted on AMC in 2007, the cable channel’s subscriptions, licensing fees, and ad revenue have all grown dramatically. In other words, quality original programs mean big money”. Wired, Vol 21.04
  26. 26. Conclusion Digital Technology is disrupting the entertainment industry such that it is entering a new era, accurately called the Digital Era. In this era, like any crisis there are dangers and opportunities. The dangers include piracy, disaffecting viewers, inferior content and lost historical media content. The opportunities include, reaching niche and global audiences, better stories and improved quality. However, with laissez-faire regulation, it is up to the cultured consumer to hold TV to a higher standard.
  27. 27. Bibliography • Books: • Aluetta, Ken, Three Blind Mice :How the TV Networks Lost Their Way • Lolz, Amanda D. and Gray, “Television Studies” • Lolz, Amanda D., The Television Will Be Revolutionized., 2007. • Sepinwall, Alan, The Revolution was Televised, 2012 • Academic Articles: • Hayles, N. Katherine. (1999). How we became posthuman: Virtual bodies in cybernetics, literature, and informatics. Chicago: The University of Chicago Press. • Jenkins, Henry Journal of Cultural Studies 7.1: 33-43. ““The Cultural Logic of Media Convergence”, 2004 • Mittel, Jason “Narrative Complexity in Contemporary American Television” • Sullivan, Patricia A., & Porter, James E. (1990). How do writers view usability information? A case study of a developing documentation writer. Asterisk ( now Journal of Computer Documentation), 14, 29–35. • Warschauer, M. (2007). Technology and writing. In C. Davison & J. Cummins (Eds.), The International Handbook of English Language Teaching (pp. 907-912). Norwell, MA: Springer. • Nelson, Robin “Quality TV Drama.” In McCabe and Akass, Quality TV. • Brunsdon, Charlotte (1990) “Problems with Quality” Screen 31.1 • Industrial Articles: • Geller, Jonathan, Variety, “How Apple Will Kill Gaming Consoles.” pg 31, May 2013 • “ Hulu’s Fork in The Road“, Wall Street Journal. December 12, 2012 Pp B1-B2 • Wired, “From Netflix to Twitter, Biometrics to Banana Stands. How Data powers the Platinum Age of Television”, 92-103. April 2013, Vol 21.04 • L:A Times, Aug 6th pp “A blackout and a black eye in cable TV feud”, B1,B3, “Viewers see class of the TV titans.”, D1,D5 • The Web: • http://insidedigitalmedia.com , assorted articles • http://entertainment.slashdot.org • http://flowtv.org • TV Technology website and magazine.– www.tvtechnology.com • http://insidedigitalmedia.com , assorted articles • http://entertainment.slashdot.org • http://flowtv.org

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